1 minute read
THE LOGO
THE MASTER LOGO
The full logo consists of all identity features: character / Wordmark / Tagline. The character profile should have the cheeky eyebrow. This version should be used wherever possible.
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THE CHARACTER
GET LOST
WORDMARK
TAGLINE
LOGO VARIATIONS
The WANDER brand is the character in all his profiles. See company Dropbox for further of the character profiles.
GET LOST
GET LOST
GET LOST
LOGO USAGE
There should be half of the character width and height allowed for spacing in regards to the edging. There is no maximum width and height - be sure it is always in the correct proportion!
GET LOST
MAIN LOGO WITH TAGLINE
GET LOST
MOBILE LOGO
LOGO USAGE
Here’s the rules for WANDER:
1. Don’t play around with the characters colour formation.
2. The character should never be shown in Black and White.
3. Dont use the WANDER wordmark with tagline as a logo on its own.
4. Same for just the tagline - just dont do it!
5. The WANDER character profile should always be the same when with the Wordmark.
6. The character should be displayed to the left of the Wordmark always.
7. Play around when using the character ontop of pictures - you can be risky with it!
8. Dont use full logo / wordmark on images.
