2016-2017
2
Dear customers, friends and colleagues Over the last 130 years Hochberg nursery has transitioned from the grape and citrus tree industry in Israel, utilizing innovative professional skills from the vines industry, into a modern woody young plant supplier. But during all those years the key words remained the same: to be an innovative and most reliable market leader ,seeking the highest quality. For the last 20 years Omer Hochberg and his professional staff have focused on growing an innovative collection of ornamental and conservatory plants, climbers and perennials for worldwide export, whilst preserving the excellence in quality standards of production, supply and customer support. Our cooperation with leading breeders enables us continuously to improve and innovate. Hochberg Export Ornamental Plants are able to offer their customers bespoke solutions for their production needs according to the very highest professional standards in the market. That is our challenge. You are most welcome to visit our nursery in Moshav Bizaron, Israel where more than 60 hectares with over 200 varieties in open and private stock are located. We are looking forward to continuing our long term partnership for another successful year and invite new customers to join us. Omer Hochberg
Contents
3 4 56 8 10 14 15 2022 26 16 34 28 27 32 Hardiness Zone & Symbols
Introduction
Albizia julibrissin
Acer negundo Agapanthus
Ficus carica
Cercis
Cotinus cogg.
Campsis
Lagerstroemia indica
Hibiscus syriacus
Jacaranda mimosifolia
Morus
Big Trees
Punica
Wisteria
Packing process
3
Environmentally Friendly Like an increasing number of businesses in the market, Hochberg Export Ornamental Plants is seeking out environmentally friendly solutions. For the greater part of the crops, Hochberg is using high quality recycled water and has also installed a recycling system for the root washing facility. Further, Hochberg have invested in a solar system as an environmentally energy source not only for Hochberg’s needs but also feeding back energy to the National Electricity Company. Hochberg Export Ornamental Plants is adopting the strategy of Integrated Pest Management (IPM), which is an effective and environmentally sensitive approach to pest management that relies on a combination of common-sense practices. IPM programs use current, comprehensive information on the life cycles of pests and their interaction with the environment. This information, in combination with available pest control methods, is used to manage pest damage by the most economical means, and with the least possible hazard to people, property, and the environment. Further Hochberg is accountable to the Israeli Plant Protection and Inspection Services (PPIS), who operate in accordance with the international quality management standard ISO 9001:2000. 4
Hardiness Zone & Symbols USA Plants Hardiness Zone
Temperature in Fahrenheit
Temperature in Celsius
Zone 1
Below -50 F
Below -45.6 C
Zone 2
-50 to -40 F
-45 to -40 C
Zone 3
-40 to -30 F
-40 to -34.5 C
Zone 4
-30 to -20 F
-34.5 to -23 C
Zone 5
-20 to -10 F
-29 to -23 C
Zone 6
-10 to 0 F
-23 to -17 C
Zone 7
0 to -40 F
-17 to -12 C
Zone 8
10 to 20 F
-12 to -6 C
Zone 9
20 to 30 F
-12 to -1 C
Zone 10
30 to 40 F
-1 to 4 C
Zone 11
Above 40 F
Above 4 C
Explanation of Symbols:
1. HA - grafting height in centimeters 2. R.C. – Rooted cutting 3. 1/2/3 br. – number of branches
Acer negundo Variety
USA
hardiness zone
Patent Catalogue
Description
Aureo-variegatum
5
Variegated leaves: green, yellow, white
Flamingo
5
Variegated leaves: green, pink, white
Kellys Gold
5
Golden yellow leaves
Input material for bushes
Input material for top grafted trees
Agapanthus Variety
2 br.
USA
hardiness zone
Patent Catalogue
Description
Peter Pan
6
Miniature variety of the Agapanthus in flowering size of 50 cm
Silver Baby
6
A truly dwarf variety Flower spikes of 30cm with exquisite silver white and silver blue flowers
Star Gazer
6
Numerous huge striped flowers in light and dark blue, blooming throughout the summer
Acer negundo field
Agapanthus Silver Baby
3+ br.
