Grow

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FUNDRAISING SUCCESS PRODUCT CATALOG

Donors & Donations Faster... Better... & For Less!

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Direct Mail Fundraising Letter – Option D

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Quantity of 1,000 Pieces More informationon Page 2

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Growing Your Donors & Dollars Connecting with your members and donors is more challenging than ever. They’re bombarded with messages from so many directions. In today’s oversaturated environment, not only do you need to get their attention, you need to engage and inspire them to become involved in a more meaningful way. Affinity Connection provides a proven, integrated platform for success – merging 40+ years of industry experience, a best-in-class technology infrastructure, and a passion for engaging constituents through compelling marketing and communications. Our unique cultivation process includes advanced research and database mining that identifies who your supporters are and how we can motivate them to become lifelong contributors. We utilize this insight to deliver a more meaningful and personalized experience. From innovation to insight to engagement, Affinity Connection excels at building stronger communities—and that’s why so many of our clients have been with us for more than 25 years. Our personalized service meets you right where you are, whether you’re kicking off annual giving or building up to a capital campaign. You always interact with a friendly professional focused on your success. That’s the Affinity Connection difference!

Greg Woodman Affinity Connection CEO / greg@AffinityConnection.com

Successful donor relations is as simple as committing to frequent, consistent Focus on your donors

Keep good data

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Collect everything you can and invest in resources to keep information accurate and current. It’s the foundation to successful donor relations.

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Tell your story Use words and photos to engage your donors and prospective donors enriches the value your organization has for them.

PRODUCT CATEGORIES

PAGE

PRODUCTS

Appeals Highly-personalized and effective direct marketing sends targeted messages to specific audience segments.

> Direct Mail Fundraising Appeal Letters > Lapsed Donor Fundraising Letter

1

Database Management Combines industry-leading software, DonorPerfect, with our team of experts to help build, clean and maintain your database.

> Secured Database Storage > Ongoing Database Updates and Cleaning

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of gifts and acknowledgements.

Donation Processing

> Donation Processing > Donor Acknowledgments

7

Reporting The right mix fosters the best long-term results. Create an annual package to maximize your efforts.

> Success Stories

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> Direct Mail Newsletters and Brochures > Direct mail Announcement or Event Promotion

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> > > > >

13

Fast, secure and accurate processing

Print Communications

Meaningful engaging content packaged in professional and eye-catching print newsletters, invitations, brochures and postcards.

Email Marketing

Multi-channel, results-driven direct marketing programs built on frequency, consistency and meaning, designed to drive donors and dollars.

Market Research

Monthly Email Marketing Email Solicitation Website Announcement or Event Promotion Email Address Acquisition

Facilitate ongoing dialogue with donors, volunteers and the others who have a stake in your organization.

> Donor and Member Surveys > Stakeholder Audit

17

Success The right mix fosters the best long-term results. Create an annual package to maximize your efforts.

> Success Stories

19

and meaningful communications and measuring your results along the way. Be frequent and consistent

Engage your donors

Stick to it

Focus on your donors

Whether successes or setbacks, communicate often and regularly to become a part of your donors’ lives all the time, not just when you need money.

Not just with their dollars and time. They also appreciate opportunities to contribute their ideas to your goals and vision for the future. Which could result in better investment with you.

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AffinityConnection.com

1.800.598.4050

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Direct Mail Fundraising Letter – Option D

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1 / appeals

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PRODUCTS & PRICING I T ’ S

Sigma Nu

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A B O U T

Direct Mail Fundraising Letters

B R O T H E R H O O D

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2009-2010 Honor Roll of Donors <Sigma Kappa> • <Penn Stateof University> one Which 9/1/2009 - 8/31/20010 Reflects gifts received as of 9/1/2010. <Sigma Kappa> is these <women> <Alumni> Relations Processing Center ing PO Box 7007 the most interest State> Albert Lea, MN 56007-8007 Penn pa Kap ma <Sig ld? inSmiththe wor0000 Jane Jane Smith 0000 0000 Jane Smith 0000 LE FRISCO> Jane Smith 0000 <MICHEL LAKE> ON 0000 Jane Smith 0000 Jane Smith 0000 <SHANN ELLA>Jane PANCER Jane Smith 0000 Smith <Gina Woodman> 0000 <CHRIS KELTZ> R <HEATHE Drive> Jane Smith 0000 Jane Smith <1214 Deerfield0000 0000 PA 16803> NEVILLE> <TASHYA KOWALSKI>Jane Smith <State College,0000 AMOUNT <JAMIE

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AMOUNT Jane Smith Jane Smith

SIGMA NU IS FED D UP UP, P,, PLACES PL LA AC CES BROTHERS BR RO OTHERS ON W WAIVERS! AIVERS! Greetings!

ADDRESS SERVICE REQUESTED

AMOUNT Jane Smith

You might not be aware, but our Alumni Association solicits Annual Fund dues of $100 from each and evver ery one of our RY YEAR‌THA AT ’S WHY THE EY CALL IT AN N ANNU UAL FUND. Brothers‌every year. YES, EVER These funds go to: s publish the Ro Rose & SStar tarr newsletter and our Alumni Profile Series s maintain our web site, www w.sigmanugt.com s keep our alumni data base current s host alumni events to include pledge class reunions, Homecoming activities, cookouts at house for football games, fishing and golf tournaments, pool parties, Ramblin’ Wreck Parade, etc. s support the actives with rush events, charity functions and community service projects s expand our Alumni / Active mentoring program s support the Alumni Speaker Series Georgia aT Tech ech h s fund our new Gamma Alpha Scholarship Fund recognizing need and appr 3 2 %merit R[ wher ‡$eOE HUW opriate‌ /HD 01 3 2 %R[ ‡$OEHUW /HD 01

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AMOUNT Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith Jane Smith

PRESOR RT TED FIRST CLASS MAIL U.S. POST TA AGE PA AID State College, Pa. Permit No. 2

‌and a variety of other things to make sure that all Gamma Alpha Alums stay in touch, have a positive Alumni Address Address Service Service R Requested equested and maintain the proud tradition of excellence at Sigma Nu.

experience, enefits of the G Take T akke Advantage Advantage of the Lifelong B Benefits Gamma amma A Alpha lpha of 593-154 Alumni A ssociation! Sigma Nu Alumni Association! PLEASE Our records show that you y have been inconsistent in your annual giving. g g We would wou like to know whyy, y, and if there is anyy specific p PLACE reason,, please p sharre it with us. If it’s simply p y a matter er of “WOW, I FORGO G T�,, theen apology p gy accepted. p Please return the enclosed ADDRESS POSTAGE form with your gi g ft todayy and we will not place p you on WAIVERS. HERE If you elect not to join us in the Annual Fund, then you will be placed on WAIVE AIVERS by Gamma Alpha of Sigma Nu and will be 593-154 free to be claimed by any other fraternity at Georgia Tech. I doubt if your giving history will create any FIRST ROUND O options for you, but who knows. Some fraternities are desperate! We have heard that at I FEL LT TA THIGH and U TAPP AP PPA A KEG are looking over the waiv w er wires for any new Brothers they can find... whether they give $100 every year to the Annual Fund or not. Don’t know how they afford the KEGS since nobody dy givves es any moneyy, but surelyy, there will be more common ground for Brothers that just don’t support their own fraternity!

SIGMA NU FRATERNITY

GEORGIA TECH And if none of the fraternities at Ga. Tech dare to draft you, then other schools like Clemson and UGA have expr essed interest in ALUMNI RELATIONS PROCESSING CENTER any Tech rejects. P.O. BOX 7007

not toLEA, suppor Please review the enclosed form and let us know. We look forward to your support. But if you decide t G56007-8007 amma ALBERT MN Alpha of Sigma Nu, and get claimed on waivers by another fraternityy,, don’t blame us when you miss out on the cookouts during football season, reunions and receptions, Homecoming evvents, ents, Ramblin’ Wreck Parades, golf tournaments, pool parties, newsletters, poker and fishing tournaments, etc.

Or is it you?

<SHANNON LAKE>, <MICHELLE FRISCO>,

<HEALTHER KELTZ>, <CHIRS PANCERELLA>,

PLEASE PLACE POSTAGE HERE

<JAMIE NEVILLE>, <TASHYA KOWALSKI>,

CONNECT WITH A SISTER

1

JOIN OUR COMMUNITY

2

to keep it all going

Name: Gina Woodman Grad Year: 1980 Name: Grad Year: Home Phone: Cell Phone: Birthdate: Home Phone: Cell Phone: I want to support the 2010-2011 Annual Fund. Home Address: 1214 Deerfield Drive Professional Title: Please update your info State College PAPlease 16801 accept my contribution of: President and STAY CONNECTED! Home Address: Professional Title: Amount Amount Amount Employer: Affinity Connection Work Phone: (814) 237-0481 x131 Amount Amount Amount Employer: Work Phone: MySuite checkDis enclosed $___________, payable to <Sigma Kappa of Penn State> Work Address: 2160 Sandy Drive, Visit <www.sororitysite.org> State College PA 16803 Call our toll-free Donation Hotline 1-800-975-6699 Work Address: Gifts to the annual fund are not tax deductible. Email Address: gina@affinityconnection.com Please charge my : r Mastercard r Visa $______________________ Email Address:

YES!

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The Souderton Area School District will totally eliminate its annual support to the library after this year. Some of this funding will be made up from the supporting municipalities; however, it’s not enough to meet the overall shortfall.

The library has lost more than $125,000 in state aid since 2009, due to budget cuts to public libraries.

GOOD news:

<SIGMA KAPPA>

Albert Lea, MN 56007-8007

Exp. Date

– 1-, 2- or Full-Color layout

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– Formats available:

Faces of W i l l o w b a n k O f f i c e B u i l d i n g , 4 2 0 H o l m e s S t .

from ‡ State funding was cut the last two years. Funding fr ‡ om the school district will be eliminated in 2013.

‡ IVPL ‡ L is open seven sev days a week, all year long.

‡ Many databases have been eliminated, including parts ‡ Library.. of the Power Library

Farms You Can Local F arms Produce Produce Local Foods! Foods! You Help Preserve Centree County F Farmland! H elp P reserve Centr armland!

Farmland Preservation

BAD news:

B) 8.5 x 14 letter with tear-off remittance form, and #10 mailing and #9 reply envelopes

Planning Office, Bellefonte, PA 16823

Wee ar aree pur purchasing year.. ‡ W chasing fewer books and resources resources this year ‡

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“Tait Farm Market, early Morning,� Karl Eric Leitzel

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Thanksgiving 2012

Dear Friend,

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IVPL In a Nutshell

Library, y,, with hundr hundreds ‡ IVPL ‡ L is a Family Place Library eds of en to the joys of programs children programs to introduce introduce little childr learning.

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aree the second busiest library in Montgomery ‡ We ‡ We ar weree checked out in 2010. County – over 515,000 items wer day.. About 900 people come to the library every day

‡ ‡ Our web site www www.ivpl.org great .ivpl.org has a ton of gr eat information. o can download d l audiobooks and eBooks, and learn a Y You ou language with our Languages rresource. esource. detach envelope here Mango Š

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<Penn State University> r Keep me informed via Email about Sigma Kappa <Alumni Relations Processing Center> I prefer being contacted through Signature (check all that apply): r Email r Direct Mail r Home Phone r Cell PhonePO Box 7007

The Indian Valley Public Library Needs Your Help

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Indian Valley Public Library—your public library—is at risk right now. Funding levels to the library from various sources continue to fall or be eliminated entirely. Most VLJQLÀFDQWO\

Other libraries in Montgomery County receive funding that averages between $35-$60 per resident annually. In comparison, Indian Valley (the second busiest in the county) received $20 per person before the cuts. Now we see just a scant $10 per person, annually.

Our library cannot sustain such funding cuts without painful slashes in the programs, services, materials and availability our patrons count on. We need your help to remain RSHQ VHYHQ GD\V D ZHHN RÍżHU VWDWH RI WKH DUW UHVRXUFHV DQG FUHDWLYH HGXFDWLRQDO SURJUDPV HPSOR\ D ZHOO WUDLQHG VWDÍż DQG RÍżHU SXEOLF XVH FRPSXWHUV

If you believe Indian Valley Public Library is a valuable community resource, please respond with your generous support today. That’s what Lily Whiteman* recently did. /LO\ D ÀIWK JUDGHU DW 6DOIRUG +LOOV 6FKRRO VSHQW PXFK RI WKH VXPPHU DW WKH OLEUDU\ participating in reading programs and borrowing books. She’s also a concerned citizen.

