120 minutes of sessions, defined around how you want to use the club, all tailored to your unique aspirations.
WHAT IS LAUNCH? LAUNCH is Midtown’s signature member onboarding platform. It is not personal training, tennis, pilates, group fitness, or spa—it is all of them, united around helping you take strides on your wellness journey.
It’s all about you. We exist to inspire you to transform your life—and we know that transformation looks different for everyone. That’s why we made LAUNCH completely personal to you by ensuring your program is built around your unique history, personality, and aspirations. You’ll work with a certified Midtown LAUNCH specialist to identify your aspirations a develop a personalized plan.
Let’s be better than yesterday. Midtown members stay members longer than any other major athletic club chain in North America. That’s because we deliver personal attention, provide resort-like environments, and foster community in the clubs—every single day. LAUNCH ensures you get to experience it all, right from day one of your membership.
We win together. You are multi-faceted, and so is your club. LAUNCH introduces you to the many coaches and experiences that will keep you engaged with Midtown throughout your membership. We encourage you to use your LAUNCH as an opportunity to find new ways to move that you might not normally try. You might just find something you love.
Have any questions? We love to talk LAUNCH. Please reach out to XXXXX@midtown.com
address | address phone number | midtown.com/club