Content
1 7
24
Introduction 2
Team member
3
Brief
4
Scenario
6
Timetable
Research 8 12
Existing product
14
User interview
16
Journey map
18 20
Persona Initial concept
Insight
Concept 25
Site map
26 27
Wire fram Interfaces
28
Final concept
38
Extention
CHAPTER 1 Introduction
2 | Team members
Design and Innovation for Sustainability Interaction Design
Interaction Design
Industrial Design and Technology Markus Dauksz
Mengling Yu (Maggie)
Industrial Design and Technology
Weixian Zhang (James)
Yuqian Li (Levina) Qin Haojie (Kimi)
Brief | 3
-MotivationIt is shown that many travellers in UK find difficult to travel by train. The existing train system have many problems, including the ticket is hard to read. And this might bring inconvenience to the users. To help passengers who face problems with the train services, BT provides a smart search service to help train travellers to search useful infomation that they need.
-Target UsersThe target users are train travellers in UK especially international travellers, because their poor English ability and not familiar with this country.
-AimIdentify and explore ways to provide reliable and credible information in order to optimise the User’s Experience.
-Objectives1. Identify ways to perform a Search and retrieve information. 2. Identify key aspects on how to deliver information to the consumer in a reliable and credible way. 3. Develop a concept to illustrate the findings.
-Project ScopeA app based on smart phone.
-Time-PlanThe concept and suggested solution would be delivered to B.T on 13th of May through a presentation at B.T Headquarter in Astral Park. A written report of the work process is to be submitted at Loughborough Design School Office between 12:30 and 14:30 on the 27th of May.
-Client DeliverableA presentation, booklet and a video will be delivered to B.T company at the time of the scheduled presentation on 13th of May, and the whole design process would be updated on blog continuously.
4 | Scenario
aid?
Is this the City’s nam or the Sta e tion’s nam e? Departur e ti et printed me or ticktime?
?
?
What is m y ticket s
?
to Where should I go catch my train? Which station? Which platform? e or Is the train on tim delay?
5 Problems arise in the train journey might confuse a foreign traveller who have language barrier and lack of local information. To solve these problems we need to search for more relevant information.
? ?
during o d I n a What c ey? rn my jou ? e toilet h t s i e Wher to have e m ti ve Do I ha r dinner? o a drink
?
6 | Timetable
CHAPTER 2 Research
8
| Existing product
Home page Live in map
Live information
This APP has tickets, routes, stops and live information parts. The live information in this APP is convenient to use but the journey search is unsatisfied.
9
3D map
Home page
Searching page
Detail information
An interesting London journey plan APP base on 3D map, its travel relevant information and recommendation module are good, but the navigation part is not satisfied. Furthermore, this APP has no 2D map, which is inconvenient in actual use.
10 | Existing product
Free texting, voice messages, video calls and social network in your pocket, the interface of WeChat is clean and clear. The good point of WeChat is it divide it main function into 4 catagories(shown left), which is easy for beginner to understand.
11
Users can discover the world’s content with an endless variety of magazines, and after create an account, users need to select their areas of interests, then the app will customize your reading material. We think the log in and selecting interests part could be reference.
12 | Insights
13
14 | User interview
Participant: Song Xue Nationality: China Key points: Ticket buying: I usually buy ticket at the ticket office, it is always cheaper than buy in the ticket machine. I seldom use the internet to buy tickets but I will use it to check the timetable. If you buy ticket in the internet, it take time to get the ticket from the ticket machine. Train stations: finding the right plateform could be very difficult, the infoemtion board is helpless that I always need help of the station staffs.
Participant: Yi Qin Nationality: China Key points: Ticket buying: some times have no change when buy a short journey ticket, but if I buy it through internet, this would not be a problems. Train station: if i go to the station too early, I do not know where to spend my time; I sometimes need to find the toilet and luggage store room During the journey: I usually log into my social APPs and chat with my friends, mabye I will ask their recommodations for my journey.
15
Participant: Cheng Sai Nationality: China Key points: Ticket buying: it take time to find the cheapest ticket in different website. Train stations: the Electric information board is take time to read and understand; and live information is useful before and during the journey. During the journey: Knowing the weather, transportation and tourist information will be helpful in the journey; I will exit the station by following flow when reach.
Participant: Shi Tian Nationality: China Key points: Ticket buying: group ticket is sometimes cheaper than buying one ticket with young person card; the train ticket is poor layout that it makes travellers confuse in their first time travel by train in UK. Train station: it is easy to find the platform if you are familiar with the station; live information is necessary when waiting. During the journey: Need to know hotel, city transportation and tourist information; the indicating systems in big stations are not good enough.
16 | Journey map
We brain strom what travellers need to do, think and feel during their journey, and collect them together shown in this map. According to their needs, we also develop several opportunities for our app.