In her spare time, Lily helped with chores for her parents and grandparents to earn extra money. She gave all of her $200 in earnings to our library. That took our breath away. You see, Lily knows that strong funding for the library’s future is vital. So she did her part, and went above and beyond, to help the library she loves.

Linda Beck, Director Indian Valley Public Library

Yours for the enrichment of our community,

Lily raises the bar for all of us. Join her in making an impact on the future of the Indian Valley Library to ensure it remains a rich resource in our community. Return the enclosed donation form with your check of support today.

*Lily’s father gave us permission to share her name and her story.

100 E. Chur Church ch Ave. Ave. T elford, P A 18969 Telford, PA

> Two-sided layout, including personalized response form populated with individual donor bio and contact information, with prompts to make necessary updates

OVER PLEASE!

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Indian an Valley Valley Public Library

MAKE A DONATION

3

UPDATE YOUR CONTACT INFORMATION www.sigkappennstate.com

593-144

Our region’s bountiful local harvest. Our agricultural heritage. The open spaces, vistas and farmlands that contribute such magnificent beauty to the valley we call home. At this time of Thanksgiving, we are grateful for these things that impact the quality of our lives here in Centre County. And especially as we gather at our dinner tables with family and friends, we are reminded of how much we cherish and value the fresh, local foods our farms produce. Sadly, y, with each passing passingg week,, somewhere in our countyy valuable farmland is lost to development. p Once farmland is lost,, it is lots are ever returned to their natural,, fertile state. And remember,, local foods lost forever. Few,, if any, ny, y, paved p f require q local farms. f

Indian ndian V alle ey Public Valle Valley Pu Library 100 E. Chur Church ch A Av Ave. ve e. TTelford, elf elfford, PA PA 18969

The non-profit Centre County Farmland Trust exists to preserve farmland by seeking donated conservation easements from land owners who want to keep their land open, fertile and agriculturally productive in perpetuity. In the last nine years y the Trust has preserved p nine farms totalingg more than 700 acres‌ and more landowners are waitingg for their turn to donate an easement. Here’s how you y can help. p Please renew or become an active member of Centre County Farmland Trust by making a member ship gift that is meaningful to you from one of the categories below. It costs approximately $5,000 to preserve an average farm, which covers the legal work, surveying, documentation, photographs, and inspections required to fulfill this critical process.

-

Your gift g will immediately ediatelyy allow us to continue our work of preserving p g the land you y love in Centre County. nty. y Please make your gift today. Sincerely,

g this farmland assures that all of

agreement e with

Larry Hutchinson, President P.S. Local farms means local foods. This year, honor your gratitude for our thriving local foods movement with a gift that helps preserve valuable Centre County farmland.

Detach this form from envelope, fold and enclose to send your gift.

Please indicate any changes to your personal information.

I want to keep the Indian Valley Public Library as a valuable resource in my community! Please accept my contribution of:

R $25

R $50

R $100

R $250

R $500

R Other $_______ Name:

R Charge to:

R VISA

R MasterCard

R AmEx

R Please check box if address is incorrect and indicate change(s) on reverse side.ž

R Discover

Name as it appears on card ____________________________________________

Detach this form form from env envelope, velope, elope, ffold old and enclose to send dy your our o updates.

Card # ______________________________________ Exp. Date ______________

R No

_____________________________________________________________________________________________ ws and events. ents. Help us stayy in touch! Submit yyour ess to stay up to date on library ne address news our email addr eve

R Yes

If so, how would you like the recognition to read?

Home Phone: Home Phone:

Detach and return lower portion in enve elope provided

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Home Address:

Professional Title: Address Zip_________ Addr ess __________________________________________ City _________________________ State __________ Zip _________

Email Address:

Please Please accept accep pt m my yc contribution ontribution o of: f: Whole WholTerust: Farm Farm $5,000* $5,000* armland P Keep me informed about Centre County FR P Email I prefer being contacted through (check all that apply): Leadership $500 $500 P Please remove me from your mailing list. R Leadership R Supporting Supporting $100 $100 R Student Student $25 $25

R SSteward teward $ $1,000 1,000 P Direct Mail

R SSustaining ustaining $ 250 $250

P Home Phone

P Cell Phone

RM Member ember $ $50 50

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RO Other ther $ $____________ __ __ _____ _____ ____ __

P.O. Box 604 Centre Hall, PA 16828

Home Phone _________________________________________________________________________________ Home A Address ddr d ess ________________________________________________________________________________ Name _______________________________________________________________________________________

Please indicate any changes to your personal infor information. mation.

> Targets past donors who have not yet made a gift in the current year

We are upgiving <Chapter>’s giving our 2011-2012 With thewrapping end of our year comes theyear, end and of anI noticed era. Theyou old aren’t houseon is gone, but a new Honor chapter lies Roll ofOur Donors. Our Honor Roll recognizes thewho brothers stand up to difference forstand ahead. Honor Roll recognizes the brothers believewho in the future of make Delta aZeta and who <informal name>.and Did you forget to make your gift this year? up to make client a difference ensure our success. Your annual fund gift is your vote for the future of our <alumni program/organization>; a vote We missed your year.you Please take advantage of this last chance to add and yourtoname to our of confidence to gift helpthis us keep connected with your <alumni> <brothers> pay the Honor Rollclient as your vote of confidence in the for future of our chapter. We’ve missed your participation <informal name> experience forward future generation. in these initiatives so far this year. We are also looking for more alumni to get involved as volunteers, and need 20-30 brothers to serve as As leaders we approach endThese of ourclass giving yearwill on keep <xxx>, are striving updated to get <x>% of ourgoing members the of theirtheeras. agents thewebrotherhood on what’s on with to contribute to theeras annual fund. <Rightand now, weweb havesite. tooThe fewtime members carryingisthe burden but of will brothers from their in our newsletter our commitment minimal, keeping our program alive, we really need program your continued Theconnections more participation we make a major impact on our so alumni relations and on support.> your personal with those have, thePlease more contact enhancements we’ll able to make to your alumnihoncho� experience. I hope you’ll join brothers. me if you arebeinterested in being the “head for your class or era. the ranks of brothers who are committed to keeping the <chapter> legacy alive this year.

> One-to-one data driven copy, targeting based on last gift date and amount, etc. > Unique format/layout to increase open and response rates

Stand future ofclient Lambda Chiwith with your your renewed renewed gift gift today. today. II look Standup upand andmake makeaadifference differencefor forthe <informal name> forward to adding your name ourto 2011-12 HonorHonor Roll ofRoll Donors. look forward to adding your to name our 2011-12 of Donors. Yours in ZAX, <Closing>,

Renew Your Support!

Thank you for your last gift of $50.00 Thank you for your last in 10/25/2010! Can gift you of give$<last gift amount> in$100.00 <last gift this year>! year? Can you give $<suggested gift> this year?

any time. Thank you for your renewed support!> P.S. I welcome your questions, suggestions or feedback on our program. Feel free to contact me at any time. Thank you for your support! <P.P.S. As a reminder, therenewed annual fund is a separate fundraising initiative from the <campaign name> capital campaign. This letter reflects only those records and donations made to the annual fund.> Please update your info and stay connected.

Total Amount of Contribution: $_____

Robert E. Lee Leadership Circle ($1,000+) qR Delta Zeta Founders' Club ($500+) For God & Women Society ($500-$999.99) qR Cross & Crescent Society ($250-$499.99) Crimson & Old Gold Club ($250-$499.99) qR Purple, Green & Gold Society ($100-$249.99) The 1865 Society ($186.50-$249.99) qR The Triangle Support ($50-$99.99) Crimson Rose & Magnolia Blossom Club ($100-$186.49) qR Annual Dues ($25)

I would like to pay: q By check. Enclose your check payable to: Alumni Association of Delta Zeta of LCA q By credit card. Either fill out the form below, pay online at www.lcabucknell.org or call 800-975-6699. Please charge my:

R

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$1,745

Formats A, B, or C

Qty. 1,000 (1,000+ call)

Format C has 10,000 minimum quantity

Custom-Designed, Full-Color, Showcase Window

Format D

Qty. Up to 4,999 (5,000+ call)

Minimum $188

Qty. 1,000 (1,000+ call)

Over Please

Yes! I want to renew my gift this year.

R 801 Techwood Drive Society ($80.10-$99.99) R Alpha Sigma Supporter ($50-$80.09) R Other (Up to $49.99)

$1.50/each

Formats A or B

Qty. 1,000 (1,000+ call)

Custom-Designed, 2- or Full-Color

55¢/each

Variable Layout

Client Name TitleSherman Rich <Client Phone>, <Client Email> President, Delta Zeta Alumni Association rich@shermancpa.com P.S. <I welcome your questions, suggestions or feedback on our program. Feel free to contact me at

Custom + Variable 2- or Full-Color

$1,370

Lapsed Donor Fundraising Letter

Dear Badie, DearBrother <Greeting> <Last Name>,

> NCOA check, CASS certiďŹ cation, labeling, sorting and mailing

Email Address:

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D) 8.5 x 14 letter with tear-off remittance form, #10 with showcase window and #9 envelopes

Professional Title:

________________________________________________________________________ (For example: Bob & Jane Smith In Honor of ‌ or In Memory of ‌ )

C) Self-mailer letter with attached tear-off remittance form and response envelope Note: Minimum lead time of 8 weeks after ďŹ nal approval

Email______________________ Name ___________________________________________ Phone _____________________ Email ______________________ Home Address:

Signature _________________________________________ CVV ______________ May we add your name to our donors list?

Willowbank Office Building, 420 Holmes Street, Planning Office, Bellefonte, PA 16823 Phone (814) 355-6791, FAX (814) 344-8661, f a r m l a n d @ c o . c e n t r e . p a . u s

Name:

R I’d like to join the Platinum Club and contribute $1,000/year for ten years. R Check enclosed, made out to Indian Valley Public Library

> Customized with organization logo/crest, photo, giving levels and additional information, events, website address or other information > Project and deadline management from initiation through distribution

Keep Your Life Interesting

Paid for by the G GAMMA ALPHA H ALUMNI ASSOCIATION WON N’T YOU JOIN JO THE ANNUAL FUND? This letter is not intended to offend any of our A lumni br w vvaluable Alumni brothers, others, but rather ser serve ve as a tongue-in-cheek rreminder eminder of ho how aluable yyou ou ar are ree to G a amma A lpha. Please Please become rreconnected ecoonnected with SSigma igma Nu Nu by making yyour our A nnual Fund Fund gift today ay. Gamma Alpha. Annual today.

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> Development of personalized text and collection of targeted photos for individual personalization based on donation history

Jane Smith 0000 Jane Smith 0000 0000 Jane Smith 0000 Jane Smith 0000 KEEP YOUR LIFE 0000 Jane Smith 0000 Jane Smith 0000 0000 Jane Smith 0000 Jane Smith 0000 INTERESTING 0000 Jane Smith 0000 Jane Smith 0000 Reach out to these 0000 Jane Smith 0000 Jane Smith 0000 sisters today! Every <sister> has a story—the stories you know about these 6 <women> 0000 Jane Smith 0000 Jane Smith 0000 and the rest of your <Sigma Kappa> contemporaries probably started with 0000 Jane Smith 0000 Jane Smith 0000 <sorority> experience, or somewhere on <Penn State>’s campus your <email address> 0000 Jane Smith 0000 Jane Smith 0000 before you pledged. 0000 Jane Smith 0000 Jane Smith 0000 0000 <email address Smith Do you know Jane where they are now? 0000 Did the mostAMOUNT unlikely <sister> > 0000 Jane Smith Did the eternal 0000 single lady down with five become a doctor? Jane Smith 0000 0000 Jane Smith Did your <sisters> 0000 kids and a minivan? achieve all the things 0000 Jane Smith <email address 0000 > Jane Smith 0000 you knew they could? Jane Smith 0000 0000 Jane Smith 0000 Jane Smith 0000 0000 <email address Janethe Smith 0000 one of these questions. After all, I hope you know answers to at least > Jane Smith 0000 0000 Smith program exists‌ 0000 that’s why we make the effort that’s why thisJane alumnae Jane Smith 0000 0000 Jane to Smith 0000 to keep it going‌ give you opportunities to stay in touch ADDRESS <email address Jane Smithwith the 0000 > 0000 Jane Smith 0000 interesting stories. share some of your most <women> who Jane Smith 0000 0000 Jane Smith 0000 Jane Smith 0000 <email address These <women> 0000 Janewere Smith there when you 0000learned, maybe without > Jane Smith 0000 593-154 0000 even realizing it, the values that <Sigma Jane Smith 0000Kappa> teaches: leadership, Jane Smith 0000 0000 fellowship, philanthropy, few. These are the things you use today to continue to shape your Jane Smith to name only 0000 Jane Smith 0000 0000 own story, justJane like Smith the <women> listed 0000above. If you don’t where life has taken them, or you’ve stayed Jane Smith 0000 0000 Janetaken Smith time lately to0000 close but haven’t catch up, send an email. I know you’ll learn something interesting. Jane Smith 0000 0000 Jane Smith 0000 Smithyour alumnae0000 You can shareJane your support for these opportunities Jane to keep connections alive by making a 0000 Smith 0000 Smith 0000 NU FRATERNITY SIGMAJane gift to our 2010-11 annual fund. Return the enclosed form and we’ll <add/keep/reinstate> your name on 0000 Jane Smith 0000 JaneTECH Smithto increase your 0000interesting quotient, at least GEORGIA our Honor RollJane of Donors. It’s a distinction guaranteed 0000 Smith 0000 that’s Jane Smith 0000 in world of <Sigma Kappa> <Penn State>. 0000 ALUMNI RELATIONS PROCESSING CENTER Jane Smith 0000 Jane Smith 0000 0000 Jane Smith 0000 P.O. BOX 7007 Jane Smith 0000 <Closing>, 0000 Jane Smith 0000 ALBERT LEA, MN 56007-80070000 Jane Smith <Alumnae or Undergraduate President> 0000 Jane Smith 0000 Jane Smith 0000 0000 Jane Smith 0000 signifies that you truly value the experience P.S. Your support Jane Smith you shared with 0000 the six <women> listed Jane Smith 0000 Smith 0000 touch with them. Make a gift this fall to keep your above and the resources we provide to keep you inJane Jane Smith 0000 Jane Smith 0000 stories connected. Jane Smith 0000 Jane Smith 0000