Ha 2 yr 40 cm
Ha 2 yr 80 cm
Rooted input material for Agapanthus
Agapanthus P9
Agapanthus Star Gazer
Agapanthus P13
Agapanthus Peter Pan
Agapanthus Peter Pan
5
Albizia julibrissin USA
Variety
hardiness zone
Patent Catalogue
Description
Evey’s Pride
6
Ombrella ™
6
Shidare
6
Summer Chocolate
6
PP.13882/ EU.29458
Beautiful dark red/ brown leaves
Chocolate Fountain™
6
PPAF
Pendula variety with dark red leaves
Input material for bushes
Input material for top grafted trees
Input material for trees
Dark red leaves with nice pink flowers EU.5265
Dark green leaves with deep pink flowers Pendula variety with pink flowers
Summer Chocolate
1 shoot 1 yr
6
Ha 60 cm
Ha 90 cm
Ha 120 cm
1 shoot 150 cm
1 shoot 180-200 cm
Summer Chocolate
Ombrella ™
Summer Chocolate
Ombrella ™
7
Campsis USA
Variety
hardiness zone
Input material for climbers
Patent Catalogue
Description
PP.13139/EU.6216
"Kudian" orange flowers
Compact growth Indian Summer rad.
5
Summer Jazz™ Gold Trumpet Creeper tag.
5
Summer Jazz™ Fire Trumpet Vine tag.
5
PP.23917/EU.PPAF
Blooms prolificallly with red-orange flowers from late summer to early fall. Dark green leaves.
Summer Jazz™ Sunrise Gold Trumpet Vine tag.
4
PP.23918/EU.PPAF
compact with Large yellow flowers
Very compact with large Yellow flowers
Classical varieties Flamenco rad.
5
Red flowers
Flava rad.
5
"Yellow trumpet" yellow flowers
Grandiflora rad.
5
Big orange flowers
Madame Galen tag.
5
Red flowers along the shoots
Protected red flower varieties Dancing Flames rad.
5
EU.11777
Orange red flowers (not in USA)
Tango rad.
5
PP.16656/EU.18396
Red flowers
Tarantella rad.
5
PP.19657/EU.24790
Red flowers
rootstock & scion
8
grafted in plugs
2 branches
3-4 branches
Ha 2 yr. 60 cm
Ha 2 yr. 80 cm
Ha 2 yr. 80 cm 2L
Ha 2 yr. 120 cm
Ha 3 yr. 180 cm 20L
Indian Summer
Input material for top grafted trees
Summer Jazz™ Fire Trumpet Vine
Patio mini trees
Summer Jazz™ Gold Trumpet Creeper
Indian Summer
Indian Summer
9
Cercis Variety
USA
hardiness zone
Patent Catalogue
Description
Pendula form Cascading Hearts can.
4
PP.18528
Pendula Cercis with smaller leaves and internodes than Lavender Twist with pink flowers
Lavender Twist ™ 'covey' can.
4
PP.10328
Weeping canadensis green leaves with pink flowers no apical dominance, not available for USA
Ruby Falls can.
5
PP. 22097/ EU.PPAF
Pendula red leaved variety with pink flowers.
Traveller tex.
5
Vanilla Twist can. Whitewater can.
Weeping glossy green leaves, pink flowers as covey
4
PP.22744/ EU.PPAF
Weeping Canadensis with green leaves and white flowers no apical dominance
6
PP.23998
Weeping canadensis with variegated leaves and pink flowers.
Prolific flowering Avondale chin.
6
Shrub or small tree with many purple/pink flowers
Don Egolf chin.
6
Merlot can.
6
Oklahoma tex.
5
Shiny green leaves with reddish hint, bright dark pink flowers
Shirobana chin.
6
Prolific white flowers
Texas White tex.
5
Very shiny green leaves, many white flowers
Slow growing and seedless compact variety with vivid rose/mauve flowers in early spring PP.22297
Red glossy leaves and pink flowers.
Special foliage and flowering Very compact green leaves in the shape of Ace, pink flowers
Ace of Hearts can.
4
Forest Pansy can.
