JACO B BRAG HI NI Industrial Designer e - jbraghini@yahoo.com c - 540.931.6796 i - @thependentive
S KILLS EX PE RIE NCE
Sketching, Rendering, Tech Pack Creation, Model Making, Prototyping, Sewing, Photography, Collaboration, Innovation, Marketing Strategy, Illustration, Graphic Design, Adobe Illustrator and Photoshop, Sketch Book Pro, Solidworks
Contract Industrial Designer / Ooblec / Lehi, Utah / February 2016 - Present -Sketching hard goods, specifically consumer electronics, generating ideas and defining form -Attending and contributing to client meetings, establishing brand and company direction -Appropriately applying research and inspiration to sketch ideation
Industrial Designer / Miche LLC / South Jordan, Utah / June 2014-January 2016 -Analyzing trends and applying them appropriately to future product -Ideating numerous bag concepts per line assigned -Illustrating custom prints based on trends when needed -Selecting trending materials based on previous product and price per yard -Creating detailed tech packs of bags okayed by management -Communicating with overseas factories, answering products questions and ensuring quality
Industrial Designer / Tessel LLC. / Provo, Utah / May-Sept 2014 -Aided in marketing strategies during the release of the Anti-Gravity Pack -Offerred critique on designs and presentations -Ideated on new concepts for future releases based on childhood stories -Lead an intern, teaching tech pack creation and sketching technique
Industrial Design Intern / Modaliti LLC. / SLC, Utah / May-August 2013 -Contributed 2 ideas per client presentation under direction of Lead Designer, had several selected -Ideated products ranging from footwear and soft goods to consumer electronics and web graphics -Gave weekly presentations on inspirational design trends and artwork -Developed two self directed projects, collaborating with Lead Designer
Industrial Design Intern / Sprout Kids Furniture / Provo, Utah / May 2012-January 2013 -Collaborated with the owner to redesign the aesthetic of Sprout’s entire furniture line -Researched customers, sales and related products to develop 2 new furniture pieces -Compared designs to Henry Dryfuss’s Humanscale measurements -Created full sized prototypes of all pieces to be be produced -Brought all designs to CAD to prepare pieces for production
EDUCATION
BFA INDUSTRIAL DESIGN BRIGHAM YOUNG UNIVERSITY PROVO, UTAH / 2010-2014
Personal Project
LIFESTYLE FOOTWEAR Footwear design is my passion. I spend most of my free time designing lifestyle footwear. To fulfill my need for creating my footwear, I bought several lasts and materials and crate custom shoes as I am inspired. I like to focus on material, construction methods and functionality.
Sketching I wanted to limit myself with regards to tools. I felt this would help drive the creativity of the design because I would be pushed to think of the posibillities of each insturment.
Handcrafted Leather Goods What I have seen trending is handcrafted leather good from vegtable tanned leather. I wanted to apply this technique to a minimal running shoe.
Contraints I wanted to limit myself with regards to tools. I felt this would help drive the creativity of the design because I would be pushed to think of the posibillities of each insturment.
Sketching I wanted to limit myself with regards to tools. I felt this would help drive the creativity of the design because I would be pushed to think of the posibillities of each insturment.
Made by Hand You really appreciate quality construction after cutting patterns out of think leather and punching hundreds of holes. Molding and lasting the leather is also a laborious task
Functionality The vegtable tanned leather is thick and would cut all air flow. I used perforated panels to accomodate airflow and allow the foot to comfortable and dry.
Personal Project
2-Day Shoe Design I have recently been working on deconstructing a shoe and applying a new upper. The upper is based on styles I have noticed to be trending. However, I wanted to use the materials and handcraft style appropriately for footwear. I feel that exploring trends and style can produce innovative and inspiring designs. My design process will be shown as well as my final design.
Drawing Inspiration To get inspiration I started with details I already liked about footwear on the market. I also wanted to take elements of simplicity from art and modern scuplture.
Simple Geometry Over two days I spent time applying the idea of simple geometry to the shoe. I felt the guidelines were broad enough to be creative, yet tight enough to develop an aesthetic.
Dialing In Once I was happy with several designs I took them into illustrator and started dialing in the linework. Each rough sketch took 15 minutes.
