Enhance Magazine

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ENHANCE STYLE


FASHION STYLIST Skills & Knowledge -Know Fashion and Trends -Creative -Hardworking -Open minded -Good Time Management -Eye For Colour -Unique -Season Knowledge -Stylish -Adaptable -Organized

Projects -Television Show -Magazine/Front Cover -Adverts -Photoshoots -Personal Shopping -Window Display - Online Styling -Red Carpet/Awards - Fashion Shows -Celebrities (On Tour) -Campaigns -Films/Costume -Festivals -Pubs/Clubs

Related Jobs -Promoter -Events Management -Fashion Journalist -Photographer (Lighting, Set Designer, Editor) -Make Up Artist -Clothing Supplier/Brand -Production Team -Business Owner -Visual Merchandiser -Model (Agent, Publicist)


JOB DESCRIPTIONS Harvey Nichols Online Stylist We are looking for a dynamic, self-motivated Online Stylist with a very keen interest in fashion and online retailing. The ideal candidate will have a strong fashion eye and great knowledge around the brands Harvey Nichols buys into. Working in our fast-paced studio based in Northampton this person will have a can do attitude and will work well within a team. Since opening in 1831 Harvey Nichols has become internationally renowned for its expertly edited fashion and beauty merchandise, premium food and wine offer and award-winning restaurants. The Online team are one of our many experienced teams at the centre of enabling us to offer our customers and users a 5* experience and a one stop destination to be fearlessly stylish. The successful candidate will report directly to the Online Styling Manager and their responsibilities will include: Partner with photographers to deliver all online brand imagery Manage and style items on set Meet image deadlines for daily

uploads Work with the Styling team to interpret and implement runway trends for weekly upload products Ensure the photo studio is organised and ordered with clear records The successful candidate must have experience using a PIM system and working in a studio environment. They will have a degree in Fashion Design and understand styling in a luxury commercial environment. This is an excellent position for someone who wants to progress their online career in luxury retail. This job role is probably one of the most popular and in demand of all the possible roles that a fashion stylist could persue. Many large companies require someone to fill this role within their business. The candidate to fill this position must have a real eye for colour, pattern and texture and be comfortable with taking various risks. This is a really popular role within the fashion industry and it is to be taken with a very high professional manor.


JOB DESCRIPTIONS New Wave District Stylist New Wave District is a social enterprise based in London, seeking creative ways to promote up & coming talent through our website and social channels. We have recently gained an exclusive partnership with a production company to do a photo shoot for their up and coming television series to air in 2017. This photo shoot will consist of 5 male models all requiring different looks to match their different personalities. We are looking for a creative / on-trend / passionate freelance stylist between Monday 13th Sunday 19th February 2017, for possibly 2-3 days at different locations within London. New Wave District is a social enterprise based in London, seeking creative ways to promote up & coming talent through our website and social channels. We have recently gained an exclusive partnership with a production company to do a photo shoot for their up and coming television series to air in 2017. This photo shoot will consist of 5 male models all requiring different looks to

heir different personalities. We are looking for a creative / ontrend / passionate freelance stylist between Monday 13th - Sunday 19th February 2017, for possibly 23 days at different locations within London. This is a big project for us & the production company who have never done anything like this before. Therefore we will need someone styling experience (this a must) or an educational background in fashion styling (all levels will be considered).We are a 100% self-fund so our budget is tight but can be flex within reason. This role is open to volunteers or interns looking for a big break or experienced stylist. This company is looking to recruit a freelance stylist for a few days, this is another popular role within the fashion industry. A lot of work carried out by fashion stylists will be freelance jobs, they will have to build up their connections by volunteering and putting themselves out there this will give them more of a chance of getting chosen for a role like this as they have relevant experience.


