2023 Media Kit

Contents Media Kit 2023 03 04 14121009080705 15 181716 19 2726252423222120 Print & Digital Media Statistics Print Publications Contractor Advantage Contractor Advantage—Rough Construction Issue Advantage Entrepreneur EditorialIdeas Calendar Print Ad Examples Print Ad Rates Digital Magazine Advertising DigitalDigitalIntroductionAdExamplesrates Targeted Advertising Member Newsletter Advertising Newsletter Ad Types & Rates CastleCore Ad Example Website Hero Sliders Featured Video New SocialProductMedia Ad Types & Rates Social Media Ad Examples

Media Kit 2023 Castle Building Centres Group Ltd. Print & Digital Media Statistics Sociale-NewslettersDigitalPrintMedia 26k+ 93k+ 49.6% 3,120k 08 16min 422 6,100 02 71 Weeklyk 2,700 Castle Building Centres Group offers a variety of mediums to Valued Vendor Partners and the chance to connect directly with a captive audience of Castle member locations across Canada. Our advertising platform has evolved over the years to include not only our award winner print publication, but various digital and email advertising opportunities available exclusively to Castle Vendor Partners. Total Readers Numbers Updated as of June 2022 Unique TotalAvg.VisitorsMonthlyOpenRateImpressions Annual perImpressionsSubscribersCastleTimeAverageIssuesViewMemberPost Bonus Issues Page Impressions per TotalFrequencyMonthFollowersPrint&DigitalMediaStatistics

Castle Print Publications

ESTABLISHED

1995 FREQUENCY

Media Kit 2023 Castle Building Centres Group Ltd. Castle Print Publications 5

6 issues per Annum bimonthly

National - Canada

REGION

Contractor Advantage has served its readers and advertisers for nearly two decades by offering high-quality, informative and well-received content. Each issue features compelling, original and timely editorial content that Canada’s contractors have come to trust and respect.

Each edition of Contractor Advantage (CA) zeros in on best practices and insight to provide readers with new and efficient ways to be successful, expand their business and add more value to their projects.

BUSINESS SAVVY

It takes more than the latest trends and power tools to build a contractor business and Contractor Advantage recognizes that by providing readers with top-tier advice from financial industry experts.

TRENDS & DESIGN

From practical how-to features created to ensure a seamless and smooth renovation or build, to design and market trends to stay in the loop, Contractor Advantage is dedicated to publishing relevant content and information that will help give readers a competitive advantage and more profit potential.

More than ever consumers are becoming more design conscious and often communicate their design ideas to the very contractors that will make their design dreams a reality. As the gate keepers of this movement, contractors will find innovative new product and renovation design information in every issue of CA helping to keep them on the edge of the latest home renovation trends.

6 Annual Issues Editorial Highlights • Industry Trends • News & Insights • Design Possibilities • Business Best Practices • Emerging Relevant Technology • Marketing Tips & Tools

General Contractors & Sub-Contractors Residential Construction, New Home Builders Home Improvement Renovators DesignArchitectsInteriorConsumersdesignersconscious do-it-yourself enthusiasts 25 k Circulation

TARGET DEMOGRAPHIC

Media Kit 2023 Castle Building Centres Group Ltd. Castle Print Publications 6 6 Annual Issues

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Rough Construction

The January/February issue of Contractor Advantage is dedicated to the Building Envelope and the leading products and practices of the trade. The Rough Construction Issue includes insight and editorial from Canada’s leading manufacturers and includes trends and innovations in lumber, gypsum, metal, concrete, insulation and many other product categories.

ROUGH CONSTRUCTION ISSUE

Version française

Version française du magazine Contractor Advantage, Avantage Entrepreneur traite de sujets qui intéressent directement les entrepreneurs et consommateurs francophones. Vous y trouverez une foule d’éditoriaux qui capteront votre attention, d’annonces de produits avantgardistes, de conseils utiles donnés par des experts de l’industrie et d’articles d’actualité. Deux numéros d’Avantage Entrepreneur sont publiés chaque année : printemps-été et automne-hiver.

Francophone Edition

Annual Issues

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Avantage Entrepreneur (AE) is the French edition of Contractor Advantage with relevant content catering directly to Francophone contractors and consumers. The AE pages are filled with engaging editorials, cutting edge products and helpful hints from business experts and timely feature articles. AE is published 2 times per year; Spring/Summer and Fall/Winter Issues.

Salute to Spring Seasons Change

Annual Issues

IDEAS magazine has been a long time favourite of our readers and we continue to highlight new trends in design and décor in our Spring & Fall issues. IDEAS has a fresh new look and vertical orientation located on the flip side of its companion Contractor Advantage issue.

Latest trends on home renovation and decor to Welcome in Springtime

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Products and projects to get your home “Fall & Winter-ready”

Inspiring Home Improvement

Jan. 16, 2023

Nov. 14, 2022

• Cool Tool Review

• Insulation

Jan. 3, 2023

• Gypsum

• Garage Doors

Editorial Calendar

Nov. 2, 2023

• Windows & Doors

Issue / Themes

On Stand Material Deadline Issue

March / April Making a Grand Entrance

Sep. 11, 2023

Jul. 7, 2023

January / February

Mar. 6, 2023

Jul. 5, 2023

• Railings & Columns

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Exceptional Interiors

• Flooring

• Door Hardware

• Lumber

• Siding

• Roofing

Rough Construction Issue

Mar. 10, 2023

• Paint

July / NovemberOctoberSeptemberAugust//December Curb Appeal

May 12, 2023

May / June

• Millwork Year End Review

Sep. 8, 2023

May 1, 2023

• Backyard Living

The Great Outdoors

Spring / SummerSpring 2023

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Salute to Spring

Latest trends on home renovation and decor to welcome in Springtime

FallJul. 7, 2023

Seasons Change

On Stand

Fall / WinterSep. 8, 2023

Material Deadline Issue

Spring

Apr. 3, 2023

On Stand Features

Mar. 10, 2023

Editorial Calendar

Fall 2023

Products and projects to get your home “Fall & Winter Ready”

