Grow

Page 1

FUNDRAISING SUCCESS PRODUCT CATALOG

Donors & Donations Faster... Better... & For Less!

Visit AffinityConnection.com Call 1.800.598.4050

Frequent, consistent, meaningful communication to grow your donors and dollars and position you for major fundraising. Prices inside available through 2014.

Direct Mail Fundraising Letter – Option D

2-Color, Personalized Fundraising Appeal with Designed Carrier and Return Envelopes.

$1,370

Quantity of 1,000 Pieces More informationon Page 2

AffinityConnection.com

Growing Your Donors & Dollars Connecting with your members and donors is more challenging than ever. They’re bombarded with messages from so many directions. In today’s oversaturated environment, not only do you need to get their attention, you need to engage and inspire them to become involved in a more meaningful way. Affinity Connection provides a proven, integrated platform for success – merging 40+ years of industry experience, a best-in-class technology infrastructure, and a passion for engaging constituents through compelling marketing and communications. Our unique cultivation process includes advanced research and database mining that identifies who your supporters are and how we can motivate them to become lifelong contributors. We utilize this insight to deliver a more meaningful and personalized experience. From innovation to insight to engagement, Affinity Connection excels at building stronger communities—and that’s why so many of our clients have been with us for more than 25 years. Our personalized service meets you right where you are, whether you’re kicking off annual giving or building up to a capital campaign. You always interact with a friendly professional focused on your success. That’s the Affinity Connection difference!

Greg Woodman Affinity Connection CEO / greg@AffinityConnection.com

Successful donor relations is as simple as committing to frequent, consistent Focus on your donors Engage and involve them, perform services they care about and provide benefits for belonging to your organization.

Keep good data Collect everything you can and invest in resources to keep information accurate and current. It’s the foundation to successful donor relations.

Contact us today with any questions about our products or services.

Personalize your communication Leverage your data and establish meaningful relationships using letters and emails personalized to the individual.

Tell your story Use words and photos to engage your donors and prospective donors enriches the value your organization has for them.

PRODUCT CATEGORIES

PAGE

PRODUCTS

Appeals Highly-personalized and effective direct marketing sends targeted messages to specific audience segments.

> Direct Mail Fundraising Appeal Letters > Lapsed Donor Fundraising Letter

1

Database Management Combines industry-leading software, DonorPerfect, with our team of experts to help build, clean and maintain your database.

> Secured Database Storage > Ongoing Database Updates and Cleaning

5

of gifts and acknowledgements.

Donation Processing

> Donation Processing > Donor Acknowledgments

7

Reporting The right mix fosters the best long-term results. Create an annual package to maximize your efforts.

> Success Stories

17

> Direct Mail Newsletters and Brochures > Direct mail Announcement or Event Promotion

9

> > > > >

11

Fast, secure and accurate processing

Print Communications

Meaningful engaging content packaged in professional and eye-catching print newsletters, invitations, brochures and postcards.

Email Marketing

Multi-channel, results-driven direct marketing programs built on frequency, consistency and meaning, designed to drive donors and dollars.

Market Research

Monthly Email Marketing Email Solicitation Website Announcement or Event Promotion Email Address Acquisition

Facilitate ongoing dialogue with donors, volunteers and the others who have a stake in your organization.

> Donor and Member Surveys > Stakeholder Audit

15

Success The right mix fosters the best long-term results. Create an annual package to maximize your efforts.

> Success Stories

17

and meaningful communications and measuring your results along the way. Be frequent and consistent

Engage your donors

Whether successes or setbacks, communicate often and regularly to become a part of your donors’ lives all the time, not just when you need money.

Not just with their dollars and time. They also appreciate opportunities to contribute their ideas to your goals and vision for the future. Which could result in better investment with you.

AffinityConnection.com

1.800.598.4050

Focus on your donors

Stick to it Just like a wellness program, adherence is key to long-term success. It sounds simple, but it’s the hardest part. Set incremental goals and make an effort to really understand the true metrics behind donor and donor relations.

No, this is not a typo, it’s that important. When your donors feel close to your cause they will give generously. Strangers do not make extraordinary gifts.

connect@AffinityConnection.com

Fundraising Appeals

When you need support, every word counts and one size never fits all. Personalization means real results.

Direct Mail Fundraising Letter – Option D

ALL PACKAGES INCLUDE: Affinity Connection’s team of content development specialists works with you to craft highly-personalized appeal letters with targeted messages to specific audience segments based on donor level, geography, age range or other key characteristics.

We make direct mail fundraising simple and affordable for your organization. > We’ll design and write your letter using our 40+ years of fundraising expertise. > Affinity Connection oversees the mailing and coordination of all details ensuring you receive the best service and rates.

1 / appeals

4

Variable imaging to include personalized photos & images

4

Personalized response device to capture donation information and updates

4

Personalized mailing envelope

> We’ll carefully analyze and make recommendations on how to more effectively reach your target audience as well as appeal to new potential donors.

Contact us to get started at connect@AffinityConnection.com

1.800.598.4050

PRODUCTS & PRICING I T ’ S

Sigma Nu

A

A B O U T

Direct Mail Fundraising Letters

B R O T H E R H O O D

B

Georgia rgia T Tech eech 3 2 %R[ ‡ $OEHUW /HD 01 3 2 %R[ ‡ $OEHUW /HD 01

2009-2010 Honor Roll of Donors

> Copywriting to meet your objectives and incorporate your donor point of view, with segmentation for donor groups

<Sigma Kappa> • <Penn State University>

ZZZ VLJPDQXJW FRP ZZZ VLJPDQXJW FRP

9/1/2009 - 8/31/20010 Reflects gifts received as of 9/1/2010.

Thanks to the loyal <alumni> listed below we can stay connected over time and distance and keep our experience alive. To add your name, send a gift with the attached form. You can also contribute online at <www.sigmakappapennstate.com>. If you haven’t registered for our online community, your unique member ID is: <member ID>.

The Annual Fund enables us to do so much to keeep the Sigma Nu Alumni experience alive.

SIGMA NU IS FED D UP UP, P,, PLACES PL LA AC CES BROTHERS BR RO OTHERS ON W WAIVERS! AIVERS! Greetings! You might not be aware, but our Alumni Association solicits Annual Fund dues of $100 from each and evver ery one of our RY YEAR‌THA AT ’S WHY THE EY CALL IT AN N ANNU UAL FUND. Brothers‌every year. YES, EVER These funds go to: s publish the Ro Rose & SStar tarr newsletter and our Alumni Profile Series s maintain our web site, www w.sigmanugt.com s keep our alumni data base current s host alumni events to include pledge class reunions, Homecoming activities, cookouts at house for football games, fishing and golf tournaments, pool parties, Ramblin’ Wreck Parade, etc. s support the actives with rush events, charity functions and community service projects s expand our Alumni / Active mentoring program s support the Alumni Speaker Series s fund our new Gamma Alpha Scholarship Fund recognizing need and merit where appropriate‌ ‌and a variety of other things to make sure that all Gamma Alpha Alums stay in touch, have a positive Alumni and maintain the proud tradition of excellence at Sigma Nu.

experience,

Our records show that you y have been inconsistent in your annual giving. g g We would wou like to know whyy, y, and if there is anyy specific p reason,, please p sharre it with us. If it’s simply p y a matter er of “WOW, I FORGO G T�,, theen apology p gy accepted. p Please return the enclosed form with your gi g ft todayy and we will not place p you on WAIVERS. If you elect not to join us in the Annual Fund, then you will be placed on WAIVE AIVERS by Gamma Alpha of Sigma Nu and will be free to be claimed by any other fraternity at Georgia Tech. I doubt if your giving history will create any FIRST ROUND O options for you, but who knows. Some fraternities are desperate! We have heard that at I FEL LT TA THIGH and U TAPP AP PPA A KEG are looking over the waiv w er wires for any new Brothers they can find... whether they give $100 every year to the Annual Fund or not. Don’t know how they afford the KEGS since nobody dy givves es any moneyy, but surelyy, there will be more common ground for Brothers that just don’t support their own fraternity! And if none of the fraternities at Ga. Tech dare to draft you, then other schools like Clemson and UGA have expressed interest in any Tech rejects. Please review the enclosed form and let us know. We look forward to your support. But if you decide not to support Gamma Alpha of Sigma Nu, and get claimed on waivers by another fraternityy,, don’t blame us when you miss out on the cookouts during football season, reunions and receptions, Homecoming evvents, ents, Ramblin’ Wreck Parades, golf tournaments, pool parties, newsletters, poker and fishing tournaments, etc.

AMOUNT Jane Smith Jane Smith

0000 0000

AMOUNT Jane Smith

0000

AMOUNT Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith

0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000

Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith AMOUNT Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith

We look forward to your active participation as an annual fund supporter.

0000 0000 0000 0000 0000

Jane Jane Jane Jane Jane Jane Jane Jane Jane Jane Jane Jane Jane Jane Jane Jane

0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000

Smith Smith Smith Smith Smith Smith Smith Smith Smith Smith Smith Smith Smith Smith Smith Smith

0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000

AMOUNT Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith

0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000 0000

> Development of personalized text and collection of targeted photos for individual personalization based on donation history > Customized with organization logo/crest, photo, giving levels and additional information, events, website address or other information > Project and deadline management from initiation through distribution

Paid for by the G GAMMA ALPHA H ALUMNI ASSOCIATION WON N’T YOU JOIN JO THE ANNUAL FUND?

UPDATE YOUR CONTACT INFORMATION

This letter is not intended to offend any of our A lumni br w vvaluable Alumni brothers, others, but rather ser serve ve as a tongue-in-cheek rreminder eminder of ho how aluable yyou ou ar are ree to G a amma A lpha. Please Please become rreconnected ecoonnected with SSigma igma Nu Nu by making yyour our A nnual Fund Fund gift today ay. Gamma Alpha. Annual today.

593-144

%

The Souderton Area School District will totally eliminate its annual support to the library after this year. Some of this funding will be made up from the supporting municipalities; however, it’s not enough to meet the overall shortfall.

The library has lost more than $125,000 in state aid since 2009, due to budget cuts to public libraries.

The Indian Valley Public Library Needs Your Help

%

Indian Valley Public Library—your public library—is at risk right now. Funding levels to the library from various sources continue to fall or be eliminated entirely. Most VLJQLÀFDQWO\

Other libraries in Montgomery County receive funding that averages between $35-$60 per resident annually. In comparison, Indian Valley (the second busiest in the county) received $20 per person before the cuts. Now we see just a scant $10 per person, annually.

Our library cannot sustain such funding cuts without painful slashes in the programs, services, materials and availability our patrons count on. We need your help to remain RSHQ VHYHQ GD\V D ZHHN RÍżHU VWDWH RI WKH DUW UHVRXUFHV DQG FUHDWLYH HGXFDWLRQDO SURJUDPV HPSOR\ D ZHOO WUDLQHG VWDÍż DQG RÍżHU SXEOLF XVH FRPSXWHUV

If you believe Indian Valley Public Library is a valuable community resource, please respond with your generous support today. That’s what Lily Whiteman* recently did. /LO\ D ÀIWK JUDGHU DW 6DOIRUG +LOOV 6FKRRO VSHQW PXFK RI WKH VXPPHU DW WKH OLEUDU\ participating in reading programs and borrowing books. She’s also a concerned citizen.

In her spare time, Lily helped with chores for her parents and grandparents to earn extra money. She gave all of her $200 in earnings to our library. That took our breath away. You see, Lily knows that strong funding for the library’s future is vital. So she did her part, and went above and beyond, to help the library she loves.

Linda Beck, Director Indian Valley Public Library

Yours for the enrichment of our community,

Lily raises the bar for all of us. Join her in making an impact on the future of the Indian Valley Library to ensure it remains a rich resource in our community. Return the enclosed donation form with your check of support today.

*Lily’s father gave us permission to share her name and her story.

GOOD news:

> Two-sided layout, including personalized response form populated with individual donor bio and contact information, with prompts to make necessary updates

Professional Title: President Professional Title: Work Phone: (814) 237-0481 x131 Work Phone:

– 1-, 2- or Full-Color layout – Formats available: A) 8.5 x 11 letter with enclosed remittance form, and #10 mailing and #9 reply envelopes

D

IVPL In a Nutshell BAD news:

aree the second busiest library in Montgomery ‡ We ‡ We ar County – over 515,000 items wer weree checked out in 2010. About 900 people come to the library every day day..

from ‡ State funding was cut the last two years. Funding fr ‡ om the school district will be eliminated in 2013.

