Conducting Business with Good Ethics
James Mastronardi
Arguably one of the most important things in the business world is for professionals, entrepreneurs, and even employees to conduct themselves in accordance with sound business ethics. Although it is easy to get caught up in the competition in you industry, being respectful and courteous to your competition can go a long way. Far too many professionals are willing to do whatever it takes to crush their competition, no matter the cost. This not only leads to a bad business reputation, but it can also take your focus away from the most important aspect of any business: the customer.
In today’s indoor tanning industry, the level of competition is intense and only becoming more so. With new developments in technology, more and more people are looking to indoor tanning salons to get their healthy glow. It’s common amongst indoor tanning salon operators to bash the competition using personalized smear campaigns in order to drive customers away from a specific business. However, one salon makes it a point not to respond to competitors who don’t operate under solid business ethics, and it’s paying off in the long run.
James Mastronardi is the owner and Chairman of one of the most successful indoor tanning salon companies in the country. Ultratan Inc. was founded in 1990 and now consists of more than 91 locations in the Southeast. James prides himself on not falling prey to the typical bashing that goes on between the competition. James Mastrondi believes that taking the high road pays off in the long run, and his numerous awards from the industry itself prove his point.
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