Contractor Advantage May / June 2018 by Espress Labs Inc.

MAY / JUNE 2018

OPEN UP TO GARAGE DOOR TRENDS COOL TOOL GUIDE GYPSUM INNOVATIONS

Columns Inside Whatâ&#x20AC;&#x2122;s Trending Product Platform Tech Talk Design Talk

CONTRACTOR ADVANTAGE MAY / JUNE 2018

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Castle Building Centres Group Ltd. is a Canadian member-owned, Lumber, Building Materials and Hardware buying group representing over 300 member locations across Canada.

Contractor Advantage Magazine is the exclusive publication of Castle Building Centres Group Ltd. featuring quality Castle vendor brands available at Castle Building Centres locations. Visit castle.ca to find a Castle location in your area.

Editorial Director Castle Castle Building Centres Group Ltd. Jennifer Mercieca Publisher - Espress Labs Inc. Dan Alexander Managing Editor Teresa Christine Art Director Daniel Polsinelli Contributors Lawrence Cummer Melissa Campeau Teresa Christine

Advertising Inquiries Jennifer Mercieca Director of Communications Castle Building Centres Group Ltd. 905-564-3307 jmercieca@castle.ca

MAY / JUNE 2018 Volume 23 Issue 3

Material Contact Maryam Bashir Marketing Coordinator Castle Building Centres Group Ltd. 905-564-3307 mbashir@castle.ca Published and designed exclusively for Castle Building Centres Group Ltd. by Espress Labs Inc.

About Contractor Advantage

CONTRACTOR ADVANTAGE MAY / JUNE 2018

Contributors

Lawrence Cummer

Melissa Campeau

Lawrence (“Law”) Cummer has more than 20 years of experience writing for trade periodicals, businesses and communications agencies. He writes on topics ranging from contracting and construction, to general business, to information technology, personal finance and occupational safety, and has been a frequent contributor to Contractor Advantage since 2009.

Melissa Campeau is a Toronto-based journalist who regularly contributes to such publications as Yardstick, the OUR HOMES series of magazines, Mortgage Journal, Financial Post and National Post. She lives in Toronto with her husband, seven-year-old son and two-year-old puppy.

Andy Slipher Andy Slipher is founder of Slipher Marketing, a consultancy where strategy comes first, followed by tangible marketing results. He is an accomplished strategist, interim CMO, speaker and writer on marketing strategy. He is marketing segment lecturer for SMU’s accredited Bank Operations

Institute for professional bankers, and for the Independent Bankers Association of Texas (IBAT). Andy’s forthcoming book is The Big How: Where Strategy Meets Success. For more information, visit www.Slipher.com.

Chris Ciardello

companies in building productive, cohesive teams. He began his career in dentistry as an office manager after graduating from the University of Texas, San Antonio with a BA in marketing. For more information, visit www.GTSGurus.com.

Chris Ciardello is a practice management consultant with Global Team Solutions. Passionate about sharing his expertise in technology and marketing, Chris has a distinctive knack for understanding the needs of office environments and assisting

Bryce Austin Bryce Austin is the CEO of TCE Strategy, an internationally-recognized speaker on emerging technology and cybersecurity issues, and author of Secure Enough? 20 Questions on Cybersecurity for Business Owners and Executives. With over 10 years of experience as a Chief Information Officer

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and Chief Information Security Officer, Bryce actively advises companies across a wide variety of industries on effective methods to mitigate cyber threats. For more information, visit www.BryceAustin.com.

Contributors

What’s Inside?

07 What's Trending

Powerful Team Conversation: The Foundation of a Successful Team

15 Building Better Business

Seven Best Practices to Budget (and Spend) for Marketing

33 Supplier Spotlight

Jeld-Wen Canada

Open Up to Garage Door Trends

Cool Tool Guide

As exterior home designs evolve, so do garage doors, with changes to colour, size, finishes and more.

47 Product Platform

Premium products from Castle Vendor Partners

51 Tech Talk

What do my Employees Need to Know About Cybersecurity?

67 Design Talk

Canada's Baby Boomers Gracefully Going Green for Retirement Home Design

From weekend DIYer to full-time professional, handy dads will love these top-ofthe-line tools and accessories.

Correction Notice: In the March-April 2018 issue of Contractor Advantage, the feature, Put On A Bold Face (pp. 22-31), announced a new Vicwest metal siding product line that would be released in 2018. The feature indicated that the upcoming siding product name would be “Valera”. This was an error on our part as the actual name of the new Vicwest product line is “Bellara." We apologize for this error and any inconvenience it may have caused.

Gypsum Innovations Manufacturers are stepping up with novel products to meet a growing list of homeowner needs.

On the Cover Photo courtesy of Steel-Craft Door Products Ltd.

Contents

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What's Trending

Powerful Team Conversation: The Foundation of a Successful Team Written by Chris Ciardello

When faced with a problem, it often helps to talk it out. This is a great collaborative strategy to problem solving. Everyone has a different personality, and everyone sees the world in a different light. What happens when the problem you have is with another person? A common answer is, “I just need to vent, to get this off my chest.” The drawback with handling your problem with another person is that it now becomes gossip. Gossiping is toxic in any office or social environment. It builds walls and divides teams. A major subject in many workplaces is conflict resolution. Every workplace has conflict, but not every workplace handles

What's Trending

it the same way. That is why it’s a topic that should be discussed clearly with your team. Workplaces are full of diverse personalities who communicate in unique ways. These differences in personalities are what make conflict resolution an uncomfortable and touchy subject. The first step to successfully deal with conflict is to bring both parties together and have a meeting of the minds. The parties involved in the conflict need to sit down and talk it out. Prior to this meeting the ground rules need to be explained. There are four ground rules to successful conflict resolution.

