Jaian Cuttari - 3 Reasons You Should Use A Strategic Advisor Executives recognize the value of creating and implementing strategy, both for the company and for their careers, says Jaian Cuttari. But because of the importance of strategy, and because it forces them to face the future, many of them find it frightening.
Business leaders who are savvy know that they cannot solve all of their challenges internally. They rely on external experts or strategic advisors to know their internal business, understand their external marketplace, and be able to combine this knowledge into strategies that are effective now and in the long run. Have you ever considered getting help from "outside" but weren't sure of the value it could provide to your organization? You should use a strategic advisor for three reasons: When to stretch the targets, strategic advisors know how to do it They can cut costs, increase sales, or both. They know when to apply the gas and when to apply the brakes without driving you off the road. Their external expertise can help you and your team achieve success in the short and long term. Focus on the right things That means focusing on your customers first. That's how you start a business. That's how you grow a business. That's how you get out of a track. That's how you take the enterprise to the subsequent status. Figure out who your customers are and who they're not-and solve their problems.
Refining Brand Positioning It takes years to build a brand, and it can dissolve in seconds. A strategic advisor can help identify and mitigate the risks associated with competitive and disruptive threats, while simultaneously boosting your brand's reach and relevance. Marketing advisors can also assist with corporate communication, earned media, and brand reputation management.
According to Jaian Cuttari, these are the three most significant reasons to hire a strategic advisor. Ideally, this piece of information will prove useful for your upcoming events.