Jake Moritz Design Portfolio by Jake Moritz

jake moritz

415.218.9023 jake28@gmail.com jakemoritz.com

design | gis | marketing

jake moritz

Old Stone Mill, Advisory Board Member Middlebury, VT Fall 2009 - Fall 2010 Old Stone Mill is a student-run center on Middlebury campus for non-academic student arts, business, and creative projects. I served as an OSM Advisory Board member for a one-year term with four other students in 2009 and 2010. My responsibilities were: 1. Selecting tenants, coordinating student use of the OSM space, managing the buildings. 2. Outreach, branding and marketing of OSM. Shaping the goals and direction of the OSM project. 3. Engaging Middlebury community to increase appreciation for risk-taking and non-academic projects as part of the collegiate experience. 40 5 12 1 2

L-R: Old Stone Mill Annex Art Studio, one of the artist tenants, Independent project rebuilding a 19th C. fur trapping boat.

student tenants board members month term faculty advisor buildings

eveloped. nd the stonehenge monument

ativity and Innovation in the Liberal Arts at Middlebury College

on Creativity and Innovation in the Liberal Arts

eativity and Innovation in the Liberal Arts Project on Creativity and Innovation at Middlebury College

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ies revolution, ete and resolute.

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Project on Creativity and Innovation Creativity and Innovation at Middlebury College

Project on Creativity and Innovation in the Liberal Arts

that knows not victory nor defeat.

My research revealed how The Project had never had a clear core identity. My logo design became part of a larger proposal e ‘09 on of the house(included and font and gear. here) that provided a guide to developing and cementing the mission, role, and scope of The Project. I am proud that in my last days at Middlebury I was able shape and contribute to a young, vibrant, and important part of the Middlebury College experience.

Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure... than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight - Theodore Roosevelt, Twenty Sixth President of the United States

After my term and at the end of my college career, The faculty advisor of Old Stone Mill asked me to design and propose a logo Boillot, LLC. and brand identity for Old Stone Mill’s parent, the Project on Creativity and Innovation in the Liberal Arts at Middlebury Coldleburylege (the name was the first thing to change.)

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I helped convince students faculty and donors that Old Stone Mill was going to be an integral part of the Middlebury College ativity andexperience, Innovation in theitLiberal that shouldArts be supported, and that it will provide a at Middlebury College model for other schools.

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I joined Old Stone Mill in its third year. Over the course of a year I helped change the goals and guiding principles of Old Stone Mill to better reflect the needs, interests, and realities of students at Middlebury.

Professionaly created logo by Boston advertising firm Hart-Boillot, LLC.

The Stonehenge logo is still being developed. Past imagery includes light bulbs and the Stonehenge monument.

Originally designed by Alex Benepe ‘09 In need of alteration and simplification. New gear possibility shown on right.

Developing an Identity :

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Middlebury Project on Creativity, Innovation, and Enterprise in the Liberal Arts at Middlebury College The Project is currently undergiong a dramatic name andsimple, logo will a new face for Project that will be TEDx Middlebury logo is defined by rebranding. the strict A newElegant, andcreate an appropriate logotheprofessionaly readily recognizeable among the Middlebury community: local and global, current, past and future.

TED branding requirments that are key to the organization’s success. We welcome your creativity, ideas and inspiration.

created for the Davis foundation.

2. Developing Identity: and Logo 1. Existingan Projects andName their Logos

Project on Creativity, Innovation, and Enterprise in the Liberal Arts at Middlebury College 1

(joke 1 Does “Project” capture the essence of the different programs? logo created 2-4 Keywords for the Project. Should these define the Project? to showcase 5 “Liberal Arts” isn’t currently used in any College branding, should it be incorporated? Professionaly logo 6by Boston Stonehenge is still being developed. designed by Alex Benepe ‘09 the created problems “College”The is being phased logo out of official communications; IsOriginally “Middlebury” implied? advertisinginherent firm Hart-Boillot, LLC. Past imagery includes light bulbs and the In need of alteration and simplification. in Stonehenge monument. New gear possibility shown on right.way? What name, words, or ideas capture the essence of the Project in a clear, concise, and memorable the current lengthy name)

TEDx Middlebury logo is defined by the strict TED branding requirments that are key to the organization’s success.

