design portfolio
HI, I’M JAKE
contents
W2W DESIGN COMPETITION Competition Winners The W2W Student Design Competition ran across Irish and Welsh Design Colleges.
Group of 2 5 Weeks
COLLABORATION IS AT THE HEART OF A MORE EFFICIENT AND APPEALING WORKPLACE
the task
We were tasked with designing a piece of furniture that fits within the circular economy model as well as improving natural human interactions within the work/ learn space.
DESIGN CONSIDERATIONS EASILY SERVICABLE
DESIGNED WITH REUSABLE MATERIALS
FIT BETWEEN 3-6 PEOPLE
DESIGNED TO BE FUTURE PROOF
BE ELEGANT & BEAUTIFUL
CHALLENGE CONVENTIONAL FURNITURE NORMS
combining elements
HOUSE POD
ESCAPE POD
This piece of informal office furniture offers workers the choice 0f stepping away from the desk and into a fun, collaborative and open workspace. The pod allows users to combine multiple pods together to form a larger space to collaborate and work within, giving workers the freedom to manipulate their working environment.
The Escape Pod features a half-open dome which seperates the workers within from their surrounding environment. It offers a safe, collaborative workspace with plenty of room to work efficiently. The design is static and can not be manipulated in any way to suit the user’s needs.
IDEATION PHASE 1
IDEATION PHASE 2
CO-LAB Providing your team with an adaptable working environment.
aluminium guide rail to revolve fabric cover
cotton fabric stitched around aluminium pipes
recycled timber table
up-cycled foam rubber seating
Design affordances How do we design products that people love? This project focuses on usability in design and reflects on what makes both good and bad product design.
Group of 2 4 Weeks
USABILITY REFERS TO THE EASE OF ACCESS AND/OR USE OF A PRODUCT OR WEBSITE
the brief We were tasked with designing a music system that had to be created around the focus of user
Alongside that needed to be an app which was able to control the physical component. Both products needed to be suitable for our target market and have clear design affordances.
THE MUSIC SYSTEM MUST
BE SUITABLE FOR OUR TARGET AUDIENCE
BE CAPABLE OF BEING CONTROLLED WITHOUT THE APP
HAVE CLEAR DESIGN AFFORDANCES
ideation
app progress
The app allows the user to rename and create their own lightshow using the colour swatch selector while being able to add music from third party apps to play along with the lightshow. ‘Flash’ and ‘Pulse’ lighting options are available.
Users who have the app can share their light shows publicly. The most popular light show will be showcased on the section named ‘Show of the Day’. Here, other users can use that light show while shown recommended music to play along with it.
Users can search for different light shows as well as connecting to the speaker via the main menu. The menu of the app incorporates a scrolling design where the user would scroll up and down through the list of circled options.
speaker development touch sensitive power and pause./ play icons
sleek design
volume buttons with clicking feedback
“The volume buttons don’t suit the overall style of the design” “I keep naturally wanting to interact with the sides of the device”
final design gloss-white ABS
touch-sensitive power button
touch-sensitive pause/play button
surface for power button
colour LED ring
touch sensitive volume adjuster
colour gradient to show volume level
surface for pause/ play button
Create your own personalised speaker light show
CONTROL
THE VIBE
Mix and match other light shows with a song of your choice
the robot project Second Year - Final Project The aim of this project was to explore manufacturability and work in a way that minimises waste and reduces material consumption whilst retaining a level of innovation.
Group of 2 6 Weeks
A ROBOT CAN BE DESCRIBED AS ‘A DEVICE THAT AUTOMATICALLY PERFORMS COMPLICATED, OFTEN REPETITIVE TASKS’
the brief We were tasked with designing and building a working prototype of a ‘robot’ intended for mass manufacture. The robot must perform a task with personality.
Our group must show a developed understanding of design for manufacturing techniques, materials selection and electronics and/or mechanical design.
THE ROBOT MUST PERFORM A REPETITIVE TASK
HAVE A PERSONALITY
DEMONSTRATE AN UNDERSTANDING OF SUSTAINABILITY
DEMONSTRATE AN AWARENESS OF MATERIAL CONSTRAINTS
HAVE A DEGREE OF AUTOMATION
BE DESIGNED FOR MASS MANUFACTURE
‘tear drop’ eyes
portrays personality through the use of soft curves
box-shaped body contrasts curved eyes
triangular tracks gives personality to its motion
inspiration We wanted to create a robot that has a fun and childish personality. There’s no better place to start with than Disney Pixar’s ‘Wall-e’.