We look forward to your active participation as an annual fund supporter.

963-002

> Copywriting to meet your objectives and incorporate your donor point of view, with segmentation for donor groups

Thanks to the loyal <alumni> listed below we can stay connected over time and distance and keep our experience alive. To add your name, send a gift with the attached form. You can also contribute online at <www.sigmakappapennstate.com>. If you haven’t registered for our online community, your unique member ID is: <member ID>.

The Annual Fund enables us to do so much to keeep the Sigma Nu Alumni experience alive.

Custom-Designed, 2-Color Layout

$_________

Account #____________________________________ Expiration Date ______________ CVV ____________ Signature ____________________________________

<Formal Chi Client Name> Lambda Alpha <Formal School Name> Bucknell University

$1.50/+ each $100

8.5 x 11, #10, #9 Envelope Minimum $288 (1,000+ call)

<Alumni/Alumnae/Graduate> Relations Processing Center Alumni Relations Processing Center P.O. Box Box 7007 7007 P.O. Albert Lea, Lea, MN MN 56007-8007 56007-8007 Albert

0209000038095LD0512105010209AF01012

appeals / 2

Fundraising Appeals How Affinity Connection improves your results... Your crest here

This photo changes based on the graduation year of each recipient!

PO Box 296 State College, PA 16804-0296

May 10, 2007

One-to-one relationships through direct marketing. Your donor and member data is the key to unlocking a personalized appeal that results in a successful response. Affinity Connection’s professionals put it all together, resulting in an appeal that grabs the reader’s attention and results in increased engagement and support.

Salutation FirstName LastName Addresses Address2 City, State Zip

This paragraph is completely custom to your group

Dear Mr. LastName,

ALL PACKAGES INCLUDE

Ninety-five percent of our clients who participated our fall annual fund kickoff mailing met or exceeded their first quarter donor/dollar goals, and 80% of clients who participated in the midyear annual fund solicitation made a net profit on the mailing of at least $1,000 and as much as $4,500. What’s behind these results?

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It’s true that direct mail solicitation is only one component of a solid annual fund program, but if done right, direct mail can make a powerful, cost-effective impact on your results. Direct mail is our sweet spot: we’ve pushed its boundaries to achieve better results and affordable prices.

Variable imaging to include Each letter is targeted personalized photos & images to the recipient’s

Our full-color direct mail solicitations include variable text field and variable photos that donor status drive a super specific personalized message to each individual recipient: • Targeted message based on donor status: whether the member is a donor, first-time donor, lapsed donor, or non-donor. • A photo specific to the recipient’s era: makes the photo recognizable and more meaningful. • The recipient’s Member ID for web site registration included with the alumni organization’s website address: drives traffic to the website and makes registration quick and easy. • Personal and business contact information for the recipient to review and update: keeps your database clean and up-to-date. • A “P.S.” message that drives the recipient to a giving chart on the reverse side, which compares the organization’s annual fund results to-date with other Greek alumni organizations at the same college or university: according to member feedback, the addition of this feature has spurred serious annual fund competition between alumni chapters!

Personalized response device to capture donation information and updates. Personalized mailing envelope

It’s a common misconception that full-color and personalization is more expensive than the old-fashioned, generic “Dear Brother” letter. In fact, the average cost of our solicitation mailings is $1,570… LESS than the average cost of $1,790 to do a generic letter. In addition to the advanced features of our direct mail, your cost includes the value of Affinity Connection’s expertise in collecting and packaging content that is meaningful to your membership. From long-lost memories to classic photographs, Affinity Connection’s communications experts reach out to all decades of your membership to acquire rich content, and then package it to achieve optimum levels of personalization and impact.

Variable Design Variable data printing allows you to use highlevel personalization – which increases the effectiveness of your appeal – without breaking your budget. In addition to basic personalization like name and gift amount, you can send letters customized to donor segments or other targets within your database.

Start planning now to increase your annual fund results in fall 2007 with a highly personalized and extremely affordable direct mail solicitation. Combined with a robust online community, direct mail can drive a successful and cost-effective annual fund campaign. Call me today to learn more. Sincerely,

Our PS text changes based on the donor status of recipient and the group’s standing

Greg Woodman, CEO (800) 598-4050 x131, greg@affinityconnection.com

P.S. Personalization is the key to successful direct mail. Stop sending generic letters and start communicating with photos and messages that are meaningful to each of your members… then enjoy the results!

Customized Design Full customization is also available for appeal letters, including copy and design, along with a flexible timeline for mailing. A dedicated project manager will work closely with you to guarantee your maximum satisfaction on your appeal.

Yes! I want to support the 2006-07 Annual Fund. Please accept my contribution of: $500

$250

$100

$50

$35

Other

Amount: $_____________ q My check is enclosed, payable to Your School Name Here Or call our toll-free Donation Hotline 1-800-975-6699 Please charge my: qMasterCard qVisa

*560078007070* Signature ______________________________ Account #______________________________ Expiration Date____________CVV_________

Your Fraternity Name Your School Name Alumni Relations Processing Center P.O. Box 7007 Albert Lea, MN 56007-8007

0593000191115MA0407066030593AF01016

3 / appeals

Contact us to get started at connect@AffinityConnection.com

1.800.598.4050

<Formal Client Name> <Formal School Name> Alumnae Relations Processing Center PO Box 7007 Albert Lea, MN 56007-8007

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Make a difference in the lives of thousands in need! Thank you for contributing to ONE5 FO OUNDATION UNDATION.

__________________________ Exp. Date: _________ CVV: _______ Card #__________________________ 3 digit number on back of card

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You can also donate online today at www.one5.org

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ONE5 FOUNDATION Dept. 451 P. O. Box 26206 Shawnee Mission, KS 66225-6206

The key is creating effective content that captures and engages donors. Imagine the stories that could be told around a campfire. Now imagine collecting them all – experiences, memories and photos. More than just a documentation of your history, this rich content, presented properly, is a powerful tool to inspire and motivate your donors.

Being a catalyst to collect and package content from your donors and your key stakeholders is part of the role we play in creating effective communications. To be effective, your website, newsletters and appeal mailings have to be more than informative; they have to be engaging.

We are in the engagement business when it comes to communicating to your donors. Capturing their attention and inspiring them to become an active donor to your community is our primary goal.

Think of your website as the hub of your community—the virtual campfire where donors can gather to share information. Our team acts as a catalyst to stoke the fire and spur interaction, always keeping your donors’ wants and interests top of mind.

When working with you, the key insider of your group - an Affinity Connection content specialist - works to keep each project “on message,” developing key points from the point of view of your donors, and driving them home to achieve the best results.

appeals / 4

Database Management

Your database is your organization’s most critical asset and the foundation of your communication and fundraising efforts. WE WILL:

Affinity Connection uses premier database software to manage contact information, gift history, contact logs and more. The robust reporting tools allow ongoing analysis of your solicitation efforts, helping you cultivate your best donors and establish a culture of giving that supports your annual fund or major fundraising efforts.

Save your organization time & money with ongoing database updates. > Become more effective at fundraising with an accurate database of your current and potential donors.

5 / database

4

Maintain the most current information on all of your donor gifts given, amounts and reason for giving

4

Create giving categories that are proven to increase the size of gifts

4

Analyze giving history and trends to help maximize campaign effectiveness and areas for improvement

4

Continually update your database with donor and prospect contact information

4

Provide reports that will show database health, donor trends and communication results

4

Save money on mailing costs by keeping data clean

> Affinity Connection combines industryleading software, DonorPerfect®, with our team of experts to help build, clean and maintain your database.

Contact us to get started at connect@AffinityConnection.com

1.800.598.4050

PRODUCTS & PRICING Secure Database Storage

Crosscheck of Mailing List

> Maintenance of all donor, prospect, organization and volunteer information > Consolidation of information in one secure, robust software system

> Have a parent or partner organization? We will compare your records with theirs. We can also check against a purchased mailing list.

> Secure storage of all donor, prospect, volunteer and partner records

> We will assist in procuring the parent/partner list or assist in purchasing a mailing list

> Two standard reports available per month, at your request, chosen from the following:

> Provide a report of all changes as well as an updated list of all information after changes have been made

– All donor contact information (including lost and deceased donors, if needed) – Donor and gift listings (up to 5 years) – Current year honor roll

Only accepted/released list format is Excel. Crosscheck

Max. records 2,000

$250

– Giving trend analysis > Extensive reporting included in regular fee with custom reporting available for additional fees (see Page 9) > Custom data imports are available for additional fees > Individual record updates (non-importable) billed at $0.16 per update ($25 minimum)

Have a bigger list? Call for quote.

List Purchase > Can purchase lists for you based upon geography, personal behavior, purchase history, income, biographical information, or other criteria

Updates submitted in proper format are imported at no additional charge.

> Will provide advice on selecting specific criteria to meet your needs based upon our extensive experience

Database Storage Set-up

List Purchase

$500

One-time Set-up Fee

$100/ 1,000 records

Final cost based upon list size, criteria and useage

Database Storage

$1,042

Per 1,000 Records Annually Bigger or smaller list? Call for quote.

A variable paragraph goes here that changes based on the client’s standing in the adjacent chart.

Ongoing Database Updates & Cleaning > Updates to individual records with return or forward information

HONOR ROLL OF DONORS Help our giving grow! The Honor Roll of Donors is one way we recognize our brothers who contribute to our annual fund. This list is often published in The Newsletter, on letters like this one, as well as on our web site. Your contribution keeps us connected by making these publications possible. Help us today by making your gift.

> Participation in USPS National Change of Address processing Database Updates & Cleaning

$850

Per 1,000 Contacts Annually

Membership Information Update Name: Salutation FirstName LastName Grad Year: Home Address: Addresses City, State Zip Home Phone: Cell Phone: Professional Title: Employer: Work Address:

Membership Information Update Name: Salutation FirstName LastName Grad Year: Home Address: Addresses City, State Zip Home Phone: Cell Phone: Professional Title: Employer: Work Address: Work Phone: Birthdate: Email Address:

_________________________________ _________________________________ Work Phone: Birthdate: _________________________________ Email Address: _________________________________ _________________________________ _________________________________ _________________________________ _________________________________ _________________________________ _________________________________ _________________________________ _________________________________ _________________________________

_________________________________ _________________________________ _________________________________ _________________________________ _________________________________ _________________________________ _________________________________ _________________________________ _________________________________ _________________________________ _________________________________ _________________________________ _________________________________

FAQs How does Affinity Connection store and maintain my organization’s records? We use DonorPerfect Software, flexible and comprehensive constituent relationship management software, which allows us to offer you an enterprise level solution. For your organization to directly use this software it would cost, at a minimum, $300 per month. How could this be? We serve over 200 customers and thus gain great economies of scale. That price from the software company does not include the mail processing, reporting, or customer service that is included in your monthly charge with Affinity Connection! Who owns my database? You do! If you would like to view your database, you can request it from your account manager at any time with no additional cost. Affinity Connection WILL NOT sell, rent or trade your database to anyone, nor ever use your list in any way for our own purposes. How do I submit contact information or donation updates? We will provide you with a Microsoft Excel spreadsheet that allows us to quickly and cost-effectively add new information to your database. You can also submit updates via mail or over the phone, but there is a charge for updates submitted in formats other than the provided Excel spreadsheet. Affinity Connection will also update contact information that is submitted via appeals, website updates and other mailings. How can my donors or members update their contact information? Your stakeholders can submit updates with your mailings, anytime on the web, or over the phone during regular business hours.

database / 6

Donation Processing

Seamless, fast and secure to instill donor conďŹ dence and trust.