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Four Ground Rules to Successful Conflict Resolution: Each Side Must Listen Fully to the Other Side Before Responding

Often times when one party is explaining something that is bothering them the second party will feel defensive and want to jump in and explain why they did XYZ to justify their actions. There is nothing more frustrating when someone interrupts you, especially when trying to resolve a problem. The

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first person listens to everything the other person has to say, and then the second person will have their opportunity to explain their side. This process is repeated until both sides have sufficiently made their case. Identify the Issues Clearly, Professionally, and Concisely

Unless the issue is identified, a resolution cannot be found. This morning Betty came into work and she threw her purse on her desk and snapped at Sally when Sally said good morning. The reason that Betty snapped at Sally when Sally told Betty good morning could be that Betty got a frustrating text

What's Trending

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from her child saying they forgot their homework. This has nothing to do with Sally, yet the frustration was taken out on her, and this caused some tension between the two of them the rest of the day. In some cases this kind of tension can simmer and slowly build up to a boil making it extremely important to have open communication with your co-workers. You may not always know what is going on in another person’s life, so try not to jump to conclusions. Only Use "I" Statements

When both parties meet to discuss their issues, they are only allowed to use “I” statements. “I felt ignored at the meeting this morning when I was trying to explain the details about Mrs. Jones.” Framing an issue you have with another person

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with an “I” statement helps to bring their defenses down so that a resolution can be found among the conflict. ‘You’ statements tend to put people on the defensive because they feel like their integrity is under attack. “YOU always put the equipment back wrong.” “You never take out the trash.” When someone starts to get on the defensive they stop hearing everything that is being said. They are focusing on how to defend their integrity. “I” statements diffuse anger and assault. “I get upset when I can’t find the tools I need.”“I feel demotivated when the chart is ripped out of my hands.” “It hurts my feelings when a harsh tone is used when asking for a favor.” When you bring the problem back to how it makes you feel it will bring guards down and a conversation can begin.

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No Personal Attacks or Name-Calling The final and most important rule is that there are no personal attacks, name-calling or finger pointing. These are a sure fire way to get the other person on the defensive, and there is just no need for petty attacks in a professional environment. When voices raise, the control of the conversation is lost. This prevents both parties from being able to continue the

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conversation with a level head. As soon as the voices raise, or tears start to flow each side needs to pause (maybe even step a side for a few moments) to gain their composure so that a civil conversation may continue. Having some conf lict in an entire workplace is normal, however preventing conflict from turning into heated conflict is crucial to avoid division in a workplace. So talk it out.

What's Trending

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Start Painting Castlegard has everything you need to start painting including a premium line quality of paintware. Whether professional or DIY, Castlegard has the painting accessories you need to get the job done.

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Building Better Business

Seven Best Practices to Budget (and Spend) for Marketing Written by Andy Slipher

For anyone charged with allocating marketing dollars, it can seem like an arduous and even dicey process to decide how much to spend annually, and on what. For some, it’s the autopilot response of last year’s budget, plus three to five percent. For others with limited marketing dollars, it can mean the equivalent of putting all one’s eggs in a single basket. These are examples of the extremes, but not altogether unheard of in marketing. But, all the same, there are effective ways to plan, allocate and intelligently spend marketing dollars. Each involves a step backward from the narrow framework of the budget, while interjecting the purpose of the marketing into the

Building Better Business

practice of budgeting dollars toward success. Here are seven best practices to follow when approaching any marketing budget process:

Think Bigger Don’t limit your marketing to media in the traditional sense. Go beyond even digital and new media. People immediately equate marketing spending to media. What if you could spend your marketing dollars in a way that would mean reaching your target, but not having to dump lots of dollars on big media? Marketing is also promotion, incentives, rewarding loyalty, creating positive experiences, enhanced service,

CONTRACTOR ADVANTAGE MAY / JUNE 2018

direct communication with the customer, sales, relationship-building, or any combination of activities working together. Get outside the confined silo of the marketing function and media option. Begin to think how you can most efficiently impact customer conversion. Don’t be afraid to be dramatic. What if time, money and scale were not consequential factors? Let your mind wander to big ideas, then find ways to work around your resource limited. If you need help, bring someone in from the outside to challenge your thinking. None of this has to be expensive— just effective.

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Build the Cost of Marketing Into Your Product or Service Have you accounted for the cost to market and sell your product or service into its cost to produce? It’s too easy to say, “we’re not spending enough on marketing.” But, you’re handicapping yourself even further if you’re not building marketing into the cost of your product or service. In short, you’re cheating yourself by not being realistic. The If-You-Build-It-They-Will-Come approach works only in the movies. Drawing customers (large or small numbers) to your service or product is an inherent part of selling.

Building Better Business

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You’re either generating such attention yourself or drafting off of something else. Either way, resources (usually in the form of people and money) need to be allocated for such activities.

Target Customers This might seem obvious, but basic consideration of your specific target customer in your spending strategy can make your marketing budget go much further. Knowing your best customers inside and out will enable you to do this. You don’t have to speak to the universe. Just speak to your universe.

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Focus on the essential few with the highest chance for conversion. Budget and spend your acquisition dollars toward them first. Then, migrate out from there. If your target audience is too big, you probably don’t know enough about them. Look, listen and learn in order to segment. It is well worth the time.

Focus on Behavioral Change over Attitudes and Awareness If you’re short on marketing dollars, don’t even think about building awareness. Forget consideration sets and good

Building Better Business

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feelings about your brand, company or product. If you have very limited marketing dollars to spend, these are not your biggest issues. Instead, focus on differentiation, an emotional hook and getting the customer to act (i.e. buy). Demonstrate why you’re better, engage them in an emotional decision and call them to action. No cheesy or cliché come-ons. Be dramatically and truthfully different in a way that convinces your customer to give you a try. Attitudes follow behavior.