Material Deadline Issue

Sep. 8, 2023 May 1, 2023

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Print Ad Examples

FULL PAGE DOUBLE PAGE SPREAD (DPS)HALF-PAGE HORIZONTAL

Media Kit 2023 Castle Building Centres Group Ltd. Castle Print Publications

CA & AE

Issue Page Unit 1x 3x 6x

CA & AE 16,500

Double Page Spread

Full PageCA & AE 11,000 9,350 7,700

CA & AE

Half-Pageonly.Horizontal

Cover Positions x1 per annum only.

Inside Back Cover

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CA & AE 6,000 4,400 3000

Issue Page Unit 1x 2x

12,50012,00011,500

LEGEND AdvantageContractor CA EntrepreneurAvantage AE MagazineIDEAS ID

Full PageIdeas 8,500 7,500

CA & AE

Cover Position x1 per annum

Outside Back Cover

Print Ad Rates

Inside Front Cover

Digital AdvertisingMarketing

Digital Magazine Advertising 16 Media Kit 2023 Castle Building Centres Group Ltd.

Castle Publications Digital is everything you love about Contractor Advantage available in an online edition at contractoradvantage.ca. Castle Publications Digital is a unique media platform for all Castle publications, offering advertisers an opportunity to be featured alongside our high-end visual presentation and our award-winning content.

Advertisers can choose from a variety of digital positions for optimal exposure to your target audience and increased brand awareness to Castle customers.

Castle DigitalPublicationsAdvertising

Digital Magazine Advertising 17 Media Kit 2023 Castle Building Centres Group Ltd. Digital ExamplesAd Desktop Pop Up Tablet Pop Up Mobile Pop Up Desktop Leaderboard Tablet MobileLeaderboardLeaderboard Desktop Big Box Tablet Big Box Mobile Big Box Each ad type will have up to 8 rotations (ROS) per month. Rotations is another term, used to define how frequent an ad will show up on a page load. Any one type of ad will be rotated between other ads in rotation every time a user refreshes the page. Digital Ad Rotations

Digital Magazine Advertising 18 Media Kit 2023 Castle Building Centres Group Ltd.

Digital Rates Ad CampaignType

Big Box Ad PopTypeUp

Third Party Serving

Campaign

Third Party Tracking

Targeted Page

CPM Cost per Thousand Views CPM Cost per Thousand Views

CPM is a marketing term used to denote the price of 1,000 advertisement impressions on one web page. CPM prices are based on per 1000 impressions.

Run-of-SiteLeaderboard

CPM (per thousand) Dollar Volume Discount $44.00 10% per 5K CPM $85 Yes $38.50 10% per 5K CPMYes Yes

Cost Per Thousand

One Month $1,650.00No No

Third Party Tracking

One Week $660.00

All Digital Ads will run on a rotation basis. Advertisers must provide all dimensions included above per ad submission.

$66Yes

Third Party Serving

AdvertisingTargeted

Castle email newsletters are published weekly and deliver the latest news and products right into the hands of Castle members and their staff who strive to stay ahead of the latest Castle related news and vendor updates. With a newsletter sponsorship, your message will be seen by hundreds of subscribers making your brand top of mind for key decision makers and Castle members alike.

Targeted Advertising 20 Media Kit 2023 Castle Building Centres Group Ltd.

Castle e-NewsletterMemberAds

SUPPLIER SPOTLIGHT

The supplier spotlight section in Did You Know? Newsletters is a great way introduce or spotlight your company to a captive audience, interested in learning more about your product assortment and company history.

e-NewsletterMember

Both Product Platform & Supplier Spotlight are available for purchase in weekly Did You Know Newsletters and are not separate emails. Ade-NewsletterRates $850.00Ade-NewsletterType x1

Targeted Advertising 21 Media Kit 2023 Castle Building Centres Group Ltd.

PRODUCT PLATFORM

The product platform section in Did You Know? Newsletters is a great way to showcase a new or existing product, or line of products, that your brand offers. Whether your brand is big or small, showcasing a product is a great way to get the word out.

Targeted Advertising 22 Media Kit 2023 Castle Building Centres Group Ltd.

CastleCore advertising offers advertisers the opportunity to place digital media on the Castle member communications platform. CastleCore ads help you reach a captive audience of Castle owners and their staff who utilize the member platform on a daily basis. It’s a great way to ensure your ads are reaching the correct demographic.

CastleCore Leaderboard Ad Example

CastleCore Banner Ad CastleCore Ad Rate $2,750 $3,850Banner Ad Ad Type Ad Rate (3 Months) Ad Rate (6 Months)

CastleCore

Targeted Advertising 23 Media Kit 2023 Castle Building Centres Group Ltd.

Hero Slider

Herocastle.caSliders

• Maximum 12 vendors / month

Castle.ca is the go-to resource for home improvement products and content. Consumers visit the site to learn about Castle products and installation. Now you can have premium visibility and showcase your product front and centre with website hero sliders with a direct link to the product on calstle.ca.

• 30 Days

• 2200 x 900px

Website Hero Slider Website Hero Slider Rate $2,000Hero Slider Ad Type Monthly

Featured Video Featured Video Rate $1,500Featured video Ad Type Monthly