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Our third-party donation-processing partner is fully bonded and insured, and provides fast, secure and accurate recording and processing of gifts received through U.S. mail or online, by check or credit card, depending on your preference.

No-worry donation management, plus quick and secure processing. > Never worry about who is handling your incoming checks via mail and even online. All donations are managed through a single national processing center dedicated to your cause. > Most gifts are processed within 48 hours of receipt and deposits to your bank account occur weekly. > Optional gift acknowledgments are sent within two weeks of donation receipt and can be customized/personalized based upon your needs.

7 / donations

> Our staff has immediate online access to view images of all checks, data updates, and other correspondence received through the mail allowing us to quickly answer any questions you may have about individual donations.

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Fast gift processing Timely gift acknowledgements One place for gift receipt Regular donation reporting Prompt updates to your database

> You will regularly receive donations reporting enabling you to reconcile transactions and make personal contact with donor as you wish. > If your organization has an AfďŹ nity Connection website, your donors will see their names on the appropriate Honor Rolls within days of making their donation!

Contact us to get started at connect@AfďŹ nityConnection.com

1.800.598.4050

PRODUCTS & PRICING Donation Management & Processing > Opening, recording, and processing all incoming mail > Processing of all gifts via mail and web > A toll-free, donations hotline available 9:00 am – 4:00 pm EST for clients who are not considered non-profit > Donation tracking of all gifts from all sources > Donations are processed within 72 hours (most within 48 hours) and deposited to your bank account at the end of each week > Your organization’s name is reflected on a donor’s bank statement if you choose to use a credit card payment gateway > Weekly and monthly donation summaries are distributed to your organization leadership Donation Processing

$500

One-time Set-up Fee

$750

Non-profit organizations

One-time Set-up Fee

Non-profit organizations have unique processing requirements

$460

Per 1,000 Records Annually Bigger or smaller list? Call for quote.

Opening and processing of gifts made online, via phone and by US Postal Service Recording of gifts in secure database within 72 hours of receipt Donation Acknowledgement

4.25 x 5.5 Postcard

$1.00/each

(postage not included)

8.5x11 Letter

$3.00/each

(postage not included)

Postcard or letter mailed to each donor to acknowledge gift Suitable for tax receipt (if applicable) Postcard acknowledgments are custom designed and require pre-printing. Initial pre-printing cost extra. Letters are printed as needed so no pre-printing required. Merchant Account Set-up

$75

Initial Set-up fee Separate merchant accounts required for mail donations and online donations

Any monthly fees related to merchant account billed directly to you by payment gateway. Fees may include virtual terminal fee or recurring monthly fee depending on payment gateway.

FAQs How do you process our contributions within 72 hours? Working with an industry leader in mail processing, and by using individually coded scanlines through a processing center, we can quickly and efficiently sort, open, record, earmark, and deposit funds within 72 hours. That means that your donors have their contributions processed quickly (and can be thanked and recognized quickly), and your organization receives the funds within one week of the donation being received/processed. How do scanlines work? Scanlines allow us to quickly track each piece of mail by the organization ID, member ID, and even by a specific fund that the donation is earmarked for – with 100% accuracy. This is the same system used by major credit card processors to track applicants. What fees are associated with my merchant account? A one-time setup fee of $75 per merchant account, per transaction fee (varies, $0.15 is the average), and standard interchange rates. If using a virtual terminal (for mailed credit card donations), you may also incur a monthly virtual terminal fee ($12.95 - $30). You get Affinity’s expertise and experience in navigating through the application process at no additional charge. What are interchange rates? These are rates that the credit card companies charge you to use their service. Visa, MasterCard, and Discover rates are between 2.9% -

3.75% per transaction. American Express is 3.5%. Unlike other providers, Affinity Connection does not mark up the interchange rate or add any other per transaction charges. Is there an additional charge for the 800 number donations hotline? Yes, $3 per donation plus the interchange rate. What if our donors don’t donate directly through the Affinity Connection channels? If you collect donations from donors at events or through you own mailings, Affinity Connection will enter and track that information, as long as it is submitted to us in proper format, at no additional costs. How does my organization’s name appear on donor’s bank statements? The merchant account is your organization’s merchant account that Affinity Connection helped to facilitate. Since you are the merchant, your name shows up on donors’ statements. How long does it take to get a donation or contact information report? The average turnaround time is 5 business days when you request a report. Who do I contact if I have questions about my service? You will be given an experienced Account Manager who is an accessible “one-stop-shop” for anything you need. This service is included in your monthly fee.

CREDIT CARD GATEWAYS: Affinity can help you set up a payment gateway to process credit cards via mail and/or internet. Affinity charges set up fees for PayPal and Intuit Virtual terminals. All other charges for processing credit cards are billed directly from the gateway to the client. Affinity can also assist in setting up a merchant account to process credit cards through US Bank. All charges relating to US Bank accounts are charged directly to the client. Your organization will incur a $99 application fee. DONATION LINE: Affinity has a dedicated phone line to accept credit card donations for clients who are not a non-profit entity. Donations taken over this phone line are assessed a charge invoiced to the client at $3 plus the current credit card interchange rate and are invoiced monthly.

donations / 8

Reporting Affinity Connection offers the key to positive fundraising results...

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Custom Reporting and Reports from Other Programs Have custom reporting needs? Have complex data analysis needs? Don’t store your data with us, but want a custom report? We can help! > We provide custom reporting that ranges from a simple database analysis to complex reports used to brief your organizations board or high level officers. We can analyze giving trends, mailing results, website trends, or anything else that you need. > Each custom report is handled on an individual basis so the price depends on the complexity of the request. Please call us today for a quote and we’d be happy to discuss the specifics of your project.

9 / success

Contact us to get started at connect@AffinityConnection.com

1.800.598.4050

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PRODUCTS & PRICING Print Newsletter

Dev Development elopment Office

In 2010, I experienced numerous health issues. Many interventions were recommended, but the most beneficial advice was that I walk more. The Health Miles program enabled me to track my steps, ensuring that I stay more active than I might otherwise. Thanks to the Health Miles program, and other interventions, I am much healthier and happier and am an even more productive employee. Village Thanks to Foxdale le V illage and donors for supporting employee wellness!

Supporting Life-Long Independence‌

Your Yo our Memorial Memo and Estate Gifts Matter

Continued ntinued fr from rom om pag pagee 1

You Y memoryy of ou may ask yourself – if I make a contribution to Foxdale in memor someone or include Foxdale in my estate plan, will it make a difference? Your Y our gifts: o

private rooms. One neighborhood will be home for residents who are able to engage in a wider array of programs and activities. Meaning Meaning-ful, person-centered activities will maximize each resident’ resident’ss capabilities and interests, examples include: daily exercise, ar artt and music programs, stor ytelling, cooking in the new countr storytelling, countryy kitchen, and social gatherings. The second neighborhood will provide a par ticularly serene, suppor tive, particularly supportive, forms and secure setting for residents with advanced dementia or other for ms of memor memoryy loss. These residents will also benefit from individually focused activity appropriate to each individual.

C Cultivating ultivating Caring Caring Community Community - Foxdale Employee

Health Miles Employee ellness/W Waalking oyee W Wellness/W Wellness/Walking ogram Program Pr

Crafting Your Your ou Personal and Financial Legacies Intergenerational Programs

s TTo supportt continuing care for residents who find o The Community Fund suppor s themselves unable to pay their monthly fees. In fiscal year 2010 (July 1, 2009-June 30, 2010), Foxdale distributed $50,000 to residents and provided another $67,000 in fiscal year 2011 (July 1, 2010-June 30, 2011).

> Content development :

s TTo s o aquatic therapy and fitness facilities and programs will enable Foxdale to provide access to all residents who would benefit (staff too). Your supportt programming in the new memor memoryy Y our gifts could also suppor neighborhood and expanded wellness programs and health screenings for employees.

Various Donors Direct Gifts to V arious a Funds*

Foxdale acknowledges and deeply appreciate gifts of all sizes.

$19,925 $4,828

Community Fund

quarters In the first three quar ters of 2011, estate gifts (proceeds from charitable gift annuities or made via a will) represented 61% of gift income.

Giv Givers ers of Caree Car Expansion / Therapy Pool Ther apy P ool

s Enable Enable residents experiencing s com-gifts given by you and other donors, enables Foxdale to fulfill that com memoryy loss the highest levels of memor mitment. to live in a safe, serene setting designed to reduce the anxiety further learn pro-ther and lear n more about the impact of our pro I invite to read fur Foxdale’ Foxdale’s s newyou 57-unit apar apartment tment memoryy that can accompany memor building opened schedule grams andon projects onon the lives of our Foxdale residents and staff. loss. 11/11/11. Bill James, Executive Director s Access s Access a beautiful, yet secure, memoryy garden. memor Foxdale’ ellness Center Wellness Foxdale’ss new W s Engage Engage in activities and interact is slated to open in December s with people in ways that bring 2011. joy.. them joy

FFoxdale oxdale News

$25,400 $33,243 $2,558 $1,702 $657 $1,835 $48,541

TTotal ot o al

Of the $248,541.37 contributed to Foxdale in 2010, $200,000 was a cash gift designated for outreach. Of the remaining $48,541.37 given by donors in 2010, 85% of gifts made to Foxdale were memorial or estate gifts.

ough Supporting Life-Long Independence thr through Enhanced Memory Support

Foxdale is dedicated to enabling residents to retain the highest degree of independence possible throughout the course of their lives while also safety.. TTo safeguarding their dignity and safety o ensure that we continue and further particularly fur ther that commitment, par ticularly for residents experiencing dementia forms memoryy loss, in 2012 Foxdale will launch an en en-and other for ms of memor memoryy suppor support. hanced approach to memor t.

$41,608 0

$10,000 $20,000 $30,000 $40,000 $50,000

Dollarss ($) Dollar 2010

Jan. - Sept. Sept. 2011

*Chart excludes 2010 gift for outreach.

Thanks to the addition of the new health care wing and renovations to the existing wing, residents living with moderate to significant levels of memoryy loss will live in one of two neighborhoods, each having 16 memor Continued on page 2

U PCOMING EEVENTS VENTS UPCOMING

Join Sigma Nu September 26 for an Action-Packed Night Col. George F. Smith to Be Initiated and President of GA Tech to Speak, Regents Durham and Gilman to Attend By Joe Gammie; Commander, Gamma Alpha of Sigma Nu Colonel George F. Smith matriculated to Georgia Tech in the fall of 1959 and successfully completed his candidate responsibilities to become a Gamma Alpha

Brother in the winter of 1960. However, prior to his initiation, Smith was appointed to the U.S. Military Academy at West Point. After graduating as an officer in 1964, he served two tours in Vietnam and was awarded a Bronze Star for Heroism, the Army Medal of Valor, Bronze Star for Meritorious Service and a Purple Heart. Now, nearly 53 years later, Gamma Alpha will finally have the pleasure to induct Col. Smith as a Brother of Sigma Nu. We would like to invite all Brothers to attend the initiation ceremony and reception. Col. Smith will be initiated

7 p.m. September 26 at the house following a speaker series address from Georgia Tech’s President Bud Peterson. Two of the greatest Regents from Sigma Nu will be in attendance: Robert Durham (Mu Chapter, UGA) and Joe Gilman (Theta Tau, Morehead State). We will also host an alumni reception for Col. Smith from 5:30 - 7:00 p.m. before kickoff of the game vs. Middle Tennessee State on September 29. Please join us as we honor an American hero.