‡ L is open seven sev days a week, all year long. ‡ IVPL

‡ Many databases have been eliminated, including parts ‡ Library.. of the Power Library

‡ ‡ Our web site www www.ivpl.org .ivpl.org has a ton of gr great eat information. Y You ou can download audiobooks and eBooks, and learn a language with our Mango Languages rresource. esource. Library, y,, with hundr hundreds eds of ‡ IVPL ‡ L is a Family Place Library en to the joys of programs to introduce introduce little childr programs children learning. detach envelope here Š

Faces of W i l l o w b a n k O f f i c e B u i l d i n g , 4 2 0 H o l m e s S t .

Farms You Can Local F arms Produce Produce Local Foods! Foods! You Help Preserve Centree County F Farmland! H elp P reserve Centr armland!

Farmland Preservation

Wee ar aree pur purchasing year.. ‡ W chasing fewer books and resources resources this year ‡

B) 8.5 x 14 letter with tear-off remittance form, and #10 mailing and #9 reply envelopes

Planning Office, Bellefonte, PA 16823

‡ ‡ 7KHUH PD\ EH FXWV LQ SURJUDPV VWD΀QJ DQG KRXUV 7KHUH PD\ EH FXWV LQ SURJUDPV VWD΀QJ DQG KRXUV XQOHVV ZH DUH DEOH WR RͿVHW IXQGLQJ FXWV ZLWK X QOHVV ZH DUH DEOH WR RͿVHW IXQGLQJ FXWV ZLWK community support.

Barrcode

Wee Need W ed Y Your our Help to Continue ue Serving You! You!

P Pete ete &

<First Name> <Address> Carol<City>, <State> <Zip>

schempf

HARRIS TO OW WNSHIP

“Tait Farm Market, early Morning,� Karl Eric Leitzel

;

Please Place Postage Her e Here

ADDRESS

Thanksgiving 2012

Dear Friend,

Our region’s bountiful local harvest. Our agricultural heritage. The open spaces, vistas and farmlands that contribute such magnificent beauty to the valley we call home. At this time of Thanksgiving, we are grateful for these things that impact the quality of our lives here in Centre County. And especially as we gather at our dinner tables with family and friends, we are reminded of how much we cherish and value the fresh, local foods our farms produce.

Indian ndian V Valle Valley alle ey Public Pu Library Church Av Ave. 100 E. Chur ch A ve e. TTelford, elf elfford, PA PA 18969

Sadly, y, with each passing passingg week,, somewhere in our countyy valuable farmland is lost to development. p Once farmland is lost,, it is lots are ever returned to their natural,, fertile state. And remember,, local foods lost forever. Few,, if any, ny, y, paved p f require q local farms. f The non-profit Centre County Farmland Trust exists to preserve farmland by seeking donated conservation easements from land owners who want to keep their land open, fertile and agriculturally productive in perpetuity. In the last nine years y the Trust has preserved p nine farms totalingg more than 700 acres‌ and more landowners are waitingg for their turn to donate an easement. Here’s how you y can help. p Please renew or become an active member of Centre County Farmland Trust by making a member ship gift that is meaningful to you from one of the categories below. It costs approximately $5,000 to preserve an average farm, which covers the legal work, surveying, documentation, photographs, and inspections required to fulfill this critical process.

-

Your gift g will immediately ediatelyy allow us to continue our work of preserving p g the land you y love in Centre County. nty. y Please make your gift today. Sincerely,

g this farmland assures that all of

agreement e with

Larry Hutchinson, President P.S. Local farms means local foods. This year, honor your gratitude for our thriving local foods movement with a gift that helps preserve valuable Centre County farmland.

Detach this form from envelope, fold and enclose to send your gift.

Please indicate any changes to your personal information.

I want to keep the Indian Valley Public Library as a valuable resource in my community! Please accept my contribution of:

R $25

R $50

R $100

R $250

R $500

R Other $_______ Name:

R Please check box if address is incorrect and indicate change(s) on reverse side.ž

R Check enclosed, made out to Indian Valley Public Library R Charge to:

R VISA

R MasterCard

R AmEx

R Discover

Name as it appears on card ____________________________________________

_____________________________________________________________________________________________ ws and events. ents. Help us stayy in touch! Submit yyour ess to stay up to date on library ne address news our email addr eve

Card # ______________________________________ Exp. Date ______________ Signature _________________________________________ CVV ______________

Willowbank Office Building, 420 Holmes Street, Planning Office, Bellefonte, PA 16823 Phone (814) 355-6791, FAX (814) 344-8661, f a r m l a n d @ c o . c e n t r e . p a . u s

Name:

R I’d like to join the Platinum Club and contribute $1,000/year for ten years. form from env envelope, velope, dy your o updates. Detach this form elope, ffold old and enclose to send our

Home Phone: Home Phone:

Detach and return lower portion in enve elope provided

962-003

Cell Phone:

Birthdate:

Yes! Y es!! I want toCellsuppor support t Centre Centre County Farmland armland T Trust. rust. Phone: Birthdate: F

Home Address:

C) Self-mailer letter with attached tear-off remittance form and response envelope Note: Minimum lead time of 8 weeks after ďŹ nal approval D) 8.5 x 14 letter with tear-off remittance form, #10 with showcase window and #9 envelopes > NCOA check, CASS certiďŹ cation, labeling, sorting and mailing

Professional Title:

Email______________________ Name ___________________________________________ Phone _____________________ Email ______________________ Home Address:

Professional Title: Address Zip_________ Addr ess __________________________________________ City _________________________ State __________ Zip _________

Email Address: R Yes

R No

Home Phone _________________________________________________________________________________

May we add your name to our donors list?

If so, how would you like the recognition to read?

Email Address:

Please Please accept accep pt m my yc contribution ontribution o of: f:

________________________________________________________________________

Home A Address ddr d ess ________________________________________________________________________________

(For example: Bob & Jane Smith In Honor of ‌ or In Memory of ‌ )

Name _______________________________________________________________________________________

Please indicate any changes to your personal infor information. mation.

C

963-002

Grad Year: 1980 Grad Year: Birthdate:

Cell Phone: Cell Phone:

r Keep me informed via Email about Sigma Kappa I prefer being contacted through (check all that apply): r Email r Direct Mail r Home Phone r Cell Phone

Indian an Valley Valley Public Library 100 E. Chur ch Ave. Av ve. Church Telford, PA T elford, P A 18969

Name: Gina Woodman Name: Home Phone: Home Phone: Home Address: 1214 Deerfield Drive State College PA 16801 Home Address: Employer: Affinity Connection Employer: Work Address: 2160 Sandy Drive, Suite D State College PA 16803 Work Address: Email Address: gina@affinityconnection.com Email Address:

Whole WholTerust: Farm Farm $5,000* $5,000* armland P Keep me informed about Centre County FR P Email I prefer being contacted through (check all that apply): Leadership $500 $500 P Please remove me from your mailing list. R Leadership R Supporting Supporting $100 $100 R Student Student $25 $25

R SSteward teward $ $1,000 1,000 P Direct Mail

R SSustaining ustaining $ 250 $250

P Home Phone

P Cell Phone

RM Member ember $ $50 50

Centr Centre e County F Farmland armland TTrust rust

RO Other ther $ $____________ __ __ _____ _____ ____ __

P.O. Box 604 Centre Hall, PA 16828

$1,370

* It costs appr approximately roximately oximately y $5,000 to pr preserve reserve eserve an average sized d far farm. rm. m.

Lapsed Donor Fundraising Letter

209

> Targets past donors who have not yet made a gift in the current year

Dear Badie, DearBrother <Greeting> <Last Name>,

We are upgiving <Chapter>’s giving our 2011-2012 With thewrapping end of our year comes theyear, end and of anI noticed era. Theyou old aren’t houseon is gone, but a new Honor chapter lies Roll ofOur Donors. Our Honor Roll recognizes thewho brothers stand up to difference forstand ahead. Honor Roll recognizes the brothers believewho in the future of make Delta aZeta and who <informal name>.and Did you forget to make your gift this year? up to make client a difference ensure our success. Your annual fund gift is your vote for the future of our <alumni program/organization>; a vote We missed your year.you Please take advantage of this last chance to add and yourtoname to our of confidence to gift helpthis us keep connected with your <alumni> <brothers> pay the Honor Rollclient as your vote of confidence in the for future of our chapter. We’ve missed your participation <informal name> experience forward future generation. in these initiatives so far this year. We are also looking for more alumni to get involved as volunteers, and need 20-30 brothers to serve as As leaders we approach endThese of ourclass giving yearwill on keep <xxx>, are striving updated to get <x>% of ourgoing members the of theirtheeras. agents thewebrotherhood on what’s on with to contribute to theeras annual fund. <Rightand now, weweb havesite. tooThe fewtime members carryingisthe burden but of will brothers from their in our newsletter our commitment minimal, keeping our program alive, we really need program your continued Theconnections more participation we make a major impact on our so alumni relations and on support.> your personal with those have, thePlease more contact enhancements we’ll able to make to your alumnihoncho� experience. I hope you’ll join brothers. me if you arebeinterested in being the “head for your class or era. the ranks of brothers who are committed to keeping the <chapter> legacy alive this year.

> One-to-one data driven copy, targeting based on last gift date and amount, etc. > Unique format/layout to increase open and response rates

Stand future ofclient Lambda Chiwith with your your renewed renewed gift gift today. today. II look Standup upand andmake makeaadifference differencefor forthe <informal name> forward to adding your name ourto 2011-12 HonorHonor Roll ofRoll Donors. look forward to adding your to name our 2011-12 of Donors. Yours in ZAX, <Closing>,

Renew Your Support!

Thank you for your last gift of $50.00 Thank you for your last in 10/25/2010! Can gift you of give$<last gift amount> in$100.00 <last gift this year>! year? Can you give $<suggested gift> this year?

any time. Thank you for your renewed support!> P.S. I welcome your questions, suggestions or feedback on our program. Feel free to contact me at any time. Thank you for your support! <P.P.S. As a reminder, therenewed annual fund is a separate fundraising initiative from the <campaign name> capital campaign. This letter reflects only those records and donations made to the annual fund.> Please update your info and stay connected.

Total Amount of Contribution: $_____

Robert E. Lee Leadership Circle ($1,000+) qR Delta Zeta Founders' Club ($500+) For God & Women Society ($500-$999.99) qR Cross & Crescent Society ($250-$499.99) Crimson & Old Gold Club ($250-$499.99) qR Purple, Green & Gold Society ($100-$249.99) The 1865 Society ($186.50-$249.99) qR The Triangle Support ($50-$99.99) Crimson Rose & Magnolia Blossom Club ($100-$186.49) qR Annual Dues ($25)

I would like to pay: q By check. Enclose your check payable to: Alumni Association of Delta Zeta of LCA q By credit card. Either fill out the form below, pay online at www.lcabucknell.org or call 800-975-6699. Please charge my:

R

R

$1,745

Formats A, B, or C

Qty. 1,000 (1,000+ call)

Format C has 10,000 minimum quantity

Custom-Designed, Full-Color, Showcase Window

Format D

Qty. Up to 4,999 (5,000+ call)

Minimum $188

Qty. 1,000 (1,000+ call)

Over Please

Yes! I want to renew my gift this year.

R 801 Techwood Drive Society ($80.10-$99.99) R Alpha Sigma Supporter ($50-$80.09) R Other (Up to $49.99)

$1.50/each

Formats A or B

Qty. 1,000 (1,000+ call)

Custom-Designed, 2- or Full-Color

55¢/each

Variable Layout

Client Name TitleSherman Rich <Client Phone>, <Client Email> President, Delta Zeta Alumni Association rich@shermancpa.com P.S. <I welcome your questions, suggestions or feedback on our program. Feel free to contact me at

Custom + Variable 2- or Full-Color

Custom-Designed, 2-Color Layout

$_________

Account #____________________________________ Expiration Date ______________ CVV ____________ Signature ____________________________________

<Formal Chi Client Name> Lambda Alpha <Formal School Name> Bucknell University

$1.50/+ each $100

8.5 x 11, #10, #9 Envelope Minimum $288 (1,000+ call)

<Alumni/Alumnae/Graduate> Relations Processing Center Alumni Relations Processing Center P.O. Box Box 7007 7007 P.O. Albert Lea, Lea, MN MN 56007-8007 56007-8007 Albert

0209000038095LD0512105010209AF01012

appeals / 2

Fundraising Appeals How Affinity Connection improves your results...

One-to-one relationships through direct marketing. Your donor and member data is the key to unlocking a personalized appeal that results in a successful response. Affinity Connection’s professionals put it all together, resulting in an appeal that grabs the reader’s attention and results in increased engagement and support.

ALL PACKAGES INCLUDE Unlimited variable text fields Variable imaging to include personalized photos & images Personalized response device to capture donation information and updates. Personalized mailing envelope

Variable Design Variable data printing allows you to use highlevel personalization – which increases the effectiveness of your appeal – without breaking your budget. In addition to basic personalization like name and gift amount, you can send letters customized to donor segments or other targets within your database.

