App Traffic Decline – Why Is It & What To Do? Mobile apps today are an important means to capture new leads and customers. You may have had an app built for the same purpose. But, what if you one day find out that you are experiencing a decline in the app traffic? And, even worse, what if you don’t realize the cause of the decline? It could be very damaging. This is why we have come up with this blog that can help you with the process of investigating any drop in your app store visits and its reason, along with some steps to help you gain that lost traffic back.
Why has your app store visit count dropped? Identifying any potential external factors – External factors like seasonality may affect a lot many businesses and industries. You could thus talk to your point of contact and ask if seasonality impacts their business. Identify any fall in app installs. If not, there should be nothing to worry about, as it could be Google’s or Apple’s algorithmic changes doing the work. Identifying keywords – Find out the keywords that saw the biggest drop in app store visits. For any branded terms seeing a drop, it could mean competitors bidding on your branded terms, or a decrease in the amount of advertising spend that builds brand awareness. Similarly, in the case of non-branded terms, it could mean any recent optimization changes having a negative impact, app crashes, an algorithm update, or better optimization of your competitors’ apps. However, if both branded and non-branded keywords are showing a drop, you have definitely either violated Google’s policies.
Identifying app user engagement metrics – App crashes, poor reviews, application-notresponding rates are some of the user engagement metrics that can limit exposure opportunities on Google Play. Also, app ratings and reviews can influence app store visibility. So, check for any such user engagement metrics like app rating, number of ratings, number of downloads, app crashes, application not responding, and installs versus uninstalls.
How to win your app traffic back? Keeping an eye on your competitors – If the above processes confirm something on the competitors’ side, you need to find out who is ranking instead of you. Compare the top 5 ranking competitor apps for priority non-branded keywords. Search for these keywords and grab the available ranking factors from each app listing. With this data, you will get some indications as to why an app ranks above you. Is it a better title, a better description, better reviews, or something else? Optimizing your app text fields – You must add keywords to all possible text fields to have a significant impact on app store discoverability. Find out how your keyword optimization differs from that of your competitors, and identify any opportunities. You may add keywords to your app title, app description, short description, URL, and app name. However, you need to be careful here because writing unnatural keyword-stuffed descriptions and titles will have a negative effect. Thus, you need to know where and how to put in keywords the right way. Optimizing your store listing – Your store listing in the home of your app on Google Play is where users can learn about your app, read reviews, and do a lot more. You need to take full advantage of developing an immersive store listing experience for your visitors. And, you may do this by adding video trailers of your app, app icons, quality creative assets, and more. Investing in localization – More than 70% of visitors prefer to use their native language when shopping online. So, you can consider this and personalize your product for your audience to get better results. What we mean to say is you localize your Google Play and App Store listings. We hope that this blog has brought to you a handful of good tips that you may have not known about yet. So, take a step towards optimizing your app, and see what great results you can accomplish. For the best results, you must hire a professional who can offer you expert ASO services in India so that they take care of everything, leaving nothing for you to worry about.