CUSTOMER BOARD

BRAND ETHOS

“BEAUTY IS IN THE EYE OF THE BEHOLDER” - Margaret Wolfe Hungerford-

e atmosphere of ADEN is to create a sense of con dence in women. ADEN provides bridal wear along with evening wear. A wedding day is when most women consider it to be one of the most memorable daysof their lives and it is our vow to make one feel con dent and elegant on that day. We intend to full ll the promisewhen one wears our evening gowns as well.

e essence of ADEN is to prove that everyone is beautiful in their own way by creating garments throught the aspect of fusing di erent elements together such as cultures and timelines.

ADEN believes that beauty is subjective just as perfection is an illusion. No one thing is perfect. If uniqueness and di erence were not to exist, beauty would be meaningless.

e problem that we, as a brand, focus on is the “high beauty standards” and “low self-esteem” issues people face today. We have a commitment we intend to uphold to disperse the idea of unrealistic beauty standards and guarentee a feeling of grace and elegance when one wears our garments.