Treat Marketing as an Investment If you want it to yield a return, you must treat marketing as an investment. One of the biggest mistakes by some marketers today is throwing around the term ROI (return on investment) in conjunction with their marketing spending, while treating it as an occasional or periodic expense. This is hypocrisy. If you want long-term, sustained ROI from your marketing, treat it as you would a true investment (in your product, service and business). Remember: the “I” in ROI stands for investment.

intentions and plans guiding you to determine how much to spend and where to spend it. Speaking from experience, the practice of strategic thinking takes a load of time and guesswork away from determining where to best spend marketing dollars.

Zero-Base your Budget If you’ve made it as far as a strategic plan, a zero-based marketing budget should come as no surprise. Your strategic goals, business and marketing objectives will lead you to tactical media spending. Start from scratch so that your spending matches that of what you’re wanting to accomplish. You’ll be amazed at how focused a budget it can yield. Budgeting for marketing is far less complicated when you can approach it with greater intention and priorities in mind. Follow these tried and true practices and your marketing budget process will be a much more effective exercise.

Strategy First This is the single most valuable tool in your marketing arsenal. Thinking efficiently and with reverence to clearly defined marketing and business goals will help you distill your goals,

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Building Better Business

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OPEN UP TO GARAGE DOOR TRENDS

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Feature Story: Open Up to Garage Door Trends

As exterior home designs evolve, so do garage doors, with changes to colour, size, finishes and more. Written by Melissa Campeau

Photo courtesy of Steel-Craft Door Products Ltd.

CONTRACTOR ADVANTAGE MAY / JUNE 2018

They may not be the first feature you notice about a home, but garage doors can go a long way to enhancing a home’s style and curb appeal. As with other exterior home features, what’s popular with garage doors evolves over time. Choices around colours, textures, materials, finishes and even technology change as manufacturers develop new offerings, and designs come in and out of fashion.

Modern, Darker Hues Right now, says Jason Tucker, National Retail Sales Manager, CanSave, “We are

indeed in the middle of a trend change in the garage door industry.” For one thing, he says, “Customers are more often looking for a modern style.” Tucker adds, “In keeping with the modern theme customers are picking cleaner, less busy embossed styles for their doors,” says Tucker. “We’re seeing fewer short panels and carriage styles, and more long panels, flush panels and plank styles.” A modern edge is reflected in today’s preferred colours, too. “People are switching their white and clay stone doors for darker, more modern colors like mocha brown, charcoal or black,” says Tucker.

“In general, darker tones are more popular,” agrees Travis Reynolds, National Marketing Manager, Steel-Craft Door Products Ltd. “We’ve introduced a charcoal coloured door and it’s quickly become one of our most popular selling colours here in the last year.” What’s also popular is a wood tone that’s in contrast to some homes’ darker exterior shades. “That wood-look door made of steel, in cedar, walnut and all those warm tones, is something we’re seeing trending in the marketplace as well,” says Reynolds.

Photo courtesy of CanSave Photo courtesy of Steel-Craft Door Products Ltd.

Photo courtesy of Steel-Craft Door Products Ltd. 24

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Feature Story: Open Up to Garage Door Trends

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Customization, in Glass and More “Windows in garage doors are more popular then ever and we’ve seen people use them with more variety,” says Tucker. “They’re now available with thermal pane in clear, frosted/satin finishes, tinted and so much more.” In some cases, there’s a retro-made-modern nod to mid century modern style, as with windows arranged in a row down one vertical side of the door, rather than horizontally across the top.

Attention to detail like this is part of a trend that Reynolds has witnessed in several communities, right across Canada. “There’s definitely a move toward a modern finish that can be customized and made really unique,” says Reyolds. “We’re seeing many people choosing to install all-glass doors,” he says, where they can customize tint, reflectiveness and more. “Customization might also take the form of an aluminum door, or just about

anything else,” says Reynolds. “It’s happening coast to coast, this idea that someone wants something different; they don’t want the same old, same old.”

Size, for Impact “A trend we’re seeing—and we don’t see it going away any time soon—is a shift to a bigger size of garage door,” says Reynolds. “These days, 8, 9 or 10 foot tall doors are much more common than they use to be. An increase in both height and

Photo courtesy of Steel-Craft Door Products Ltd.

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Feature Story: Open Up to Garage Door Trends

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Photo courtesy of Steel-Craft Door Products Ltd.

Photo courtesy of CanSave Photo courtesy of CanSave

width we’re seeing trending, right across the country.”

More Like an Extension of the Home If consumers are thinking more and more about the design impact of their garage doors—with glass inserts, specialized finishes and size—they’re also treating them more like walls and doors in the main portion of the home. “People are thinking of the garage as a multi-use space,” says Reynolds.“They’re

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moving away from thinking of it as a dumping ground for stuff.” A focus on exterior design illustrates that shift. And a growing interest in all-glass doors, too, show’s a real change in how homeowners imagine managing the contents of their garage. “It’s an area to work on their cars or just show them off a bit.” And with both security and energy conservation in mind, Tucker notes that nearly all customers are opting for insulated steel doors, these days. “Gone are the days of thin pan doors or high main-

tenance wood doors,” says Tucker. “Polyurethane injected doors from Garaga offer a lifetime warranty along with the rigidity and comfort of high insulation.”

Smart Technology Continues to Grow in Popularity In terms of technology, expectations are on the rise, as well. “Customers want more from their electric door openers,” says Tucker. “LiftMaster, for example, now offers MyQ WiFi compatible openers across their range.” He explains, “They

Feature Story: Open Up to Garage Door Trends

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work with a smartphone app that tells the customer if their door is opened or closed and allows the user to operate the door from anywhere in the world.”