4
Hearts of Gold can.
4
Pauline Lily can.
4
Pink Pom Pom can.
4
PPAF
Rising Sun™ can.
4
PP.21451
Royal White can.
4
Eastern redbud Alba, white flowers
Silver Lining can.
4
Variegated cream/green leaves with pink flowers.
Bodnant sil.
6
Special selection with large,dark pink flowers
White Swan sil.
6
White flowers
PP.17161/ EU.24750
Dark red leaves with few pink flowers PP.10328/ EU.24751
Lavender purple bloom, new leaves emerge yellow with reddish tinge, turn gold, mature to green Pale green leaves, with pastel pink flowers Double Flowered Cercis Burnt orange/yellow leaf colour and pink flowers
Siliquastrum
10
Input Input material for material for top grafted bushes trees
Input Production material for material trees
budded rootstock
1 br. 20 cm 1 yr
1 br. 20 cm
2 br. 20 cm
3 br. 20 cm
3-4 br. 40 cm
5-7 br. 60-80 cm
Ha 40 cm
Ha 90 cm
Ha 120 cm
1shoot 60-80 cm
1 shoot 1shoot 100-120 cm 120-150 cm
1shoot 180-200 cm
Cercis Lavender Twist ™ ‘covey’
11
Hearts of Gold
Shirobana
Royal White
12
Texas White
Pauline Lily
Forest Pansy
Lavender Twist ™ ‘covey’
Oklahoma
Merlot
Appalachian Red
Oklahoma
Ruby Falls
Merlot
Pink Pom Pom
Avondale
13
Cotinus cogg. Variety
hardiness zone
Patent Catalogue
Description
EU.26492
Undulating purple leaves, reflecting the light
Input material for top grafted trees
Dusky Maiden
4
Grace
4
Old Fashioned
4
Royal Purple
4
Smokey Joe
4
EU.22011
Bright fresh green foliage and intense pink "smoke", relatively compact
Young Lady
4
EU.2402
Green leaves with light pink flowers.
Cotinus cogg. Royal Purple
14
USA
Large reddish-purple foliage, glows at sun light PP.19035/ EU.31167
Blue-colored leaves, dark-pink flowers, turns vivid orange in Fall Deep purple/red leaves
Cotinus cogg. Young Lady
Cotinus cogg. Grace
Ha 40 cm
Cotinus cogg. Smokey Joe
Ha 80 cm
Ficus carica USA
Variety
hardiness zone
Patent Catalogue
Input material for bushes
Description
Brown Turkey
7
Large purple fruit
Ice Crystal
7
Attractive leaves
Jordan
7
Red fruit in first year in pot
Kadota
7
Yellow fruit in first year in pot
Nazareth
7
Green fruit in first year in pot
Panache
7
Yellow/green variegated fruits.
1 shoot 10 cm liner
1 shoot 20-30 cm
2 br. 20-30 cm in 13 cm pot
Ha 1 yr 40 cm liner
Ha 1 yr 40 cm in 14 cm pot
Ha 2 yr 60 cm bare rooted
Input material for top grafted trees
Ha 2 yr 60 cm in 2 L container
Ha 2 yr 90 cm in 21 cm pot
Ha 2 yr 120 cm in 24 cm pot
Ha 2 yr 180 cm in 20l container
Ficus carica Kadota
15
Hibiscus syriacus Variety
USA
hardiness zone
Patent Catalogue
Description
Chiffon series Blue Chiffon "Notwoodthree"
6
EU.1318
Blue semi double blooms, not sold to France and North America
Lavender Chiffon "Notwoodone"
6
EU.6674
Purple semi double blooms, not sold to France and North America
Pink Chiffon "Notwoodfour"
6
PPAF
Pink semi double blooms
White Chiffon "Notwoodtwo"
6
EU.6675
White semi double blooms, not sold to France and North America
China Chiffon
6
EU.15754
White semi double nice flowers
Purple Ruffle
6
Purple semi double blooms
Shintaeyang
6
Huge white flowers with a maroon eye
Blue Bird
6
Blue flowers
Hamabo
6
White and pink flowers
Marina
6
Blue flowers
Red Heart
6
White flowers with red eye
Woodbridge
6
Pink flowers
Aphrodite
6
Deep rose pink, showy deep red eye
Diana
6
Pure white flowers
Helene
6
Pure white with deep reddish-purple eye
Ardens
6
Double deep purple flowers
Duc de Brabant
6
Double deep pink flowers
Freedom
6
Semi double to double dusky coral-red flowers
