Pros. And Cons. Of Using AMP For Your Website
The Introduction AMP was introduced by Google in 2015 to speed up the loading time of websites on mobile devices. The ultimate goal of this was to enhance the mobile performance of the site and to gain more and more revenue. However, the reactions on AMP were varied from the starting. And some of the experts spell it as standards of improving the performance. On the other hand, according to some others, it has unintended consequences of losing control over mobile web development.
List of Recent Changes in AMP Rolling out customization options New URL display on the horizon AMP’s for all devices Crackdown on teaser pages Simply put and fast
Pros. Of AMP
BOOST WEBSITE LOADING TIME AMP
eliminates
the
01
ENHANCE MOBILE RANKING The mobile ranking capabilities of AMP can be judged by its faster page
non-essential
elements from your site and makes it load
load
faster. Moreover, it is created especially to
performance. And hence your site
make website development easy, and
reduces the load on the server and generates immense amounts of traffic from mobiles. The pre-fetched AMP material reduces the load of the server and helps in responding faster and earlier.
and
mobile-friendliness
feature, there are more chances to
friendly.
It’s not only user efficient but also
time
loads faster and has a mobile-friendly
when it comes making the site mobile
IMPROVE SERVER RESPONSES
02
gain conversion rate.
03
MORE ADS VIEWING The diverse variety of ad networks with
a
hospitable
environment
is
something that AMP offers for fastloading ads. After all, when ads load quickly,
chances
of
seeing
them
increase with the full potential of increased revenue.
04
Cons. of AMP
NOT EASY TO IMPLEMENT Due
to
its
restrictive
nature,
AMP
01
implementation is quite tough. Other than Google's
guidelines.
And
the
framework
implementation
can
be
confusing,
as
it
has
page. And supports Google analytics under different tags that makes it time-consuming and hassle to collect
conflicting
and analyze data.
information, consistent template updates.
GOOGLE CACHE SERVE It enables Google to make the page load faster with a cached version of an AMP-enable page. While you search, Google
holds
the
information
and
doesn't represent the content you create, just copy that cached stored somewhere.
The crucial thing to mark is, the AMP
02
page isn’t the same as the original
that, during the process, you need to follow
SHORTENED ANALYTICS
03
NO LEADS AND SUBSCRIBE Whether it’s email popups, sidebar widgets,
strategic
social
share
buttons or opt-in forms, it doesn’t show
any.
You
can
lose
your
subscribers and leads in the process.
04
Why Should You Opt For AMP? Mobile dependency and popularity is growing day-by-day. In such a way, to grab the massive amount of traffic
you
accordingly. shopping smartphones
have From on
to
adapt
browsing the
become
to
internet, the
most
convenient way to do so. And to make this process easy and quick, AMP
promises
a
great
experience and online visibility.
user
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