Supporting the Big Picture While automation and technology play a role in ensuring garage doors meet—

or even exceed—consumers’ needs, it’s their design that ensures they have an impact on the overall look of a home. “From our perspective, it’s all about keeping up with what the architects are demanding,” says Reynolds. “We don’t feel the garage door has to be the statement of a house, but it does have to

be complementary.” That means the right shade, material and size becomes all the more important to support the architect’s vision. Reynolds adds, “It’s part of the overall plan and, if done right, can really enhance everything else that’s part of the design."

Photo courtesy of Steel-Craft Door Products Ltd.

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Feature Story: Open Up to Garage Door Trends

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CONTRACTOR ADVANTAGE MAY / JUNE 2018

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Supplier Spotlight

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COOL TOOL GUIDE

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Feature Story: Cool Tool Guide

From weekend DIYer to full time professional, handy hands will love these top-of-the-line tools and accessories. Written by Melissa Campeau

Photo courtesy of Milwaukee Tool Canada

CONTRACTOR ADVANTAGE MAY / JUNE 2018

Whether you’re a contractor, tradesperson or checking off your upcoming Father’s Day gift list, no matter how well stocked the workshop is, there’s always room for more. And with advances in tool technology and design, there are plenty of opportunities to replace well-loved gadgets with something more powerful, versatile, and longer lasting. “The trends continue to be around innovation and tools becoming smaller, lighter and more compact,” says Shawn Ottewell, Vice President, Sales, Service and Marketing, Makita Canada Inc. “If someone has a driver drill that’s two or three years old, for example, chances are there’s a driver drill now that’s more compact, more technologically advanced with things like

a brushless motor, or a version with Bluetooth innovation so it can sync with other tools,” says Ottewell.

Drill Kit and Bit Set If a ready-to-go set is right up your alley, Makita’s ½” Cordless Drill /Driver, and the 18V (Compact) LXT 2 Tool Combo Kit could make ideal gifts for dad. Either kit introduces the battery platform, points out Ottewell, “Once a person is familiar with the brand and has a battery and a charger, that opens up the whole Makita family of products— that’s 150 tools that use that same battery.” Another complete set to consider: EAB Tool Company’s 41-piece Industrial Torsion Impact Bit set, which offers up a comprehensive collection

of drill bits, preparing for almost any handy situation. “You always want to have a diverse selection of screwdriver bits so you're ready for that time when you need a specific bit to help with your at-home project,” says Danny Wight, Vice President, Sales and Marketing, EAB Tool Company. “This 41 piece set has just about every bit you’d need, including a drywall bit, torque bits, Phillips, Robertson, and so on.” He adds, “They're from our professional torsion line, so the life test on them and the breaking points are very high — they’ll last forever.” Plus, the company has a recycling program that means you can bring this (or any) EAB product to a retailer who’ll then send it to EAB for recycling, and in turn, you will receive a credit for a future purchase.

Photos courtesy of EAB Tool Company

Photo courtesy of Makita 36

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Feature Story: Cool Tool Guide

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Temperature Guns, Wrenches and a Miter Saw If Father’s Day gift giving is your goal and Dad is in the building or home improvement industry, something specialized might be just what he needs. Milwaukee Tool Canada’s Thermal Imager and Temperature Gun, for example, provides some unique benefits. The infrared temperature gun provides easier readings for professional, residential, commercial and industrial users in any environment. It also has a simple high/ low alert setup that makes scanning easier and faster and a seven-point reinforced frame. “It takes pictures, does analysis which can be done through the laptop," says Keith Potts, National

Trainer, Milwaukee Tool Canada, “and USB cables and software are supplied at no charge.” For the mechanic or machinist Dad, Potts suggests the company’s HighTorque Impact Wrench with Friction Ring Kit. “The wrenches provide up to 1,400ft-lbs of torque for large fastener work,” says Potts. “These wrenches have all the power that’s needed, and more.” Potts also suggests the company’s lightweight Dual Bevel Sliding Compound Miter Saw for Dads who prioritize performance and productivity, with a battery that can hold its power through a full morning of work, and can charge up completely over a lunch break.

Photos courtesy of Task Tools

Organization Ideas Whether you’re shopping for a Dad who loves to be organized, or one who could really use a hand in that department, the Heavy-Duty Component Apron from Task Tools is likely to fit the bill. “Dads will love the high-quality fabric that provides abrasion resistance and durability, the high pocket and feature count for ultimate organization, and the sharp styling,” says Terry Hamer, Product Manager, Task Tools. Pockets can be moved as required, the padded belt has D-rings for a suspender harness attachment (sold separately), and there’s a bonus carabiner for easy clipping of accessories. On a similar note, there’s Task Tools’ 18” Contractor Tool Bag, with the same durable construction, plus a neoprene handle cover, tape measure holder, interior side organizers and plenty of other soon-to-be-indispensible features.

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Feature Story: Cool Tool Guide

www.task-tools.com

NEW!

BALLISTIC WORK GEAR

TASK® Ballistic Work Gear combines innovative features and outstanding durability for professional use! • Made with high quality 1680D and 600D fabric to reduce abrasion and discomfort on the wearer’s knuckles • Visible, reinforced stitching for long term durability • Heavy duty hardware in black nickel provides strength and style • Carabiners, hooks and loops and plenty of pockets to organize tools, big and small Task Tools offers several ballistic products including: • Pouches & Tool Holders • Organizers • Tool Bags • Harnesses and Belts • Backpacks

See the whole collection at www.task-tools.com Go to your nearest Castle Building Centre and ask about it today!

