Personal branding in social media for entering today’s world of work
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Introductions Diana Draganescu Project Manager, JA Europe Helle Brandt Director, Marketing & Communication, ManpowerGroup Europe Stefanie Lรถv Specialist Young Professionals, ManpowerGroup Germany Emma Craney Permanent Business Manager, Manpower UK
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Introductions – JA Europe
Since 2002, 34.5M students have participated in JA programs
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JA Company Programme and ESP
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Helle Brandt Director, Marketing & Communication, ManpowerGroup Europe
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ManpowerGroup Overview Nearly 70 Years of Global Workforce Solutions Expertise
ManpowerGroup | March 2016
ManpowerGroup Overview The Leader in Global Workforce Solutions
Outcome-Based Outsourcing Solutions
Professional resourcing and project-based solutions Workforce Experts • Recruiting • Assessing • Training & Developing • Managing
Contingent and permanent recruitment workforce solutions
80 COUNTRIES
2,900+ GLOBAL OFFICES
3.4M PLACED EACH YEAR
Talent and Career Management
11M PEOPLE TRAINED
ManpowerGroup | March 2016
We Are ManpowerGroup ManpowerGroup® is the world leader in innovative workforce solutions. We leverage our global reach and local expertise of tens of thousands of people across 80 countries, making it possible for businesses to access the talent they need when they need it.
ManpowerGroup® Solutions provides clients with counseling and outsourcing services primarily in the areas of large-scale recruiting and outcome-based workforce-intensive initiatives, thereby sharing in the risk and reward with our clients.
Experis® is the global leader in professional resourcing and project-based workforce solutions. With operations in more than 50 countries, we deliver 57 million hours of professional talent specializing in IT, Finance and Engineering to accelerate clients’ businesses each year.
Manpower® is the global leader in contingent and permanent recruitment workforce solutions. We provide the personal flexibility and agility businesses need with a continuum of staffing solutions.
Right Management® is the global career and talent development expert within ManpowerGroup. We help organizations become more agile and innovative by creating a culture of career management and learning that nurtures future talent, motivates and engages people, and provides individuals with opportunities to increase their value throughout their careers. ManpowerGroup | March 2016
Beginning Your Search for Employment
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Introduction – Stefanie Löv Started to work for Manpower Germany in 2008 • Assistant Regional Management • Project Manager HR Operations • Specialist Young Professionals focus: commercial apprentices, interns and students
My motivation: Supporting young people, giving them instruments, knowledge and skills they need for entering the world of work.
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The Versatile Job World How many jobs are there in the world?
Uncountable!
In Germany we count more than 300 official jobs German universities offer more than 18,000 study courses
There are jobs that are so unique only certain countries have, for example:
Japan → Train Pushers Netherlands → Bike Dretchers Bolivia → Traffic Zebras South Africa → Ostrich Baby Sitters
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How can I find a job or a study course that suits me best? You have infinite possibilities, the only person that can tell you what suits you best is YOU!
But: Use every decision support available!
Be honest and realistic and write it down
What job do you think suits you? What do others think? What job do they see you in?
What are you interested in?
Ask your teachers
What can you do best?
Ask your friends
What do you want to do ?
Ask your family
What are your skills and abilities? Do you do community service? What activities do you do in your free time?
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Consider your skill set
Transferable skills
Job related skills
Personal (adaptive) skills
• Skills you can apply to a variety of jobs like problem solving, communication or organizational skills.
• Skills specific to a job, like proficiency with specific computer programs, customer service experience, forklift driving, etc.
• Skills that relate to your personality – enthusiasm, punctuality, honesty, loyalty, dependability, etc.
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How to find a job or a study course that suits you best
Test yourself to get ideas
Use Online Tests that help you to get an idea of which job/study course fit JA has a self assessment tool, which is mandatory to get your ESP A German platform offers a good, free online test. The result shows you the jobs that might be interesting https://www.futureplan.de/career/starte-durch/berufswahltest/
Other ways to find out what job or study course might be interesting for you
Community service Internships Using “Open Days” offers at companies Asking people that work in the jobs you are interested in
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Summary Everyone has a talent!
Everyone has their own skill and goals!
sets
Have clear expectations and ambitions!
Use different tools that can help you to choose the right career: self-reflection, feedback, tests, practical experience.
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Personal Branding in Social Media
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Introduction – Emma Craney Recruitment Professional with 15 years experience in temporary, permanent and contract recruitment across London, the South East, South West and Wales. I have experience of recruiting into all Commercial Markets and now manage a team of 12 Consultants who placed 468 candidates into permanent employment in 2015.
In a standard recruitment funnel, to make 468 placements, we will have arranged around 1,872 interviews, submitted 2,808 CVs, spoken to 36,972 candidates and received 132,000 CVs! I’d like to think my team and I could support you in recognising what makes one candidate stand out above another.
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Personal Branding & Social Media In 2015, Social Media User numbers rose to over 2
billion globally
– that’s over 25% of the global population!
1.6 billion users 320 million users
100 million users 18
Personal Branding “Personal branding is a marketing
strategy focussed on your most important product: you. Developing a personal brand requires figuring out who you really are (your skills, values, passions and personality), who you want to serve (your target market or audience), and how you differ from the competition (your unique niche)� Susan Chritton - Personal Branding for Dummies
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Personal Branding & Social Media
Each site has different uses and benefits, however, there is no denying that your online profiles and the way you choose to ‘brand’ yourself will have an impact on your search for employment.
A great online profile will ensure that your are discoverable and found for the right terms; it paints a compelling portrait of yourself, makes you stand out from the competition and will improve your connectivity prospects.
A bad online profile could hinder your search for employment and once it’s out, it’s out there and your digital footprint will always contain it.
