New product launch for duck rim block in france. The client wanted strong impactfull creative with maximum stand out in store.
Launch campaign concept for U-FORM running shoes from reebok. The task, to crete strong communication assets to sell the unique technology that lets you heat form the running shoes to perfectly fit your foot creating a bespoke product.
Single malt’s campaign to elevate the Diageo range in France. The client wanted a fresh look moving away from the traditional look and feel of the malt whisky market. There was also an education aspect to the brief showing the taste cues of each single malt.
SINGLE MALT WHISKY explore a world of taste
DISCOVER MORE AT MALTS.COM
CARDHU GOLD RESERVE Single Malt Scotch Whisky
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Concepts for a special Diageo bespoke unit in whisky specialist stores. The task we were given was to create permanent units to sell the Diageo range of single malts. The unit had to be educational and easy to navigate allowing the consumer pick the malt to match there palate. And using the build materials to help to emphasise the quality of the single malt range.
WINTER’S GOLD CRA FTE D BY THE COL D
From scotland’s highe comes a whisky that st & coldest distillery owes its unique chara cter to the winters that shape it.
WINTER’S GOLD
The launch of Dalwhinnies Winters Gold, a new way to drink malts. We were asked to create launch assets in store and on-line. This is the first malt whisky in the uk market that you keep in the fridge, so you drink it chilled.
CRA FTE D BY THE COL D
Dalwhinnie Winte r’s Gold is only distille d from spirit made between October and March, our Scottis h Winter. As the snow falls and the air is sharp with frost, the cold copper intensifies our liquid and its rich, deep charac ter unfolds. When the winter grows colder, our liquid becom and warmer. es gentler The result is a golden spirit with a smoot h, honeyed taste. Hints of spice mingle with soft heather notes, in a whisky as heart-w culminating arming as our winter s are bleak.
D
GOL WINTEEDRBY’S THE COLD CRAFT
llery est & coldest disti From scotland’s high s its unique character owe comes a whisky that it. e shap that ers to the wint
D
GOL WINTEEDRBY’S THE COLD CRAFT
from spirit made Gold is only distilled Dalwhinnie Winter’s Winter. As the March, our Scottish cold copper between October and sharp with frost, the is air the and snow falls character unfolds. deep rich, its and d mes gentler intensifies our liqui beco d liqui our s colder, When the winter grow and warmer. th, honeyed taste. n spirit with a smoo The result is a golde notes, culminating le with soft heather Hints of spice ming ers are bleak. wint our as -warming in a whisky as heart
In-store range campaign for Anadin. Anadin suffers from a perception problem, most consumers think Anadin only do aspirin. So the brief was to create impactfull p.o.s to sell the Anadin range and by creating a one stop shop, for all the shoppers pain killing needs.
The launch of the limited edition Smirnoff flavours bottles. Key visuals for the launch of limited edition Smirnoff flavours in special limited edition bottles, to emphasize the flavour cues of each skew.
Limited Edition bottles by Smirnoff.
Limited Edition. Maximum flavour.
Glade out of season activity. The task to create a selection of activation concepts to sell glade candels outside of there traditional winter season.
The Glade sensorium Transform your mood through fragrance.
Gorila activity for valentines day progecting imagery on to rodan’s the kiss.
Kiwi shoe care. Activation concepts to make Kiwi stand out in-store. Using something as simple as shoe box’s that consumers associate with new shoes to sell the Kiwi product range. And an fsdu with a digital display showing the local weather forecast so the shopper can chose the right product to fit the conditions.
NEW LOGO LOCK UP
Creative work MR MUSCLE Cleaning Lab
4 SIDED DISPLAY STAND
A one stop shop for all toilet cleaning and hygiene needs. The client wanted to create a bigger presence in store and become the leading toilet care expert in the market. We created a innovative category concept to position the Mr Muscle brand as the experts in the sector. Using easily understood icons to inform consumers of the benefits and usage of continuous toilet cleaning products.
Next Steps Creative work
AISLE FINS
MR MUSCLE Cleaning Lab Next Steps Creative work
AISLE FINS MR MUSCLE Cleaning Lab Next Steps Creative work
NAVIGATION ICONS MR MUSCLE Cleaning Lab Next Steps Creative work
CAGELESS
FRAGRANCING
STRONGER FRAGRANCING
HELPS PREVENTS LIMESCALE
BARKERS
EXTRA FOAMING
PROTECTIVE
SHIELD
MR MUSCLE Cleaning Lab Next Steps Creative work
MR MUSCLE Cleaning Lab
CLEANING ACTION
PRODUCT CHART
NUMBER OF FLUSHES
LASTING PROTECTION
MAXIMUM COVERAGE
Next Steps Creative work
BUS STOPS
NEW Product Barker out of packaging
Reverse view
Activation concepts for existing agency clients. An internal ongoing project within geometry global, to create activation concepts for brands owned by existing clients. This was part of a organic new business push.
take a moment with bovril and remember them.
winter cold activation, with posters dispensing gient tissues for those suffering from coughs and colds. each gient tissue would have vouchers to drive to purchase. these would be sited at train, tube and bus stations.
free hot bovril drinks for all those taking part and watching at cenotaphs up and down the country on remembrance sunday.
Launch activation for new versatile multi use cleaning product. The task was to create a simple and easy to understand communication platform for Mr Muscle Active capsules. Using foyer displays, digital fsdu’s and bus shelters. And creating a simple anamatic to help shopper under stand the versatility of the product.
Digital anamatic for bus stops and in store.
Off trade activity during the 2015 rugby world cup. Guinnes wanted to have a strong presence in store during the world cup that worked in conjunction with the on trade.
On trade activity during the 2015 rugby world cup. Guinnes wanted to have a strong presence in the on trade during the world cup. We created the Guinness Lineout a team pint carrier.This was based on the insight that a lot of rugby mates effectively become a team when out watching the game. And each one have a position in the group dynamic.
TEAM UP WITH
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