Sprout Kids Furniture
Redesigning the Line My sophomore I landed an interndhip working for Sprout Kids Funriture. It was my first internship, I did not have many expectations. After several weaks the owner, approached me wanting to upgrade his aesthetic to match the regions where the furniture was being sold. It was a duanting task, but the results speak for themselves.
The Original Table and Chairs The original table and chairs matched the company’s first name “Gypsy”. I wanted to update the furniture to resemble Sprout and their new values.
Inspiration
Simplify Making the line feel more modern was a matter of simplifying the linework. Straight lines and deliberate shapes updated the look. It also easily allowed application through the line.
Modeling Once designs were decided on, I need to find the right deminsions that would look proportionally correct and function well for kids.
Cardboard and Full Prototyping After coming up with the appropriate dimensions and applying through Solidworks, we decided to make full size prototypes out of cardboard. Once we agreed on the life size models, we made the pieces out of MDF.
Results Upon releasing the new line of furniture, sales have increased dramatically. Sprout finished quater 3 2015 averaging $10,000 weekly and experienced a record high $14,000 going into quater 4.
Miche Fashion Company
Accessories Design I spent 18 months as an Accessories designer for Miche Fashion company. I have a passion for soft goods. In most cases, I was designing specifically for women. Understanding their needs was my task with every design. The first two bags are my favorite. Each bag has a small story for it’s purpose, whether that is function or trend.
SOLD OUT This bag was the fourth bag I sent out as an intern. I never believed that one of my first bags would sell out within the first two weeks - 1600 bags total.
Design Inside and Out What I have seen trending is handcrafted leather good from vegtable tanned leather. I wanted to apply this technique to a minimal running shoe.
Elegant Details I try to touch every piece of the bag. I feel small details show customers that every inch of the product was under consideration.
For Today’s Kid Books are a thing of the past and every kid carries a phone. I made this bag thinner to match the times and keep the bag light on kid’s shoulders. The bag is finished with gender nuetral colors and striped interior.
Sold Out This nuetral colored bag sold out of its inventory in two weeks. With a small customer base, this bag achieved what only four bags achieved in the company’s history.
Same Dimensions Different Bag When I got to Miche, I learned that each bag needed to fit the same template. I also learned I could manipulate that template in a myriad of ways.
Process When designing bags for Miche, I started with trend reasearcha dn analysis. I moved from there tp sketching and rendering. Finally, I made detailed tech packs for the overseas factories. In the process of making the tech pack I also sourced materials.
082-17
FRONT
USE SAME PRINT FROM ITEM HB14-301 ON LINING MATERIAL FOR INTERIOR ON BOTTOM PANEL AND WHITE SIDE PANEL
SIDE
ROLLED HANDLES 13” LENGTH
PRINTED LINING ON THE BACKSIDE OF WHITE SIDE PANEL
322mm 1”
PIPING
3/4” ADJUSTABLE STRAP TO 36”
25mm
PRINTED LINING ON THE BACKSIDE OF WHITE BOTTOM PANEL
1”
1 3/4”
87mm 1 /1/4”
3/4”
15mm
3/4”
60mm 90mm
7 1/2”
150mm 1 1/4” 165mm 6” WHITE CONTRAST STITCHING BACK
BOTTOM WRAPS AROUND ONTO FRONT AND BACK PANELS 1 1/4”
TOP
15mm
Technical This is an example of a tech pack I used to creat this semi-transparent doctor bag. It shows the level of detail expected by our factory.
BOTTOM
Miche Fashion Company
Prints and Materials Separare from designing bags I had to design several prints per release. The following pages show the prints I developed and how they were manufactured for the bags. At the end of this section are two backpacks that used to experiement on materials and construction that Miche hadn’t done before.
Dainty Floral This bag is one of my favorites in terms design of proportion and color. The materials and print work together to make this bag unique and appealing to its target age range of 16-19.
Real Flower Print This print used photographs of real flowers and their roots. The tech pack called for up to 15 colors to create. The print is fully repeating making each bag unique.
Experimenting For these bags, I sourced several interesting weaves and wanted to apply them. I shot the bags with girls who I think fit the trend I was aiming for. A girl who is more into fashion and a girl who is into a more heritage style.
THANK YOU