CONTRACTOR ADVANTAGE TASK TOOLS • East 1.800.268.2304 • West 1.800.663.0160 • www.task-tools.com

MAY / JUNE 2018

Photo courtesy of Dewalt

Essential Extras: a Radio and a Workbench Some must-have accessories can also help with your next project, as well. “There’s the new Dewalt T-Stack Radio, with excellent sound quality and enough durability to be considered ‘guaranteed tough,’” says Stephen Blain, Commercialization Manager, Professional Power Tools, Stanley Black & Decker Canada. It has Bluetooth connectivity so you can stream your tunes from a mobile device, works with Dewalt’s 20V Max and Flexvolt batteries, and can be clipped to any of the company’s storage solutions items to help stay organized.

Photo courtesy of Dewalt

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Feature Story: Cool Tool Guide

Bring your style outdoors with perfect results! SICO.CA

Wall to Wall Confidence is a trademark of PPG Group of Companies. Sico is a registered trademark of the PPG Group of Companies. Manor Hall and Sun Proof are registered trademarks of PPG Architectural Finishes, PPG Paints is a trademark of PPG Industries Ohio, CONTRACTOR ADVANTAGE MAY / JUNE 2018 41 Inc. Â© 2016 PPG Industries, Inc. All Rights Reserved.

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Photos courtesy of Dewalt

For those who care deeply about being efficient, Dewalt’s Express Folding Workbench can seriously trim the time required to prep and clean up after a job. “Half the battle with getting jobs done is setting up and then putting stuff away at the end of the job,” says Blain. “With this work bench, it only takes three seconds to set up and close down the unit.” He adds, “It’s built for the heavy jobs and can support up to 1,000lbs.”

Feature Story: Cool Tool Guide

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Work Light, Air Compressor, Table Saw For those who’ve always got a job on the go, Ted Fuller, Vice President of King Canada Tools suggests the company’s 10” Jobsite Table Saw. “It’s perfect for repairs,” says Fuller, “whether you’re at work or at the cottage.” Most would also welcome practical accessories that make their work easier and safer. “We recently introduced a

20W LED Work Light to compliment our 10W cordless work light,” says Fuller. “It’s selling well because it’s good for a variety of uses. It can be used in the shop, on the jobsite, in the truck, on the campsite, and so on.” King Canada also offers the Ultra Quiet Oil Free Air Compressor that could make a versatile addition to any workshop. “It’s super quiet, and can blow up mattresses and bike tires,

power brad nailers, and a lot more,” says Fuller. Whether you’re a full-blown professional tradesperson, industry business owner or need some gift idea inspiration for Father’s Day, building up the tool box or workshop with top-drawer tools and accessories, is sure to help those handy hands.

Photos courtesy of King Canada Tools

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Feature Story: Cool Tool Guide

You know they’ll never, ever, just stay in the bath.

Brand NEW ESSENTIEL PLUS vinyl composite plank flooring is sturdier, stronger and more waterproof than ever. It’s now available in several different ultra durable finishes from natural stone to hardwood. With the glueless, easy click “5G Lock Technology”, make quick work of any room. Even in the ones that see more of the traveling ducks. • 6” x 48” longer plank format • Attached pad for more sound absorption • 25 year residential and 3 year commercial limited warranty For more information about Essentiel PLUS, contact us at taigabuilding.com

Innovation, from product to distribution, makes us leaders in the category. Whatever it takes.

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Product Platform

PRODUCT PLATFORM

Latest & Greatest Products Available at Local Castle Building Centres

Ready Pine T&G Paneling For over a decade, Horizon Coatings Inc. has been manufacturing Ready Pine T&G paneling using state of the art machinery to produce a perfect factory finish. We stain the wood with over 10 different translucent colour options. This process draws out the natural features of the Lodgepole Pine species by enhancing the grain structure and knots. A low sheen topcoat is then applied to give the final product a silky smooth, furniture grade quality finish. For those who want a solid opaque colour, there is Ready Opaque MDF painted Cloud White. Ideal for ceilings such as in a kitchen, Ready Opaque provides a signature feature for the room.

Unique to Ready Pine is our end-matching, which saves time and money, as well as greatly improves the fit and finish of the project. There is no need to splice over a stud or joist. The off-cut at the end of the row become the starter piece for the next row. This feature results in both labour and material savings.

Photos courtesy of Horizon Coatings Inc.

Ready Pine is now available in two patterns â&#x20AC;&#x201C; the traditional V-Match and the more contemporary Nickel Gap. Ready Pine can be installed on the walls vertically or horizontally. Vertically provides a more contemporary look, whereas horizontal is more traditional, like a log cabin. And of course, nothing enhances the ambiance of a room like pine on the ceiling. Consider Ready Pine on your next project.

Product Platform

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Colour

INSPIRATION Add some colour to your life and be inspired with Castlegard indoor and outdoor paints and stains.

Castlegard products can be found exclusively at your local Castle Building Centres location. For Castle locations go to castle.ca

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Product Platform

CONTRACTOR ADVANTAGE MAY / JUNEPlatform 2018 49 Product

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with SAKRETE mason-craft, a Type O Mortar used for repointing or non-load-bearing wall applications, indoors and outdoors. This product is designed for any masonry application where low strength and superior workability is required.

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Tech Talk Photo courtesy of IKO Canada

What do My Employees Need to Know About Cybersecurity? Written by Bryce Austin

If you are not educating your employees on cybersecurity best practices, you are missing the biggest opportunity for improvement in your entire cybersecurity profile. Your employees have business-need access to a lot of important data, and their ability to protect that dataâ&#x20AC;&#x201D;or to inadvertently let it walk out the door of your organizationâ&#x20AC;&#x201D;is strong. Lack of education was at the heart of a number of incidents

Tech Talk

of a major security breach. You have probably heard about the new HR employee that got an email from the president of the organization asking for all the W2 information on every employee, so that person sent them exactly as instructed. The employee did not recognize the fact that the email from a hacker impersonating the CEO, and a major security breach took place.