Customized Design Full customization is also available for appeal letters, including copy and design, along with a flexible timeline for mailing. A dedicated project manager will work closely with you to guarantee your maximum satisfaction on your appeal.

3 / appeals

Contact us to get started at connect@AffinityConnection.com

1.800.598.4050

Halfway around the world in Salima, Malawi, Lakisha’s mother has carried her daughter to the clinic, walking nearly 40 miles over several days’ time. By the time they arrive, Lakisha is near death. Space is limited, so she must share a bed with another sick child. The medical staff rushes to treat her with the little equipment and sparse supplies they have available. Despite their efforts, Lakisha’s illness is too advanced. Her life ends, just a year and a half after it began.

Make a difference in the lives of thousands in need! Thank you for contributing to ONE5 FO OUNDATION UNDATION.

R Check enclosed, made payable to One5 Foundation. R Charge to: R VISA R MasterCard

R Please check box if address is incorrect and indicate change(s) on reverse side.¾

Name as it appears on card: ________________________________________ __________________________ Exp. Date: _________ CVV: _______ Card #__________________________ 3 digit number on back of card

Signature _____________________________________________________

You can also donate online today at www.one5.org

ONE5 FOUNDATION Dept. 451 P. O. Box 26206 Shawnee Mission, KS 66225-6206

The key is creating effective content that captures and engages donors. Imagine the stories that could be told around a campfire. Now imagine collecting them all – experiences, memories and photos. More than just a documentation of your history, this rich content, presented properly, is a powerful tool to inspire and motivate your donors.

Being a catalyst to collect and package content from your donors and your key stakeholders is part of the role we play in creating effective communications. To be effective, your website, newsletters and appeal mailings have to be more than informative; they have to be engaging.

We are in the engagement business when it comes to communicating to your donors. Capturing their attention and inspiring them to become an active donor to your community is our primary goal.

Think of your website as the hub of your community—the virtual campfire where donors can gather to share information. Our team acts as a catalyst to stoke the fire and spur interaction, always keeping your donors’ wants and interests top of mind.

When working with you, the key insider of your group - an Affinity Connection content specialist - works to keep each project “on message,” developing key points from the point of view of your donors, and driving them home to achieve the best results.

appeals / 4

Database Management

Your database is your organization’s most critical asset and the foundation of your communication and fundraising efforts. WE WILL:

Affinity Connection uses premier database software to manage contact information, gift history, contact logs and more. The robust reporting tools allow ongoing analysis of your solicitation efforts, helping you cultivate your best donors and establish a culture of giving that supports your annual fund or major fundraising efforts.

Save your organization time & money with ongoing database updates. > Become more effective at fundraising with an accurate database of your current and potential donors.

5 / database

4

Maintain the most current information on all of your donor gifts given, amounts and reason for giving

4

Create giving categories that are proven to increase the size of gifts

4

Analyze giving history and trends to help maximize campaign effectiveness and areas for improvement

4

Continually update your database with donor and prospect contact information

4

Provide reports that will show database health, donor trends and communication results

4

Save money on mailing costs by keeping data clean

> Affinity Connection combines industryleading software, DonorPerfect®, with our team of experts to help build, clean and maintain your database.

Contact us to get started at connect@AffinityConnection.com

1.800.598.4050

PRODUCTS & PRICING Secure Database Storage

Crosscheck of Mailing List

> Maintenance of all donor, prospect, organization and volunteer information > Consolidation of information in one secure, robust software system

> Have a parent or partner organization? We will compare your records with theirs. We can also check against a purchased mailing list.

> Secure storage of all donor, prospect, volunteer and partner records

> We will assist in procuring the parent/partner list or assist in purchasing a mailing list

> Two standard reports available per month, at your request, chosen from the following:

> Provide a report of all changes as well as an updated list of all information after changes have been made

– All donor contact information (including lost and deceased donors, if needed) – Donor and gift listings (up to 5 years) – Current year honor roll – Giving trend analysis > Extensive reporting included in regular fee with custom reporting available for additional fees (see Page 9) > Custom data imports are available for additional fees > Individual record updates (non-importable) billed at $0.16 per update ($25 minimum)

Only accepted/released list format is Excel. Crosscheck

$250

Max. records 2,000 Have a bigger list? Call for quote.

List Purchase > Can purchase lists for you based upon geography, personal behavior, purchase history, income, biographical information, or other criteria

Updates submitted in proper format are imported at no additional charge.

> Will provide advice on selecting specific criteria to meet your needs based upon our extensive experience

Database Storage Set-up

List Purchase

$500

One-time Set-up Fee

Database Storage

$1,042

Per 1,000 Records Annually Bigger or smaller list? Call for quote.

Ongoing Database Updates & Cleaning > Updates to individual records with return or forward information > Participation in USPS National Change of Address processing Database Updates & Cleaning

$850

Per 1,000 Contacts Annually

$100/ 1,000 records

Final cost based upon list size, criteria and useage

FAQs How does Affinity Connection store and maintain my organization’s records? We use DonorPerfect Software, flexible and comprehensive constituent relationship management software, which allows us to offer you an enterprise level solution. For your organization to directly use this software it would cost, at a minimum, $300 per month. How could this be? We serve over 200 customers and thus gain great economies of scale. That price from the software company does not include the mail processing, reporting, or customer service that is included in your monthly charge with Affinity Connection! Who owns my database? You do! If you would like to view your database, you can request it from your account manager at any time with no additional cost. Affinity Connection WILL NOT sell, rent or trade your database to anyone, nor ever use your list in any way for our own purposes. How do I submit contact information or donation updates? We will provide you with a Microsoft Excel spreadsheet that allows us to quickly and cost-effectively add new information to your database. You can also submit updates via mail or over the phone, but there is a charge for updates submitted in formats other than the provided Excel spreadsheet. Affinity Connection will also update contact information that is submitted via appeals, website updates and other mailings. How can my donors or members update their contact information? Your stakeholders can submit updates with your mailings, anytime on the web, or over the phone during regular business hours.

database / 6

Donation Processing Seamless, fast and secure.

Seamless, fast and secure to instill donor conďŹ dence and trust.

7KDQN \RX ) '' ,- - +. 2 ,"' + %2 -! '$, 2(. (+ 2(.+ + '- ('-+" .-"(' ( 666666666666 (' 66666666666 2(.+

" - 0"%% "+ -%2 ' "- +. 2 ,-. '-

-!% - , - ) '' ,- - .'"/ +,"-2 ' 0 )%2 ))+ " - 2(.+ ,.))(+- )% , /","-

000 ),.+. 2 (+

Our third-party donation-processing partner is fully bonded and insured, and provides fast, secure and accurate recording and processing of gifts received through U.S. mail or online, by check or credit card, depending on your preference.

No-worry donation management, plus quick and secure processing. > Never worry about who is handling your incoming checks via mail and even online. All donations are managed through a single national processing center dedicated to your cause. > Most gifts are processed within 48 hours of receipt and deposits to your bank account occur weekly. > Optional gift acknowledgments are sent within two weeks of donation receipt and can be customized/personalized based upon your needs.

7 / donations

> Our staff has immediate online access to view images of all checks, data updates, and other correspondence received through the mail allowing us to quickly answer any questions you may have about individual donations.

(+ .) - ' 0, ' / '-,

.O GOODS OR SERVICES WERE PROVIDED IN EXCHANGE FOR YOUR CONTRIBUTION 4HE OFlCIAL REGISTRATION OF 4HE 0ENN 3TATE 2UGBY !LUMNI #LUB )NC MAY BE OBTAINED FROM THE 0ENNSYLVANIA $EPARTMENT OF 3TATE BY CALLING TOLL FREE WITHIN 0ENNSYLVANIA 2EGISTRATION DOES NOT IMPLY ENDORSEMENT

WE PROVIDE:

4 4 4 4 4

Fast gift processing Timely gift acknowledgements One place for gift receipt Regular donation reporting Prompt updates to your database

> You will regularly receive donations reporting enabling you to reconcile transactions and make personal contact with donor as you wish. > If your organization has an AfďŹ nity Connection website, your donors will see their names on the appropriate Honor Rolls within days of making their donation!

Contact us to get started at connect@AfďŹ nityConnection.com

1.800.598.4050

PRODUCTS & PRICING Donation Management & Processing > Opening, recording, and processing all incoming mail > Processing of all gifts via mail and web > A toll-free, donations hotline available 9:00 am – 4:00 pm EST for clients who are not considered non-profit > Donation tracking of all gifts from all sources > Donations are processed within 72 hours (most within 48 hours) and deposited to your bank account at the end of each week > Your organization’s name is reflected on a donor’s bank statement if you choose to use a credit card payment gateway > Weekly and monthly donation summaries are distributed to your organization leadership Donation Processing

$500

One-time Set-up Fee

$750

Non-profit organizations

One-time Set-up Fee

Non-profit organizations have unique processing requirements

$460

Per 1,000 Records Annually Bigger or smaller list? Call for quote.

Opening and processing of gifts made online, via phone and by US Postal Service Recording of gifts in secure database within 72 hours of receipt Donation Acknowledgement

4.25 x 5.5 Postcard

$1.00/each

(postage not included)

8.5x11 Letter

$3.00/each

(postage not included)

Postcard or letter mailed to each donor to acknowledge gift Suitable for tax receipt (if applicable) Postcard acknowledgments are custom designed and require pre-printing. Initial pre-printing cost extra. Letters are printed as needed so no pre-printing required. Merchant Account Set-up

$75

Initial Set-up fee Separate merchant accounts required for mail donations and online donations

Any monthly fees related to merchant account billed directly to you by payment gateway. Fees may include virtual terminal fee or recurring monthly fee depending on payment gateway.

FAQs How do you process our contributions within 72 hours? Working with an industry leader in mail processing, and by using individually coded scanlines through a processing center, we can quickly and efficiently sort, open, record, earmark, and deposit funds within 72 hours. That means that your donors have their contributions processed quickly (and can be thanked and recognized quickly), and your organization receives the funds within one week of the donation being received/processed. How do scanlines work? Scanlines allow us to quickly track each piece of mail by the organization ID, member ID, and even by a specific fund that the donation is earmarked for – with 100% accuracy. This is the same system used by major credit card processors to track applicants. What fees are associated with my merchant account? A one-time setup fee of $75 per merchant account, per transaction fee (varies, $0.15 is the average), and standard interchange rates. If using a virtual terminal (for mailed credit card donations), you may also incur a monthly virtual terminal fee ($12.95 - $30). You get Affinity’s expertise and experience in navigating through the application process at no additional charge. What are interchange rates? These are rates that the credit card companies charge you to use their service. Visa, MasterCard, and Discover rates are between 2.9% -

3.75% per transaction. American Express is 3.5%. Unlike other providers, Affinity Connection does not mark up the interchange rate or add any other per transaction charges. Is there an additional charge for the 800 number donations hotline? Yes, $3 per donation plus the interchange rate. What if our donors don’t donate directly through the Affinity Connection channels? If you collect donations from donors at events or through you own mailings, Affinity Connection will enter and track that information, as long as it is submitted to us in proper format, at no additional costs. How does my organization’s name appear on donor’s bank statements? The merchant account is your organization’s merchant account that Affinity Connection helped to facilitate. Since you are the merchant, your name shows up on donors’ statements. How long does it take to get a donation or contact information report? The average turnaround time is 5 business days when you request a report. Who do I contact if I have questions about my service? You will be given an experienced Account Manager who is an accessible “one-stop-shop” for anything you need. This service is included in your monthly fee.

CREDIT CARD GATEWAYS: Affinity can help you set up a payment gateway to process credit cards via mail and/or internet. Affinity charges set up fees for PayPal and Intuit Virtual terminals. All other charges for processing credit cards are billed directly from the gateway to the client. Affinity can also assist in setting up a merchant account to process credit cards through US Bank. All charges relating to US Bank accounts are charged directly to the client. Your organization will incur a $99 application fee. DONATION LINE: Affinity has a dedicated phone line to accept credit card donations for clients who are not a non-profit entity. Donations taken over this phone line are assessed a charge invoiced to the client at $3 plus the current credit card interchange rate and are invoiced monthly.

donations / 8

Reporting Affinity Connection offers the key to positive fundraising results...

0..7&;)P7./),-.-5)&./),-;;&5)*-%&;8)L2)T"1".=)S(&5 T"1".=)S(&5 FHHE FHHJ FHHM FHGH FHGG FHGF FHGI

*-%&; M4-11AC33' M2-2:3C33' M2-2@AC33' M4-103C33' M1-@33C33' M03-@FAC33' M0@AC33'

,-.-58 ';: 'A0 '13 '44 '1@ ';4 '4

0..7&;)P7./)* -%&;8 M02-333C33

Data that is easy to access and easy to analyze.