COMMANDER’S REPORT Building a Better Sigma Nu Strong Alumni Participation Supports Active Chapter’s Success in Academics, Campus Involvement and Community Service By Joe Gammie; Commander, Gamma Alpha of Sigma Nu The Gamma Alpha Chapter has continued to make great strides towards excellence over the past year. We are striving to represent our chapter in a way that will inspire great pride for every Gamma Alpha across the nation. This would in no way be possible without the fantastic support received from our hardworking Alumni Association. The contributions from our alumni set us apart from every other chapter on campus. Contributions from the capital campaign and annual fund are helping to build a better Sigma Nu. I cannot express how sincerely thankful our chapter is for the reliable support. Without it, we could not have succeeded as we have over the past years. So, THANK YOU! We have just capped off another successful of rush thanks to the leadership Hunter Selman (GA #2047) and Mark Creighton (GA #2059). Although numbers across campus were much lower than expected, Gamma Alpha recruited 16 of the finest freshman leaders to come through Rush in the past year. Our chapter showed great reliance and proved that hard work does pay off. Congratulations to the new pledge class of 2012! (You can read 2

a full rush report at www.sigmanugt.com). Sam Eichenblatt (GA #2025), Matt Timms (GA #2040), Mark Creighton (GA #2059) and I traveled to Dallas for the 65th Grand Chapter this July. Gamma Alpha was honored at the event by receiving the Most Improved Chapter Award. This award is a great honor and puts on track to meet our goal of receiving Gamma Alpha’s first Rock Chapter Award at the 2014 Grand Chapter in Nashville. We were also honored with the Excellence in Values Based Leadership Award, and Excellence in Personal Development and Membership Value Award. Sigma Nu is continuing to excel both in and out of the classroom by boasting a 3.0+ GPA as well as the appointment of Nick Robson (GA #2037) to SGA’s executive board and Sam Eichenblatt (GA #2025) to his second term as Executive Vice President of IFC. Our chapter can proudly report that 100% of members are involved in other campus organizations like GT Ambassadors, Connect w/ Tech, Undergraduate Judiciary Cabinet, and many others. Gamma Alpha is also pleased to announce

Series Welcomes Speaker S eries W elcomes GT Speaker President President George P. P. “ Bud “ Peterson, the 11th President of Georgia s Sigma Nu Fraternity s Gamma Alpha s s Georgia Tech Tech, will address the Atlanta, Ga. s s September 2012 s WWW SIGMANUGT COM s WWW SIGMANUGT COM actives and alums alike on Wednesday,, September 26th from 6:15 to 7:00 at the new house. This promises to be an amazing evening. The initia tionguys! of Col. proud, grow his practice as an independent financial This Just In‌News Reports from Alpha Gamma Alpha Named att Gamma AlphaHeN amed Most Most IImproved mproved a George F. Smith will begin advisor with Key Planning. recently the Lives of Sigma Nu Brothers‌ immedia t telyAlex after Brown Presiden Stacy and passed the Series 24 which makes (GA# 1759, alex@ Sigma Nu Grand Chapter Sigma Nuhim Graand C hapter ind full Kelsey (4 years Pethtrjobs.com) erson’s remarand ks. Fdaughter Dedicated Securities Principal, overseeing all Lasting memories and deep friendships is details on page 2. are Positioned Brothers ar eP for a Rock Rock Chapter Chapter Award Active ositioned for A ctive Brothers Award

ALUMNI UPDATES

UPCOMING EVENT

the third Game Ball run with Mu chapter at UGA and a charity fundraiser featuring the Sigma Nu alumni band Seven Handle Circus. We are proud supporters of the Wiskcott-Aldrich Foundation, American Heart Association, St. Baldricks, and St. Jude’s Hospital. I would like to express, on behalf of all our Brothers, our utmost thanks to Alex Brown (GA #1759) and the Alumni Association for their extraordinary support. We are also extremely lucky to have Mrs. Tenley Stephens, mother of Boice McGrew (GA #2027), as head of our Sigma Nu Parents’ Club Please come see what Gamma Alpha chapter is up to this fall during a Georgia Tech home game or during an Alumni Speaker Series event. We are striving to remain the best fraternity on campus and would love to have you continue to be an active part of our chapter!

www.sigmanugt.com

September 2012

> Four-Page*, 1-Color self-mailer newsletter with 1/3 mailing panel > Project and deadline management from initiation through distribution

s TTo s o the Givers of Care provide funding for no-interest loans that enable staff to purchase energy efficient appliances, buy tires so that a earn n degrees or car could pass inspection, avoid foreclosure, and ear certificates. cer tificates.

Undesignated Undesignated / Other

Thanks to an estate gift Health Miles Equipment Includes: and contributions from donors, between October s Pedometers s 2010 and November 1 nearly 90 of Foxdale’ Foxdale’ss s Computer $ECEMBER s 6OL )SSUE $ ECEMBER s 6OL )SSUE s 200 employees s Work access andboard par s Work ticipated in residents the Health participated Thestation vision–oftomany staff, members and is unfolding in the TThe he new new m memory emory n neighborhoods eighborhoods upload data Miles walking for mtracking of our expansion and renovation project.program. W ith an eye to fulfilling form With and gardens will a nd g ardens w ill enable enable rresidents esidents to: to: par ticipantFoxdale wore V participant and expanding our mission, weEach are enhancing illage by add Village add-s s Scale a pedometer used to ing to and improving our existing physical structure. s Enjoy Enjoy dining with fellow s track her or his steps family, residents, family yy, or friends in s Pressure Cuff s Blood In the following pages you will with read par about our vision for enhanced sup sup-their neighborhood. ticipants logging participants portt for residents who experience memor Physical structure and por memoryy loss. 121,531,821 steps s Participate Participate in therapeutic s programming have significant influence on the quality of life for residents just between November recreation programs designed with a dementia diagnosis. We are excited surround surroundWe1, 2010 andabout April the 20,improved 2011 – almost 10,000 steps per day per to take advantage of new ings. par ticipant! Staff also had access to a computer and equipment (see participant! physical spaces such as the photo) to tally steps and tmeasure countryy kitchens and an indoor countr Having an excellent staff is critical to providing excellent sercare andweight, ser r-- body fat, and blood pressure. While havea benefitted, mits telling only one of permits greenhouse. vice. A key aspect of our mission is thenumerous desire to staff provide suppor tive space per supportive many stories that suppor illustrate the program’ program’s t, coupled support, working environment for our employees. Budget with s impact.

In the Next Issue

AL ALUMNI UMNI ASSOCI ASSOCIATION ATION REPO REPORT RT

compliance for his office. His wife, India, old) proudly welcome a new addition to the what Sigma Nu means to Phil Gingrey recently accepted a position MitsubishiY household: ElaineG “Laineyâ€? Morgan Brown Coming e Coming Years ears inwith ome ames Upcoming Home Games coming H (GA#1130, jpgmd@gingrey.com). He’s kept Up Electric in Suwanee, working in instructional born 6, 2011. The last 10 Satwas ., 9/15: VirNovember ginia his love of his alma mater close by sending By Alex Brrown (GA #1759), Alumni Association President iamibeen busy, to say the least. ., 9/22: Mhave design. This summer their two kids (Stephen two of his children to Georgia Tech, and as of Satmonths Sat., 9/29: Mid Tenn State and Alexis) started swim lessons and will be March 2012, he is now the proud grandfather SatJason ., 10/22: B ollege ost on C W ith ev er y organization, are indicators at Ginrand Chapters (every two years) providing the ring bearerther ande flower girl (respectively) Clayton (GA# 1774, Jason@htrjobs. of 11! Congratulations, Phil! Satcom) ., 10/27: insight the dirwedding. ection of that there are chapters that qualify ualifyy. The Roock AunttoBlair’s andBYU family gives a shout out fromthat his providetheir (Homecoming) Chapter Award is meant to honor collegiate In the business world, these digsDinukKennesaw, GA. Rumor hasorganization. it he’s Lee Douglas (GA# 1348, cldouglas@ Satnew ., 11/17: e indicators ar chapters that have achievved e excellence in all e things like profit,Chris capitalThompson (GA# Please congratulate got a pool. CANNONBALL! bellsouth.net) recently relocated to Orlando, areas of chapter operations. To be granted the appreciation, and market share. In the RO OIsigmathompson@yahoo.com) 1870, on his Florida, where he took a job as General the indicators include David Heymann (GA# 1874, david. realm of fraternities, recent engagement to Lilli Lombardi on award, a chapter should be expected to attain Manager with Gator IMG Sports Marketing. the ideals of a nearly perfect state across a broad things membership numbers, community Alumni Alumni Officers Officershas stayed around heymann@gmail.com) the like August 22, 2012. He is in charge of selling all the marketing, range of areas of fraternity operations. and accomplishments and, of course, area, still living in Atlanta. Hecampus is advertising and digital assets for the University Georgia Tech Preesident esiden awards. A rBrother ecent awar d earned by the(GA# active1811, N eedless to say y , w e ar e all excited to see Brad Thornton a highly sought-after bachelor, and is working of Florida Athletic Association. Well, Lee, at A Alex lex Br Brown own (GA #1759) chapter hasbtthornton@hotmail.com) everyone involved with Gamma aka “T-Rellâ€? iswhat great things the chapter can accomplish for AllyVicFinancial in their auto financing least it’s not a rival ACC team! e Preesident esid Alpha very about excited: Mosthis Impr oved Sloane’s first over the next two years leading to the next to The celebrate daughter Grant Gdivision. rant Norwood Norwood (GA #1673) Chapter Awar wbirthday d! Theon awar d was announced October 19th, 2012.atHe, hisGrand Chapter meeting. Winning the Roock Trreasurreer Unlike Lee Douglas (above), Pat McKenna rand and Chapter meeting Dallas from the July 2012 Chapter Award would be the culmination of the David Hannon (GA# wifeGLeah son Kort, justinreturned a Congratulations to #1701) Adam Fuller A dam F uller (GA (GA# 1345, pjmckenna52@gmail.com) is Gamma Alpha mostBeach. Thanks and designates blood, sweat, tears and financial support that so 1881, dhannon1881@gmail.com) on his summer beach trip as to the Seaside Events Coord d dinator keeping loyal to the Ramblin’ Wreck and is entirThornton e Sigma Nfamily! u impr many brothers have provided to keep us strong. promotion for theoved chapter for the within seaweedthe “GTâ€? Adam Dudenhoeffer ffe erto(GProject A #192Manager 1) darecent mD ud enhoeff VP for Legal Affairs and Risk Management A fraternityy. Georgia DOT. He and his wife just moved Chair dC hair Annual Fund Next time you visit 750 Fowler Street, take a at Georgia Tech. He loves the opportunity to past fivveLeigh Alpha of Nathan years,Pearson, Gammadaughter to theRoberts EasterCobb area while David pursuesOv a er the Whitaker Rob ts (GA #1810) moment to look for the Most Improved Award stay in touch with the Gamma Alpha Chapter, Josh progr(GA# essed in its journey to has continually Chapt er AdvisorConstruction at Tech. Master’s in Building Pearson 1859, lnathanpearson@ plaque on the wall - the plaque that serves as while he and his wife Sally are busy learning The rejuvvenation excellence. gmail.com) of the that will Al Al Etheridge Etheridge (GA #1723) and wife his chapter Mary Megan, onebeof the best indicators Gamma Alpha is an how to be grandparents. began withcelebrating the new house in 2007 continues Another one of our men is “all grown upâ€?: her first birthday on September organization heading in the right direction! today.. Membership is upBe , grades e up,her a happy Nu Housing S igma Sigma Frank Massa (GA# 1882, frankmassa@ 26th, 2012. sure toarwish Brother Jimmy Trimble (GA# 1670, campus leadership olvement are up and gmail.com) married birthdayand thisinv football season! C orpor ationhis one true love, Brianna Corporation jimmy.trimble@lionbank.com) realizes the community service is at an all-time high. With Griffin, on August 4th, 2012 at Gainesville value of continuing his education after Tech, Presiden esident â€? success, amma Alpha nowbrought all of this “local Another Methodist Church. futureGGamma Alphaiswas and recently graduated from the Stonier #1673)Cheers to you, Grant GUnited rant Norwood Nor wood (GA on fold achieving excellencewhen on a Ben setting its sights Frank and Ch into the Brianna! last December, hair Graduate School of Banking at University working towar ds a bentempel@gmail.com) Sigma Nu broader scale: Tempel (GA# 1846, Gary Jones (GA #1290) Gary of Pennsylvania. Stonier draws bankers from A war d. R ock Chapter easur Tr r re er Steven Bowden and his wife, Christina, introduced their baby Future Yellow Jacket alert! over 25 countries worldwide for a two-year A dam1880, F uller (GA #1701) Adam Fuller (GA# bowden21@gmail.com) and his boyImpr William the world. The Most oved to Chapter AwarWe d iscan already program. Congratulations Jimmy on the o Legal C(a ou ounsel wife Brianna former Georgia Tech ADPi) picturestone him on strumming a major stepping the path atofew thechords on stage accomplishment! Mason Mason Cargill Cargill (GA #1281) welcomed their baby boy, Bennett, on June like Ahis do‌ Rock Chapter warDaddy d. Theused MosttoImpr ovCongratulations! ed Accountant 4, 2012. The healthy baby boy weighed in at Chapter A w war d is meant to r ecogniz e those Our own homegrown entrepreneur Clint Chris Chris Pappadakis Pappadakis (GA #1726) 7lbs, 13ozs. Get that kid a rat cap! Kristi and collegiate chapters thatMatt have Loveless displayed (GA the #1891, Bailey (GA# 1740, clint@htrjobs.com) matthewvloveless@gmail.com) Board greatest operational the gains over the course ofwelcomed continues to take the Atlanta market by impressed? Have a conversation their first child,should Andrewthey (Drew) Michael Frank FWant ranktoSpears Spbe ears (GA #1326) biennium. These chapters, maintain storm as he was selected to the Atlanta Matt Loveless M att Geoffrey Loveless (GA with Feld#1891) (GA# 1900, gkfeld@ Loveless, on lev January 2012. Drew performance at their born current els, are14, expected Business Chronicle’s Top 40 Under 40, Roberts Josh Rob erts gmail.com). He(GA just#1810) obtained his PhD to in rise to the can’t wait for football season Chapter in theso he can yell level of Ro ock which honors Atlanta’s rising business and All E Etheridge A theridge chemistry from(GA the #1723) University of California, Hell with Georgia,â€? like his Daddy used biennium. subsequent“To community leaders. His firm, Hunter Tech Alex Brown A lex Br oGeoffrey wn (GA #1759) Berkeley. is now serving his country to do. Kristi and Matt also just moved The Roock Chapter Award is only presented from Resources, founded by Scott Hall (GA# as a National Lab postdoctoral scientist. Midtown to a new house in Johns Creek. 1754, scott@htrjobs.com), Alex Brown Thank you for all you do, Brother Feld! Thanks Matt for all you do for the Gamma (GA# 1759, alex@htrjobs.com) and Jason Alpha Alumni Assn. 1 www.sigmanugt.com Clayton (GA# 1774, Jason@htrjobs.com),The Rose and Star Daniel London (GA# 1813, was named as a top 25 firm in 2011’s BtoB daniellondon33@gmail.com) is continuing to Magazine rankings. Keep making Gamma

