JAEHYUK CHANG
COPYRIGHT @ 2016 JAEHYUK CHANG All rights reserved. No part ofthis book may be used or reproduced in any manner without the written permission of Jaehyuk Chang. JAEHYUK CHANG PHONE / 1 415 940 4199 EMAIL / jaehj0904@gmail.com ACADEMY OF ART UNIVERSITY 601 Brannan Street, San Francisco, CA 94107 DIRECTOR / Archana Myer INSTRUCTOR / Chamindri Wijemanne COURSE / Portfolio TYPEFACE / Century Gothic SOFTWARE / Adobe Indesign, Photopshop, Illustrator PHOTOGRAPHY / Jaehyuk Chang All research images are from Google and Pinterest PRINTER / Chum’s Design & Print 582 Market Street #100, San Francisco, CA 94104 BINDERY / Chum’s Design & Print 582 Market Street #100, San Francisco, CA 94104
ABOUT Jaehyuk Chang was born and raised in South Korea. He always liked to look at beautiful houses and interesting buildings. After he graduated high school, he decided to study Interior design and so he finally chose to study at the Academy of Art University. When he learns and studies, he is most interested in a modern simple style and always tries to create an eco-friendly design. So, he always thinks about how to combine modern and natural elements to make much more sustainable and healthy environment for the client. Moreover, he always dreams to live in a cabin with nature. He likes the outdoors and sometimes he gets inspiration from nature. For these reasons, his portfolio concept will be amodern in the woods.
TABLE OF CONTENTS
1 COMMERCIAL DESIGN Urban Farming 185 Channel St, San Francisco, CA 94158
2-1 RESIDENTIAL DESIGN Mariotto Residence 13 Wood St, San Francisco, CA 94118
2-2 RESIDENTIAL DESIGN Mariotto Residence 13 Wood St, San Francisco, CA 94118
3 OTHER INTEREST Residential Design Commercial Design Color Renderings
“Space is the breath of art.”
-Frank Lloyd Wright-
1 COMMERCIAL DESIGN Urban Farming 185 Channel St, San Francisco, CA 94158
PROJECT DEVELOPMENT
Client Profile Tony Riviera is a successful business man and the owner of the cafĂŠ Pr i m o G e l ato. H e g rad ua l l y expanded his store and then launched many restaurants. He continues to open his stores and now he wants to open a new market restaurant in the San Francisco Bay area. The restaurant will be organic and will sell local sustainable products for high quality.
10 Commercial Design
Project Programming This project is very large scale so the client cares about many things, including the concept and elements. For this project, he asked me to design a classic and classy style that should be approachable and affordable. So, the basic interior design will be an open, bright, fresh, clean, cozy atmosphere. Also, he requested many elements for the restaurant and market: a bar, oyster bar, interior materials, and market requirements such as a display and open kitchen and workstation for meats.
This shows that he really cares about cleanliness and fresh ambiance. For the flooring, it will use concrete, which looks like luxurious marble, because marble is too expensive to install for this large area, Subway tile is going to be on the walls and the ceiling will be exposed. All the furniture should be commercial; for example, the restaurant table size will be 36� high. The bathroom has of course A.D.A (American Disabilities Act) toilet and it will be located in the market area. Because of this location, the customers in the restaurant will naturally see the market area and so it is a clever business idea.
11 Urban Farming
SITE ANALYSIS
185 Channel St, San Francisco, CA 94158
Building Information Built Year: 2014 Zoning: Residential and Retail Space Parameters: 89,000 sq. ft parcel
Neighborhood Restaurants (20) Bakeries (8) Grocery Stores (10) Bistro & Taverns (20) Gyms (6) Parks (17) Shopping (20)
12 Commercial Design
School (20) Museums (3) Libraries (2) Art Galleries (17) Public Transit (20) Parking (20) Gas Station (2)
13 Urban Farming
CONCEPT DEVELOPMENT
14 Commercial Design
Urban Farming Originally, good quality organic food came from the clean and fresh nature. However these days the nature is badly polluted because of industrialization. People have realized the damage they have done to nature and so are using new ideas to grow clean food. I got inspiration from urban farming and it is mixes nature and contemporary city style together. Recently, many people try to do farming in the city to get organic vegetables and I think this is quite good idea in our society. My design will bring a fresh concept for people to farm to concept people with urban farming. I will be kind of a ray of light to create warm and human affection.
