HELLO
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THANKS
T H A N K YO U For taking the time to look at my portfolio
My Name Is James Douthwaite. I am a recent graduate from Shillington College and have loved every moment of it! In each project I tried to create something new within the brief. I’m hoping my personality has come through in each of these projects, and that you will see how much I have enjoyed making them. So please enjoy looking at my work.
2013 //PORTFOLIO
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VOLARE
Volare This project was one of my favourites as a brand roll–out. The idea was based on a kite (An international symbol of flight). The brief stated that no specific culture should be added to the brand. With this in mind, I started sketching out ideas and creating mind maps to get my main ideas down. I came up with the final idea, colour scheme and brand roll–out.
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VOLARE
2013 //PORTFOLIO
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CISCO REPORT
Cisco Report This report was developed by introducing the ‘fun’ into something that was purely functional, by using creative info–graphics to show the company’s progress in a friendly way. I believe that the final outcome hit all aspects of the brief by being clean, simple & innovative.
TOGETHER WE ARE THE HUMAN NETWORK CSR REPORT HIGHLIGHTS
CSR REPORT HIGHLIGHTS 2013
$138.7m
Total corporatewide and foundation cash and in-kind contributions
CSR REPORT HIGHLIGHTS 2013
148,355
Hours volunteered by employees
Cisco is engaging the power of the human network to transform societies, create a thriving employee experience, govern our business, develop products responsibly, and protect the environment. For more than two decades, Cisco’s vision has been to change the way the world works, lives, plays and learns. Core to that idea is introducing the same rigor in our corporate social responsibility (CSR) efforts as we do in our business operations. This means applying our technologies, partnerships, and business acumen to build a better business and a better world. By working together with public and private partners, we can tackle challenges that no single organization could solve alone. Together we help create a more economically, environmentally, and socially sustainable world for our business and global communities. Cisco’s approach to CSR is holistic, encompassing initiatives in five areas: governance and ethics, the value chain, our employees, society, and the environment.
22.9%
Women as a percentage of total global employees
PORTFOLIO// 2013
12%
Reduction of GHG emissions since 2007
19.3m
People hours of virtual meetings at Cisco using our collaboration solutions
GOVERNANCE
THE ENVIRONMENT
SOCIETY
OUR PEOPLE
Managing together
Better together
Transforming communities
Working together
Our CSR philosophy and initiatives are integral to Cisco’s everyday business operations. We follo-CSR into our business, an approach that involves continuous reporting to our stakeholders.
Cisco products and solutions have enormous potential to help businesses and individuals shrink their carbon footprints. We are using our own organisation to demonstrate the potential of our technologies to achieve a global transformation to a low-carbon society.
Cisco engages in public-private partnerships and applies its business and technical expertise to help build a thriving global community. We focus on education, healthcare, economic development, and critical human needs. Our flagship education initiative, Networking Academy, is one of the world’s largest programs of its kind. In healthcare, collaboration technologies are helping transform the delivery of health services. For example, patients in remote or underserved communities can connect to providers virtually, over the network.
Cisco actively promotes the development and well-being of our most important asset: our more than 70,000 passionate and dedicated employees, who bring to life our vision.
Cisco and its employees help with disaster relief efforts, from providing networking technologies that help restore critical communications after natural disasters, to employee and Cisco Foundation donations amounting to millions of dollars a year. Our employees are critical to Cisco’s efforts to build a thriving society, improving their communities through volunteering and cash donations.
Cisco promotes an inclusive and diverse culture, with an emphasis on collaboration. This gives us a competitive edge by providing access to new ideas, promoting better decision making, and attuning the company to a variety of customers and cultures. Nearly half of our workforce is non-Caucasian.
We regularly solicit feedback from people affected by our business or those who influence our reputation, working to understand what’s most important to them. Their feedback helps us prioritize our efforts. Our employees are also core to this process. They understand that our social and environmental performance supports our business goals, and we rely heavily on their passion and determination to meet our CSR targets. In turn, their ethical behaviour sets the tone for those we work with outside of Cisco. We measure our performance by monitoring progress throughout the year, tracking against our goals, reporting regularly to our stakeholders, and encouraging their feedback.
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44.2%
Ethnic minorities as percentage of total U.S. employees
Cisco employees use our collaboration and remote working technologies, such as Cisco WebEx and Cisco TelePresence, to save more than 47,000 tonnes of carbon emissions a year by avoiding commuting and demonstrating the power of virtual face-to-face communication. We have robust systems in place to help us monitor, manage, and minimise the impacts of our operations and our products throughout the value chain, from design and manufacture to disposal and recycling by our customers.