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Folds to 8.5 x 11

Qty 1,000 ($575/additional 1,000) 5,000+, call for price.

Gamma Alpha members want to hear from you! Submit your own alumni update to content@affinityconnection.com and we will share it with the brotherhood. Please mention Sigma Nu at Georgia Tech in your email. The Rose and Star

www.sigmanugt.com

3

Four-Page, Full-Color Newsletter

$1,559

Folds to 8.5 x 11

Qty 1,000 ($775/additional 1,000) 5,000+, call for price.

Direct Mail Postcards > Postcard 4.25 x 5.5 or 5 x 7 > Double-postcard with tear-off reply for survey or address updates Standard size, 2-Color Postcard

$825

2012

5,000+, call for price.

Large, 2-Color Postcard

$875 Prices above do NOT include postage costs. All postal pricing is subject to change based on current postal rates. Please call AfďŹ nity Connection for postage rates and class options.

4.25 x 5.5 Postcard

Qty 1,000 ($250/additional 1,000)

5 x 7 Postcard

Qty 1,000 ($270/additional 1,000) 5,000+, call for price.

print / 12

Email Marketing

Grow your community online with our interactive tools.

WE WILL:

Affinity Connection’s online and electronic communications are designed to engage donors and members and support your fundraising efforts and other activities.

4

Offer professionally designed web templates that are easy to use

4

Integrate your all of your electronic communications channels

4

Guarantee secure online giving and password protected content where you need it

4 4

Engage users in contributing content

Your website, social media, email marketing, blogs, donations and directories work together to easily connect with your donors and members across platforms.

An easy-to-use website manager with powerful features that get results. > Quickly and easily edit and update your website (no technical skills required). > Don’t have time to post content? Our packaged offering includes ongoing, regular updates to keep your website content fresh and meaningful.

13 / email

Train you on the content management system

> Integrate your website with your social media accounts, taking your online presence to the next level. > Continually update member info. > Make donating easy.

Contact us to get started at connect@AffinityConnection.com

1.800.598.4050

PRODUCTS & PRICING

Website Services Include: > Custom content development and layout into professionally designed template > Robust platform that includes: integrated email marketing, donation processing, searchable online database > Secure, password-protected online community > Private, password-protected searchable directory > Fresh, member-focused content, updated monthly tied to monthly email newsletter generation > Updatable profiles for members’ contact and bio information > User-generated content capability for uploading photos and personal news updates > Secure online giving available > Automatically updated Honor Roll of Donors > Administrator tools available for your use: – Upload content

– Generate reports

– Update member information

– Send email marketing to members

Website Set-up

Website Metrics

> Includes content acquisition and posting, database sync, template design and email announcement to membership

> Monthly report including traffic:

Website Set-up

$1,000

One-time Set-up Fee

– Tracking of visits to individual pages – Analysis of top content that visitors are viewing – Utilization of metrics to enhance website content – Sources overview, detailed visitors statistics, content overview & more Website Metrics

Professional Web Content Management, Hosting and Maintenance > Marketing, brand management and consulting > Monthly updates to events and news sections > Packaging and posting member-generated content as it is gathered by our experienced content team > Up to 10 photos per month re-sized and uploaded to your site (additional photos will be charged at $35 an hour)

$0

Included in Per Month Fee

Do-It-Yourself Web Content and Maintenance > Seamlessly send and track unlimited email marketing campaigns to members > Initial one-hour training session included in the set-up cost > Upload and monitor content and member information

> 12 professionally designed monthly eLetters (see page 14 for details)

> Generate usage reports to refine and hone your marketing

Content Management, Hosting & Maintenance

DIY Content & Maintenance

$235

$150

Per Month Fee

Per Month Fee

email / 14

Email Marketing Four professionally designed website templates to choose from!

15 / email

Contact us to get started at connect@AfďŹ nityConnection.com

1.800.598.4050

PRODUCTS & PRICING

Email Marketing Services Include: > One-to-one data driven copy, targeting based on donor history, age range, etc.

> Frequent and consistent marketing through a monthly email schedule

> HTML template to drive readers back to your robust website platform

> Bounceback tracking > Marketing analytics to measure results

Monthly Email Newsletters > Designed to cultivate donors throughout the year to support annual fund solicitations

> Effective targeting and segmentation

> Creative briefing to develop 12-month editorial calendar

> Produced on a professionally designed template

> Development of meaningful messages, copywriting/editing and image collection

E-Newsletters

> Procurement and packaging of user-generated content > Personalized messaging, including individual recipients’ current contact information with prompt to update Concerts

> Extensive tracking and reporting tools

$0

Included with Affinity managed websites

Events

Rascals and Romantics LAST EISENHOWER CONCERT OF THE SEASON! Saturday, April 13, 2013 • 7:30pm • Eisenhower Auditorium Christopher Guzman, Piano PROKOFIEV: Suite from Lieutenant Kije, Op. 60 STRAUSS, Richard: Till Eulenspiegel’s Merry Pranks, Op. 28 RACHMANINOFF: Piano Concerto No. 3 in D minor, Op. 30 Join us after the concert for the post concert reception at the University Club.

News Last Chance to Register for the NVS Guild Luncheon and Fashion Show! The NVS Guild Luncheon Fashion Show benefit, on Saturday, March 23 at the Centre Hills Country Club, is almost here. The fish bowl raffle promises to be better than last year! If you have not already made your reservation please call the NVS office. We always have room for one more!

Luncheon with the Maestro Our "Luncheon with the Maestro" is Thursday, April 11, 2013 at the Centre Hills Country Club. This is a wonderful opportunity to m t the Maestro and hear about the upcoming concert "

Luncheon with the Maestro 4/11/2013 Our "Luncheon with the Maestro" is Thursday, April 11, 2013 at the Centre Hills Country Club. This is a wonderful opportunity to meet the Maestro and hear about the upcoming concert "Rascal's and Romantics." Please call the NVS office to make your reservation by April 5. Tapas and Tunes 4/27/2013 5:00 PM to 7:00 PM We are pleased to announce an upcoming program at the Reynolds Mansion on Saturday, April 27 from 5-7 PM. This event is planned to help insure that the NVS Sunset Symphony pops concert will be free to all! All proceeds will go to help support this community project. Watch for more email blasts about this event! As we wind down the year, the Guild would like to thank everyone for their continued support!

Single Email Newsletters > Development of meaningful messages, copywriting/editing and image collection > Procurement and packaging of usergenerated content > Personalized messaging, including individual recipients’ current contact information with prompt to update > Effective targeting and segmentation

> Extensive tracking and reporting tools > Produced on a professionally designed template Single E-Newsletter

$875

Flat Fee

No website necessary

Email Solicitation > HTML email in professional layout > One-to-one data driven copy, targeting based on donor history, age range, etc. > Linked to website platform > Online donations processing E-Solicitation

$330

Flat Fee

Not Quantity Dependent

email / 16

Market Research

Communicating more effectively with your stakeholders is at the heart of all we do.

WE WILL:

Having an ongoing dialogue with donors, volunteers, and others you reach is a critical piece of the direct marketing puzzle that is often overlooked. It’s important to incorporate the priorities of your donors and first-hand accounts of how your organization is making a difference.

Gain stakeholder points of view to inject your campaigns with a more meaningful message. > We identify your organization’s key stakeholders.

> We derive quantitative and qualitative data from stakeholders

> We listen and immerse ourselves in your stakeholder interests, needs and expectations

> We customize a process for membership engagement and community building success just for your organization based on results of the stakeholder audit

17 / mareket research

4

Create a dialogue with your community of stakeholders

4

Develop a captivating story and audience-specific message

4

Evaluate your existing database to identify opportunities

4

Conduct a full marketing communications analysis

4

Present findings, recommendations and a plan for success

Contact us to get started at connect@AffinityConnection.com

1.800.598.4050

PRODUCTS & PRICING

Stakeholder Audit Helping non-profit and membership-based organizations communicate more effectively with all stakeholders is at the heart of what we do. Stakeholders include donors, members, volunteers, business partners and any other group that has a vested interest in your success. To achieve maximum effectiveness, Affinity Connection engages organizations in a strategic process known as a Stakeholder Audit. This research-based audit creates a dialogue with your community of stakeholders to help identify gaps or inconsistencies in perceptions about your group. We also gain a better understanding of the needs and expectations of your membership. From this, Affinity Connection can create a captivating story and audience-specific message points that will become the cornerstone of your marketing communications plan. Affinity Connection will also make an evaluation of your existing database. This involves looking at the database on a deeper level to identify opportunities for highly-targeted, personalized direct marketing, as well as opportunities to identify brand ambassadors and the best prospective customers and donors. Finally, we conduct a full marketing communications analysis of all print and online marketing efforts, public relations, and collateral materials directed to these audiences within the last 12 months. The end result is a solid plan and project timeline that is strategically designed to better engage your members and create a community of lifelong supporters.

Electronic Survey > 10-15 questions emailed to your members to gauge areas of interest, meaningful content, donor insights, etc. > Collection and analysis of results > Report on results and recommendations Standard Electronic Survey

Flat Fee

$300

Not Quantity Dependent

Stakeholder Audit > We identify through survey your organization’s key stakeholders > We listen and immerse ourselves in your stakeholder interests, needs and expectations > We derive quantitative and qualitative data from stakeholders > We customize a process for engagement and community building success just for your organization based on results of the stakeholder audit Stakeholder Audit

$3,000

Flat Fee

Includes Survey (Quantitative)

To learn more, call us. A friendly Affinity Connection professional will be happy to answer your questions and share how a Stakeholder Audit may benefit your organization.

market reseach / 18

Success Success Story: Catholic High School Learns Donor-Centered Messages Drive Fundraising Results

In 12 months, Bishop Carroll more than doubled its annual fund working with Affinity Connection.