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and an appropriate professionaly In a Elegant, momentsimple, of inspiration, sketch outlogo a design.

cie A simple and memorable symbol associated with a project is critical created for the Davis foundation.

an Identity: Name and Logo c2. Developing ie

to a succesful brand identity. In addition to a renaming, The Project needs a symbol that will be readily associated with the Project as a whole, and with the individual sub-projects. circle of someinsort, possiblyArts concentric rings, would Project on Creativity, Innovation,Aand Enterprise the Liberal at Middlebury Collegebe in keeping 1 2 3 4 5 6 Middlebury with a circular theme already preseant in existing logos. (joke delicate, 1 yet Does “Project” capture the essence of theand different programs? The circle is dynamic, yet stable; strong. Omnipresent Caligraphy coffee-cup style stains have been experimented with logoideas, created Keywords the Project. Should these define the Project? and readilly applied to new the 2-4 circle implies for revolution, for texture and implied meaning. evolution, and change but in any iteration, is undoubtly complete to showcase 5 “Liberal Arts” isn’t currently used in any College branding, should it be incorporated? and resolute. image or symbol bestIsconveys the essence of the Project? the problems 6 “College” is being phased outWhat of official communications; “Middlebury” implied?

inherent in What name, words, or ideas capture the essence of the Project in a clear, concise, and memorable way? the current lengthy name)

The rebranding of The Project is an ongoing process. Please feel free to contribute with name ideas and logo concepts, suggestions, inspirations, napkin sketches.

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In a moment of inspiration, sketch out a design.

A simple and memorable symbol associated with a project is critical to a succesful brand identity. In addition to a renaming, The Project Far better is it to dare mighty things, needs to win gloriousthat triumphs, even though checkered failure a symbol will be readily associated with theby Project as ... a than to rank with those poorspirits who neither norindividual suffer much, whole, andenjoy with the sub-projects. A circle some sort, possibly concentric rings, would be in keeping because they live in a gray twilight thatof knows not victory nor defeat. Middlebury with a circular theme already preseant in existing logos. – Theodore Roosevelt, Twenty Sixth President of the United States The circle is dynamic, yet stable; delicate, yet strong. Omnipresent Caligraphy and coffee-cup style stains have been experimented with and readilly applied to new ideas, the circle implies revolution, evolution, and change but in any iteration, is undoubtly complete for texture and implied meaning. and resolute. What image or symbol best conveys the essence of the Project?

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3. Moving Forward

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Pure Digital Inc. / Flip Video Inc., Creative and Digital Marketing Intern San Francisco, CA Summer 2008, Summer 2009 The Flip is a digital camcorder company founded in San Francisco that was purchased by Cisco in 2009. I worked as the Creative and Digital Marketing Intern for two summers. My responsibilities included: • Creating viral video content • Developing an online video contest as advertisement for The Flip • Researching and reporting on the potential for video content in nonprofit work • Managing The Flip’s social media identity, and growing Facebook, Myspace, Twitter presence • Establishing partnership and sponsorship opportunities with key actionsports figures

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Over two summers I got to experience and take part in the transition of a company from start up to corporate entity. I worked for the marketing department and for the non-profit sector. I produced empirical research and statistical evidence but also conducted unconventional interviews with Flip users and potential customers. I created viral video content and became the social media voice of the The Flip. On‐site events

The variety of projects that I participated in shared the common objective of growing The Flip’s user base. I got to see and show how direct interaction with customers in person and online affected the user experience. I provided recommendations on how to take advantage of niche markets and audiences. I got to see how The Flip’s marketing strategies changed after the Cisco acquisition made the resources for large projects available. I also got to see when strategy failed, when opportunities were missed and The Flip’s competitors were able to better take advantage of some client bases and projects.