M03-333C33

233; 233@ 233F 2303 2300 2302 2304

0A-7.%

MF-333C33

M;-333C33 M03-@FAC33 M1-333C33

Your data is the foundation of your organization, but without proper reporting you can’t use it. We make it easy to understand your giving trends and opportunities by constantly analyzing your data and providing straightforward reports.

M2-333C33

M1-@33C33 M4-11AC33

M4-103C33

M2-2:3C33

M2-2@AC33

233@

233F

M0@AC33

M3C33 233;

2303

2300

2302

2304

0..7&;)P7./),-.-58 @3

;3

,-.-58

A3 233; 233@ 233F 2303 2300 2302 2304

13 ;:

;4

43 A0 23

1@ 13 44

03 4

Standard Reports

3 233;

> All donor contact information (including lost and deceased, if needed)

233@

233F

2303

2300

2302

2304

> Donor & Gift Listing (up to 5 years) > Current Year Honor Roll > Giving Trend Analysis (up to 10 years of history)

!%H#'4'BI'1

Custom Reporting and Reports from Other Programs Have custom reporting needs? Have complex data analysis needs? Don’t store your data with us, but want a custom report? We can help! > We provide custom reporting that ranges from a simple database analysis to complex reports used to brief your organizations board or high level officers. We can analyze giving trends, mailing results, website trends, or anything else that you need. > Each custom report is handled on an individual basis so the price depends on the complexity of the request. Please call us today for a quote and we’d be happy to discuss the specifics of your project.

17 / success

Contact us to get started at connect@AffinityConnection.com

1.800.598.4050

1234$.'5%67*8$9::7*;$<7=>;?= !"#$%#&'&('&()*

!"#$%$&'()*$+,'-.'/,'(*0

K KWWS ZZZ O[DOHKLJK FRP KWWS ZZZ O[DOHKLJK FRP WWS ZZZ O[DOHKLJK FRP KWWS ZZZ O[DOHKLJK FRP

+@>0?=

ZZZ O[DOHKLJK FRP >'()$8/7@ Z ZZ O[DOHKLJK FRP >'()$8/7@

A@0@8=$.*';75$ B@

C*:=75$A@0@8=$ .*';75$B@

D@0$A@0@8=$ .*';75$B@

A@0@8$ <7=:@0=7=

C*:=75$A@0@8$ <7=:@0=7=

D@0A@0@8$ <7=:@0=7=

B@?*;$ <7=:@0=7=

!)$

!$"$

!$&#'(

!% $)*%'+

!$" (*("+

!" #*$(+

!"# $*%,+

-DQ -DQ --DQ DQ

/DPEGD &KL $OSKD /HKLJK 5HSRUW /DPEGD &KL $OSKD /HKLJK 5HSRUWW

9LVLWV 9LVLWV

9LVLWV 9LVLWV

$"## $###

./0/12!345678!9/

-##

./0/1!:72;/0272

8QLTXH 9LVLWRUV 8QLTXH 9LVLWRUV

<4;278!./0/12!345678 9/ <4;278!./0/1 :72;/0272

%##

$#'( )##

9 LVLWV IURP (PDLO 9LVLWV IURP (PDLO

9LVLWV 9LVLWV

RI 7RWDO RI 7RWDO

9LVLWV 9LVLWV

RI 7RWDO RI 7RWDO

=/0!./0/12!345678!9/ --DQ DQ

=/0!./0/1!:72;/0272

"##

)$

$"

$"$

%

#

--DQ DQ

9 9LVLWV LVLWV

$ YJ 7LPH RQ $YJ 7LPH RQ 3 3DJH DJH

/ DPEGD &KL $OS /DPEGD &KL $OS KD +RPH 3DJH K D +RPH 3DJH

/ DPEGD &KL $OS /DPEGD &KL $OS K D /RJLQ /RJRX KD /RJLQ /RJRX W

/ DPEGD &KL $OS /DPEGD &KL $OS K D 0LOOLRQ 3R KD 0LOOLRQ 3R X QGV 'RQDWHG WR XQGV 'RQDWHG WR Z DUG 1RUWK $PH ZDUG 1RUWK $PH UULFDQ )RRG 'ULYH LFDQ )RRG 'ULYH

$ GPLQ 7RROV / $GPLQ 7RROV / D PEGD &KL $OSK DPEGD &KL $OSK D /HKLJK D /HKLJK

/ DPEGD &KL $OS /DPEGD &KL $OS K D &KDQJH 3DV KD &KDQJH 3DV VVZRUG Z RUG

3 3DJH 7LWOH DJH 7LWOH

A@0@8$A@;;*8=$ <*'=75

C*:=75$A@0@8$ A@;;*8=$<*'=75

D@0A@0@8$ A@;;*8=$<*'=75

B@?*;$A@;;*8=$ <*'=75

>(##*## >$?#*##

>"&,##*## >""?*##

>"##*## >$##*##

>'&-##*## >$(#*##

'RQDWLRQ 3DJHV 9LVLWV DQG $YJ 7L┬л 'RQDWLRQ 3DJHV 9LVLWV DQG $YJ 7L┬л 3 3DJH 7LWOH DJH 7LWOH /DPEGD & / DPEGD & K L $OSKD KL $OSKD $QQXDO )X $ QQXDO )X QG +RQRU Q G +RQRU 5ROO 5 RO O

B@?*;$A@;;*8=$HI$&7()70? ./0/1 >(##*##

=/0!./0/1 >"##*##

./0/1 "'*,+ <4;278!./0/1 ,$*$+ =/0!./0/1 ?*'+ 9/@46A $##*#+

8 8QLTXH QLTXH 9LVLWRUV 9 LVLWRUV

$YJ 7LPH $ YJ 7LPH RQ 3DJH R Q 3DJH

9LVLWV E\ 6RXUFH 0HGLXP 9LVLWV E\ 6RXUFH 0HGLXP

<4;278!./0/1 >"&,##*##

A@0@8$P87Q>70/I$90*;I='=

$#B!C12

<4;278!./0/12

?D$#!C12

)D?!C12

"D'!C12

J JRRJOH RUJDQLF RRJOH RUJDQLF

$!C1

K!#LNM KNML22

K2L22 K2L22

K#4L44 K322L22

K2L22 K2L22

K1ONLO# KM2#L44

K33!LMN K3M!L3N

KN3L1M K322L22

K4N"L"N KNML22

K2L22 K2L22

K2L22 K2L22

K2L22 K2L22

K2L22 K2L22

K2L22 K2L22

K322L22 K322L22

K442L1" K4"1LM2

KO#L31 K34!L4#

KN3L1M K322L22

K1N#L#O K#4L44

K322L22 K322L22

--DQ DQ

--DQ DQ

B@:J$B@?*;$9E($F'G? H@??@)J$9E($F'G?$B,'=$9::7*;

3 3DJH 7LWOH DJH 7LWOH

9 9LVLWV LVLWV

$ YJ 7LPH $YJ 7LPH R RQ 3DJH Q 3DJH

/ DPEGD & /DPEGD & KL $OSKD K L $OSKD +RPH 3DJ + RPH 3DJ H

$GPLQ 7RRO $GPLQ 7RRO VV /DPEGD /DPEGD & KL $OSKD &KL $OSKD / HK L J K /HKLJK

/ DPEGD & /DPEGD & K L $OSKD KL $OSKD 0 LOOLRQ 3RX 0LOOLRQ 3RX Q GV 'RQDW QGV 'RQDW H G WRZDUG HG WRZDUG 1 RUWK $PH 1RUWK $PH ULFDQ )RRG ULFDQ )RRG 'ULYH 'ULYH

/DPEGD & /DPEGD & KL $OSKD / KL $OSKD / RJLQ /RJRX RJLQ /RJRX W

/DPEGD & /DPEGD & KL $OSKD KL $OSKD &KDQJH 3D &KDQJH 3D VVZRUG VVZRUG

9LVLWV 9LVLWV

& &LW\ LW\

9LVLWV 9LVLWV

% %HWKOHKHP HWKOHKHP

9LVLWV 9LVLWV

1 HZ <RUN 1HZ <RUN

D DIILQLW\FRQQHFWLRQ FRP IILQLW\FRQQHFWLRQ FRP

1 RUWK 0\UWOH %HDFK 1RUWK 0\UWOH %HDFK

0 LDPL %HDFK 0LDPL %HDFK

% HGIRUG %HGIRUG

GLUHFW QRQH

GLUHFW QRQH

K4"1LMM K13"L"N

-DQ -DQ

9 9LVLWV IURP (PDLO DQG $YJ 7LPH R┬л LVLWV IURP (PDLO DQG $YJ 7LPH R┬л

9LVLWV E\ &LW\ 9LVLWV E\ &LW\

!+,-."/"#$%#0$+$1#213453+6.#7.#8$9,-#:/%9"#,+;#<3=>3+9"#%$1#9?/"#>,/-/+=@#<?$A"#8$9,-#!B31,=3#:/%9"#,+;#!B31,=3#:/%9"#%$1#9?/"# >,/-/+=@#C213453+6.#/"#9$9,-#+5>731#$%#=/B/+=#.3,1"#;$+$1"#D,19/6/D,93;@#)(#E#213453+9#0$+$1#A?/-3#)#E#2/1"9#8/>3#0$+$1F

./0/12

-DQ -DQ

2YHUDOO 9LVLWV DQG $YJ 7LPH RQ 3DJH E\ 3DJH 7LWOH 2YHUDOO 9LVLWV DQG $YJ 7LPH RQ 3DJH E\ 3DJH 7LWOH

6LWH $YJ 6LWH $YJ

A@;;*8=

9E78*(7$F'G?$HI$&7()70?J

-DQ -DQ

-DQ -DQ

$YJ 7LPH RQ 3DJH $YJ 7LPH RQ 3DJH

"

9LVLWV 9LVLWV

OOHKLJKLIF FRP UHIHUUDO HKLJKLIF FRP UHIHUUDO 9LVLWV 9LVLWV

X XV PJ PDLO \DKRR FRP V PJ PDLO \DKRR FRP

=/0D./0/12

9/@46

9LVLWV 9LVLWV

2 2WKHU WKHU 9LVLWV 9LVLWV

┬Л ┬Л *RRJOH *RRJOH

Summaries, monthly and quarterly reports, and everything in between. Donation summaries are distributed to your organization leadership weekly and monthly showing a listing of donors, donation amounts to speciямБc funds, and donor contact information.

Quarterly Flash Reports provide an overview of your database statistics, annual giving results, top donors, and project history, and website statistics*.

Monthly Google Analytics reports provide reporting on top pages, number of visits, time on site, and other useful information to track communication efямБcacy*.

Additionally, you may choose to receive two standard reports per month at no additional charge.

^)1;/+)'0%./*;'Y'02;+'I':%*+#; 4R23

4

2RE3 2R@3 2

2R33 0R?3 0R23 3RE3 3R@3

03 g0 Eg 23 02

03 g0 1g 23 02

3R33

^)1'!+2+;'2;'%M'EQDQAJEI

'

Standard Reporting

' '

$0

'

Included in Data / Donation Processing Fee

* Website reports are only provided to clients with AfямБnity Connection websites.

' '

' ' ' '

[#C;+:#"#&'H#7Q#"+T' A ' ' M%+:'02'76/:)+'M6C;/+T' IKE ' !"6L;>#'`$&%:#+T'J 'O*Q7;++;6/+'02'76/:)+T' J ^)1'R/M+;'7/2'\23'\2$ ' R/7/*.'U)2, @%+2$ AJEA VACHGFWJJ

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

'

'

'

'

' '

'

' '

'

' '

'

' '

' '

' '

success / 18

Print Communications

Studies repeatedly prove that good old-fashioned direct mail is still an effective and essential marketing channel.

WE WILL:

Affinity Connection makes your print newsletters, invitations, brochures and postcards look professional and eye-catching. Our team excels in project management and production of your communications components, allowing your staff and volunteers to stay focused on your mission critical activities.

Effective communications at affordable prices. > Today’s consumer demands quality. Affinity Connection delivers professional results.

4

Collect and package content generated by your staff, volunteers and donors to craft meaningful content that draws readers in

4

Develop an editorial calendar to establish timetables for content development, without the last minute rush

4 4

Handle layouts and graphic design

4

Manage print production, labeling and mailing in less time than your staff or volunteers

4

Need copywriting for your mailing? We’ll do that too! Just ask for it to be included in your quote.

Give you a variety of attractive print options that fit your budget

> We do the heavy lifting of putting together great print communications that drive donors and dollars!

> Because we work with so many clients, we save on printing costs. When we save, you save.