When Bishop Carroll Catholic High School became independent from the Altoona-Johnstown Catholic Diocese, the school needed to increase its level of support through various fundraising channels, including its alumni. While a newsletter and annual campaign were in place, the results had plateaued and donors were not being cultivated for long-term support. The school’s leadership—both the board of trustees and the administrators—was not aligned in its vision for the school, and had lost touch with the points of view of key stakeholders, such as alumni, donors, corporate supporters, parents, local feeder schools, and local Catholic parishes. The development staff believed there was a shortage of meaningful information available to reach these groups on a frequent and consistent basis. In order to develop the most effective messaging to their key audiences, Affinity Connection helped Bishop Carroll implement a stakeholder audit. The audit was designed to uncover perceptions and create a dialogue with Bishop Carroll’s stakeholder. The responses provided the foundation necessary for an effective communications program that addresses Bishop Carroll’s strengths and weaknesses and how to overcome its challenges.

BISHOP CARROLL Catholic High School Spirit, Heart, Mind, Body One of America’s Top 50 Catholic High Schools

<Date>

728 Ben Franklin Highway, Ebensburg, PA 15931 (814) 472-7500 I FAX (814) 472-8020 www.bishopcarroll.com I alumni@bishopcarroll.com

FCarrollian lfilling the pr promise educate d April t Don’t forget to join us for theFulfilling Galato on 27!

Dear <salutation>,

stude students in Spirit, Heart, Mind and Body.

As you know, one of the key distinctions of Catholic education is caring student. ,> i`Ê" iÊ vÊ iÀ V>½ÃÊ/ «Ê ,> i for Ê theÊ whole Ê > ÃÊ/ «ÊThis is exemplified in our school motto: Spirit, Heart, Mind and Body. Everyone to live our xäÊ >Ì VÊ } Ê-V Ã Ê Carroll Ê V strives xäÊ >at Bishop à by the National Catholic High School chool Honor Roll www.bishopcarroll.com .bishopcarroll.com www motto every day, in every circumstance and every facet of life.

For Alumni, Families and Friends Fall 2012

Tragedies like the one at Sandy Hook Elementary School remind us that Bishop Carroll’s responsibility to our students and their families exists at the most basic level: life or death. It’s an appalling reality that schools must prepare and protect their students against heinous crimes like shootings, even in small towns and rural communities like ours.

Upcoming Events Football Schedule

Your Engines: Engin Bishop Carroll is Revv Up Your Away Giving A way a 2013 Ford Mustang!

The annual car raffle is upon us—and

10/6 Bishop Guilfoyle Immediatelythis year we have selected an Impact Blue Security has always been a top priority at BC, but we know that we can always improve. (7:00and p.m.)security of our facilities: 2013 For d Mustang. Valued Valued at mor Ford moree than following the Sandy Hook tragedy, we took several steps to increase the safety 10/12

at Cambria Heights

eady sparked $29,000, this beauty has alr already a lot of excitement among BC alum and Greater Johnstown s Simultaneously, we scheduled two security assessments: one10/19 by the Pennsylvania State Police and in the community y.. community. Senior HS (7:30 p.m.) another by a private firm, the latter of which has already been completed. As you all know w,, the annual car raffle know, 10/26 at Bedford (7:00 PM) is our biggest annual student fundraiser! s Additional cameras were installed in areas of the school and 11/03 at Aquinas Hall. estmont Hilltop at Westmont W est T ickets are are now on sale for $5 each, with Tickets PM)and effectively reach s A new communications system was installed to increase our ability to(1:00 clearly all benefitting the BCCHS Student pr oceeds proceeds classrooms and other areas of the building with important announcements. Activities Fund which suppor ts both supports activities and athletics at Bishop Carr oll. Carroll. While much has been done, we still have more to do to attain an optimum EVENTS level of security at Bishop Many of you par ticipated in clubs, participated activities, and spor ts during your time sports Carroll. For example, higher quality security doors will be added at all entrances, and additional speakers Nov 10 on Husky Hill, and you want to see these are required to reach common areas like hallways and bathrooms. We expect theDance/ results of our security Fallalso Harvest Dinner programs continue to be successful. Many programs threat assessments to identify additional opportunities to enhance safety on Raffle our campus. Mustang Drawing of our favorite memories as students ograms, and ound the clubs, pr revolve ar revolve around programs, Your past gifts have done so much. Your contribution this year will help us meet Aug 11, critical 2013 safety and security Carroll. sports we played while at Bishop Carroll. sports needs. Once again, alumni and friends are responding generously to ourAnnual annual fundCarroll campaign, and every 22nd Bishop Let’s keep that legacy alive! gift counts. However, we still have a long way to go to provide funding for security priorities and other Golf Outing This is year’s winner will be drawn at the Save the Date ongoing needs at Bishop Carroll. Fall Har vest Dinner Dance on November Harvest 10. The dance, held at Bishop Carr oll, Carroll, V isit your gift this year to Visit Our students and families are blessed to rely on alumni and donor support. Renew will be filled with fun, fellowship, food ww.bishoin pcaspirit, rrollcom munitymind .com and body. www.bishopcarrollcommunity.com reinforce the values of the entire BC community: caring for everyw student heart, and prizes. Enter tainment is provided provided by Entertainment for more details Flood City Brass Band, and dinner will be

s We reviewed short-term facilities needs to prioritize funding for all security-related improvements. (7:00 PM)

catered by Ever yday Gourmet, owned and catered Everyday operated by Bishop Carr oll alum Charles Carroll Heinrich. This event is a gr eat oppor tugreat opportureconnect with alumni and the BC nity to reconnect esent community y. Y You ou don’ community. don’tt need to be pr present to win the Mustang, but if the winner is pr esent, he or she will also rreceive eceive a $200 present, Sheetz gas car d as a bonus prize. card eceived By now w,, you should have rreceived now, chase four tickets opportunity to pur your opportunity purchase reminder, to participate participate in via mail. As a reminder, the drawing, you simply need to rreturn eturn the stubs and your payment to Bishop in Hwy y.,., Ebens Carroll, 728 Ben Franklin Carroll, Hwy., Ebens-burg, PA PA 15931, Attention: Mustang burg, Tickets. All money and ticket stubs must Tickets. received by November 6. be received Mor Moree information and a photo will be on our website, w w w.bishopcarrollcommunity.com. A www.bishopcarrollcommunity.com. form will also be available to download if purchase additional tickets. you want to purchase W ook forward foorward ttoo sseeing eeing yyou ou at at th he Wee llook the 10. (And (And d on’t D inner D ance oon nN ovember 10. Dinner Dance November don’t foorget ttoo m ake rroom oom iin n yyour our driveway!) driveway!) forget make

Sincerely,

2012-13 ANNUAL FUND Gregory Neugebauer ’01 Chairman, Board of Trustees

A Bishop Carroll education positively impacts a student in all areas of their life: academic, career career,, relationships, and family family..

P.S. Your renewed support to our annual fund this year will help fund security and safety upgrades on the Bishop Carroll campus. Our top priority is the safety and well-being every ourof giftevery to thestudent, annual fund will day. Your Y an help us achieve our mission and shape the future of students for years to come. Please donate to the 2012-13 Annual Fund by visiting www.bishopcarrollcommunity.com www.bishopcarrollcommunity.com or email us at community@ bishopcarroll.com.

Bishop Carroll NewsÊÊUÊ > ÊÓä£Ó Ê Ê

Don’t let this 2013 “Impact Blue” Ford Mustang get away! Purchase your raffle tickets before the November 10 drawing. Proceeds benefit the BCCHS Student Activities Fund.

1

To overcome the unique concerns of specific stakeholder groups, Affinity recommended that Bishop Carroll implement a direct mail campaign that included customized letters to each segment or group within its community and a quarterly newsletter. By doing so, Bishop Carroll was able to more effectively engage and impact Bishop Carroll and its students, and heighten their sense of affinity toward the school. As Bishop Carroll continues to grow stronger bonds between the school and its alumni and corporate donors, Affinity Connection is helping the school develop a website to facilitate a frequent, consistent, and meaningful outreach program. This new online community leverages the new message platform and provides ongoing email marketing capability to continue the dialogue between the institution and its alumni, friends and families. The website was designed to give users a ‘friction-free’ experience, whether they are searching the alumni directory, registering for an event or class reunion, updating contact information, or simply viewing photos and reading news.

Bishop Carroll Catholic High School has more than doubled its annual fund, grown support from corporate donors, and is preparing for a capital campaign.

19 / success stories

Contact us to get started at connect@AffinityConnection.com

1.800.598.4050

Success Story: Gamma Alpha of Sigma Nu – A Leader Who Inspires Others to Pay it Forward Sigma Nu’s capital campaign “Building the Future...Todayâ€? is a prime example of the importance of having solid leadership at the helm of any major fundraising effort. Over the past ďŹ ve years, this chapter raised more than $3.3M in pledged donations—drawing participation from more than 1/3 of its brotherhood. That represents a ďŹ ve-fold increase in total donor participation as compared to the six-year span leading up to the capital campaign. Donor participation in the annual fund also increased 50 percent*, even while the capital campaign was running, suggesting a renewed interest from lapsed donors and previous non-givers. This chapter’s revitalization began with one man’s vision and gift. Gary Jones is a man of principal—and his profound sense of brotherhood has inspired many members to give back. In 2005, he served as both President of the chapter’s alumni association and chairman for Sigma Nu’s capital campaign. While the campaign funds were targeted to rebuild the fraternity house, Gary’s vision was far more grand. He believed, “this is actually NOT about building a fraternity house...this is about building character.â€? Before embarking on a capital campaign, Sigma Nu spent years laying the foundation with its annual giving program. Consistent relationship-building programs were the norm—the website, database updates, monthly emails, newsletters, annual appeal letters, special events—were designed to cultivate a community of givers. With this foundation in place, Gary was ready to take giving to the next level. Gary elected a top-down strategy during the capital campaign’s initial quiet phase. He recruited major gifts from the inner circle of men who led the alumni association. The network of ‘friend-raising’ grew with tremendous momentum, one brother at a time, until Gary surpassed his original $2M goal. To Gary, Sigma Nu’s capital campaign was more about building a legacy. For many men, the experience of a fraternity empowered them with the ability to work together more efďŹ ciently, to negotiate, and to get things done. Gary wanted to capture these stories of success and leverage them to raise more money when the campaign ofďŹ cially launched. Sigma Nu’s communications plan included a series of alumni proďŹ les highlighting how the experience of brotherhood impacted the lives of so many men. Prior to that, Sigma Nu’s Speaker Series encouraged successful alumni to return to campus to provide inspiration and positive role models for the young actives. Activities and communications were in sync— all designed to 1) promote a heritage of leadership and 2) encourage all members to donate as a means to continue this legacy as “builders of menâ€?. With these success stories, the Sigma Nu leadership team was able to harness a renewed passion for the beneďŹ ts of brotherhood and to compel its fellow brothers to pay it forward. More than 85% of its $3.34M in pledged contributions.

In the past ďŹ ve years, Gamma Alpha Chapter of Sigma Nu has raised over $3.3M in pledged donations from more than 1/3 of its brotherhood.

U UPCOMING PCOMING EVENTS EVENTS elcomes GT Speaker Series Welcomes Speaker S eries W President President George P P.. “ Bud “ Peterson, the 11th President of Georgia Te ech, will address the actives and alums alike on Wednesday, September 26th from 6:15 to 7:00 at the new house. This promises to be an amazing evening. The initiation of Col. George F. Smith will begin immediately after President Peterson’s remarks. Find full details on page 2.