Lady Stanley
6
Double white flowers with red center
Meehanii
6
Green creamy-white margined leaves, mauve flowers
Purpureus Variegatus
6
Variegated leaves: green, yellow, white
Semi double flowers
Classical single flowers
Triploids
Double flowers
Variagated foliage
16
Input material for bushes
Input material for top grafted trees
rootstock & scion
1 shoot 10 cm
2-3 branches 20 cm
4-5 branches 40 cm
6-8 branches 50 cm
Ha 2 yr 40 cm
Ha 2 yr 80 cm
Marina
Red Heart
Hamabo
Woodbridge
17
18
Aphrodite
Purpureus Variegatus
Diana
Meehanii
Helene
Lady Stanley
Ardens
Shintaeyang
China Chiffon
Freedom
Duc de Brabant
White Chiffon “Notwoodtwo”
White Chiffon “Notwoodtwo”
Pink Chiffon “Notwoodfour”
Blue Chiffon “Notwoodthree”
Lavender Chiffon “Notwoodone”
Purple Ruffles
19
Jacaranda mimosifolia Variety
Bonsai Blue
1 shoot 20-40 cm in 15 cm pot
Jacaranda Bonsai Blue
20
USA
hardiness zone
8
Patent Catalogue
Description
PPAF (Europe and USA)
Very compact mauve blue to lilac terminal flower
input material for bushes
input material for trees
1 shoot 20-40 cm
Jacaranda Bonsai Blue
Hochberg since 1882
21
Lagerstroemia indica Variety
USA
hardiness zone
Patent Catalogue
Description
Pendula growth Cordon Blue
7
Weeping dwarf variety with lavender flowers
World's Fair
7
Weeping dwarf variety with dark pink almost red flowers
Vigorous upright growth Burgundy Cotton
7
PP.14438
White flowers with yellow stamens, broad upright growth
Dynamite
6
PP.10296
Glossy leaves and red flowers
Rhapsody in Pink
7
PP.16616
Soft pink flowers new growth is almost purple.Earliest variety to flower.
Pink Velour
6
PP.10319
Brownish red exfoliating bark, wine colored new growth, large inflorescences
Tonto
7
Bright magenta flowers, dark green foliage, maroon fall colors
Tuscarora
7
Profus crepe-like coral-pink flowers. Exquitie orange-red foliage in color in the fall.
White Chocolate
7
Compact growth Baton Rouge
6
Dwarf variety with red flowers
La Fayette
6
compact mauve flowers
Mardi Gras
6
Dwarf variety with pink flowers
Pixie White
6
Dwarf variety with white flowers
Pokomoke
7
Pokomoke(fauriei x indica) Very compact dwarf variety with pink flowers
Purple Velvet
7
Purple compact bush
Siren Red
7
PP.14975
Oxblood red flowers new growth is wine colored
Very vigorous upright growth
22
Muskogee
6
Lavender-pink flowers reddish orange fall color vigorous grower
Natchez
6
Natchez(fauriei x indica) Dark cinnamon brown bark, long inflorescences of white flowers
Input material for bushes
Input material for top grafted trees
1-2 br. 20 cm
1-2 br. 20 cm in 9 cm pot
3-4 br. 40 cm in 19 cm pot
Ha 2 yr 40 cm in 14 cm pot
Ha 2 yr 50 cm
Ha 2 yr 50 cm in 19 cm pot
Ha 2 yr 90 cm
Ha 2 yr 90 cm in 19 cm pot Mardi Gras
La Fayette
23
Dynamite
Pink Velour
Burgundy Cotton La Fayette
Tonto
24
Rhapsody in Pink
Mardi Gras
World's Fair
Cordon Blue
La Fayette
Natchez
Pixie White
White Chocolate
Rhapsody in Pink
25
Morus USA
Variety
hardiness zone
Patent Catalogue
Input material for top grafted trees
Description
Input material for trees
Morus alba Giant Fruit
6
Very long 5-8cm, firm, red to black sweet fuits
Pendula
6
Weeping formed tree/ fruit and fruitless
6
Big edible fruits from an old Jerusalem tree
Morus nigra Jerusalem
Morus Giant fruit
Morus Giant fruit
Ha 1 yr 120 cm
26
Ha 2 yr 120 cm
Ha 2 yr 120 cm in 24 cm pot
1 shoot 40-50 cm
1 shoot 40-50 cm in 15 cm pot
1 shoot 100-120 cm
1 shoot 100-120 cm in 2l container
1 shoot 120-150 cm