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" A cybersecurity awareness culture is critical to the success of your company. Employees need to understand how their actions positively and negatively impact the cybersecurity posture of your company. " Entire business models are based on this kind of fraud. Let’s pretend that I am going to build a site with the world’s best collection of cute pet pictures. I’ll give you the first 10 for free (and those 10 are the most adorable pictures you have ever

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seen), but to see more, you need to set up a username and password. The access is still free, though. No big deal, right? Wrong. In this scenario, I own this website and I am a criminal, and my business model is to try to use the username and password you just entered at every major banking website, on all major email providers, on your company’s VPN portal, and anywhere else that I think you might have used the same username and password. I will then extract any valuable information I can from those sites, sell the information for a profit, possibly ransom your own data from you to make even more money, and then move on to the next victim. So where can your company start? Start with a training program. Your employees need to be educated on cybersecurity best practices. One of the issues that any cybersecurity awareness training program should address:

Tech Talk

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Implement Real Password Policies There’s no easy way to say this, so I’m just going to say it: Passwords stink. They are no fun to create, no fun to remember, and no fun to type in. That being said, passwords are still the most common authentication method today. It is imperative to implement a password policy requiring complex passwords that can’t easily be guessed, and end-user training to go along with it. Microsoft’s Active Directory “require complex passwords” setting is a start, but end-user training is also mandatory. Many users use the same passwords for every online system they need a password for. This is a problem. If one site gets hacked, cybercriminals will try your credentials at all common

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websites, and possibly at your business’s VPN. It is imperative that your cybersecurity awareness training program encourage your team members to use different passwords for different sites, and especially for any system that your company uses. Most companies have some sort of safety guidelines that their employees must follow or be aware of and cybersecurity should be no different. There are a number of companies that specialize in this type of training, and they may or may not be a good fit for your company culture. Picking the right type of training is critical; having a good cultural fit is more important than the actual content. Be sure to do proper due diligence to ensure that the training content offered by the

Tech Talk

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company or companies you are considering is a good fit for the culture of your company. The important message here is that you already know you must train your employees on certain things in order to have them perform their job functions. Cybersecurity is one of those things. If you are uncertain as to how to structure a cybersecurity training program, find an advisor that can help you.

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Questions to Explore this Topic Further with Your Company’s Leaders: • When was the last time you were trained on cybersecurity? • What did you take away from it? • Do your team members who have access to sensitive data get additional training above and beyond those who do not?

Tech Talk

STYLISH & CONTEMPORARY

At Kohltech, every window is custom. So no matter where your inspiration comes from, we can make the windows that bring your renovation or new construction vision to life. If youâ&#x20AC;&#x2122;re considering changing your home, change it into something outstanding with Kohltech Windows.

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GYPSUM INNOVATIONS

Manufacturers are stepping up with novel products to meet a growing list of homeowner needs. Written by Lawrence Cummer

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Feature Story: Gypsum Innovations

With savvy homeowners demanding ever-healthier and higher-performing homes, innovations in gypsum drywall, tile backerboard and related products may be playing a larger part in your next home renovation job. While not always the first area that homeowners look to in home improvements, experienced contractors know that the bones of the house and what is covering them, play a major role in the abodeâ&#x20AC;&#x2122;s healthiness, durability and its ownerâ&#x20AC;&#x2122;s comfort. Fortunately, there has been a great deal of innovation and product improvement going on in the gypsum industry, according to Tom Prokop, Innovation & Product Marketing Manager for CertainTeed Gypsum at SaintGobain. His company, for example, has made several advancements in the realm of acoustics, air quality and durability.

Silence is Golden As housing density increases and use of multi-dwelling units increase, sound is quickly becoming a precious commodity. Prokop notes that better acoustical performance is obviously an area of greater importance to second-time home buyers or renovators who can draw on past noisy experiences with neighbours (and family.) In addition, though, changes in the building code are destined to make acoustic performance a more frontand-centre issue. Traditionally, products like drywall had their acoustical performance measured in STC (Sound Transmission Class); however, the National Building Code of Canada 2015 sets measurement based on ASTC (Apparent Sound Tra nsmission Class). This incorporates the sound travelling through the product, just as STC did, but also the sound travelling around it, diagonally though it or through cut-out elements such as an outlet box. In a bid to help contractors better meet these increasing requirements,

Photo courtesy of Gypsum Association

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CertainTeed launched SilentFX QuickCut Gypsum Board. This noise-reducing gypsum board is specifically designed to reduce airborne sound transmission between two adjoining spaces when used in wall or floor-ceiling assemblies. It uses a viscoelastic polymer that dampens sound energy between two specially

formulated dense gypsum cores. The company says the result is a combination that significantly improves sound attenuation and is ideal for systems requiring high performance with fewer layers of gypsum. In addition to providing acoustic performance, the company says the board is engineered to

score and snap for faster installation. It finishes like standard gypsum.

A Breath of Fresh Air From mold to air-quality and beyond, home health has become an occupation with HGTV and Internet-wise householders. Contractors arenâ&#x20AC;&#x2122;t limited

Photos courtesy of CertainTeed

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Feature Story: Gypsum Innovations

Fiberglass Insulation Castlegard速 products meet the highest safety, performance and quality standards. Castlegard速 Insulation is Formaldehyde-free, offering a healthier and safer indoor air quality. Castlegard速 insulation is a cost effective home insulation solution for your home with proven safety and performance ratings. The EcoLogoTM ensures that your Castle insulation product is the environmentally friendly choice. Castlegard速 products can be found exclusively at your local Castle Building Centres location across Canada.