9 / print

Contact us to get started at connect@AffinityConnection.com

1.800.598.4050

PRODUCTS & PRICING Print Newsletter > Four-Page*, 1-Color self-mailer newsletter with 1/3 mailing panel > Project and deadline management from initiation through distribution > Content development : – Identify communications goals through Q&A – Complete creative brief and project outline, including article priority list, key points of each article, word counts, photograph list and mock-up layout, to ensure goals will be met through content development – Secure and copy edit all content with use of custom images** – Ensure that content supports solicitation efforts (showcasing how donations are used, proďŹ ling donors and volunteers, acknowledging current donors and ad dressing lapsed donors)

U PCOMING EEVENTS VENTS UPCOMING

UPCOMING EVENT

ALUMNI UPDATES

Join Sigma Nu September 26 for an Action-Packed Night Col. George F. Smith to Be Initiated and President of GA Tech to Speak, Regents Durham and Gilman to Attend By Joe Gammie; Commander, Gamma Alpha of Sigma Nu Colonel George F. Smith matriculated to Georgia Tech in the fall of 1959 and successfully completed his candidate responsibilities to become a Gamma Alpha

Brother in the winter of 1960. However, prior to his initiation, Smith was appointed to the U.S. Military Academy at West Point. After graduating as an officer in 1964, he served two tours in Vietnam and was awarded a Bronze Star for Heroism, the Army Medal of Valor, Bronze Star for Meritorious Service and a Purple Heart. Now, nearly 53 years later, Gamma Alpha will finally have the pleasure to induct Col. Smith as a Brother of Sigma Nu. We would like to invite all Brothers to attend the initiation ceremony and reception. Col. Smith will be initiated

7 p.m. September 26 at the house following a speaker series address from Georgia Tech’s President Bud Peterson. Two of the greatest Regents from Sigma Nu will be in attendance: Robert Durham (Mu Chapter, UGA) and Joe Gilman (Theta Tau, Morehead State). We will also host an alumni reception for Col. Smith from 5:30 - 7:00 p.m. before kickoff of the game vs. Middle Tennessee State on September 29. Please join us as we honor an American hero.

COMMANDER’S REPORT Building a Better Sigma Nu Strong Alumni Participation Supports Active Chapter’s Success in Academics, Campus Involvement and Community Service By Joe Gammie; Commander, Gamma Alpha of Sigma Nu The Gamma Alpha Chapter has continued to make great strides towards excellence over the past year. We are striving to represent our chapter in a way that will inspire great pride for every Gamma Alpha across the nation. This would in no way be possible without the fantastic support received from our hardworking Alumni Association. The contributions from our alumni set us apart from every other chapter on campus. Contributions from the capital campaign and annual fund are helping to build a better Sigma Nu. I cannot express how sincerely thankful our chapter is for the reliable support. Without it, we could not have succeeded as we have over the past years. So, THANK YOU! We have just capped off another successful of rush thanks to the leadership Hunter Selman (GA #2047) and Mark Creighton (GA #2059). Although numbers across campus were much lower than expected, Gamma Alpha recruited 16 of the finest freshman leaders to come through Rush in the past year. Our chapter showed great reliance and proved that hard work does pay off. Congratulations to the new pledge class of 2012! (You can read 2

a full rush report at www.sigmanugt.com). Sam Eichenblatt (GA #2025), Matt Timms (GA #2040), Mark Creighton (GA #2059) and I traveled to Dallas for the 65th Grand Chapter this July. Gamma Alpha was honored at the event by receiving the Most Improved Chapter Award. This award is a great honor and puts on track to meet our goal of receiving Gamma Alpha’s first Rock Chapter Award at the 2014 Grand Chapter in Nashville. We were also honored with the Excellence in Values Based Leadership Award, and Excellence in Personal Development and Membership Value Award. Sigma Nu is continuing to excel both in and out of the classroom by boasting a 3.0+ GPA as well as the appointment of Nick Robson (GA #2037) to SGA’s executive board and Sam Eichenblatt (GA #2025) to his second term as Executive Vice President of IFC. Our chapter can proudly report that 100% of members are involved in other campus organizations like GT Ambassadors, Connect w/ Tech, Undergraduate Judiciary Cabinet, and many others. Gamma Alpha is also pleased to announce

Series Welcomes Speaker S eries W elcomes GT Speaker President President George P. P. “ Bud “ Peterson, the 11th President of Georgia s Sigma Nu Fraternity s Gamma Alpha s s Georgia Tech Tech, will address the Atlanta, Ga. s s September 2012 s WWW SIGMANUGT COM s WWW SIGMANUGT COM actives and alums alike on Wednesday,, September 26th from 6:15 to 7:00 at the new house. This promises to be an amazing evening. initiaproud, tion ofguys! Col. grow his practice as an independent financial This Just In‌News Reports from TheAlpha Gamma Named att Gamma Alpha Alpha N amed Most Most IImproved mproved a George F. Smith will begin advisor with Key Planning. He recently the Lives of Sigma Nu Brothers‌ immediately after President Sigma Chapter Sigma Nmakes u Grand Ghim rand hapter Stacy and Alex Brown (GA# 1759, alex@ passed the Series 24 whichNu a C Peterson’s remarks. Find full Dedicated Securities Principal, overseeing all on page 2. and daughter Kelsey (4 years Lasting memories and deep friendships is detailshtrjobs.com) are Positioned Br others ar eP for a Rock Rock Chapter Chapter Award Active ositioned for A ctive Brothers Award

the third Game Ball run with Mu chapter at UGA and a charity fundraiser featuring the Sigma Nu alumni band Seven Handle Circus. We are proud supporters of the Wiskcott-Aldrich Foundation, American Heart Association, St. Baldricks, and St. Jude’s Hospital. I would like to express, on behalf of all our Brothers, our utmost thanks to Alex Brown (GA #1759) and the Alumni Association for their extraordinary support. We are also extremely lucky to have Mrs. Tenley Stephens, mother of Boice McGrew (GA #2027), as head of our Sigma Nu Parents’ Club Please come see what Gamma Alpha chapter is up to this fall during a Georgia Tech home game or during an Alumni Speaker Series event. We are striving to remain the best fraternity on campus and would love to have you continue to be an active part of our chapter!

www.sigmanugt.com

September 2012

AL ALUMNI UMNI ASSOCI ASSOCIATION ATION REPO REPORT RT

compliance for his office. His wife, India, old) proudly welcome a new addition to the what Sigma Nu means to Phil Gingrey Cwith e Years oming Y ears in Coming recently accepted a position Mitsubishi household: Elaine “Laineyâ€? Morgan Brown ome G ames Upcoming Home Games coming H (GA#1130, jpgmd@gingrey.com). He’s keptUp irginia Electric Suwanee, in instructional was Vborn November 6, 2011. The last 10 ByinAlex Brrownworking (GA #1759), Alumni Association President his love of his alma mater close by sending Sat., 9/15: Sat., 9/22: Miami design. This summer their two kids (Stephen have been busy, to say the least. two of his children to Georgia Tech, and as Sofat., 9/months 29: Mid Tenn State and Alexis) started swim lessons and will be March 2012, he is now the proud grandfather Sat., 10/22: Boston College With every organization, there are indicators at Grand Chapters (every two years) providing the ring bearer and flower girl (respectively) in Jason Clayton (GA# 1774, Jason@htrjobs. of 11! Congratulations, Phil! Sat., 10/27: BYU that provide insight to the direction of that there are chapters that qualify ualifyy. The Roock their Aunt Blair’s wedding. com) and family gives a shout out from his (Homecoming) Chapter Award is meant to honor collegiate organization. In the business world, these new digs Sat., 11/17: Dukin e Kennesaw, GA. Rumor has it he’s Lee Douglas (GA# 1348, cldouglas@ indicators are things like profit, capital chapters that have achievved e excellence in all Please congratulate Chris Thompson (GA# got a pool. CANNONBALL! bellsouth.net) recently relocated to Orlando, areas of chapter operations. To be granted the appreciation, RO OI and market share. In the 1870, sigmathompson@yahoo.com) on his Florida, where he took a job as General award, a chapter should be expected to attain realm of fraternities, the indicators include David Heymann (GA# 1874, david. recent engagement to Lilli Lombardi on Manager with Gator IMG Sports Marketing. the ideals of a nearly perfect state across a broad things like membership numbers, community Alumni Aheymann@gmail.com) lumni Officers Officers has stayed around the August 22, 2012. He is in charge of selling all the marketing, range of areas of fraternity operations. and campus accomplishments and, of course, Tech area, still living in Atlanta. He is Preesident esiden advertising and digital assets for the University Georgia awards. A recent award earned by the active Needless to sayy, we are all excited to see Brad Thornton (GA# 1811, a highly sought-after bachelor, and is working Brother Alex lex Br Brown own (GA #1759) of Florida Athletic Association. Well, Lee, at A chapter has everyone involved with Gamma what btthornton@hotmail.com) aka “T-Rellâ€? is great things the chapter can accomplish for VAlly in their auto financing ice PFinancial reesident esid least it’s not a rival ACC team! Alpha very excited: The Most Improved over the next two years leading to the next about to celebrate his daughter Sloane’s first Grant Grandivision. t Norwood Norwood (GA #1673) Chapter Awar w d! The award was announced at rand Chapter meeting. Winning the Roock birthday on October 19th, 2012. He,Ghis Trreasurreer Unlike Lee Douglas (above), Pat McKenna the July 2012 Grand Chapter meeting in Dallas Chapter Award would be the culmination of the wife Leah and son Kort, just returned from a Congratulations to David Hannon (GA# Adam Fuller A dam F uller (GA #1701) (GA# 1345, pjmckenna52@gmail.com) is and designates Gamma Alpha as the most blood, sweat, tears and financial support that so Eventsdhannon1881@gmail.com) Coord d dinator summer beach trip to Seaside Beach. Thanks 1881, on his keeping loyal to the Ramblin’ Wreck and is improved chapter within the entire Sigma Nu many brothers have provided to keep us strong. Adam Dudenhoeffer ffe er (Gto A #Project 1921) Manager dam recent D udenpromotion hoeff for the seaweed “GTâ€? Thornton family! for the VP for Legal Affairs and Risk ManagementA fraternityy. C Chair d hair A nnual F und N ext time you visit 750 Fowler Street, take a Georgia DOT. He and his wife just moved at Georgia Tech. He loves the opportunity to fivve years, Alpha Gamma Over the past Josh Roberts Roberts (GA #1810) Whitaker Leigh Pearson, daughter of moment Nathan to look for the Most Improved Award stay in touch with the Gamma Alpha Chapter, to the East Cobb area while David pursues a progressed in its journey to continuallyPearson Chapter dvisor Construction athas plaque on the wall - the plaque that serves as Master’s in ABuilding Tech. (GA# 1859, lnathanpearson@ while he and his wife Sally are busy learning rejuvvenation excellence. Thegmail.com) the his chapter Al Al Etheridge Etheridge (GA #1723) andofwife Marythat Megan,one willofbethe best indicators Gamma Alpha is an how to be grandparents. began new househer in 2007 continues organization heading in the right direction! Another one of our men is “all grown upâ€?:with thecelebrating first birthday on September today.. Membership up, grades e up , her a happy Housing S igma Sigma Frank Nu Massa (GA# 1882, frankmassa@ 26th, is2012. Be surearto wish Brother Jimmy Trimble (GA# 1670, campus leadership and this involv ement season! are up and C orporamarried tion his one true love, Corporation gmail.com) birthday Brianna football jimmy.trimble@lionbank.com) realizes the community service is at an all-time high. With Griffin, on August 4th, 2012 at Gainesville Presiden esident value of continuing his education after Tech, â€? success, Gamma Alpha is nowas w brought allyou, of this “local Church. Cheers to Another future Gamma Alpha Grant GranUnited t Norwood NorwMethodist ood (GA #1673) and recently graduated from the Stonier onthe achieving cellence onwhen a setting its sights Ch hair Ben Frank and Brianna! into fold lastexDecember, Graduate School of Banking at University working to wards1846, a Sigma Nu broader scale: Tempel Gary Jones (GA #1290) Gary (GA# bentempel@gmail.com) of Pennsylvania. Stonier draws bankers from Awarhis d. wife, Christina, introduced their baby Rock Chapter and easurreerJacket alert! Steven Bowden FutureTrrYellow over 25 countries worldwide for a two-year A dam uller #1701) Adam Fuller The ImprWilliam oved Chapter ward isWe can already to the Aworld. (GA#F 1880,(GA bowden21@gmail.com) and hisMost boy program. Congratulations Jimmy on the Legal Co ou ounsel a major stepping stonehim on strumming the path to athe picture few chords on stage wife Cargill (a former accomplishment! Mason Mason CBrianna argill (GA #1281)Georgia Tech ADPi) Rock Chapter like Awarhis d. Daddy The Most oved Congratulations! usedImpr to do‌ welcomed their baby boy, Bennett, on June Accountant Chapter ward is meant to recognize those 2012. Theishealthy baby boy weighed in atAw Pappadakis Chris4, Pappadak (GA #1726) Our own homegrown entrepreneur Clint Chris e display ed the(GA #1891, Matt Loveless Kristithat andhav 7lbs, 13ozs. Get that kid a rat cap! collegiate chapters Bailey (GA# 1740, clint@htrjobs.com) Board greatest operational gains over the course of the matthewvloveless@gmail.com) welcomed continues to take the Atlanta market by Frank Spears Frank Spto ears (GA #1326)Have a conversation biennium. These chapters, should they maintain their first child, Andrew (Drew) Michael Want be impressed? storm as he was selected to the Atlanta Matt Loveless M att LovGeoffrey eless (GAFeld #1891) per formance at their curr ent lev els, ar e expected (GA# 1900, gkfeld@ Loveless, born on January 14, 2012. Drew with Business Chronicle’s Top 40 Under 40, Roberts Josh Rob erts (GA #1810) to rise the so he can yell el ofwait Roock can’t forChapter footballinseason gmail.com). He just obtained his PhD in to the lev which honors Atlanta’s rising business and All E Etheridge A theridgefrom (GA the #1723) subsequent biennium. “To Hell with Georgia,â€? like his Daddy used chemistry University of California, community leaders. His firm, Hunter Tech A Alex Brown le x Br ownGeoffrey (GA #1759) Berkeley. is now serving his country to do. Kristi and Matt also just The Roock Chapter Award is only presentedmoved from Resources, founded by Scott Hall (GA# Midtown to a new house in Johns Creek. as a National Lab postdoctoral scientist. 1754, scott@htrjobs.com), Alex Brown Thanks Matt for all you do for the Gamma Thank you for all you do, Brother Feld! (GA# 1759, alex@htrjobs.com) and Jason 1 The Rose and Star Alpha www.sigmanugt.com Alumni Assn. Clayton (GA# 1774, Jason@htrjobs.com), Daniel London (GA# 1813, was named as a top 25 firm in 2011’s BtoB daniellondon33@gmail.com) is continuing to Magazine rankings. Keep making Gamma