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ALUMNI ALUMNI ASSOCIATION ASSOCIATION REPO REPORT RT Gamma Alpha Named Most att G amma A lpha N amed M ost IImproved mproved a Sigma Nu Grand Chapter S igma N uG rand C hapter A ctive Br Award Active Brothers are Positioned Rock Chapter others ar eP ositioned ffor or a Ro ck C hapter Award Coming in C oming Years Years

Upcoming Home Games Upcoming H ome G ames Sat., 9/15: Virginia By Alex Bro own (GA #1759), Alumni Association President Sat., 9/22: Miami Sat., 9/29: Mid Tenn State The Annual Fund enables us to do so mW ucith h toevery organization, there are indicators Sat., 10/22: Boston College at Grand Chapters (every two years) providing keeepBYU the Sigma Nu Alumni experiencethat alivepr . ovide insight to the direction of that Sat., 10/27: alifyy. The Rock there are chapters that qualify o (Homecoming) Chapter Award is meant to honor collegiate organization. In the business world, these e Sat., 11/17: ukAIVERS! BROTHERS BR RO OTHERS ONDWAIVERS! W

SIGMA NU IS FED D UP UP, P,, PLACES PL LA ACES indicators are things like profit, capital appreciation, ROI and market share. In the realm of fraternities, the indicators include You might not be aware, but our Alumni Association solicits Annual Fund dues of $100 from each and ever e y one of ourthings like membership numbers, community A Alumni lumni O Officers ffic ers and campus accomplishments and, of course, Brothers‌every year. YES, EVER RY YEAR‌THA AT ’S WHY THE EY CALL IT AN N ANNU UAL AL FUND. Preesiden esident awards. A recent award earned by the active A Alex lex Br Brown own (GA #1759) chapter has everyone involved with Gamma These funds go to: Vice Preesident esid Alpha very excited: The Most Improved s publish the Rose & Star Starr newsletter and our Alumni Profile Series Grant Grant Norwood Norwood (GA #1673) Chapter Aw w ward! The award was announced at s maintain our web site, www w.sigmanugt.com Treasurreer the July 2012 Grand Chapter meeting in Dallas s keep our alumni data base current A dam F uller (GA #1701) Adam Fuller and designates Gamma Alpha as the most s host alumni events to include pledge class reunions, Homecoming activities, cookouts at house Eveents Coord d dinator impr o v ed chapter within the entire Sigma Nu for football games, fishing and golf tournaments, pool parties, Ramblin’ WAdam arade, r eck P etc. Adam D udenhoeff Dudenhoeffer ffe er (GA #1921) fraternityy. s support the actives with rush events, charity functions and community service projects Annual Fund d Ch hair s expand our Alumni / Active mentoring program Over the past fivee years, Gamma Alpha Josh Rob Roberts erts (GA #1810) s support the Alumni Speaker Series has continually progressed in its journey to Chapter Advisor s fund our new Gamma Alpha Scholarship Fund recognizing need and merit wher appropriate‌ excellence. The rejuvvenation of the chapter that Al Etheridge Ee theridge (GA #1723) Al began with the new house in 2007 continues ‌and a variety of other things to make sure that all Gamma Alpha Alums stay in touch, havNu e a positiv e Alumni experience, todayy. Membership is up, grades are up, Sigma Housing Sigma and maintain the proud tradition of excellence at Sigma Nu. campus leadership and involvement are up and Corporation Corporation community service is at an all-time high. With reesiden esident Our records show that yyou have been inconsistentt in your annual giving. g g We would woul like to Pkno w whyy, y, and if there is anyyallspecific of this “localâ€? success, Gamma Alpha is now Grant Grant Norwood Norwood (GA #1673) reason, p please sharre it with us. If it’s simply p y a matter ter of “WOW, I FOR RGO GOTâ€?, then apology p gy accepted. Please return the setting enclosed its sights on achieving excellence on a Chair form with your ggift ft todayy and we will not place p you on WAIVERS. broader scale: working towards a Sigma Nu Gary Gary Jones (GA #1290) Rock Chapter Award. Treasurreer If you elect not to join us in the Annual Fund, then you will be placed on WAIVERS by GF amma Alpha of Sigma Nu and will Adam Fuller A dam uller (GA #1701) ThebeMost Improved Chapter Award is ounsel egalcrCeate o ou any FIRST ROUND free to be claimed by any other fraternity at Georgia Tech. I doubt if your giving history Lwill options O a major stepping stone on the path to the M ason Cargill Cargill (GA #1281) Mason for you, but who knows. Some fraternities are desperate! Rock Chapter Award. The Most Improved Accountant Chapter Aw war w d is meant to recognize those C hris P appadakis (GA #1726) Chris Pappadakis We have heard that at I FEL LT TA THIGH and U TAPP PP PA KEG are looking oveer the waiv wa er wires for any new Brothers they can find... collegiate chapters that have displayed the whether they give $100 every year to the Annual Fund or not. Don’t know how they afford the KEGS since nobody dy givves es any operational gains over the course of the d Boar greatest moneyy, but surely,, there will be more common ground for Brothers that just don’t F suppor t ptheir wn fraternity! Frank Spears #1326) rank S earso(GA biennium. These chapters, should they maintain Matt M att Loveless Loveless (GA #1891) performance at their current levels, are expected Clemson UGA have expressed inter And if none of the fraternities at Ga. Tech dare to draft you, then other schools likeJosh esttointhe level of Rock Chapter in the #1810) Roberts Roberand ts (GA to rise any Tech rejects. A theridge (GA #1723) All E Etheridge subsequent biennium. A lex Br own (GA #1759) Alex Brown The Roock o Chapter Award is only presented Please review the enclosed form and let us know.. We look forward to your support. But if you decide not to support Gamma Alpha of Sigma Nu, and get claimed on waivers by another fraternityy,, don’t blame us when you miss out on the cookouts during football season, reunions and receptions, Homecoming eveents, Ramblin ’ Wreck arades, golf tournaments, pool parties, The Rose andPStar www.sigmanugt.com newsletters, poker and fishing tournaments, etc. Greetings!

chapters that have achievved e excellence in all areas of chapter operations. To be granted the award, a chapter should be expected to attain the ideals of a nearly perfect state across a broad range of areas of fraternity operations. Needless to sayy, we are all excited to see what great things the chapter can accomplish over the next two years leading to the next Grand Chapter meeting. Winning the Rock Chapter Award would be the culmination of the blood, sweat, tears and financial support that so many brothers have provided to keep us strong. Next time you visit 750 Fowler Street, take a moment to look for the Most Improved Award plaque on the wall - the plaque that serves as one of the best indicators Gamma Alpha is an organization heading in the right direction!

1

We look forward to your active participation as an annual fund supporter. Paid for by the GAMMA ALP PHA HA ALUMNI ASSOCIATION WON N’T YOU JOIN THE ANNUAL FUND? This letter is not intended to offend any of our A Alumni lumni brothers, brothers, but rather serve serve as a tongue-in-cheek reminder reminder of ho how w valuable valuable you you are arree to Gamma Gamma a Alpha. Alpha. Please Please become rreconnected ecoonnected with Sigma Sigma N Nu u by making yyour our Annual Annual Fund Fund gift today today. yy..

593-144

success / 20

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Dear <first name>,

Utilize AfďŹ nity Connection’s expertise in building one-to-one relationships and meaningful dialogue with donors through content acquisition and development, and data-driven direct marketing to drive database enhancements and annual giving participation.

By now, you’ve seen the exciting progress on the construction of the new North Pocono Public Library! As the need for our services and resources grows, the new w,, larger facility will expand the library’s impact on our community mmunityy. We will offer so much more to patrons of all ages! Now we need your h help p to finish the job j and open p the doors! Will you join pen n this effort with a ggift to our capital p fundraisingg campaig p gn? g Schlow Centre Region

Library

211 South Street The new library, now under construction, will add nearly 6,000 square feet to the 1,300 squar e feetAllen we hav e in our current location. This additional space will accommodate more resources and community progr ams, including: State College, PA 16801 s %XPANDED COLLECTIONS s ! COMMUNITY Address MEETIservice NG ROO s .EW UPGRADED TECHNOLOGY M requested s ,APTOP COMPUTERS s #AREER SUPPORT PROGRAMS s #OMPUTER CLASSES s 7ELLNESS PROGRAMS s ,OCAL ARTIST EXHIBITS AND CONCERTS s 4EEN GAMING NIGHTS We are thrilled to report that with major contributions from generous individuals and local businesses, community ORGANIZATIONS AND TWO SUBSTANTIAL GRANTSˆFROM THE #OMMONWEALTH OF 0! ! AND THE (ARRY AND *EANETTE 7EINBERG Foundation—we have raised $2.1 million toward our goal of $3.2 million. We’re counting on our community to help us wrap up the project by joining this important effort. 789-025

The form at the botto om of this letter details giving vingg categor g ies for this cam mpaign, p g but contributions of anyy size will help p us reach our goal‌ g every gift g makes a difference. Remember that all gifts g s are p payable y over three to five years.

kids’ is amazing andout we estedsection in major giving should check Businesses, community organizations, families, or individuals who“The are inter the naming opportunities on the back of this letter, including the Legacy Paver Program, which has levels at $2,500 and $5,000. Only 65 pavers are available. A separate form is enclosed for ordering your paver.

spent many a wonderful afternoon there‌� Board of Trustees Marilyn Byers, President

Books give us powerful connections to other worlds, both real and imagined. They move and

cesempathy, inspiration and joy. Your love for Please join j us in this excitingg and rewardingg op p pportunityy to pr pp p omote exp panded p literour acyyminds , progr gand ams , andtoresour motivate us, opening hearts laughter, within our communiityy. Simply p y complete p the fo orm and return it along witth ybook our gift by Marchyou 31st in the yourgfavorite is something carry withenclosed you for life. envelope p . Sincerelyy,

Your past support for Schlow Centre Region Library has helped demonstrate your love for books and for the community space the library provides. Schlow welcomes everyone in our community to use our vast resources at no charge. Books, films, computers, technology, training, discussions, storytimes, and more make Schlow a destination for

3USAN *E * FFERY ,IBRARY $IRECTOR

By implementing our strategic approach to friend-raising, you’ll receive the following beneďŹ ts:

—Jenny and Serge Ballif

With the completion of our new library the quality of life in the N<Date> orth Pocono community takes a huge leap forward. This project—truly a community-wide effort—underscores what we value most: education, learning, and imagination for residents of all ages. And, it’s an investment in our young people, the future of our treasured Dear <salutation>, communityy.

4ERRY "ARRETT ,IBRAnearly RY "O320,000 ARD 0RESpeople IDENT every year. As demand for Schlow’s services grows, we need continued support from library patrons like you.

0 3 .O ONE IS MORE EXCITED ABOUT OUR MOVE THAN OUR PATRONS %VERY DAY THEY ASK WH HEN OUR NEW SPACE WILL BE READY Since 2008, the library has lost $774,000 in state aid due to budget cuts. Because of your generous Your support can help us cross the finish line! support, the library can provide resources like ee-books and our Over Over for mor more infor information mation ²children’s programs despite our community’s growing demand.

Your tax-deductible gift to Schlow will help us maintain our hours of operation, continue our popular programs, and purchase the new materials that our patrons rely on. Your support will be recognized on the Honor Roll of Donors at www.supportschlow.org, and makes you eligible for special events and communications as one of our valued supporters. Thank you for considering a gift that will enrich our community. Please update your email address on the enclosed form so we can keep you informed on how your gift is making a difference. Sincerely,

> A responsive, proactive organization which assumes responsibility from moving from ideas to execution

George Henning, Vice-President Richard Kalin, Treasurer Cecelia Merkel, Secretary

> Professional printed communications, with highly customizable content and imagery; the variability and personalization you’ll now enjoy can signiďŹ cantly increase donor response and average gift totals

Nicole D’Aulerio Lynn Myers Del Scott David Thiel Maureen Welesko How Your Gift Helps:

> Excellent reporting that is timely and insightful

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+>B< 87. new hardcover book E

+>B< 87. new e-book

> Credit Card donations processing (set up/invoiced directly through payment gateway)

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/>7-< 87. preschool storytime session

Catherine Alloway, Library Director P.S. Your financial contribution to the library is tax deductible to the extent the law provides. Schlow Centre Region Library is a 501(c)3 organization, and gifts of stocks or bonds may offer additional advantages. Please contact the library at (814) 235-7814 or visit www.supportschlow.org for more details.

I know a great value when I see one!

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4..9< * public computer running for six months

> Personalized data such as Honor Rolls of Donors, which can be used on future appeals and your Web site to recognize contributors

Please detach and return lower portion in envelope provided. 789-025

Please accept my contribution at the following giving level:

Readers’ Circle: $25 Researchers’ Circle: $50

Explorers’ Circle: $100 Discoverers’ Circle: $500

Other $______________

Check enclosed made out to Schlow Centre Region Library Charge to: VISA MasterCard ______________________________________________________________

Please check box if your address is incorrect on the reverse side and indicate change(s).

> Easy access to your data – your database remains YOUR property at all times – AfďŹ nity Connection never trades, sells, shares, or rents your data

Name as it appears on card

_______________________________________________ ______________ Card #

Exp. Date

_______________________________________________ ______________ Card # CVV (3 digit code) Do you wish to be listed in our donor acknowledgements? Yes

No

If so, how would you like the recognition to read? _______________________________________________________________ (For example: Bob & Jane Smith In Honor of ‌ or In Memory of ‌ )

Click AffinityConnection.com Call 1.800.598.4050

Schlow Centre Region Library 211 South Allen Street State College, PA 16801

Samples shown left: Direct Mail Fundraising Letter

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