JOB DESCRIPTIONS Journalism Intern A-Magazine is a fresh, exciting lifestyle and fashion magazine, dedicated to keeping its readers up-to date with everything in and around the city. Our magazine stands alone with individuality, vibrant energy and change to accommodate emerging trends of the new and young adult generation. Activities: Writing clear, persuasive, original features. Sourcing products for the magazine. Researching topics and helping the in-house writers. Proof reading copy to check spelling & grammar, amending, revising features. Work in close relationship with the in-house team to develop feature ideas. Skills required: The ability to think creatively and translate ideas into copy Experience in writing strong copy that is grammatically correct An eye for detail and a desire for perfection Strong research skills that ensure all copy is correct and

accurate A passion for writing and the willingness to learn. This job description is one that a lot of University fashion graduates would see and have more of a opportunity and chance to persue an intern role. It is mainly for graduates and recently qualified individuals, it is a job that you learn as you go, similar to an apprentice.


JOB DESCRIPTIONS Make Up Artist Are you passionate about make up and fashion? Are you consistently aware of current trends and would be able to relate and adapt these to the ASOS customer? If so you could be the next Make up Artist to join the growing team. The ASOS hair and make up team play an important role with in the production department. They are a team of fashion focused individuals, from a variety of backgrounds, who work together to fulfil and deliver the creative vision of the style directors. It is their job to ensure that the ASOS models are looking their best at all times It is a very exciting and busy area to be a part of. They inspire each other to be the best they can be and deliver the highest standard of hair and make up. As a Make up Artist you will work together with your peers to bring to life the ever evolving ASOS Creative. Responsibilities include but are not limited to: Have a full understanding of the ASOS customer and target audience

Understand and translate creative changes quickly and with minimal disruption to the shoot process Work with the Hair and Make-up seniors and Shoot Stylists to produce and develop make up with in the studios Keep abreast of the latest and upcoming make up trends including celebrity style. Produce inspirational moodboards to reference make up ideas in line with trends, brands and season. Communicate these to hair and make up team, freelancers and Shoot Co-ordinators Attend creative Hair and Make-up meetings and other wider business meetings/strategy days Understand and implement daily tasks and complete daily management duties in absence of the Hair and Make-up manager This role within the Fashion Industry is one of the most important. The majority of Photoshoots or Editorial based projects require a Make Up Artist to be on set. Having had a background in Fashion and Clothing Styling the candidate would have the can do attitude and will be willing to try new things.


MONICA ROSE Monica Rose is a Celebrity Fashion Stylist born 1978 in Watsonville California. In 1993 at age 15 Monica got her first retail job at Wet Seal at Capitola mall in Northern California, this was the start of her 10 year retail experience. Monica worked various other jobs than just retail throughout her career but knew at the back of her mind she had a real interest in Fashion, she eventually went back into the retail field to try discover what that specific interest was. When Monica moved to Los Angeles in 2001, she worked at the Beverly Center before transitioning onto the boutique shops on Robertson. Whilst Monica was working on Robertson, she was introduced to key stylists, and learrnt about them and their job, she learnt about merchandising, visuals, styling different body types and everything else needed to know, she studied the stylists ‘like a book’. Observing and learning about the stylists Monica realized this is what she had basically already been doing,

she then created herself a book of all her clients, with their sizes, body types, colour pallets and what her clients liked. Monica created herself a set of business cards and introduced herself to modeling agencies as a stylist who was willing to work for free to build on her portfolio.


2003 is the year that Monica was introduced to photographer Lionel Deluy, he soon hired her once seeing previous work and what Monica was really capable of, she went on to style her first two editorials; a swimsuit one, and a fashion one for Ocean Drive. Lionel gave Monica the chance she needed to prove herself within the industry, he often booked her on to a lot of shoots, so that helped to build her portfolio, by being booked onto the shoots, this helped Monica get representation with an agency. Monica took a step back in 2004 to try master styling that little bit more, she assisted Carol Beadle for the Nelly ft Christina Aguilera music video Tilt Ya Head Back. She took the rest of the year to carry on assisting other photoshoots, or being the stylist. Doing that enabled Monica to build up her connections and the chance to really build on her portfolio. By 2006 Monica had gained the position of key wardrobe stylist for E! Entertainment Television, Daily 10 and E News. Monicas main success in 2006, was gaining the role of Key Wardrobe stylist for Keeping Up With The Kardashians, one of the most popular TV Shows on the E! Entertainment Network. This is where her career really took off, as individually she styled the

Kardashian/Jenners for various other events and modeling reasons. Since becoming Key Wardrobe Stylist for E! Entertainment, Monica has also became the Key Wardrobe Stylist for E!’s Fashion Police.