17
J o u r n e y M a p
18 | Persona
Domestic student
David is a local students in university, he is interested in planing his own journey and he has already been to many countries in Europe. He want to visit the pubs in different cities and save money during his journey.
Confidence in technology Low
High Travel experience
Less
David Marshall Age: 26 Nationality: English Occupation: Undergraduate student
Lots Confidence in English
Low
High Wealth
Less
Lots
Confidence in technology
Oversea employee
Low
High Travel experience
Less
Lots Confidence in English
Low
High Wealth
Less
Ragier Manju Age: 34 Nationality: Indian Occupation: Architect
Lots
Ragier usually come to UK for business, but he does not have many travel experiences, and most of his travel experiences are associated with travel agency. Now Ragier want to discover this country himself.
19
Kit is a international student from Thailand in UK for her Master’s degree, this is her first time in UK, and her English ability is not very good. She do not know many cities’ name in UK and she feel the train ticket is difficult to read.
International student
Confidence in technology Low
High Travel experience
Less
Lots Confidence in English
Low
High Wealth
Less
Lots
Kittipat Kit Kjt Jiravan Age: 25 Nationality: Thai Occupation: Master Student
Confidence in technology Low
High
Oversea leisure traveller
Travel experience Less
Lots Confidence in English
Low
High Wealth
Less
Lots
Since Yueqin retired her onli interest is travel, now she plan to travel to UK, and this is her first time go to a foreign country. She is afraid because she cannot speak English and she also cannot use smart phone very well, she need help.
Wang Yueqin Age: 55 Nationality: Chinese Occupation: Retired teacher
20 | Initial concept
1
Different input methods
A train journey helping APP with several search input. The creativity part is using camera scanning to search your own journey and offer a range of relevant service after that.
21
2
Translation, live information and guiding
The translation functions of the APP. Also, improved live information interface and guiding module are in this concept.
22 | Initial concept
3
Ticket scanning and translate
The concept of ticket scanning and translation. Which improved the traveller’s experience?
23
4
The navigation module
The navigation module base on LPS(local position system), helping travellers finding their destination point more efficiently.
CHAPTER 3 Concept
Site map | 25
26 | Wirefram
Interfaces| 27
Login, scan and translate
Travel detail and live information
Navigation
Homepage
Travel bag
Recommendation list
28 | Final Concept
Hey, I’m interested in many stuffs, is this search smart enough to know my need?
Step 1: Log in with TripTailor account or social network account.
Step 2: Se and TripTa to custom experienc
elect your interests ailor will use these mize your travel ce.
29
Ahhhh! It know me better than I do! Its amazing!!!
Step 3: The home page would be pre-search, TripTailor will smartly give you some personalized recommendation.
30 | Final Concept
I am a little bit confused about w the ticket say, so I use the APP to scan and translate the contents.
There are three types of search input: the text, taking photo (camera scanning) and voice input.
If you choose to the APP would o automatically an to take a photo
what
o scan the ticket, open your camera nd you just need for your ticket.
31
LOL
The APP really help!
After the APP identified the ticket, there is a translation button to translate the main information of the ticket. If you think it is the right information, then push the tick. If it fails to identified, just try the other search input method.
32 | Final Concept
Oops, I have got 3 journey this week, can I search guidance for each one?
Users can manage several journeys in ‘My Trip’ menu
Click specific jou see what TripTai searched for you left button to go ‘My Trip’
urney to ilor has u. Click the o back to
33
Wow! TripTailor can customize me more than one journey smartly!!
If you are not happy about the thing it pre-searchs for you, just delete it.
34 | Final Concept One of the core of TripTailor is a smart search system, it helps users to search information in advance than they need, in this case of travel from Nottingham to London, before users get on train it will provides navigation and train infomation, such as timmer.
Hello, this is my first time in UK, and with TripTailor I learned the history of many cities.
35 After users get on the train, TripTailor knows that they are relax, so it will help users to search live information such as weather, train calling at & the history/interesting things about these cities. It also help you to pre-search what you will like in your destination
Wow! TripTailor recommend me a super nice pub in Nottingham!!
36 | Final Concept
My t ! n tatio g at bu s e h u g ca l l i n t h e a t ly o Wha is near y way t e the s train t find m becau eally ’ r m I can platfor oard is can I b t re righ ation d whe n rm info sing! A rm? o fu co n platf y m find
Finding the right way to the right platform could be not easy when you are not familiar with the train station.
If you open the navigation button, then it takes you to a real scene guiding (with your camera opened).
37
Tada~
Also, the 2D map guide as an alternative function is also available.
With these two ways of navigation, you could easily find anywhere you need to go without any difficulties.
38 | Extention
This smart search project is in fact offering new ways to search, collect, provided and presents information to the users. And this project can be extended into airport, coach station and shopping mall in the future development.