Event

Date

Billboard’s Rothbury Music Festival Cost: $150,000 Paid Impressions: 20MM Co‐branded impressions: 1MM eCPM: $7.00

7/2‐7/5

Rothbury, MI

60,000

• Videographers capturing footage • No street team availability

• Banner Sponsorship of the Rothbury Page • Viral widget unit

• The Dead, Bob Dylan, The Black Crowes, Flogging Molly

7/10‐7/11 7/17‐7/19 7/25‐7/26

Chicago, IL Chicago, IL Chicago, IL

40,000 50,000 60,000

• Street team ready‐ Details TBD

• Flip Branded Hub‐ video content • High impact custom homepage unit

•Gavin DeGraw, Collective Soul, Ben Folds Five • The Flaming Lips, Yo La Tengo, The National • Junior Boys, Jamie Lidell

iMeem’s Camp Bisco Cost: $150,000 Paid Impressions: 17.7MM Co‐branded impressions: 3.3MM eCPM: $7.19

7/16‐7/18

Mariaville, NY

10,000

• Street team ready‐ 3 iMeem team members • 20x20 Product Booth

• Flip Branded Hub‐ video content

• k’naan, Chromeo, Roots of Creation, Synewave, Tuphace, The Orb, Holy Ghost

Real’s Mile High Music Festival Cost: $200,000 Paid Impressions: 13.6MM Co‐branded impressions: 10MM eCPM: $10.75

7/17‐7/19

Denver, CO

90,000

• Street team ready‐ Details TBD

• Flip Branded Hub • 10MM Co‐ promotional banners • 10MM banner impressions across Real.com

• TOOL, Widespread Panic, Incubus, Ben Harper & Relentless, Big Head Todd & The Monsters, The Black Keys, The Fray

Last.Fm’s Old St. Pat’s Block Party Pitchfork Wicker Park Cost: $200,000 Paid Impressions: 15MM Co‐branded impressions: 1.5MM eCPM: $11.61

Location

Projected # Attendees

On‐Site Presence

Online

Performers *

Riders For Health Independent Project: Mapping The Gambia Middlebury, VT / London Spring 2011 Riders For Health is a London-based non-profit organization that supplies motorcycles and vehicles for health workers in Africa. I created a map to demonstrate the change in health workers’ effective range with Rider’s for Health’s support. My responsibilities included: 1. Designing, researching, and developing a GIS cartographic model of the influence of improved transportation on health workers’ ability to treat patients in The Gambia. 2. Demonstrating the potential and power of graphic visualization for communicating to clients and organization members. 3. Researching and creating the data required for a suitable GIS model.

Architecture Designing a Monument for Middlebury Middlebury, VT Spring 2011 As a final assignment for an architecture course at Middlebury College I had the opportunity to propose a design for a monument to commemorate the bicentennial anniversary of the townâ&#x20AC;&#x2122;s charter being signed. I worked with college professors, my peers, and community members to arrive at a design that was relevant to a large crosssection of the local community, drew on the Vermont architectural vernacular and was ecologically and financially viable. Inspiration came from artists including Anish Kapoor and Richard Serra. The design was based on reclaimed barn timbers from the surrounding area, and the overall intention was to provide a landmark that could be looked through, as well as looked at, in a classic Vermont town seeking to modernize without losing its roots.

not/work:

Iâ&#x20AC;&#x2122;m experimenting with design and construction of furniture. I have access to a friendâ&#x20AC;&#x2122;s shop in West Marin and I have been building small pieces and turning vessels on a wood lathe. I also (re-) build custom motorcycles, a hobby I have pursued since high-school.

Redwood stool, cherry table walnut board, spalted bay vessel

thank you jake moritz jake28@gmail.com - 415.218.9023 - jakemoritz.com