Other projects Monica completed that year was styling Kim Kardashian for the Carl’s Jr salad commercial. A year later in 2010 Monica worked with photographer Nick Saglimbeni and styled her first Kardashians Christmas Card, this one being the first of many Christmas Cards she would assist and style on. Monica styled various celebrities, and bloggers for many different types of campaigns that year also. Monicas real career then kicked off properly, her pairing with photographer Nick Saglimbeni various times throughout the next few years, on projects and editorials. In 2013 Monica landed her most up to date TV Show styling position with the Kris Jenner Show.

Looking into various interviews that Monica has participated in, she has answered the question about where she finds all of her inspiration various times. As she is a stylist she always needs to be inspired in order for her to be able to create as many looks for clients. She said she finds her inspiration from various places and various different techniques of finding it, Tumblr is her ‘go-to’ for inspiration but she will look into older editorials from the 90’s and likes to dig out all her old magazines from 10 years ago. She says she is always searching the internet looking for new designers to collaborate and work with. Monicas main inspiration who she was inspired by growing up is her mother, as she was very classy and chic, something Monica really looked up to.





has participated in as it is a really simple and aesthetically pleasing, she has paired Kourtney with two very thin white pieces of cloth, one similar to a robe and one resembling a t-shirt.

I really love the simplicity of this particular photograph, JLo the woman featured, has been styled in a really classy and simple way, relating back to Monicas inspiration from her mums classy style. This photograph is one of many styled by Monica. I enjoy how laid back the whole setting of this photograph , it really fits well with what J-Lo has been styled in, a simple white long sleeve bodysuit, the black and white really finishes the whole concept off well. The maternity photoshoot for Kourtney Kardashian that Monica styled is one of my personal favourites that she

Monica has worked with many celebrities, to name a few the Kardashians/Jenners, GiGi Hadid, Chanel Iman, Giuliana Rancic and J-Lo. That is just a few people Monica has collaborated and worked with, she takes part in various editorials for many different magazines. In 2013 she partnered with Lovers & Friends for a winter holiday capsule collection, called Monica Rose for Lovers & Friends. My overall opinion on Monicas work is really positive, I am going to use her for inspiration throughout this assignment and even in my own person dress style, I love the simplicity of her work, her creating something so beautifully unique. As well as her work being simple she has a lot of colour incorporated into it which i enjoy, I get a real Urban feel from various campaigns she has worked on, and from various events that she has styled.






FACE SHAPES Oblong

Round

A oblong face shape, is when the face is elongated and appears less wide than usual. A suitable haircut for this face shape would be something that balances out the shape of the face, such as a medium length cut with a long side fringe, or a thick bob, again with a side parting. A round face is all about the same size all the way around, the cheeks appear to be more chubbier than other face shapes but that can be hidden with certain haircuts and hair styles. A medium length wavy bob, The style elevates the roundness and elevates the cheekbones making the face more slimmer, a style similar to a pixie cut with long layers also works.

Heart

Oval

A heart face shape is possibly one of the most envied face shapes, due down to the sculpture of the cheekbones and facial features. It has got a really chiseled effect. Many haircuts suit this face shape, in particular long layered waves look best in my personal opinion. It also looks best with the hair down, but when the hair has been put off that really shows off the facial features. The oval face shape is similar to the heart, just the facial features such as the jaw bones and cheek bones are less defined, there is a slight chubbiness to the cheeks. The best type of hair cut for this face shape would be a bob style, a wavy bob really accentuates the features that the face shape does have.


Face shape overall plays a really important part of the styling aspect of fashion, just like body shapes do. It is one of the main aspects that a stylist will think about before styling a client. They have to think about how the client will have their hair styled, if they will need to have it cut etc.. It can determine the neckline of the garment also, a certain type of top might not suit that specific clients face and body shape.

As well as face and body shape skin tone is something that a fashion stylist will really have to look in to when they are styling their specific client. They will need to consider which type of clothing and accessories will suit their skin tone best. Certain types of clothing will only suit certain skin tones so the stylist will have a lot of work prepping the client for the shoot in terms of skin colour, face and body shape.