> Encourage contact information updates > Secure all accompanying photographs > Professional layout in newsletter template > ProoďŹ ng and print production * Six or more pages available at an additional cost. ** Copywriting services also available. Four-Page, 1-Color Newsletter

$1,159

Folds to 8.5 x 11

Qty 1,000 ($525/additional 1,000) 10,000+, call for price.

Four-Page, 2-Color Newsletter

$1,359

Folds to 8.5 x 11

Qty 1,000 ($575/additional 1,000) 5,000+, call for price.

Gamma Alpha members want to hear from you! Submit your own alumni update to content@affinityconnection.com and we will share it with the brotherhood. Please mention Sigma Nu at Georgia Tech in your email. The Rose and Star

www.sigmanugt.com

3

Four-Page, Full-Color Newsletter

$1,559

Folds to 8.5 x 11

Qty 1,000 ($775/additional 1,000) 5,000+, call for price.

Direct Mail Postcards > Postcard 4.25 x 5.5 or 5 x 7 > Double-postcard with tear-off reply for survey or address updates Standard size, 2-Color Postcard

$825

2012

5,000+, call for price.

Large, 2-Color Postcard

$875 Prices above do NOT include postage costs. All postal pricing is subject to change based on current postal rates. Please call AfďŹ nity Connection for postage rates and class options.

4.25 x 5.5 Postcard

Qty 1,000 ($250/additional 1,000)

5 x 7 Postcard

Qty 1,000 ($270/additional 1,000) 5,000+, call for price.

print / 10

Email Marketing

Grow your community online with our interactive tools.

WE WILL:

Affinity Connection’s online and electronic communications are designed to engage donors and members and support your fundraising efforts and other activities.

4

Offer professionally designed web templates that are easy to use

4

Integrate your all of your electronic communications channels

4

Guarantee secure online giving and password protected content where you need it

4 4

Engage users in contributing content

Your website, social media, email marketing, blogs, donations and directories work together to easily connect with your donors and members across platforms.

An easy-to-use website manager with powerful features that get results. > Quickly and easily edit and update your website (no technical skills required). > Don’t have time to post content? Our packaged offering includes ongoing, regular updates to keep your website content fresh and meaningful.

11 / email

Train you on the content management system

> Integrate your website with your social media accounts, taking your online presence to the next level. > Continually update member info. > Make donating easy.

Contact us to get started at connect@AffinityConnection.com

1.800.598.4050

PRODUCTS & PRICING

Website Services Include: > Custom content development and layout into professionally designed template > Robust platform that includes: integrated email marketing, donation processing, searchable online database > Secure, password-protected online community > Private, password-protected searchable directory > Fresh, member-focused content, updated monthly tied to monthly email newsletter generation > Updatable profiles for members’ contact and bio information > User-generated content capability for uploading photos and personal news updates > Secure online giving available > Automatically updated Honor Roll of Donors > Administrator tools available for your use: – Upload content

– Generate reports

– Update member information

– Send email marketing to members

Website Set-up

Website Metrics

> Includes content acquisition and posting, database sync, template design and email announcement to membership

> Monthly report including traffic:

Website Set-up

$1,000

One-time Set-up Fee

– Tracking of visits to individual pages – Analysis of top content that visitors are viewing – Utilization of metrics to enhance website content – Sources overview, detailed visitors statistics, content overview & more Website Metrics

Professional Web Content Management, Hosting and Maintenance > Marketing, brand management and consulting > Monthly updates to events and news sections > Packaging and posting member-generated content as it is gathered by our experienced content team > Up to 10 photos per month re-sized and uploaded to your site (additional photos will be charged at $35 an hour)

$0

Included in Per Month Fee

Do-It-Yourself Web Content and Maintenance > Seamlessly send and track unlimited email marketing campaigns to members > Initial one-hour training session included in the set-up cost > Upload and monitor content and member information

> 12 professionally designed monthly eLetters (see page 14 for details)

> Generate usage reports to refine and hone your marketing

Content Management, Hosting & Maintenance

DIY Content & Maintenance

$235

$150

Per Month Fee

Per Month Fee

email / 12

Email Marketing Four professionally designed website templates to choose from!

13 / email

Contact us to get started at connect@AfďŹ nityConnection.com

1.800.598.4050

PRODUCTS & PRICING

Email Marketing Services Include: > One-to-one data driven copy, targeting based on donor history, age range, etc.

> Frequent and consistent marketing through a monthly email schedule

> HTML template to drive readers back to your robust website platform

> Bounceback tracking > Marketing analytics to measure results

Monthly Email Newsletters > Designed to cultivate donors throughout the year to support annual fund solicitations

> Effective targeting and segmentation

> Creative briefing to develop 12-month editorial calendar

> Produced on a professionally designed template

> Development of meaningful messages, copywriting/editing and image collection

E-Newsletters

> Procurement and packaging of user-generated content > Personalized messaging, including individual recipients’ current contact information with prompt to update Concerts

> Extensive tracking and reporting tools

$0

Included with Affinity managed websites

Events

Rascals and Romantics LAST EISENHOWER CONCERT OF THE SEASON! Saturday, April 13, 2013 • 7:30pm • Eisenhower Auditorium Christopher Guzman, Piano PROKOFIEV: Suite from Lieutenant Kije, Op. 60 STRAUSS, Richard: Till Eulenspiegel’s Merry Pranks, Op. 28 RACHMANINOFF: Piano Concerto No. 3 in D minor, Op. 30 Join us after the concert for the post concert reception at the University Club.

News Last Chance to Register for the NVS Guild Luncheon and Fashion Show! The NVS Guild Luncheon Fashion Show benefit, on Saturday, March 23 at the Centre Hills Country Club, is almost here. The fish bowl raffle promises to be better than last year! If you have not already made your reservation please call the NVS office. We always have room for one more!

Luncheon with the Maestro Our "Luncheon with the Maestro" is Thursday, April 11, 2013 at the Centre Hills Country Club. This is a wonderful opportunity to meet the Maestro and hear about the upcoming concert "

Luncheon with the Maestro 4/11/2013 Our "Luncheon with the Maestro" is Thursday, April 11, 2013 at the Centre Hills Country Club. This is a wonderful opportunity to meet the Maestro and hear about the upcoming concert "Rascal's and Romantics." Please call the NVS office to make your reservation by April 5. Tapas and Tunes 4/27/2013 5:00 PM to 7:00 PM We are pleased to announce an upcoming program at the Reynolds Mansion on Saturday, April 27 from 5-7 PM. This event is planned to help insure that the NVS Sunset Symphony pops concert will be free to all! All proceeds will go to help support this community project. Watch for more email blasts about this event! As we wind down the year, the Guild would like to thank everyone for their continued support!

Single Email Newsletters > Development of meaningful messages, copywriting/editing and image collection > Procurement and packaging of usergenerated content > Personalized messaging, including individual recipients’ current contact information with prompt to update > Effective targeting and segmentation

> Extensive tracking and reporting tools > Produced on a professionally designed template Single E-Newsletter

$875

Flat Fee

No website necessary

T

Email Solicitation > HTML email in professional layout > One-to-one data driven copy, targeting based on donor history, age range, etc. > Linked to website platform > Online donations processing E-Solicitation

$330

Flat Fee

Not Quantity Dependent

email / 14

Market Research

Communicating more effectively with your stakeholders is at the heart of all we do.

WE WILL:

Having an ongoing dialogue with donors, volunteers, and others you reach is a critical piece of the direct marketing puzzle that is often overlooked. It’s important to incorporate the priorities of your donors and first-hand accounts of how your organization is making a difference.

Gain stakeholder points of view to inject your campaigns with a more meaningful message. > We identify your organization’s key stakeholders.

> We derive quantitative and qualitative data from stakeholders

> We listen and immerse ourselves in your stakeholder interests, needs and expectations

> We customize a process for membership engagement and community building success just for your organization based on results of the stakeholder audit

15 / mareket research

4

Create a dialogue with your community of stakeholders

4

Develop a captivating story and audience-specific message

4

Evaluate your existing database to identify opportunities

4

Conduct a full marketing communications analysis

4

Present findings, recommendations and a plan for success

Contact us to get started at connect@AffinityConnection.com

1.800.598.4050

PRODUCTS & PRICING

Stakeholder Audit Helping non-profit and membership-based organizations communicate more effectively with all stakeholders is at the heart of what we do. Stakeholders include donors, members, volunteers, business partners and any other group that has a vested interest in your success. To achieve maximum effectiveness, Affinity Connection engages organizations in a strategic process known as a Stakeholder Audit. This research-based audit creates a dialogue with your community of stakeholders to help identify gaps or inconsistencies in perceptions about your group. We also gain a better understanding of the needs and expectations of your membership. From this, Affinity Connection can create a captivating story and audience-specific message points that will become the cornerstone of your marketing communications plan. Affinity Connection will also make an evaluation of your existing database. This involves looking at the database on a deeper level to identify opportunities for highly-targeted, personalized direct marketing, as well as opportunities to identify brand ambassadors and the best prospective customers and donors. Finally, we conduct a full marketing communications analysis of all print and online marketing efforts, public relations, and collateral materials directed to these audiences within the last 12 months. The end result is a solid plan and project timeline that is strategically designed to better engage your members and create a community of lifelong supporters.

Electronic Survey > 10-15 questions emailed to your members to gauge areas of interest, meaningful content, donor insights, etc. > Collection and analysis of results > Report on results and recommendations Standard Electronic Survey

Flat Fee

$300

Not Quantity Dependent

Stakeholder Audit > We identify through survey your organization’s key stakeholders > We listen and immerse ourselves in your stakeholder interests, needs and expectations > We derive quantitative and qualitative data from stakeholders > We customize a process for engagement and community building success just for your organization based on results of the stakeholder audit Stakeholder Audit

$3,000

Flat Fee

Includes Survey (Quantitative)

To learn more, call us. A friendly Affinity Connection professional will be happy to answer your questions and share how a Stakeholder Audit may benefit your organization.

market reseach / 16

Success Success Story: Catholic High School Learns Donor-Centered Messages Drive Fundraising Results

In 12 months, Bishop Carroll more than doubled its annual fund working with Affinity Connection.

When Bishop Carroll Catholic High School became independent from the Altoona-Johnstown Catholic Diocese, the school needed to increase its level of support through various fundraising channels, including its alumni. While a newsletter and annual campaign were in place, the results had plateaued and donors were not being cultivated for long-term support. The school’s leadership—both the board of trustees and the administrators—was not aligned in its vision for the school, and had lost touch with the points of view of key stakeholders, such as alumni, donors, corporate supporters, parents, local feeder schools, and local Catholic parishes. The development staff believed there was a shortage of meaningful information available to reach these groups on a frequent and consistent basis. In order to develop the most effective messaging to their key audiences, Affinity Connection helped Bishop Carroll implement a stakeholder audit. The audit was designed to uncover perceptions and create a dialogue with Bishop Carroll’s stakeholder. The responses provided the foundation necessary for an effective communications program that addresses Bishop Carroll’s strengths and weaknesses and how to overcome its challenges.