Morus Alba Pendula
Punica granatum USA
Variety
hardiness zone
Patent Catalogue
Description
Black fruit
7
Edible fruits with dark black skin color
California Sunset
7
Double coral- red flowers with yellowish white stripes
Double Flower
7
Double orange flowers
Malisi
7
Edible fruits with soft seeds
Nana
7
Red flowers and dwarf fruits
Toyosho
7
Light apricot double flowers
Wonderfull
7
Edible fruits
1 shoot 10 cm
1 br. 20-40 cm
Ha 2 yr 60 cm in 19 cm pot
Input material for bushes
Input material for top grafted trees
Double Flower
Ha 2 yr 90 cm
Toyosho
Nana
California Sunset
Wonderfull
Black fruit
27
Robinia pseudoacacia USA
Variety
hardiness zone
Twisty Baby ™
4
Patent Catalogue
Input material for bushes
Description
Input material for top grafted trees
Dwarf twisted growing plant (Lace Lady)
PP.9771/ EU.1711
Tulbaghia violacea Variety
Silver Lace
USA
hardiness zone
Patent Catalogue
7
1 shoot 20-40 cm
Input material for bushes
Description
Variegated silver- white leaves exudes a garlic like odour, said to be a good mole deterrent
20-30 cm 2 eyes clump
Tulbaghia violacea Silver Lace
28
Robinia Twisty Baby ™
Ha 1 yr 40 cm
Ha 1 yr 80 cm
Ha 1 yr 120 cm
Wisteria Variety
USA
hardiness zone
Patent Catalogue
Description
Input material for climbers
Input material for top grafted trees
Wisteria brachybotrys Golden Dragon
5
Golden-yellow leaves in spirng,slightly fragrant and lavender flowers
Kapiteyn Fuji
5
Very large brilliant white scented flowers
Okayama
5
Large violet flowers, slightly scented
Shiro- Beni
5
Very large pastel-pink scented flowers
Ykoyama fuji
5
Dark blue flowers
Black Dragon
5
Unique fragrant violet blue double flowers, white and yellow margins
Ed's Blue
5
Issai
5
Flowering earlier than other Wisteria in light violet and white spot at the base of the flower
Longissima Alba
5
White flowers, also called Shiro Noda
Macrobotrys
5
Violet flowers in May-June, long racemes
Rosea (Honbeni)
5
Pink rose flowers
Wisteria floribunda
PPAF
Double light blue flowers 1 shoot 20-40 cm liner
rootstock & scion
1 shoot 20-40 cm
Wisteria frutescens Blue 10-20 cm racemes, not sold in Europe
Amethyst Falls
5
Longwood Purple
5
Purple 10-20 cm racemes
Nivea
5
White flowers 10-20cm racemes
Aunt Dee
5
Light Purple 25 cm racemes
Blue Moon
5
Lilac blue flowers
Clara Mack
5
White 25 cm racemes
Alba
5
Pea like white flowers
Caroline
5
Highly fragrant, dark purplish blue flowers
Prolific
5
Blue flowers
EU.13434
Wisteria macrostachya
Wisteria sinensis Ha 2 yr 60 cm in 14 cm pot
Ha 2 yr 80 cm
Ha 2 yr 120 cm
29
Longwood Purple
Longwood Purple
30
Wisteria tree form
Prolific
Black Dragon
Kapiteyn Fuji
Ed’s Blue
Shiro-Beni
Okayama
31
Big Trees Variety
USA
hardiness zone
Patent Catalogue
Description
Cercis canadensis Forest Pansy
4
Dark red leaves with few pink flowers
Lavender Twist ™ 'covey'
4
McKrackens Gold
4
Gold variegated foliage
Royal White
4
Eastern redbud Alba, white flowers
Oklahoma
5
Shiny green leaves with reddish hint, bright dark pink flowers
Texas White
5
Very shiny green leaves, many white flowers
Avondale
6
Shrub or small tree with many purple/pink flowers
Shirobana
6
Prolific white flowers
Cordon Blue
7
Weeping dwarf variety with lavender flowers
Dynamite
6
Mardi Gras
6
Pink Velour
6
PP.10319
Brownish red exfoliating bark, wine colored new growth, large inflorescences
Rhapsody in Pink
7
Patent USA
Soft pink flowers new growth is almost purple. Earliest variety to flower.