A lot of thought goes in to the actual photoshoot, it can take several weeks to prepare for one.


CONSUMER GROUPS A Consumer group is several different segments that are broken down into individual options. They split down into things such as Lifestyle, Occupation and Gender , this helps a stylist r or a fashion designer, pick out a certain type of outfit for specific people, depending on price, and style.

Types of Consumer Groups -Student -Professional -Young professional -Fashion Innovators -Followers -Abstract -Innovator -Age -Occupation -Early Adopters -Ethnicity -Gender


ART STUDENT She is a student who is willing to take risks, loves to completely change the way they portray their image, not making it as creative as one would think it would be. She has got a real indie vibe and sense of style to her wardrobe.


BEAUTY BLOGGER She has got a really simplistic and elegant style, usually is found wearing all black with maybe a pop of colour in the shoes or in the jacket. They want most of the attention to be focused on the make up and hair rather than their outfit.


WORKING MUM Despite being a Mother she always makes sure that she looks fashionable and in style with everything. She likes to shop on a budget but really looks for the bargains. Her make up is kept really nice and simple and she has her hair a ombre blonde shade, always pairing dark coloured clothes to match that.


INNOVATIVE SHOPPER Known the most as a real risk taker, she doesn’t follow any current and upcoming trends. She tends to be creative andexplore various trends, putting bright and bold colours together to create a unique and eyecatching outfit. She keeps her hair and make up really simple, having the make up very light and her hair dark, having the attention focused mainly on her outfit but also her hair.


BUSINESS WOMAN The Business Woman, she keeps a very elegant and crisp style. Being a professional makes her successful so she always makes sure to buy all of the expensive and designer brands. She keeps her style mainly black, occasionally adding in a burgundy or a red colour just for extra dimension, her hair is kept a brunette colour and is usually styled wavy and down.


SOFIA RICHIE Sofia Richie, a 18 year old model from Los Angeles California , her very simple but urban style inspires and interests me. Her stylist styles her in such a way that it suits all of her aspects such as face shape, hair colour and body shape.


STREET STYLE

Street Style has the past few years been taken to a new extreme, it is used and incorporated into fashion every day, it is used by stylists for inspiration on what their next project could be. A lot of photoshoots are now styled in public places to mimic a street style kind of setting.


STREET STYLE

Liverpool January 2017


STREET STYLE

Liverpool January 2017


WORLDHOOD

Worldhood is based on a multi local person who identifies with and has been shaped by a mixture of places, experiences and cultures. New styles that are up and coming in 2019 are coming from new countries that are emerging around the globe. It is a new way of life which is more relaxed with open communities trying to become more diverse with dynamic uses of social space.


DARK WONDER The dark wonder has a deep fascination with technology and designed experiences. There is a new experience using technology to develop growth and identity more. The masks are going to be to blur away from being recognized as well as enhancing the best features to a new self level . The wonders of athletes using enhancements in prosthetics is questionable to how well and fair it is from them to cause the price to be as high.


THE THINKER The thinker is a new era of enlightenment with a focus on the future of learning, labour and leisure. Ideas and knowledge will lead and defined the economy. The beauty of creation will be honored and the way we design will pay homage to history with a twist. A new way of life will be established, more leisure and knowledge will play a key role. It is the spirit behind it that counts and not how you do it. Time will be valued more than leisure.


HUMANATURE Humanature channels the power of instinct: gut instinct, emotional instinct and creative instinct. Smart brands and switched on consumers will invest in long term systems to sustain the economy and planet. In 2019 the magnifying glass against speciesism will be sharply focused on animal rights. Emotional diversity will be on the rise and we will look into new ways to express our feelings. We will start to embrace the beauty of imperfect surroundings in our perfect world.



PHOTOSHOOT PLAN


PHOTOSHOOT PLAN


CONSUMER

I have chosen my consumer to be based on model Bella Hadid, her individual chosen style really relates to my concept. She has her own individual style which relates really well to the consumer group of a young professional. She has done various photoshoots in settings that I have used for inspiration in my own work.








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