BISHOP CARROLL Catholic High School Spirit, Heart, Mind, Body One of America’s Top 50 Catholic High Schools

<Date>

728 Ben Franklin Highway, Ebensburg, PA 15931 (814) 472-7500 I FAX (814) 472-8020 www.bishopcarroll.com I alumni@bishopcarroll.com

FCarrollian lfilling the pr promise educate d April t Don’t forget to join us for theFulfilling Galato on 27!

Dear <salutation>,

stude students in Spirit, Heart, Mind and Body.

As you know, one of the key distinctions of Catholic education is caring student. ,> i`Ê" iÊ vÊ iÀ V>½ÃÊ/ «Ê ,> i for Ê theÊ whole Ê > ÃÊ/ «ÊThis is exemplified in our school motto: Spirit, Heart, Mind and Body. Everyone to live our xäÊ >Ì VÊ } Ê-V Ã Ê Carroll Ê V strives xäÊ >at Bishop à by the National Catholic High School chool Honor Roll www.bishopcarroll.com .bishopcarroll.com www motto every day, in every circumstance and every facet of life.

For Alumni, Families and Friends Fall 2012

Tragedies like the one at Sandy Hook Elementary School remind us that Bishop Carroll’s responsibility to our students and their families exists at the most basic level: life or death. It’s an appalling reality that schools must prepare and protect their students against heinous crimes like shootings, even in small towns and rural communities like ours.

Upcoming Events Football Schedule

Your Engines: Engin Bishop Carroll is Revv Up Your Away Giving A way a 2013 Ford Mustang!

The annual car raffle is upon us—and

10/6 Bishop Guilfoyle Immediatelythis year we have selected an Impact Blue Security has always been a top priority at BC, but we know that we can always improve. (7:00and p.m.)security of our facilities: 2013 For d Mustang. Valued Valued at mor Ford moree than following the Sandy Hook tragedy, we took several steps to increase the safety 10/12

at Cambria Heights

eady sparked $29,000, this beauty has alr already a lot of excitement among BC alum and Greater Johnstown s Simultaneously, we scheduled two security assessments: one10/19 by the Pennsylvania State Police and in the community y.. community. Senior HS (7:30 p.m.) another by a private firm, the latter of which has already been completed. As you all know w,, the annual car raffle know, 10/26 at Bedford (7:00 PM) is our biggest annual student fundraiser! s Additional cameras were installed in areas of the school and 11/03 at Aquinas Hall. estmont Hilltop at Westmont W est T ickets are are now on sale for $5 each, with Tickets PM)and effectively reach s A new communications system was installed to increase our ability to(1:00 clearly all benefitting the BCCHS Student pr oceeds proceeds classrooms and other areas of the building with important announcements. Activities Fund which suppor ts both supports activities and athletics at Bishop Carr oll. Carroll. While much has been done, we still have more to do to attain an optimum EVENTS level of security at Bishop Many of you par ticipated in clubs, participated activities, and spor ts during your time sports Carroll. For example, higher quality security doors will be added at all entrances, and additional speakers Nov 10 on Husky Hill, and you want to see these are required to reach common areas like hallways and bathrooms. We expect theDance/ results of our security Fallalso Harvest Dinner programs continue to be successful. Many programs threat assessments to identify additional opportunities to enhance safety on Raffle our campus. Mustang Drawing of our favorite memories as students ograms, and ound the clubs, pr revolve ar revolve around programs, Your past gifts have done so much. Your contribution this year will help us meet Aug 11, critical 2013 safety and security Carroll. sports we played while at Bishop Carroll. sports needs. Once again, alumni and friends are responding generously to ourAnnual annual fundCarroll campaign, and every 22nd Bishop Let’s keep that legacy alive! gift counts. However, we still have a long way to go to provide funding for security priorities and other Golf Outing This is year’s winner will be drawn at the Save the Date ongoing needs at Bishop Carroll. Fall Har vest Dinner Dance on November Harvest 10. The dance, held at Bishop Carr oll, Carroll, V isit your gift this year to Visit Our students and families are blessed to rely on alumni and donor support. Renew will be filled with fun, fellowship, food ww.bishoin pcaspirit, rrollcom munitymind .com and body. www.bishopcarrollcommunity.com reinforce the values of the entire BC community: caring for everyw student heart, and prizes. Enter tainment is provided provided by Entertainment for more details Flood City Brass Band, and dinner will be

s We reviewed short-term facilities needs to prioritize funding for all security-related improvements. (7:00 PM)

catered by Ever yday Gourmet, owned and catered Everyday operated by Bishop Carr oll alum Charles Carroll Heinrich. This event is a gr eat oppor tugreat opportureconnect with alumni and the BC nity to reconnect esent community y. Y You ou don’ community. don’tt need to be pr present to win the Mustang, but if the winner is pr esent, he or she will also rreceive eceive a $200 present, Sheetz gas car d as a bonus prize. card eceived By now w,, you should have rreceived now, chase four tickets opportunity to pur your opportunity purchase reminder, to participate participate in via mail. As a reminder, the drawing, you simply need to rreturn eturn the stubs and your payment to Bishop in Hwy y.,., Ebens Carroll, 728 Ben Franklin Carroll, Hwy., Ebens-burg, PA PA 15931, Attention: Mustang burg, Tickets. All money and ticket stubs must Tickets. received by November 6. be received Mor Moree information and a photo will be on our website, w w w.bishopcarrollcommunity.com. A www.bishopcarrollcommunity.com. form will also be available to download if purchase additional tickets. you want to purchase W ook forward foorward ttoo sseeing eeing yyou ou at at th he Wee llook the 10. (And (And d on’t D inner D ance oon nN ovember 10. Dinner Dance November don’t foorget ttoo m ake rroom oom iin n yyour our driveway!) driveway!) forget make

Sincerely,

2012-13 ANNUAL FUND Gregory Neugebauer ’01 Chairman, Board of Trustees

A Bishop Carroll education positively impacts a student in all areas of their life: academic, career career,, relationships, and family family..

P.S. Your renewed support to our annual fund this year will help fund security and safety upgrades on the Bishop Carroll campus. Our top priority is the safety and well-being every ourof giftevery to thestudent, annual fund will day. Your Y an help us achieve our mission and shape the future of students for years to come. Please donate to the 2012-13 Annual Fund by visiting www.bishopcarrollcommunity.com www.bishopcarrollcommunity.com or email us at community@ bishopcarroll.com.

Bishop Carroll NewsÊÊUÊ > ÊÓä£Ó Ê Ê

Don’t let this 2013 “Impact Blue” Ford Mustang get away! Purchase your raffle tickets before the November 10 drawing. Proceeds benefit the BCCHS Student Activities Fund.

1

To overcome the unique concerns of specific stakeholder groups, Affinity recommended that Bishop Carroll implement a direct mail campaign that included customized letters to each segment or group within its community and a quarterly newsletter. By doing so, Bishop Carroll was able to more effectively engage and impact Bishop Carroll and its students, and heighten their sense of affinity toward the school. As Bishop Carroll continues to grow stronger bonds between the school and its alumni and corporate donors, Affinity Connection is helping the school develop a website to facilitate a frequent, consistent, and meaningful outreach program. This new online community leverages the new message platform and provides ongoing email marketing capability to continue the dialogue between the institution and its alumni, friends and families. The website was designed to give users a ‘friction-free’ experience, whether they are searching the alumni directory, registering for an event or class reunion, updating contact information, or simply viewing photos and reading news.

Bishop Carroll Catholic High School has more than doubled its annual fund, grown support from corporate donors, and is preparing for a capital campaign.

19 / success stories

Contact us to get started at connect@AffinityConnection.com

1.800.598.4050

Success Story: Gamma Alpha of Sigma Nu – A Leader Who Inspires Others to Pay it Forward Sigma Nu’s capital campaign “Building the Future...Todayâ€? is a prime example of the importance of having solid leadership at the helm of any major fundraising effort. Over the past ďŹ ve years, this chapter raised more than $3.3M in pledged donations—drawing participation from more than 1/3 of its brotherhood. That represents a ďŹ ve-fold increase in total donor participation as compared to the six-year span leading up to the capital campaign. Donor participation in the annual fund also increased 50 percent*, even while the capital campaign was running, suggesting a renewed interest from lapsed donors and previous non-givers. This chapter’s revitalization began with one man’s vision and gift. Gary Jones is a man of principal—and his profound sense of brotherhood has inspired many members to give back. In 2005, he served as both President of the chapter’s alumni association and chairman for Sigma Nu’s capital campaign. While the campaign funds were targeted to rebuild the fraternity house, Gary’s vision was far more grand. He believed, “this is actually NOT about building a fraternity house...this is about building character.â€? Before embarking on a capital campaign, Sigma Nu spent years laying the foundation with its annual giving program. Consistent relationship-building programs were the norm—the website, database updates, monthly emails, newsletters, annual appeal letters, special events—were designed to cultivate a community of givers. With this foundation in place, Gary was ready to take giving to the next level. Gary elected a top-down strategy during the capital campaign’s initial quiet phase. He recruited major gifts from the inner circle of men who led the alumni association. The network of ‘friend-raising’ grew with tremendous momentum, one brother at a time, until Gary surpassed his original $2M goal. To Gary, Sigma Nu’s capital campaign was more about building a legacy. For many men, the experience of a fraternity empowered them with the ability to work together more efďŹ ciently, to negotiate, and to get things done. Gary wanted to capture these stories of success and leverage them to raise more money when the campaign ofďŹ cially launched. Sigma Nu’s communications plan included a series of alumni proďŹ les highlighting how the experience of brotherhood impacted the lives of so many men. Prior to that, Sigma Nu’s Speaker Series encouraged successful alumni to return to campus to provide inspiration and positive role models for the young actives. Activities and communications were in sync— all designed to 1) promote a heritage of leadership and 2) encourage all members to donate as a means to continue this legacy as “builders of menâ€?. With these success stories, the Sigma Nu leadership team was able to harness a renewed passion for the beneďŹ ts of brotherhood and to compel its fellow brothers to pay it forward. More than 85% of its $3.34M in pledged contributions.

In the past ďŹ ve years, Gamma Alpha Chapter of Sigma Nu has raised over $3.3M in pledged donations from more than 1/3 of its brotherhood.

U UPCOMING PCOMING EVENTS EVENTS elcomes GT Speaker Series Welcomes Speaker S eries W President President George P P.. “ Bud “ Peterson, the 11th President of Georgia Te ech, will address the actives and alums alike on Wednesday, September 26th from 6:15 to 7:00 at the new house. This promises to be an amazing evening. The initiation of Col. George F. Smith will begin immediately after President Peterson’s remarks. Find full details on page 2.