We support our employees with collaborative technologies that enable flexible and efficient working anywhere, any time. For example, 95 percent of our employees occasionally telecommute or use flextime, two of our flexible work practices that support a better work/life balance.
We pay our people through competitive, performance-based compensation and benefits that reward innovation, collaboration, and profitability
OSSIAN & DAVINA
Ossian & Davina Created by a couple that grew up in Scotland with a wheat intolerance, they decided that Gluten Free products were too boring, plain and very unappealing in the market place. The Ossian & Davina (Little Deer) brand was created. The design is ‘loosely’ based on the Scottish highlands, with the Prism box representing a hill top and some small illustrations on the base of the box to show the landscape. The package creates a new experience for people who can’t eat wheat and something of a luxury line for them to enjoy.
2013 //PORTFOLIO
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CARBON EMISSIONS
Carbon Emissions The brief for the project was to captivate a very open aged demographic. The website had to appeal to everyone, be easy to use and hit the topic at a good graphical level. My design shows ease of use and a colour pallet that will appeal to everyone. I also developed a smaller screen version to go onto the iPhone or any other device, to allow access to content from anywhere!
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GOOFY E-PUB
Goofy My Goofy digital magazine has turned peoples heads, with it being one of my favourite projects. I’ve worked on the iconography and the UX of the magazine making it easy to navigate round. The project hosts many interesting features where you can swipe through interactive content, mess with peoples faces and see something that has been designed.
2013 //PORTFOLIO
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MÖDE FASHION SYPOSIUM
Möde This project is a huge roll out campaign for a fashion symposium being hosted in Berlin this year. I developed the brand and chose the name Möde from the selection in the brief, despite the fact that it reminded me of the Magazine that the hit US sitcom ‘Ugly Betty’ worked in. I thought this could relate to the fashion connoisseurs out there. I developed many different ideas for this project, some that got scrapped at the last minute but the end result I believe meets the brief and will appeal to the client. I think that this project speaks to the current fashion trends that are out there, based on what most of the high street shops are doing and how they promote to their clientele. I created the tickets, posters, website & even an iPhone app for the symposiums’ agenda.
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MÖDE FASHION SYPOSIUM
2013 //PORTFOLIO
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HERMAN MILLER
Herman Miller This is a corporate brochure designed for Herman Miller, showing the page, graph and table design in a simple and attractive format.
LETTERS FEBUARY 23 2013
LETTERS FEBUARY 23 2013
“
We became the first company in our industry (and one of the first in the world) to fuel 100% of our facilities with renewable energy.
“
Febuary 23 2013
LETTER FROM THE CHIEF EXECUTIVE OFFICER Dear Fellow Herman Miller Shareholder, With all the cutbacks and personal sacrifices of so many people and their families in our fiscal year 2011, we took significant steps to make sure Herman Miller will emerge stronger than ever from the most recent economic downturn. I believe we have come through the worst of it. As I look back on the last year, I’m pleased that we were able to balance three things—the obligations we have to people who have invested in Herman Miller, keeping the talent we have, and investing in ways that broaden our markets. When we balance all of these things, we are making sure the Herman Miller community will thrive for years to come.
INNOVATION IS A PROCESS OF DISCOVERY
The core of our business continues to focus on serving the furniture needs of U.S. businesses. Over the past five years, however, we have made a deliberate and sustained effort to broaden our mix of customers and channels to market. We have pursued this direction through both internal development and acquisitions. The hard work and sacrifices of our employees enabled us to continue to invest in this long-term direction despite the recent challenging economic environment. In June, 2010, we acquired Nemschoff, a $90 million manufacturer of healthcare furniture. In April, 2011, we acquired Colebrook Bosson Saunders, a design leader in ergonomic work tools. As a result, today, nearly 50% of our sales are to hospitals, learning environments, individuals at home, and customers in locations outside the U.S. While this more diverse customer base did not enable us to avoid the negative effects of the global recession, we believe it will provide greater opportunities for recovery and growth.
Our Financial Position
Other Progress
Thanks and Farewell to Bill Pollard
Notwithstanding the difficult business conditions we faced this fiscal year, our commitment to forward investment and aggressive restructuring paid off in the form of solid financial results. We maintained a robust R&D program by investing $33 million in product development. Over the past four years, our spending in this area has averaged 2.2% of sales. In fiscal 2011, approximately 23% of total revenue was derived from sales of new products introduced over the past four years.
Throughout the downturn, the development of new products has remained a critical element of our business strategy. At the Neocon tradeshow in Chicago in June, we introduced 18 new products and demonstrated in clear and visible ways that Herman Miller is on the march.
