HEADID DESIGN
LYT Brand Rebrand
Original Logo
For this logo/brand redesign my main goal was to focus on simplicity. LYT features such high quality garments but none of their identity seemed to match that quality. The new logo features a sleek modern design that is easily recognizable and speaks to the elegance of this streetwear.
Proposed Redesign
Proposed package design
Shopping should be an experience and quality should not stop at the garment. I designed these packages to ensure customer happiness in every aspect of purchase.
Implementation of photographs working within the logo. These were created for basic logo tees as well as push for the direction of the brand as a lifestyle company.
LYT Brand Print Ad Campaign
*Spitfire advertisement my design as well
IN VITA EST MORTEM Personal Publication
In Vita Est Mortem is a conceptual publication design based around certain life struggles I have faced. This publication focuses on color and composition while comparing the fragility of plant and human life.
A further exploration based on my publication In Vita Est Mortem. This exploration began as a brand analysis and the final deliverables consisted of a mini pop-up display, two custom skateboards, two sets of custom wheels, vinyl stickers, and a long drop tail pocket tee.
Not Just Noise Cause Poster
This is a poster design based around the stereotypical views often associated with metal music. The process for this design was very experimental as I acheived the glitch design by using Audacity, an audio editing program. The final design is intentionally busy to keep the eye wondering while being a visual pun of the word noise.
ARO Logo A2RU experience
This logo was created while attending the A2RU Emerging Creatives Student Summit. It was to be used for the Arts, Resources and Opportunities Initiative which would exist to help get homeless and low-income people off the street and teach them valuable life skills in all aspects of art and craft. I created this logo based on the idea of hoboglyphs which is a system used by the homeless to communicate on the street.
Cause/Affect A New York Times Anthology This publication was created as a study of type and image relationship. Using articles from the New York Times I recreated them in a modern publication in an effort to make reading a newspaper more visually effective.
Video Game Infographic
This infographic was designed around the research of importance of play and the benefits it carries. My approach was to produce a fun design that keeps the viewers attention by creating an interesting layout with strong use of color.
VIDEO GAMES BUILDING A STRONGER U.S.
Greater problem solving skills Hig res her vis oluti spat i (sh ual p on in al oo roc ter e ga ssing me s)
Co gn itiv e
Handheld Console PC
of U.S. households own a dedicated gaming console
Be ne fit s
l nta me es ed liti nc bi ha n a En atio rot
51%
In cr crea ea s tiv ed ity
ng o lo s in ds t vior fit Lea bene beha e term erativ p coo
There are
out of
5
U.S. households own a device used to play video games
Emo tional Be nefits
Can im playe prove rs prom ’ moods , ote re and ward laxation , o with time ff anxiety .
Gaming is fun and induces the feeling of happiness
M
v oti
a ti
on
al
n Be
ef
its
s’ ck er a ay db pl fee rts s o e e id iat eff e ov d g m Pr me rdin ga im ga in re ade m as a ilure l tool s fa Use ationa which iv t o ue, to m te ontin to c correla s e y a m er grad h hig
Of se fers an nse stro d a of ng cc suc om ce pli ss sh me nt
4
Cas u term al shor t help effects ing o beh n avio
r
Americans playing video games
Group play reduces hostility compared playing alone
of Americans play video games more than three hours a week
Social Benefits
155m
42%
Brain Play App Concept
Brain Play is an app concept I created after researching the positive effects that play has on an individual. This app is designed to test the users cognitive ability, keep track of progress and recent activity, and even see where the user ranks against others using the app.
Vans History Timeline Redesign
I redesigned Vans’ history portion of their website as it felt sparce and unrelated to the culture of Vans. My proposed redesign features an easily maneuverable tile design that is responsive via hover and a design true to the culture of Vans.
Features static timeline bar for ease of use
Example of hover animation