Tonto
7
Bright magenta flowers, dark green foliage, maroon fall colors
World's Fair
7
Weeping dwarf variety with dark pink almost red flowers
PP.10328
Weeping canadensis green leaves with pink flowers no apical dominance, not available for USA
Cercis canadensis var. texensis
Cercis chinensis
Lagerstroemia indica
* Big sizes available on request
32
PP.10296
Glossy leaves and red flowers Dwarf variety with pink flowers
Input material for big bushes
Input material for big trees
Cersis Shirobana
Lagerstroemia Pink Velour
Lagerstroemia Rhapsody in Pink
Lagerstroemia La Fayette
Cercis Oklahoma
Lagerstroemia Cordon Blue
33
Root washing machine
Hibiscus packing
Trees ready for shipment QualityControl Process
Ficus Carica in trolleys
Packing process
Delivery
Each one of the plants gets the best treatment before shipping. After harvesting the plants from the field they are washed in our new washing machine with special attention given to the root system. All plants and roots are treated to prevent root problems. This is followed by grading to specification and packing.
The plants are packed into reefer containers at 2 degrees Celsius and it is usual for them to take approximately 10-14 days to get to our customers. The arrival of containers is mainly between week 4 and week 11 With all our plants we comply fully to the North American and European import laws. Please note that in USA the following plants have to go through a quarantine period: Acer, Hibiscus, Ficus and Punica.
The smaller plants are packed in boxes and kept in cold storage of 2 degrees Celsius until shipping. The bigger plants are stored after grading in sand outdoors and just before shipment they are washed again and covered with plastic bags. 34
Boxes in cold storage
albizia bundles
campsis bundles campsis packing
Boxes ready for shipment
Lagerstromia in pallets
Pricing and royalties We deliver our products CIF port of entrĂŠe. However we are happy to assist you in arranging the clearance and inland freight services. Alternatively you might pick up the plants yourself. You will be charged directly by the local forwarder.
Container loading
We have a wide range of protected varieties and will act according to the specific rules for each variety. Who is charging the royalties and the supply and charging of the labels varies from variety to variety. We will always mention the royalty etc. in all our papers. In cases where Hochberg do not charge the royalties you should expect to receive an additional invoice for those royalties from the breeder or their agent for that specific variety. 35
Moshav Bitzaron 6094600, Israel. Tel +972.8.8574214 Fax +972.8.8574322 Mobile +972.50.4609014 omer@hochberg-export.com www.hochberg-export.com England, France and USA Hugh Povey +44-785-2957909 hughpovey@yahoo.co.uk
Germany Thomas Leithe +49-174-2039291 thomas.leithe@gms-info.de
Holland, Belgium & Denmark Yolanda Magen +972-(0)528795541 yolanda@hochberg-export.com
Italy Matteo Ragni +39-340-2295335 matteo.ragni@gmail.com