Analysing Wall-e’s design enabled us to get a simple understanding of the characterists of the robot and why he is such a design icon in the animation industry.
development To make sure the prototype would perform well, I created a range of development sketches of the robot’s tracks. Each form functioning differently with how they would interact with the environment.
the process The parts for our robot were either laser cut, CNC’d or 3D printed. Each part requiring a different degree of sanding. We went through various stages of applying primer and body filler to make edges and surfaces of certain parts smoother and more refined.
‘tear-drop’ eyes emits personality
water cap acts as a nose
tank tread for rough terrain
automatic visual recognition for hands-free targeting
water cannon
transparent track windows to view mechanism
clear acrylic tube
160 degree camera
white m pump
control unit circuit
black ABS injection moulded plastic
a
e ABS injection moulded plastic
motor
timing belt rubber tracks
cast clear acrylic panels
the parsnipship project Shortlisted Design - Third Place Understanding production methods, material selection, client relations and usability.
Group of 3 6 Weeks
DESIGN FOR SUSTAINABILITY HAS THE POTENTIAL TO IMPROVE EFFICIENCIES, PRODUCT QUALITY AND MARKET OPPORTUNITIES
UNDERSTANDING THE PROBLEM We were tasked with designing a new packaging solution that meets the needs and desires of The Parsnipship Ltd.
The company needed a packaging solution that could easily be mass-produced while wasting little to no material. It must also contain as little plastic as possible.
The design process must demonstrate application of user centered evaluation techniques and a clear understanding of the impact of ergonomics and interaction design of their usability.
64.1% OF PACKAGING WAS RECYCLED, A REDUCTION FROM 72.7% IN 2013
A RECORD BREAKING 2503 MILLION TONNES OF HOUSE WASTE WAS RECORDED IN THE EU
IN 2014 10% OF ALL PACKAGING WASTE IS CAUSED BY COMMERCIAL AND INDUSTRY SECTORS
CUSTOMER PROFILE Situation Arthur is a University graduate who has started his full-time job as an Industrial Designer. He has a strong passion for food and is new to the vegan lifestyle. Arthur wants a vegan food that is packaged securely so that he can travel short distances with it after purchase. Arthur would also like to be able to heat the product up in the microwave after being kept in the fridge. Style Arthur lives a very minimalistic and modern life - he has a two-bedroom apartment with many wooden features. Environment and Strategy Arthur is conscious of the safety of the environment, so naturally, he is looking to purchase food from eco-friendly companies who strive to waste little material when producing their packaging.
Meet Arthur Andrews Age 25 Cardiff. UK Industrial Designer
prototyping After the completion of many sessions of user testing, a final concept emerged. This concept involved the design of a hinge which enabled the lid to open with ease once the user squeezed the sides of the packaging. We knew that adding a fun interactive element to the design would increase the user’s attentiveness and set our design apart from other designs.
graphic design signature green tint surrounding window to increase attentiveness
company’s slogan on the front Pio n Veg eerin et g Pro arian duc e
Best befor e: 03/02/19
Our Promis e: To deliver pl ant based foods that are healthier, hearty, convinient , and ethica l
redesigned, printerWfriendly parsnip ship logo the company’s promise placed on the bottom of the packaging
parsnip vector to increase nutritional awareness
final design
transparent viewing window
pop-up hinge mechanism
resealable lid closure system
FOOT DROP PROJECT 24-Hour Design Challenge Winners This project is a development continuation of the 24-hour design competition set by PDR.
Group of 3 5 Weeks
“FOOT DROP IS THE RESULT OF A WEAKNESS OR PARALYSIS OF THE MUSCLE THAT LIFTS THE FRONT PART OF THE FOOT
the challenge We were tasked with designing a bike pedal designed specifically for users with foot drop to aid them in their cycling activities so they can enjoy a more active lifestyle.
Our group looked at ways we could incorporate FES (Functional Electrical Stimulation) technology into the design to make it more functional.
For this to work effectively, the pedal needed to incorporate a gyroscope and an accelerometer so it would stimulate the correct muscles at the right time.