Sigma Nu Georgia orgia T Tech ech e 3 2 %R[ ‡ $OEHUW /HD 01 3 2 %R[ ‡ $OEHUW /HD 01

Z ZZZ VLJPDQXJW FRP ZZ VLJPDQXJW FRP

s Georgia Te Gamma Alpha s s Sigma Nu Fraternity s ech s September 2012 s WWW SIGMANUGT COM s WWW SIGMANUGT COM Atlanta, Ga. s

ALUMNI ALUMNI ASSOCIATION ASSOCIATION REPO REPORT RT Gamma Alpha Named Most att G amma A lpha N amed M ost IImproved mproved a Sigma Nu Grand Chapter S igma N uG rand C hapter A ctive Br Award Active Brothers are Positioned Rock Chapter others ar eP ositioned ffor or a Ro ck C hapter Award Coming in C oming Years Years

Upcoming Home Games Upcoming H ome G ames Sat., 9/15: Virginia By Alex Bro own (GA #1759), Alumni Association President Sat., 9/22: Miami Sat., 9/29: Mid Tenn State The Annual Fund enables us to do so mW ucith h toevery organization, there are indicators Sat., 10/22: Boston College at Grand Chapters (every two years) providing keeepBYU the Sigma Nu Alumni experiencethat alivepr . ovide insight to the direction of that Sat., 10/27: alifyy. The Rock there are chapters that qualify o (Homecoming) Chapter Award is meant to honor collegiate organization. In the business world, these e Sat., 11/17: ukAIVERS! BROTHERS BR RO OTHERS ONDWAIVERS! W

SIGMA NU IS FED D UP UP, P,, PLACES PL LA ACES indicators are things like profit, capital appreciation, ROI and market share. In the realm of fraternities, the indicators include You might not be aware, but our Alumni Association solicits Annual Fund dues of $100 from each and ever e y one of ourthings like membership numbers, community A Alumni lumni O Officers ffic ers and campus accomplishments and, of course, Brothers‌every year. YES, EVER RY YEAR‌THA AT ’S WHY THE EY CALL IT AN N ANNU UAL AL FUND. Preesiden esident awards. A recent award earned by the active A Alex lex Br Brown own (GA #1759) chapter has everyone involved with Gamma These funds go to: Vice Preesident esid Alpha very excited: The Most Improved s publish the Rose & Star Starr newsletter and our Alumni Profile Series Grant Grant Norwood Norwood (GA #1673) Chapter Aw w ward! The award was announced at s maintain our web site, www w.sigmanugt.com Treasurreer the July 2012 Grand Chapter meeting in Dallas s keep our alumni data base current A dam F uller (GA #1701) Adam Fuller and designates Gamma Alpha as the most s host alumni events to include pledge class reunions, Homecoming activities, cookouts at house Eveents Coord d dinator impr o v ed chapter within the entire Sigma Nu for football games, fishing and golf tournaments, pool parties, Ramblin’ WAdam arade, r eck P etc. Adam D udenhoeff Dudenhoeffer ffe er (GA #1921) fraternityy. s support the actives with rush events, charity functions and community service projects Annual Fund d Ch hair s expand our Alumni / Active mentoring program Over the past fivee years, Gamma Alpha Josh Rob Roberts erts (GA #1810) s support the Alumni Speaker Series has continually progressed in its journey to Chapter Advisor s fund our new Gamma Alpha Scholarship Fund recognizing need and merit wher appropriate‌ excellence. The rejuvvenation of the chapter that Al Etheridge Ee theridge (GA #1723) Al began with the new house in 2007 continues ‌and a variety of other things to make sure that all Gamma Alpha Alums stay in touch, havNu e a positiv e Alumni experience, todayy. Membership is up, grades are up, Sigma Housing Sigma and maintain the proud tradition of excellence at Sigma Nu. campus leadership and involvement are up and Corporation Corporation community service is at an all-time high. With reesiden esident Our records show that yyou have been inconsistentt in your annual giving. g g We would woul like to Pkno w whyy, y, and if there is anyyallspecific of this “localâ€? success, Gamma Alpha is now Grant Grant Norwood Norwood (GA #1673) reason, p please sharre it with us. If it’s simply p y a matter ter of “WOW, I FOR RGO GOTâ€?, then apology p gy accepted. Please return the setting enclosed its sights on achieving excellence on a Chair form with your ggift ft todayy and we will not place p you on WAIVERS. broader scale: working towards a Sigma Nu Gary Gary Jones (GA #1290) Rock Chapter Award. Treasurreer If you elect not to join us in the Annual Fund, then you will be placed on WAIVERS by GF amma Alpha of Sigma Nu and will Adam Fuller A dam uller (GA #1701) ThebeMost Improved Chapter Award is ounsel egalcrCeate o ou any FIRST ROUND free to be claimed by any other fraternity at Georgia Tech. I doubt if your giving history Lwill options O a major stepping stone on the path to the M ason Cargill Cargill (GA #1281) Mason for you, but who knows. Some fraternities are desperate! Rock Chapter Award. The Most Improved Accountant Chapter Aw war w d is meant to recognize those C hris P appadakis (GA #1726) Chris Pappadakis We have heard that at I FEL LT TA THIGH and U TAPP PP PA KEG are looking oveer the waiv wa er wires for any new Brothers they can find... collegiate chapters that have displayed the whether they give $100 every year to the Annual Fund or not. Don’t know how they afford the KEGS since nobody dy givves es any operational gains over the course of the d Boar greatest moneyy, but surely,, there will be more common ground for Brothers that just don’t F suppor t ptheir wn fraternity! Frank Spears #1326) rank S earso(GA biennium. These chapters, should they maintain Matt M att Loveless Loveless (GA #1891) performance at their current levels, are expected Clemson UGA have expressed inter And if none of the fraternities at Ga. Tech dare to draft you, then other schools likeJosh esttointhe level of Rock Chapter in the #1810) Roberts Roberand ts (GA to rise any Tech rejects. A theridge (GA #1723) All E Etheridge subsequent biennium. A lex Br own (GA #1759) Alex Brown The Roock o Chapter Award is only presented Please review the enclosed form and let us know.. We look forward to your support. But if you decide not to support Gamma Alpha of Sigma Nu, and get claimed on waivers by another fraternityy,, don’t blame us when you miss out on the cookouts during football season, reunions and receptions, Homecoming eveents, Ramblin ’ Wreck arades, golf tournaments, pool parties, The Rose andPStar www.sigmanugt.com newsletters, poker and fishing tournaments, etc. Greetings!

chapters that have achievved e excellence in all areas of chapter operations. To be granted the award, a chapter should be expected to attain the ideals of a nearly perfect state across a broad range of areas of fraternity operations. Needless to sayy, we are all excited to see what great things the chapter can accomplish over the next two years leading to the next Grand Chapter meeting. Winning the Rock Chapter Award would be the culmination of the blood, sweat, tears and financial support that so many brothers have provided to keep us strong. Next time you visit 750 Fowler Street, take a moment to look for the Most Improved Award plaque on the wall - the plaque that serves as one of the best indicators Gamma Alpha is an organization heading in the right direction!

1

We look forward to your active participation as an annual fund supporter. Paid for by the GAMMA ALP PHA HA ALUMNI ASSOCIATION WON N’T YOU JOIN THE ANNUAL FUND? This letter is not intended to offend any of our A Alumni lumni brothers, brothers, but rather serve serve as a tongue-in-cheek reminder reminder of ho how w valuable valuable you you are arree to Gamma Gamma a Alpha. Alpha. Please Please become rreconnected ecoonnected with Sigma Sigma N Nu u by making yyour our Annual Annual Fund Fund gift today today. yy..

593-144

success / 20

AfďŹ nity Connection 2160 Sandy Drive Suite D State College, PA 16803

Contact us to get started at connect@AfďŹ nityConnection.com

To change your address or unsubscribe from this catalog: Please email a message to connected@AfďŹ nityConnection.com, send your request to the address shown left, or call 1.800.598.4050 and we will promptly handle your request.

PRST STD US POSTAGE PAID AFFINIITY CONNECTION

1.800.598.4050

Fundraising products with communications strategies built-in, what a great idea!

113 Van Brunt Street Moscow, PA 18444-9254

896-002

Dear <first name>,

Utilize AfďŹ nity Connection’s expertise in building one-to-one relationships and meaningful dialogue with donors through content acquisition and development, and data-driven direct marketing to drive database enhancements and annual giving participation.

By now, you’ve seen the exciting progress on the construction of the new North Pocono Public Library! As the need for our services and resources grows, the new w,, larger facility will expand the library’s impact on our community mmunityy. We will offer so much more to patrons of all ages! Now we need your h help p to finish the job j and open p the doors! Will you join pen n this effort with a ggift to our capital p fundraisingg campaig p gn? g Schlow Centre Region

Library

211 South Street The new library, now under construction, will add nearly 6,000 square feet to the 1,300 squar e feetAllen we hav e in our current location. This additional space will accommodate more resources and community progr ams, including: State College, PA 16801 s %XPANDED COLLECTIONS s ! COMMUNITY Address MEETIservice NG ROO s .EW UPGRADED TECHNOLOGY M requested s ,APTOP COMPUTERS s #AREER SUPPORT PROGRAMS s #OMPUTER CLASSES s 7ELLNESS PROGRAMS s ,OCAL ARTIST EXHIBITS AND CONCERTS s 4EEN GAMING NIGHTS We are thrilled to report that with major contributions from generous individuals and local businesses, community ORGANIZATIONS AND TWO SUBSTANTIAL GRANTSˆFROM THE #OMMONWEALTH OF 0! ! AND THE (ARRY AND *EANETTE 7EINBERG Foundation—we have raised $2.1 million toward our goal of $3.2 million. We’re counting on our community to help us wrap up the project by joining this important effort. 789-025

The form at the botto om of this letter details giving vingg categor g ies for this cam mpaign, p g but contributions of anyy size will help p us reach our goal‌ g every gift g makes a difference. Remember that all gifts g s are p payable y over three to five years.

kids’ is amazing andout we estedsection in major giving should check Businesses, community organizations, families, or individuals who“The are inter the naming opportunities on the back of this letter, including the Legacy Paver Program, which has levels at $2,500 and $5,000. Only 65 pavers are available. A separate form is enclosed for ordering your paver.

spent many a wonderful afternoon there‌� Board of Trustees Marilyn Byers, President

Books give us powerful connections to other worlds, both real and imagined. They move and

cesempathy, inspiration and joy. Your love for Please join j us in this excitingg and rewardingg op p pportunityy to pr pp p omote exp panded p literour acyyminds , progr gand ams , andtoresour motivate us, opening hearts laughter, within our communiityy. Simply p y complete p the fo orm and return it along witth ybook our gift by Marchyou 31st in the yourgfavorite is something carry withenclosed you for life. envelope p . Sincerelyy,

Your past support for Schlow Centre Region Library has helped demonstrate your love for books and for the community space the library provides. Schlow welcomes everyone in our community to use our vast resources at no charge. Books, films, computers, technology, training, discussions, storytimes, and more make Schlow a destination for

3USAN *E * FFERY ,IBRARY $IRECTOR

By implementing our strategic approach to friend-raising, you’ll receive the following beneďŹ ts:

—Jenny and Serge Ballif

With the completion of our new library the quality of life in the N<Date> orth Pocono community takes a huge leap forward. This project—truly a community-wide effort—underscores what we value most: education, learning, and imagination for residents of all ages. And, it’s an investment in our young people, the future of our treasured Dear <salutation>, communityy.

4ERRY "ARRETT ,IBRAnearly RY "O320,000 ARD 0RESpeople IDENT every year. As demand for Schlow’s services grows, we need continued support from library patrons like you.

0 3 .O ONE IS MORE EXCITED ABOUT OUR MOVE THAN OUR PATRONS %VERY DAY THEY ASK WH HEN OUR NEW SPACE WILL BE READY Since 2008, the library has lost $774,000 in state aid due to budget cuts. Because of your generous Your support can help us cross the finish line! support, the library can provide resources like ee-books and our Over Over for mor more infor information mation ²children’s programs despite our community’s growing demand.

Your tax-deductible gift to Schlow will help us maintain our hours of operation, continue our popular programs, and purchase the new materials that our patrons rely on. Your support will be recognized on the Honor Roll of Donors at www.supportschlow.org, and makes you eligible for special events and communications as one of our valued supporters. Thank you for considering a gift that will enrich our community. Please update your email address on the enclosed form so we can keep you informed on how your gift is making a difference. Sincerely,

> A responsive, proactive organization which assumes responsibility from moving from ideas to execution

George Henning, Vice-President Richard Kalin, Treasurer Cecelia Merkel, Secretary

> Professional printed communications, with highly customizable content and imagery; the variability and personalization you’ll now enjoy can signiďŹ cantly increase donor response and average gift totals

Nicole D’Aulerio Lynn Myers Del Scott David Thiel Maureen Welesko How Your Gift Helps:

> Excellent reporting that is timely and insightful

E

+>B< 87. new hardcover book E

+>B< 87. new e-book

> Credit Card donations processing (set up/invoiced directly through payment gateway)

E

/>7-< 87. preschool storytime session

Catherine Alloway, Library Director P.S. Your financial contribution to the library is tax deductible to the extent the law provides. Schlow Centre Region Library is a 501(c)3 organization, and gifts of stocks or bonds may offer additional advantages. Please contact the library at (814) 235-7814 or visit www.supportschlow.org for more details.

I know a great value when I see one!

E

4..9< * public computer running for six months

> Personalized data such as Honor Rolls of Donors, which can be used on future appeals and your Web site to recognize contributors

Please detach and return lower portion in envelope provided. 789-025

Please accept my contribution at the following giving level:

Readers’ Circle: $25 Researchers’ Circle: $50

Explorers’ Circle: $100 Discoverers’ Circle: $500

Other $______________

Check enclosed made out to Schlow Centre Region Library Charge to: VISA MasterCard ______________________________________________________________

Please check box if your address is incorrect on the reverse side and indicate change(s).

> Easy access to your data – your database remains YOUR property at all times – AfďŹ nity Connection never trades, sells, shares, or rents your data

Name as it appears on card

_______________________________________________ ______________ Card #

Exp. Date

_______________________________________________ ______________ Card # CVV (3 digit code) Do you wish to be listed in our donor acknowledgements? Yes

No

If so, how would you like the recognition to read? _______________________________________________________________ (For example: Bob & Jane Smith In Honor of ‌ or In Memory of ‌ )

Click AffinityConnection.com Call 1.800.598.4050

Schlow Centre Region Library 211 South Allen Street State College, PA 16801

Samples shown left: Direct Mail Fundraising Letter

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.