JAINEEL SHAH Design Management Student
Aug.14
ABOUT ME My vision is to use design to simplify life and enhance experiences for people all over the world
I’m a 23 years old Indian student in 5th Year Product Design Management, DSK ISD International School of Design, India I will be Graduating in November 2014 Seeking a full time position from January 2015
THINGS I
my inspirations
TM
KLIPPER Versatile hanger for your clothes
Individual Project for 5 days
Student Notable
Patent pending: BL/PAT/IN656001
Bronze Award
Runners Up
Finalist
Finalist
Feb.12
PROBLEMS Difficulties which factory workers, store keepers & we face everyday
Inaccessible, damages fabric, creates wrinkle, time consuming
IDEATION Mechanism ? Quick ? Low cost ? Improve efficiency ? Material properties ?
Metal wire, ABS plastic, Laser cutting, Rapid Prototype
MOCK-UP Using vacuum forming process to understand the working principle
Material: ABS Plastic
CONCEPT Simple & intuitive gesture to use, owing to polypropylene & elastomer mix material
CLICK
Pinch !
Shirt is out
Pinch to insert hanger
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LPG Stove & Pressure Cooker for the Indian market in 2014 Team Project (Team Leader) for 4 Months
Arriving in the market: December 2014
Feb.13
ASSEMBLY LINE Understanding manufacturing process, technical constraints, BOM, etc from engineers
Butterfly Factory, Chennai
ETHNOGRAPHIC RESEARCH Target customer: Women 25 to +45 years old Target segment: Lower middle to Upper middle class Target study: Interviewed 18 women from West & South India Aim: Observe behaviour patterns & getting insights Tools: Mute observation, a day in their life Observations & Opportunities 1. Enhance visibility of the flame intensity 2. Secure locking 3. Link between cooker & stove 4. Space saving cooker handle Insight ‘I tend to forget things in a hurry because I have to synchronize the food on the table together’
2.
1. 3.
4. Mrs. Kinjal, Pune
KNOWLEDGE SHARES Picture cards helped us understand individual observations from all the surveys to create a user scenario
This tool was helpful during ideation & selection of concepts
PROPOSALS Concentrated on three creativity axes for two materials
Safety & Cleaning
Accessibility & Visibility
Glass Top
Storage
3. Walle
5. Mystry
2. Groovy
4. Youth
6. Limousine
Stainless Steel
1. Spaco
RANGE: MYSTRY Redefined brief: Design a range where all the three products have the same visual identity Value proposition: Blends in your kitchen to create a safe environment with innovative features
2 Burner $100
*Estimated retail price
Outer-lid cooker $23
3 Burner $130
Inner-lid cooker $25
4 Burner $160
USER PERCEPTION We integrated our mock-up in the existing user environment to get their feedback
1:1 Scale Mock-up: Sushant, Devanshee & Myself
FEATURES: LPG STOVE
Number of LED’s indicate flame intensity level
Removable knobs for easy cleaning Emergency button to stop gas supply to the knobs
3D Model: Rubesh
FEATURES: PRESSURE COOKER
Secure locking mechanism inside cooker body handle
Body handle follows the curve of the side profile
Grooves on the base to centre utensils for efficient cooking
What could be the next product by Jawbone ? Individual Project for 7 days
*
*Hypothetical Project
Sept.13
IDEATION Various themes & directions
CONTROLS Capturing the nostalgic feeling of manually tuning volume in cassette players, by enhancing the tactile experience on a earphone
Volume
Tracks
Button+Mic
CLICK Using the initial ‘J’ to indicate current position
PATTERNS Each function has an individual identity which is translated into patterns which helps communicate in a visual & tactile manner
Function Volume Up & Down
1. Identity
2. Pattern
3. Logo
Body: Matte Plastic Accents: Glossy Plastic Wire: Twill Weave Fabric
Tracks Left & Right
PROPOSALS Spirit . Relief . Mystical
2 IN 1 Re-usable Packaging + Protection case to keep ‘Tune’ secure. CMF on the box represents the CMF of the product inside
Cover: Stainless Steel Box: Glossy Plastic Protection: Velvet Plastic Dimension: 80 x 50 x 22 MM
CONTROL THE TUNE
TUNE
Communication device for elderly people Individual Project for 5 days
1st HTC Bar phone in Touch & Type category
Oct.13
TOUCH & TYPE Providing big soft touch keys to type comfortably Touch screen usage limited to browsing menus SOS button assists to contact during emergency
Bezel: Brushed Stainless Steel Cover: Matte Plastic Keys: Soft Touch Silicon
CONCEPT Elderly people still have the habit of using their phone book to refer contacts Ordinarily the numbers are permanently visible. Alphabets only appear when required, which helps in focused typing Here the aim is to allow capable usage by providing them with the modern facility
Paint
Transparent Plastic with Partition
Hot Foil Printing for Alphabets
Light Diffuser
LED
How the keypad works
Mobile & Tablet cover made from Indian print fabric Individual Project for 6 days
Fabric: 100% Organic print
Aug.13
PROGRESS Started with paper mock-ups, sourcing materials, fabric mock-ups, stitching technique to reach the desired design
CLICK
SPECTRUM Providing apparel with pockets to give an interesting added value to everyday products
Cost price of 6 covers $3.5
Innovative Apple iPhone 5 Accessories Consultant for 2 months
Photography & Personalization were the key themes
Oct.12
EXPERIENCE I agreed towards this collaboration because I wanted to test myself if I was capable to meet Pedro’s expectation. We shared many inspirations, ideas, sketches, feedback, selection, critic, presentation, over skype meetings & mails.