15 Urban Farming
BRANDING
16 Commercial Design
This logo reminds of modern, busy city life and an organic, fresh feeling by mixing the city and the leaves. A black background mean dry and heartless of city system, white city silhouette mean busy and modern people, and the green means warm, fresh and active. I combined these three elements in a simple and refined way. I tried to design when customers see this logo they can feel familiarity and trust. The logo as a symbol can represent the personal or the group, and is the main representation of the market.
17 Urban Farming
BLOCK DIAGRAM
Jaehyuk Chang Chang ubble Diagram 4 Jaehyuk Bubble Diagram 2 Bubble Diagram 3 02858188 02858188
Restaurant & Bar
Restaurant & Bar
Oyster Bar Coffee & Gelato Bar Restaurant & Bar
Coffee & Gelato Bar Oyster Bar
Market Open Kitchen
Open kitchen
Open kitchen
Market
Market
Bath room Market
Oyster Bar
18 Commercial Design
Bath room
Bath room
Jaehy 02858
FLOORPLAN
Opened Kitchen
Main Entrance Restaurant
Pizza Bar
Oyster Bar
Wine Bar
Lounge
Wine/Tasting Freezer Stairs to Mezzanine
Cold Foods
Prepared Food
Green Wall
Freezer
Restroom
Office Check Out
Cafe
Main Entrance
19 Urban Farming
20 Commercial Design
CAFE
For the cafe area, the main material is a wood and concrete. On the wall, there is wood pattern and it makes this cafe area much more interesting and stronger. Also, on the ceiling, the curving shape of floating ceiling with pendant lighting helps this area look sophisticated. The size of this area is pretty small so the seating area is designed like a bar right in front of the windows.
Rough Sketch of Cafe
21 Urban Farming
CAFE
22 Commercial Design
23 Urban Farming
24 Commercial Design
RESTAURANT
This is the main area between the restaurant and wine and oyster bar. White colored walls and other wood materials make the feeling organic and modern. The concept of this place is urban farming so the overall furniture is modern and simple with added wooden materials and drift wood chairs. Also, in the middle, there are huge trees with gravel so they can definitely be the focal point of the restaurant. It makes the feeling comfortable and fresh.
25 Urban Farming
RESTAURANT
26 Commercial Design
27 Urban Farming
The main seating area of restaurant
28 Commercial Design
RESTAURANT
Progress of rendering in restaurant
29 Urban Farming
MARKET
30 Commercial Design
31 Urban Farming
32 Commercial Design
MARKET
33 Urban Farming
PREPARING FOOD
34 Commercial Design
35 Urban Farming
PREPARING FOOD
36 Commercial Design
ELEVATION
37 Urban Farming
“Architecture belongs to culture, not to civilization.�
-Alvar Aalto-
2-1 RESIDENTIAL DESIGN Mariotto Residence 13 Wood St, San Francisco, CA 94118
SITE ANALYSIS
13 Wood St, San Francisco, CA 94118
Building Information Built Year: 1995 Zoning: Residential Space Parameters: 4,368 sq. ft parcel
Neighborhood Trader Joe’s Target Best Buy University of California SF SF Fire Department Museum Jordan Park UCSF Laurel Heights Auditorium
42 Residential Design
43 Mariotto Residence
PROJECT DEVELOPMENT
Client Profile The client is a female college student who is studying psychology. She will use the garden floor with her big dog. She has a lot of stress from difficult studies and many assignments. She cooks sometimes and she likes to collect souvenirs while she is traveling. She likes to exercise with her dog.
44 Residential Design
Project Programming In San Francisco, it is really hard to get a house with a garden. It will be the main point of concept for her place. For the female college student, the basic style of this place will be a Scandinavian style. It is the style trend in these days and also it will be perfect for her. The main colors will be cool white with wood materials.
This place was just a big single studio, but for her privacy the bedroom and closet will be bigger and also include walls too. The wall is a white color, but in her bedroom some point color will be located to create a focal point and interest. In the living area, the big window will be located with bright natural light. The light colors such as white wall or light wood flooring will go with dark wood furniture to make a balance and contrast.
