Journal Entrees

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Journal Entrees

by: Jameel Calvin


• • • • • • •

Entry #1: Historical Influences Entry #2: Cosmetics Entry #3: Report on "Oscars” Red Carpet Entry #4: Men’s trend Entry #5: Street Fashion / Subculture Entry #6: Home Fashions Entry #7: Forecasting 1


Entry #1: Historical Influences - February 1, 2014 Punk Fashion has been brought back in style, but in a different way. This includes leather skirts, studs, spike collars and other items having to do with fashion. Almost everything in the past of punk has been brought back to today's fashion scene. The last time Punk was in was about the early 1980's. Punk fashion has been fused with high end fashion and sort of makes a new look. The use of leather jackets, chains and boots give a new glamorous look. It gives you the tough look without over doing it. Elements are fused which give you a new look that will have people looking.

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continued...

ď ś Punk in the past focused more on showing you were a bad ass and didn't care for much unlike how they use it today. Today it expresses style.

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Entry #2:

Cosmetics - February 23, 2014

A company from Japan Called

Kose' Corp. plans to buy 93.5

percent stake of New York-

based Tarte' cosmetics. The

cost will approxiamately 135

million dollars. By buying out

most of Tarte' this should put market. Tarte' is considercosmetics companies in the believes that by joining together already been accomplished and

Kose' Corp directly in the U.S. ed one of the fastest-growing U.S. The founder of Tarte' they can build on to what has target new markets. Kose'

ranked 21 on last years WWD Beauty Inc top 100 list. I think tthat this will be a good partnership, or business opportunity for both Tarte' and Kose Corp. to grow and expand to other parts of the world better.

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Japan's Kosé to Acquire Tarte Cosmetics

By Amanda Kaiser with contributions from Belisa Silva TOKYO — Japan’s Kosé Corp. said Monday it is buying a 93.5 percent stake in New York-based Tarte Cosmetics for $135 million, giving the Japanese company a foothold in the U.S. market. Kosé is buying out Encore Consumer Capital’s entire stake in the American beauty firm, a mainstay on QVC, as well as most of Tarte founder Maureen Kelly’s shares. Kosé said Tarte’s existing management will remain in place. Encore Consumer Capital is a San Francisco-based private equity investment firm focused on the consumer products industry. Tarte is described as one of the fastest-growing cosmetics companies in the U.S., logging growth approaching 30 percent annually, according to sources. The company finished 2013 with revenues of $68 million. Last year, Intrepid Investment Bankers LLC’s Beauty Care M&A Report singled out Tarte as one of the industry’s takeover targets. Kelly, who founded her brand 15 years ago in her bedroom, said that “by joining the Kosé family and adding to that rich portfolio, we can build on what we’ve already accomplished with powerful products targeted at new markets.” Described as “eco-chic,” Tarte is infused with ingredients such as superfruits, plant extracts, vitamins, minerals and other naturally derived ingredients. In 2010, the company received a boost through an investment from Encore Consumer Capital, and since then, according to the brand, “Tarte has significantly expanded its footprint throughout North America open-sell environments and specialty distribution channels with market-leading retailers such as Sephora, Sephora Inside JCPenney, Ulta, QVC and Macy’s Impulse.” In addition, Tarte has also grown its international presence with Sephora in Southeast Asia and QVC U.K. Considerably smaller than Shiseido and Kao, Kosé is a distant number three in terms of Japan’s biggest beauty companies. It ranked 21 on last year’s WWD Beauty Inc Top 100 while Shiseido came in at spot number five and Kao ranked number seven. Kosé does the bulk of its business in Japan but it entered the Chinese market about 24 years ago and it has a small presence elsewhere in Asia. The company’s portfolio of brands includes Cosme Decorte, Awake, Sekkisei as well as licensing agreements for Jill Stuart and Paul Stuart.

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continued...

Kosé’s net profit for the nine months ending Dec. 31 rose 76 percent to 8.74 billion yen, or $88.27 million at average exchange for the period. Operating profit grew 55.7 percent to 13.67 billion yen, or $138.1 million, while sales grew 7.8 percent to 137.29 billion yen, or $1.39 billion. International sales accounted for only 12 percent of the company’s turnover. Kazutoshi Kobayashi is president of the family-run company that his grandfather founded in 1946. In 2010, he told WWD Kosé was interested in making acquisitions but hadn’t found a suitable target. Paris-based Ohana & Co. advised Kosé on the deal.

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Entry #3: Report on Oscars� Red Carpet - March 18, 2014 Lady Gaga Versace

There were a couple of common trends during the 2014 Oscars. One of the trends were nudes and nuetrals that stars like Cate Blanchett and Kate Hudson wore. Simple colors and seethrough fabrics.

In my opinion I think that Lady Gaga was "best dressed." She had on a figure-huffing strapless mermaid cut Versace gown that was metallic with pink accents, along with a shawl hitting two trends that night. I feel that she just looks absolutely gorgeous in this dress and it just fits her body so perfectly. Also this dress seems to capture my eyes more than any other dress. Nobody looked better on the Red Carpet in a dress than she did.


Entry #4: Men’s Trends April 10, 2014

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Entry#5 Street Fashion/subculture When I seen her she stood out to me. She looked as if she was a famous or important person. The way she dressed made it seem that way, because I could see someone famous wearing this. The way she walked also helped me choose her. Her style just appealed to me and I liked the way she put her outfit together.

I could see this being worn overseas somewhere. I think this is a nice combination, and I would not mind anyone I knew in this. P.S. It looked better in person.

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Entry #7: Forecasting

Varsity Luxe Biker jeans

Ripped jeans or shorts


Varsity Luxe

Ripped Jeans

Biker Jeans I think that biker jeans

•

I feel this will be a trend

People are still wearing

will be coming in more

ripped, distressed, and

as trend because other

interested in big attention

destroyed jeans as of right

clothing lines that are

getting upper wear. Along

now. They can go with a lot

cheaper are making

with the see through

and depending on the

thm now. The weird

amount and type of rips

way they look and how

will do great when they

they can give you a certain

they turn makes you

release. Asian designed

look. Another trends is

want to get a pair or

seeing this in shorts. You

try them on. At first

Varsity type clothing is in

can wear these jeans in the

Balmain was making

right now

summer and not be hot,

them and they were

especially with all the

high. I think this will

access of air to get in and

increase the amount of

out. And these jeans can be

biker jeans we start

because it is unique, and a lot of women are more

fabric. I would even wear these items. I think they

clothing are used as ideas on how to dress and


Home Fashion#6

Pleats in furniture

Patch work or recycling

Color trends and designs

They get some of their inspiration from seeing fashion and apply it to furniture, but just slightly in a different way. Sometimes certain parts of clothing can play a factor such as pleating. Pleating is seen in a lot of clothing and it is also applied to furniture and furnishings.


• I think these trends exist for one because they are good ideas to use in furniture, and the same rules seem to apply to each other.

• Other times people tend to do this to emphasize, whether t be the clothes or the furniture



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