Brainstorming
Ideation
Ideation refinement
Details
Inspiration + CMF
Ideation development
2D Exploration
MORE PROJECTS...
Wi-Fi receiver for music dock within the PCB dimension
Affordable Infant Warmer for the Indian market Team Project (Co-Manager) for 4 Months
Freelance for 1 month
Retail Price $89
Minimizing the cost of Shoes Masterclass for 5 days ‘Best Involvement Award’
Working on next generations Philips Televisions and Audio Speakers Internship for 6 months
TPVision is manufacturer & distributor of Philips Televisions
June.14
MY EXPERIENCE Working with the multi cultural design team, marketing team and engineering team. Working on two domains: Consumer TV and Hospitality TV following a strong design process from benchmapping, CMF palette creation, many creativity workshops, sketching, 3D modelling, Mockup presentation, working with engineers and communication team.
Amsterdam, Netherlands
Worked on Quadcopter Drone, Fashion Accessories, PC Tower... projects Internship for 3 months
Clients I worked with
Mar.14
MY EXPERIENCE Worked in a supercharged stress free environment with the creative horsepower team on multiple projects. Worked on a broad spectrum of projects, products launching in the market to prospective vision projects which involved precise moodboards, ground breaking ideas, persona use cases, 3D prototypes, glamour shots, explicit presentations and convincing the client !
San Francisco, USA
Worked on Mobile Phones & Phone Accessories with the Mobile Phone Team Internship for 6 months
Due to confidentiality agreements most of my work cannot be shown
Aug.12
MY EXPERIENCE
Worked on diverse projects from various domains like Mobile accessories, Future Mobile Solution Strategy and Roadmap, Smartphone design, Infotainment, Healthcare & Market analysis on different steps of the project This experience helped me work individually as well as with a team of senior professional designers and collaborations with UX, UI, Design Research team
New Delhi, India
RESUME EDUCATION ‘10 - NOW
DSK ISD International School of Design, India Y5 Masters in Product Design Management
‘09 - ‘10
MIT Institute of Design, India Foundation course in Industrial Design
‘06 - ‘09
Pathways World School, India Diploma in International Baccalaureate (IB)
INTERNSHIP 2014 2014 2012 2012
TP Vision, Netherlands (6 months, in-progress) Next generation Televisions Astro Studios, USA (3 months) Drone, Fashion Accessories, Sports inhaler... Samsung Design Delhi, India (6 months) Mobile phones & Mobile phone accessories Bang Design Pvt. Ltd, India (2 months) Ultrabook, Speaker, Water Purifier, Umbrella
2011
Lucid Design India Pvt. Ltd, India (1 month) Publication, Guitar, Hanger
2011
Trampoline Design, India (2 months) Consumer electronics, Furniture, Lighting
TOOLS 2D - Adobe Suite CS5, Hand & Digital Sketching 3D - Rhino, Alias, (Learning Solidworks) Visualization & Animation - Keyshot 4 Mock-up, Team work, Project management
COLLEGE PROJECTS GE Healthcare - (Team Project, Co-Manager) Affordable Infant Warmer Butterfly - (Team Project, Team Leader) Gas Stove & Pressure Cooker Ammunition Group - (Team Project, Co-Leader) Capturing Memories Astro Studios - (Team Project, Co-Leader) Telecommunication device Philips - (Team Project) LED Lighting Teague - (Team Project) Social for India Ethos, UK - (Masterclass) Ethnographic Study Newfeel, France - (Masterclass) Minimize cost of Shoes LG, India - (Workshop) Monitors & LCD Studiometis, France - (Masterclass) Healthcare Interface & Interaction Eleven, USA - (Masterclass) Solution for Indian kitchen 3M, Italy - (Masterclass) Pico Projectors Piks Design, France - (Masterclass) Products & Services using Algae Booq, Target, Grown up group - (Masterclass) Bag Design
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FEEDBACK Guillaume Zaslavsky Ex-Principal, DSK ISD Design Consultant, Philips
“ Jaineel is an outstanding student a very promising designer. He is passionate, curious, hard worker, eager to learn and experiment and very good at communicating his ideas and concepts. He always finishes what he starts and always gives you more than you expect. Born to be a designer.”
Sargheve Sukumaran Chief Designer Samsung Design Delhi
“ Jaineel was always updated when it came to the developments in design, and was always excited about the work. He always made it a point to benchmark the activities and work to global level which really helped him to push his boundaries and we loved this attitude. He made great efforts to learn and experiment with processes and skills during the internship as it reflected well in his projects later on.”
Prashant Subhedar Director Bang Design
“ Jaineel brings with him a refreshing passion for design. To him design is more than work, it’s life itself. Jaineel ideates at a feverish pace and manages to effectively connect his research with the problem at hand. I think he would be a great ideation and strategic design apprentice to any senior designer/design manager.”
Bikram Mittra Founder Trampoline Design
“ Jaineel was able to bring a high level of enthusiasm into the team and his ability to take initiatives during projects was highly appreciated. He has proved to be a very valuable team player with a keen ability to absorb and effectively contribute to ongoing projects within the studio.”
THANK YOU jaineel.shah@gmail.com
Click here to see more of my work: www.jaineelshah.com