45 Mariotto Residence
CONCEPT DEVELOPMENT
46 Residential Design
Secret Garden This concept is inspired by cool garden area and young female college student. In San Francisco, it is hard to get a house that has a big beautiful garden area. The green garden makes people feeling comfortable and release their mind. When she gets stress from college life and other things, this house will make her feel fresh and calm down. The female college student has lots of worries and secrets. So the design will create a beautiful, mysterious garden and living space.
47 Mariotto Residence
BUBBLE DIAGRAMS
48 Residential Design
SKETCHES
49 Mariotto Residence
FLOORPLAN
1
2
3
4 5
6
8
50 Residential Design
7
Garden Level 1 2 3 4 5 6 7 8
-
Entry Bathroom Dress room Kitchen Dining area Living area Bed room Garden
FURNITURE SELECTION
51 Mariotto Residence
LIVINGROOM
52 Residential Design
53 Mariotto Residence
LIVINGROOM & KITCHEN
54 Residential Design
This is the living area with kitchen. The white color walls and ceiling go with dark wood materials to create contrast and balance. On the floor, the zig zag pattern carpet cover in the middle of the living area can create an interesting feeling. In the kitchen, one side wall is brick so it can protect all dirty and oily things while she cooks here. The pendant lighting and other small planting makes this area more feminine and adorable.
55 Mariotto Residence
56 Residential Design
BEDROOM
57 Mariotto Residence
“I like to play with architecture! It’s my favorite game.”
-Jean Nouvel-
PROJECT DEVELOPMENT
Client Profile Ernest’s sister Maria and her husband will live in this level. She is a lawyer and her husband is an actor. So, she will definitely need private office area with her assistants. She likes to cook and have a party with her guests. She wants big open kitchen and dining area and she hopes to reduce laundry room. Also, she likes earth tone colors and natural materials.
60 Residential Design
Project Programming First of all, there are two big sections and one is for public space such as the living area, open kitchen and the dining area and the other is for client’s office and bedroom. So, she can concentrate on her own works and she can take a rest in the quiet bedroom and on the opposite part, she can enjoy cooking or having fun with her friends. Overall style is eco-friendly so there are lots of natural wood materials and furniture.
For the kitchen, there is a huge cooking space with extra stoves, and also in the dining area there is a huge natural wood dining table for a wonderful dinner. In the bedroom, it reduced unnecessary space and elements, so it seems larger and neat. For the living area, big white sofa and light wood furniture will go together. Overall atmosphere is very clean and luxurious for client’s favorite.
61 Mariotto Residence
CONCEPT DEVELOPMENT
62 Residential Design
Soil Therapy The earth and soil are very good resources of everything and it is absolutely necessary thing to live. However, in these days it is hard to touch or walk on the soil road and actually we are familiar with a cement road or an asphalt street. There is very interesting part that harmless soil-dwelling bacteria kill cancer. It turns to elevate mood and decreases anxiety and it possibly treats even cancer and other diseases. It means that contact with soil, through gardening or other method is beneficial. That is why people take the soil therapy to release their stress and make comfortable and get better skin.
63 Mariotto Residence
FLOORPLAN
1
2
3
5
4
6 Upper Level
7
8
64 Residential Design
9
1 2 3 4 5 6 7 8 9
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Office Master Bedroom Guest Bathroom Closet Master Bathroom Laundry Kitchen Livingroom Diningroom
ELEVATIONS
East Office Elevation
South Kitchen Elevation
South Bedroom Elevation
West Living & Diningroom Elevation
65 Mariotto Residence
66 Residential Design
BEDROOM
67 Mariotto Residence
DININGROOM
68 Residential Design
69 Mariotto Residence
70 Residential Design
KITCHEN
71 Mariotto Residence
KITCHEN
72 Residential Design
73 Mariotto Residence
LIVINGROOM
74 Residential Design
75 Mariotto Residence
“Good design is good business.�
-Thomas J. Watson-
2-2 RESIDENTIAL DESIGN Mariotto Residence 13 Wood St, San Francisco, CA 94118
PROJECT DEVELOPMENT
Client Profile He is an interior designer and also an instructor in the Academy of Art University. He will live in this lower level and he has his own distinct taste. He wants to live in a big open space and he actually doesn’t like walls or doors and he wants a small kitchen because he will not cook much in his house. In normal days, he usually reads lots of books and he just stay and does nothing in house. Plus, he hates primary colors and he likes metal, stone materials.