After serving on our board of directors for 25 years, Bill Pollard, former chairman of ServiceMaster, is retiring. Bill has been involved in some of the most formative years of Herman Miller, and he has been colleague, advisor, and advocate for our company to five Herman Miller CEOs. We all thank him for his service and commitment.
Among the most significant areas of change at this year’s show was Herman Miller for Healthcare. When you entered our new dedicated show space, it was clear that we are serious about servicing the needs of healing environments. We have a broad portfolio of capabilities to serve the entire hospital and a new innovation in a product called CompassTM, which was a highlight of the entire show. And the teamwork between the folks of Herman Miller, Nemschoff, and Brandrud was remarkable.
We were aggressive in our efforts to adjust costs in line with business levels, recognizing $17 million in restructuring expenses during the year. As a result, we remained profitable and generated $99 million in cash flow from operations. We also took steps to reduce balance sheet risk by paying down $75 million of outstanding debt and increasing the funded status of our employee retirement obligations. Despite this and $46 million in cash used for acquisitions, we ended the fiscal year with $147 million in cash and investments. These efforts and the resulting financial performance helped drive a 35% increase in our stock price during the fiscal year.
The Combined Herman Miller and Geiger showroom demonstrated, once again, our ability to deliver innovative products that solve real problems and are simply beautiful. The introduction of new chairs and tables from Geiger shows we can still lead the industry with designs that delight, and our new workstation products proved we can deliver beauty and function better than anyone. We formally launched the ThriveTM Portfolio of ergonomic tools and tables. In doing so, we demonstrated that we can and will move quickly to find new areas to serve our traditional customers and dealers. And, our new tables and soft furnishings offered a clear demonstration that we intend to grow our presence in educational settings. We hosted an invitation-only event to preview a new chair family we believe will set a new reference point for comfort, beauty and value. We plan to launch this chair at Orgatec in Europe this fall.
Updating an Interesting Story Two years ago, Herman Miller was one of six companies named to three meaningful lists—Fortune’s “Most Admired,” Fortune’s “100 Best Places to Work,” and Fast Company’s “Most Innovative.” This year, by coincidence, we were also one of only six companies to make all three lists (Fast Company’s list is now expanded to “Innovation All-Stars.”) The other five are Google, Microsoft, Intel, Qualcomm, and Cisco. We must continue to do the things and stand for the things that placed us among such good company. We must continue— as our employees have made it possible for us to do— to move ahead, to progress, to become stronger as a community and a business. Our business continues to change, we continue to diversify, we continue to look hard at where we are and where we need to go. Our job is to deal with reality—and remain committed and dedicated to creating a prosperous future for Herman Miller. We continue to live the values that have been our guide for almost 100 years. Whether you are an employee, a customer, a shareholder, or a neighbor, we continue to work for a better world around you. Pursuing that goal is why we come to work and continue to find fulfillment here. Sincerely,
Brian C. Walker President and Chief Executive Officer
ANNUAL REPORT 2 0 1 3
4
2008 1797m 2008 1797m
ANNUAL REPORT // 2013
2013 // HERMAN MILLER
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1918m 2009 2009 1918m 2012m 2010 2010 2012m 1630m 20111630m 2008 1797m 2011 2009 1918m
balance sheets
Balance Sheets
2012m
2011
1630m
U.S. Office / Government U.S. Office / Government
Notes
2012 2012 $’000 1318m 2011 $’000
Cash and cash equivalents
3
134.8
192.9
Marketable securities
4
12.1
11.3
Accounts receivable, less allowances of $4.4 in 2011 and $7.3 in 2010
5
144.7
148.9
Inventories, net
6
57.9
37.3
Prepaid expenses and other
7
Total Current Assets
five year financial summary of growth
45.2
60.5
394.7
450.9
U.S. Office / Government International Health, Home and Education
2008 1797m
Property and Equipment:
2009 1918m
Land and improvements
8
19.4
18.8
Buildings and improvements
9
147.6
137.4
10
546.4
552.0
Machinery and equipment Construction in progress
FINANCIAL SUMMARY
International International
Health, Home and and Education Health, Home Education
For the year ended May 29, 2012 Current Assets:
2012 1318m 20121318m
2010
11
10.7
9.8
724.1
718.0
2008
(548.9)
(538.8)
Net Property and Equipment
175.2
179.2
Goodwill and indefinite-lived intangibles
132.6
72.7
25.0
11.3
43.1
53.2
770.6
767.3
Less: accumulated depreciation
Other amortizable intangibles, net Other assets
Total Assets
2008 2008
2012 2012
2010
2012m
2011
1630m
2012
1318m
2012 U.S. Office / Government International Health, Home and Education
Discussion of Business Conditions
Liabilities and Shareholders’ Equity Current Liabilities: Unfunded checks
12
$4.3
$3.9
Current maturities of long-term debt
13
100.0
75.0
Accounts payable
14
Accrued liabilities
15
Total Current Liabilities Long-term debt, less current maturities Other liabilities