THE DESIGN MUST BE EASY TO USE
BE SUITABLE FOR CHILDREN
BE AESTHETICALLY PLEASING
BE RESISTANT TO WEATHER
WITHSTAND CYCLING FORCES
FUNCTION WITHOUT A MECHANICAL ADJUSTMENT OF THE BIKE
holes for breathability and material reduction
24-hour CONCEPT pressure pads to activate the circuit
housing for electrical components
ankle straps to secure foot in place
buckles to tighten device on to pedal
IDEATIOn
After extensive research, I began ideating around methods of securing the user’s foot without the use of a strap. This would make the design incredibly simple and effective to use. many existing products use this method.
final design ergonomic foot cage
studs for enhanced grip
waterproof housing for electronics
easy pop-off pedal mechanism
strapless design ensures easy insertion and removal of user’s foot
screws to remove and replace foot cage
waterproof sealed usb dock to recharge device
EXPLODED VIEW injection moulded nylon
8mm x 4mm aluminium screws
carbon fiber foot cage
5mm x 10mm aluminium screw
steel quickrelease mechanism washers aluminium spindle
electronics details electrical component casing
low-density polyethylene
LiPo battery
IMU sensor
NRF radio 100 nf capacitor
10 uf capacitor
ATTiny85
MAJOR PROJECT Third Year - Final Project This project focuses on designing a paint storage solution for a wide range of target users.
Individual 12 Weeks
THE MAIN REASONS FOR ACCIDENTS ON A LADDER ARE OVERREACHING, OVERLOADING AND NOT MAINTAINING 3 POINTS OF CONTACT
the brief I was given the brief to design a paint storage solution that allows users to stow their paint on a wide range of ladder designs in a safe and efficient way.
The product must be designed for both left-handed and righthanded users to appeal to a wider target market and ensure ease of use while up a ladder.
THE DESIGN MUST HOLD THE WEIGHT OF AT LEAST 0.95 LITRES OF PAINT
BE AMBIDEXTROUS IN DESIGN
SAFELY SECURE TO THE LADDER
APPEAL TO PAINTERS/ DECORATORS
BE MADE OUT OF APPROPRIATE MATERIALS
BE ERGONOMICALLY SOUND
product limitations
LADDER HOLDER
WERNER ‘LOCK IN’
This product only allows the user to place their paint onto the rungs of the ladder. This will make it difficult for people working up high on ladders that have support rails as they will have to keep climbing down to replenish their paint. The product has been designed to fit paint cans, many painters like to pour the paint they will use into a seperate container so that the liquid mixes well.
This ladder comes with the holster features built into the product itself, meaning the user would need to purchase a whole new ladder if they wanted to take advantage of this feature. The design limits the placement of the paint by incorporating inserts only at the highest point, meaning it can not be used alongside support rails.
DESIGN phase 1
DESIGN phase 2
conceptual sketch
working model
pail attachment
ambidextrous design allows user to place pail attachment on either side of the clamp
paint pal comes with a range of clamp cheeks, designed to fit a wide range of ladder widths
release trigger
wiping flange for paint brush
magnetic brush holder
ergonomic pail handle
clamp housing angled at 20 degrees to compensate for ladder incline
trigger allows user to clamp the product on to the ladder with one handWW
neodymium magnet
polypropylene pail top
Stainless Steel M4 Hex Nut
polypropylene pail body HDPE pail attachment
HDPE clamp housing
thermoplastic polyurethane clamp pads
nitrile rubber pads
carbon steel release trigger
hardened steel springs
HDPE clamp housing
Stainless Steel M4 Screws
HDPE clamp trigger
Interests
about I am an enthusiastic, well rounded designer, driven by my love and passion for the subject. I am fascinated to explore everyday problems that humans face, solved using creative designs that innovate in functionality and excel in form. As a BA student, my creativity comes from the music I listen to and the photos that I take, inspiring design decisions such as colour, form and texture.
EXPERIENCE Welsh Government - Graphic Design June 2014, Work Experience Placement Live Client Projects DS Smith - Designing a recycling solution for cardboard packaging W2W & Greyfox - Design a collaborative worksapce within a closed loop system Safran GB - Designing airplane seating Parsnipship Ltd - Designing eco-friendly packaging
CONTACT INFORMATION
Outside of designing, I enjoy getting involved with my surroundings. I love to travel, ski, and scuba dive. I am hugely interested in photography, as well as videography and film production. I also have a keen interest in everything to do with technology.
EDUCATION 2017 - Present Cardiff Metropolitan University BA (Hons) Product Design 2010 - 2017 Bishop of Llandaff CIW High School A-Levels : ACC (Product Design, IT, Photography respectively)
https://www.jakeround.design/ jakesround@gmail.com @jakeround.design
PROFESSIONAL SKILLS
thank you