80 Residential Design
Project Programming For the lower level, the space should be opened and large space. The overall style will be modern and simple style. The living area and the office will loacted together and office floor will go up little bit like stairs so it can be a focal point of this house. Also, the sliding windows will be loacted so it can be both opened and closed space.
In the bedroom, there is a section wall so one part is for bedding and between the bed and bathroom, a small indoor gym will be located. For the bathroom, the size is bigger and the Japanese bath tub is located so he can enjoy taking a rest. Overall house looks luxurious and clean big space.
81 Mariotto Residence
CONCEPT DEVELOPMENT
82 Residential Design
Modern Ceramic Ceramics are classified as inorganic and nonmetallic materials that are essential to our daily lifestyle. The ceramics are all around us and it is generally made by taking mixtures of clay, earthen elements, powders, and water and shaping them into desired forms. The ceramics are very smooth and beautiful lines with eco-friendly materials and it can be fit in everywhere and everything.
83 Mariotto Residence
BUBBLE DIAGRAMS
84 Residential Design
SKETCHES
85 Mariotto Residence
FLOORPLAN
3 1
2
5
4 6
7
Lower Level
8
86 Residential Design
9
1 2 3 4 5 6 7 8 9
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Master Bedroom Gym Master Bathroom Closet Guest Bathroom Diningroom Hidden Kitchen Livingroom Office
REFLECTED CEILING PLAN
87 Mariotto Residence
ELEVATIONS
East Bathroom
West Office
88 Residential Design
North Bedroom
North Livingroom
89 Mariotto Residence
FENESTRATIONS
East Exterior (Fence)
West Exterior
90 Residential Design
East Exterior
91 Mariotto Residence
OFFICE
92 Residential Design
93 Mariotto Residence
94 Residential Design
OFFICE
95 Mariotto Residence
LIVINGROOM
96 Residential Design
97 Mariotto Residence
98 Residential Design
LIVINGROOM
99 Mariotto Residence
100 Residential Design
MASTER BEDROOM
101 Mariotto Residence
102 Residential Design
MASTER BATHROOM
103 Mariotto Residence
104 Residential Design
DINIGROOM
105 Mariotto Residence
“Recognizing the need is the primary condition for design.�
-Charles Eames-
3 OTHER INTEREST Residential Design Commercial Design Color Renderings
110 Other Interest
MASTER BEDROOM
This is very neat and symmetrical bedroom. The white color walls, beige color carpet flooring and light wood low bedframe make feeling clean and bright. Also, overall interior elements are going symmetrical in each part.
The terrace is located right next to the bedroom and big windows make natural light so it can be brighter and sustainability room. In the terrace, there are lots of planting and outdoor sofa are located so client can rest and get some fresh air.
111 Residential Design
KITCHEN & DINING
112 Other Interest
113 Residential Design
114 Other Interest
LIVINGROOM
115 Residential Design
LIVINGROOM
116 Other Interest
117 Residential Design
118 Other Interest
FURNITURE SELECTION
119 Commercial Design
120 Other Interest
121 Commercial Design
122 Other Interest
123 Commercial Design
COLOR RENDERINGS
124 Other Interest
125 Color Renderings
126 Other Interest
COLOR RENDERINGS
127 Color Renderings
128 Other Interest
THANK YOU I would like to give super special thanks to my family, for giving me the strength, the will, the time and the confidence to do this. Thanks to my wonderful parents, my cat Pig, Aunt. For my father who was there with me encouraging, pushing me from the very beginning. Thank you so much to my mother for believing in me, for reminding me that I could do this and for being there in every step of this process. Family Myungse Chang, Marina Yoon, Pig Faculty Chamindri Wijemanne, Kathleen Valkuchak, Ernest Mariotto, Stephan Hoffpauir, Olga Zhovreboff, Agustin Sanders, Sean Stuart, Susan Sutton Friends Hyunjoo Kim, Kyumin Heo, Dahean Lee, Connie Santoso, Kevin Chung, Yunjeong Ryu Service Chum’s Design and Print, Blick Art Materials, Paper Source