Total Liabilities
96.3
79.1
112.4
124.2
313.0
282.2
201.2
302.4
176.3
174.7
690.5
759.3
Shareholders’ Equity: Preferred stock, no par value (10,000,000 shares authorized, none issued) Common stock, $0.20 par value (240,000,000 shares authorized, 57,002,733 and 53,826,061 shares issued and outstanding in 2011 and 2010, respectively) Additional paid-in capital Retained earnings
5.9
152.4
129.2
(136.2)
(134.1)
(3.4)
(3.8)
Total Shareholders’ Equity
80.1
8.0
770.6
767.3
Total Liabilities and Shareholders’ Equity The above balance sheet should be read in conjunction with the accompanying notes. (In millions, except share and per share data)
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— 10.8
Key executive deferred compensation
Accumulated other comprehensive loss
12
— 11.4 55.9
ANNUAL REPORT // 2013
Our fiscal years ended May 29, 2011 and May 30, 2010 each included 52 weeks of operations. Fiscal 2011 was a year marked by economic challenge and strategic achievement. For the second year in a row sales decreased by 19 percent and we were called upon to make tough choices to balance current profitability against future investments. From an economic perspective, the macro drivers of demand in the contract office furniture industry have remained relatively soft with lagging office construction rates and reduced employment levels. However, after finishing the year with two consecutive quarters of year-overyear order growth, it appears that our business is benefiting from some momentum in the broader economy. Apart from the overall economic challenges, we have made great progress this year toward our strategic goals. Despite lower sales relative to last year, we have remained solidly profitable, achieving an operating earnings of 4.1 percent of sales for the full year. We took action to de-leverage our balance sheet in the first quarter through the early retirement of $75 million of long-term debt and then in the third quarter by partially funding our pension obligations. As part of our continuing efforts to reduce fixed operating expenses, our operations team worked diligently toward the implementation of two factory consolidation projects, both of which were successfully concluded during the fourth quarter. Even in this challenging environment we have continued our focus
on operational excellence with our manufacturing operations maintaining a reliability score above 99 percent throughout the year. At this year’s NeoCon, the contract furniture industry’s largest tradeshow, our new healthcare showroom was named the large showroom winner, and, for the fourth time in five years, we received the Office Furniture Dealers 2008 Alliance (OFDA) Gold award as the Manufacturer of the Year. During the year, we worked hard to deliver superior products and services to our dealer network. Despite the economic downturn, the development of new products has remained a critical element of our business strategy. At this year’s NeoCon we introduced 18 new products. Among the most significant achievements at this year’s show was a new healthcare product called CompassTM, which won a Gold award in the healthcare furniture category and the launch of the ThriveTM portfolio of ergonomic products, which includes the technology support category’s Silver award winning FloTM monitor arm. In launching ThriveTM we demonstrated that we can and will move quickly to find new areas to serve our traditional customers and dealers. We also hosted an invitation-only event to preview a new chair family we believe will set a new reference point for comfort, beauty and value. During the NeoCon show we announced another milestone for our company: being the first in our industry (and one of the first in the world) to fuel 100% of our facilities with renewable energy. This past year we made significant progress toward our goal of having zero impact on the environment by the year 2020. While we still have progress to make, we believe the finish line is in sight.
2013 // HERMAN MILLER
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2012
REAL ADVENTURES EDM
Edm This is a simple EDM for a holiday company who wanted the design to be consistent across many different countries.
2013 //PORTFOLIO
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TAYLOR BRANDING
Taylor The brief required a new brand to be created and applied across many of the company’s products. It is aimed at a young demographic living in the City. It started off with a hand drawn logo for a business start up, then branched out into a series of designs and products that provided different means for the customer to interact with the business.
‘your garden’ ‘your garden’
‘your garden’
bespoke tools flowers landscape services consultation
Just living is not enough. One must have sunshine, freedom, and a little flower.
Bespoke tools Treated Soil Custom Seeds
INSTRUCTIONS: TO HELP YOU START YOUR URBAN GARDEN Place seeds in the soil box
SO IL MY SEEDS
Be careful paper cuts are a risk!
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Don’t soil yourself! Wear gloves.
Plant thy seed in thy garden
Place soil feed into A Jug of 25ml (Pour contents into box)
Put by a window and watch your work flourish
FEED
Place soil in the lined box
SOIL
Tear open box
Makes it like Jack and the Beanstalk
Give Mr. Sunshine a job to do!
TAYLOR BRANDING
2013 //PORTFOLIO
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