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Photo courtesy of CertainTeed

to selecting the right paints, primers and low-VOC (volatile organic compounds) flooring options to meet this growing need. CertainTeed’s AirRenew Essential Gypsum Board, for example, isn’t just a low-VOC option but works to suck toxins from the air. Using a patented technology, the board draws formaldehyde and VOCs out of the air and converts them into safe inert compounds, even after being finished or painted with water-based acrylics, water-based textures or breathable wallpaper and using conventional application techniques. It handles like standard gypsum board, is non-harmful to humans

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and animals and can be recycled or brought to landfill just like any board in geographies where permitted.

Rocking Moisture Protection Reducing water damage and mold are top of mind with today’s homeowners. Recognizing that, gypsum manufacturer and distributor CGC Inc. recently expanded on its solutions with the launch of its Durock Shower System in Canada. This fully-bonded waterproofing system includes an innovative waterproofing membrane that can be applied to existing tile backerboard. While part of the Durock shower

system, its ideal for floors, walls or countertops, anywhere that water is an issue, notes Brian Milbury, Product Manager at CGC. “Anywhere moisture is a concern,” he says. “A few years ago, actually, CBC did a big show on residential mold and concerns around it and I think it raised more awareness. Also, people are savvier today and they go on the Internet and they look at what is important and what they should be concerned about.” To that end, the membrane can give contractors working on bathroom renovations, and their homeowner clients, peace of mind. It features an oriented HDPE (High-density polyethylene),

Feature Story: Gypsum Innovations

cross-laminated core that gives it strength and tear resistance at a thinner mil thickness (12 mil, or 0.012”). This makes it more pliable and easier to use, with less build-up at seams, according to the company. “It exceeds Canadian Code permeability requirements by 15 times, but it’s only 12 mil thick, so we have one membrane that can be used for all applications, whether it’s showers and wet areas or continuous-use residential or commercial steam showers.”

If a full replacement is in order, which Milbury says occurs on average every seven years, the Durock shower system also features a drain assembly, high-density pre-sloped shower tray. It can be purchased as a kit or separately. As an alternative to gypsum backerboards, CGC’s Durock Ultralight Foam Tile Backerboard combines traditional backerboard and waterproofing into one product for reduced labour, is lightweight, waterproof and vapor retardant. It uses a solid high-density extruded

foam with a closed cell to maintain impermeability even in the case of a cut membrane unlike hollow-core options, Milbury notes. CertainTeed’s offering for interior wet areas such as bathrooms, laundries, utility rooms and kitchens is its Diamonback Tile Backer. This high-performance gypsum board uses proprietary Embedded Glass Reinforced Gypsum (EGRG) technology. The company says tile can be applied without the use of sealants, skim adhesive

Photo courtesy of CGC Inc.

Feature Story: Gypsum Innovations

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Explore Color Journeysâ&#x20AC;&#x2122; Limitless Colour Possibilities. Let our new colour system be your inspiration. Visit our website and visualize your home on our Color Journeys Colour Visualizer.

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coats or waterproofing membranes and is suitable for countertops, residential and light commercial flooring. The board scores and snaps like standard gypsum, is mold resistant, 50% lighter than

cement backer boards and 20% lighter than other gypsum backerboards. Whether itâ&#x20AC;&#x2122;s quieter, healthier (or drier, mold-free) living, thanks to the range of new products and ongoing

research and development, gypsum manufactures have homeowner demands (and walls) covered.

Photo courtesy of CertainTeed

Feature Story: Gypsum Innovations

CONTRACTOR ADVANTAGE MAY / JUNE 2018

EnLiten Flush-Glazed Designs ™

Simplified beauty. Resilient designs.

Simplified beauty. EnLitenTM flush-glazed designs create striking profiles that effortlessly combine indoor and outdoor living spaces, inviting in more natural light than ever. The possibilities are endless, giving you doors that perfectly fit any home design.

Resilient designs. Double- or triple-pane glass is built directly into the door with a high-performance dual adhesive weather seal. This reduces the potential for air and water infiltration, among other benefits. THERMA-TRU ® Door Systems meet NAFS (North American Fenestration Systems) requirements. Superior Sound Dampening

11% More Energy-Efficient

Withstands Winds Up to 167mph

Flush-glazed doors dampen outside noise better compared to Lip-lite alternatives.

Low-E flush-glazed door glass is 11% more energy efficient than 1/2” Low-E glass in a Lip-lite frame.*

Door systems with flush-glazed glass are designed and tested to withstand wind forces up to 167mph (DP-50).** (ASTM-E330)

*Comparison of U-factor values of a flush-glazed full-lite door and a Lip-lite full-lite door, both with Low-E glass. **Must be installed as part of a Therma-Tru door system in compliance with a Therma-Tru product approval. Impact-rated products not available.

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www.AllianceDoorProducts.com Abbotsford | Calgary | Edmonton | Winnipeg

Design Talk

Canada's Baby Boomers Gracefully Going Green for Retirement Home Design Written by Teresa Christine

Design and trend most often go hand in hand. As Canadaâ&#x20AC;&#x2122;s population continues to grey, considerable research has begun on how baby boomersâ&#x20AC;&#x2122; spending trends could affect the national economy going forward. One industry in particular, the housing market, could see dramatic impacts and potentially undergo a remodeling over the next few decades.

Design Talk

In terms of spending tendencies, recent studies have shown that boomers are investing in their overall health and wellness, along with aging-in-place design and active-lifestyle amenities. They are also looking for or wanting to build more energy efficient features in their homes.