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Social Media and Job Hunting In 2014, Careerbuilder.co.uk conducted a survey of over 450 employers and found that 48% used social networking sites to research job candidates and a further 12% plan to do so.
Of those surveyed 55% said that what they had seen on social networking sites had caused them not to hire the Candidate. Most common reasons to not hire 50%
Candidate posted information about their drinking or drug habits
45% 45% 40% 35%
38%
37%
Candidate posted provocative or inappropriate photographs or information
35%
Candidate lied about their qualifications
30%
25%
Candidate had poor communications skills
25% 20% 20% 15% 10% 5%
Candidate was linked to criminal behaviour Candidate posted discriminatory comments related to race, gender, religion, etc.
0% 21
Social Media and Job Hunting More positively, 34% of those surveyed said that they had seen something on social networking sites to made them more likely to offer employment. Most common reasons to hire 60%
Candidate’s background info supported their professional qualifications for the job
50% 49% 40%
44%
Job candidate was well-rounded, showed a wide range of interests
44% 40% 37%
30%
Candidate had great communication skills
20%
Candidate’s online site conveyed a professional image
10%
Candidate’s personality was clearly a good fit within the company culture
0%
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Building a Winning Profile on LinkedIn “Employers don't want to hire college kids; they want to recruit young professionals; and one of the best ways to show you're the latter, even when you're still green, is to build a professional presence on LinkedIn� wrote Laura McMullen, Careers Editor at U.S. News.
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Building a Winning Profile on LinkedIn Upload a Professional Photo
Write a Compelling Headline
• Use a headshot in professional attire (at least appropriate to the audience you’re aiming).
• Use the 120 characters at your disposal wisely; a good template is “what you’re doing now” plus “what you hope to do”.
• You’re 14 times more likely to be viewed with a photo – don’t leave it blank or use a logo, distant shot or bad quality photo, it will turn potential connections off.
• Make sure it grabs attention as this is often the first thing potential recruiters or hiring managers will see.
List your Work Experience • Ensure you detail the work experience you have, however minimal it may seem.
• Part time jobs, internships, projects you’ve worked on or community groups you’ve been involved in can all be detailed here. Statistics show that 40% of Hiring Managers using LinkedIn consider voluntary work as work experience. • Be confident in highlighting what you’ve achieved and sell yourself here - adding presentations, links, videos or documents here will massively increase views and connectability.
Add skills • You can add a max. of 50 skills; and don’t forget to ask for endorsements on them.
Contact details • Make sure you add them! And give multiple options to ensure it’s easy for people to get in touch with you. • Think about your brand – keep your email address sensible and think about the image you want to present.
Summary • This is your opportunity to tell your story – It’s not a CV so inject some personality and give people a reason to connect with you; make them want to find out more through speaking about your motivations, skills and aspirations in a genuine, authentic voice.
Detail your Education • Sounds obvious as it’s what you’ve been doing most recently but it really is a fantastic space to detail your achievements; it sits by your profile picture so it’s incredibly visible. • Again, you can upload documents, links and presentations and detail societies or activities you’ve been involved in. • Completing the Education section will give you 10 times more profile views.
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Making an Impact on LinkedIn Now you’ve got this great profile set up it’s time to make it work CONTINUALLY UPDATE YOUR PROFILE
REQUEST RECOMMENDATIONS
As you’re gaining new skills and experience update LinkedIn.
Ask peers, mentors, managers or lecturers for recommendations.
Your connections will receive alerts and you’ll remain in their line of vision.
It can be a little embarrassing to approach but give some guidance as to what you’d like them to comment on and they’ll be happy to help.
for you!
JOIN RELEVANT GROUPS
PUBLISH STATUS UPDATES AND POSTS
You can join up to 100 groups that relate to your chosen career path or of interest to you.
Curate articles you find of interest and share them with a thought provoking comment to generate discussion.
You’ll have access to key professionals within their industries so not only will you be able to learn from what they’re writing but you’ll also be able to engage in group discussion, proffer opinion and ensure you’re visible in influential circles.*
Once you’re feeling more confident, start to publish your own posts – again you’re aiming to remain in the forefront of potential employer’s minds for all the right reasons.
*https://www.linkedin.com/company/9480501?trk=vsrp_companies_res_name&trkInfo=VSRPsearchId%3 A830992891460539364093%2CVSRPtargetId%3A9480501%2CVSRPcmpt%3Aprimary 25
Kick-start Your Career!
Know yourself and know what you want The better you know
yourself and what you want, the more effective your job search will be. You will be able to focus your energy and effectively market yourself to employers.
Make your Social
Media presence matter
A complete and frequently updated
LinkedIn profile shows that you are serious about building your contacts, committed to establishing your network and determined to reach your career goals.
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We are Here to help You!
Career development is important to ManpowerGroup. Our goal is to help you in your career journey by giving you the valuable resources, tools, and information you need to succeed in today’s world of work. Come and visit us at your local manpower office or visit our website www.manpowergroup.com
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Thank you for participating! Check the appendix content We have collected some “extras” for you Enjoy!
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Appendix
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Useful Tips for Personal Branding and LinkedIn Profile
Some links worth checking
• Creating Personal Branding Statement : http://www.right.com/wps/wcm/connect/right-us-
en/home/thoughtwire/categories/career-work/creating-a-personal-branding-statement • Inspirational chat with Kevin Spacey at Word Economic Forum 2016: https://webcasts.weforum.org/widget/1/davos2016?p=1&pi=1&hl=english&id=73056 • Some good reading about the pain of failure. When we know how to learn from it, it becomes fuel for success...: http://www.theguardian.com/commentisfree/2016/mar/28/rejection-helps-jk-rowlingjames-dyson-success?utm_source=pocket&utm_medium=email&utm_campaign=pockethits 30