CONTRACTOR ADVANTAGE MAY / JUNE 2018

Design and trend most often go hand in hand. As Canada’s population continues to grey, considerable research has begun on how baby boomers’ spending trends could affect the national economy going forward. One industry in particular, the housing market, could see dramatic impacts and potentially undergo a remodeling over the next few decades. In terms of spending tendencies, recent studies have shown that boomers are investing in their overall health and wellness,

MAY / JUNE 2018

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along with aging-in-place design and active-lifestyle amenities. They are also looking for or wanting to build more energy efficient features in their homes. Take for instance, the Holistic ‘L’Heure Bleue’ which is one of the greenest homes in Canada. The Canada Green Building Council® (CaGBC) announced this past February that the Quebec home was the second in Canada to achieve Platinum status under CaGBC’s Leadership in Energy and Environ-

Design Talk

NOT JUST A NAME. All Weather. Literally. From rain to wind and sun to snow, high-performance, all weather windows and doors is what we do. Itâ&#x20AC;&#x2122;s kind of our thing.

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Photo courtesy of The Canada Green Building Council

mental Design (LEED) certification. Guided by Québec LEED organization Écohabitation, the passion project of an active baby boomer couple, features indoor and outdoor construction focused on ecological awareness, sustainable materials, and environmental management. The duo decided that this type of residence was ideal as they wanted to retire in a sustainable space where they could age “gracefully and gratefully”. Situated on more than 2 acres of property along the St. Lawrence River, the 2350-sf modern farmhouse features, a highly-insulated, airtight building envelope, an air exchanger, energy efficient appliances, light-emitting diodes (LEDs) and natural lighting and a rainwater garden to name a few. The appeal of this ecologically responsible design lives in the adaptive elements as they can be modified to suit the changing mobility and accessibility needs of the individual homeowners.

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After just seven months of living in their new home, the Quebec couple is already seeing much lower operational costs for hydro and water consumption, not to mention many health benefits due to an indoor environment with clean air quality, no VOC emissions, natural lighting and air circulation. The L’Heure Bleue project is an excellent example of why this design trend works for homeowners and why the sales appeal of these green features represents an increase in market value and quality of life for baby boomers. The fact that LEED looks at a home from all angles, not just energy and water savings, but a healthy indoor environment, is sure to leave a lasting impact for generations to come. Excerpts taken from The Canada Green Building Council® (CaGBC). For more information on LEED v4 and the projects that are leading the way, visit cagbc.org/LEEDv4.

Design Talk

THE BEST OF THE BEST In a world of siding products, the exceptional quality and style of Sequoia® Select stands clear as the premier choice.

SEQUOIA SELECT ULTRA-PREMIUM VINYL SIDING • Low-gloss finish with natural cedargrain texture • 4 classic profiles and 28 colours for greater design options • Ultra-premium .046" panel thickness • Full-roll nailing hem and exclusive Advantage Lock™ system • Windload tested up to 407 km/h (253 mph)* • Lifetime limited, non-prorated, transferable warranty† with hail and fade protection

*Windload performance may vary by profile design. †See printed warranty for complete details. Not all colours are available in all profiles.

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F-SERIES

CARRY YOUR REPUTATION IN THE TRUCKS WITH A BEST-IN-CLASS REPUTATION. F-Series trucks are engineered to make difcult work easier. High-strength, military-grade^ aluminum alloy allows weight to be reinvested elsewhere to deliver best-in-class towing* and hauling** capability. And use less fuel when you’re between job sites. Add in our class-exclusive driver assist features and take con dence on the job site to the max. When it comes to choosing your truck, trust the Commercial Vehicle specialists at Ford. Our team is driven to make choosing your truck easier.

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• Best-in-class max. payload 3,270 lbs† • Best-in-class gas efciency‡ • Best-in-class towing 13,200 lbs‡‡ • Available Wi-Fi Hotspot with SYNC® Connect^^

• Best-in-class max. towing 32,500 lbs* • Best-in-class max. payload 7,630 lbs** • Impressive diesel torque 925 lb-ft*** • Best-in-class gas torque 430 lb-ft ¤

Vehicle(s) may be shown with optional equipment. ^6000-series aluminum alloy. Lighter EPA curb weight, versus predecessor generation. *Maximum towing capacity of 32,500 lbs on F-450 DRW 4x4 with 6.7L V8 diesel engine. When properly equipped with available factory-installed equipment. Class is Full-Size Heavy Duty Pickups over 8,500 lbs. GVWR based on Ford segmentation. **When properly equipped. Maximum payload of 7,630 lbs on F-350 DRW 4x2 with 6.2L V8 gas engine. Class is Full-Size Heavy Duty Pickups over 8,500 lbs. GVWR based on Ford segmentation. ***Maximum diesel torque of 925 lb-ft on F-250/F-350 with 6.7L V8 diesel engine. When properly equipped. †When properly equipped. Maximum payloads of 3,270 lbs on F-150 4x2 with available 5.0L Ti-VCT V8 engine. Class is Full-Size Pickups under 8,500 lbs. GVWR based on Ford segmentation. ‡ Class is Full-Size Pickups under 8,500 lbs (3,856 kg) versus 2017 Competitors. 2017 F-150 4x2 equipped with the 2.7L V6 EcoBoost® and 6-speed SelectShift® automatic transmission, estimated fuel consumption ratings are 12.2L/100-km city, 9.3L/100-km hwy, 10.9L/100-km combined, based on Government of Canada-approved test methods. Actual fuel consumption will vary. ‡‡When properly equipped. Maximum towing capacity of 12,200 lbs on F-150 4x2 with available 3.5L EcoBoost engine conguration. ^^Certain restrictions, 3rd-party terms, or message/data rates may apply. 4G network complimentary 5-year subscription (after which, fees apply) for remote features excluding Wi-Fi hotspot included, activates with vehicle sale date. Requires compatible 4G cellular network connectivity, and is subject to 4G network availability. Evolving technology/cellular networks may affect future functionality. Wi-Fi hotspot includes complimentary wireless data trial that begins at time of activation and expires at the end of 3 months or when 3GB of data is used, whichever comes rst (after which, data plan required). ©2017 Ford Motor Company of Canada, Limited. All rights reserved.

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