World Internet Services MarketsPlayersStrategies
Report Description • This report provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2010 to 2018. • Markets covered: Internet access and usage, search, social, mobile, video, ecommerce, communication, cloud, digital (music and books) and online gaming • The above markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from display formats including RTB • 4 regions and 15 countries covered: World, EU28, EU5, APAC; Brazil, China, France, Germany, India, Italy, Japan, Russia, South Africa, South Korea, Spain, Switzerland, Turkey, UK, USA • The total telco services market is also provided as a means of comparison with the OTT services market
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Report Description Case studies of the principal Internet players (Amazon, Apple, Facebook, Google and Microsoft), including their acquisition and platform strategies are looked into, whilst also looking at other major players and trends to emerge, such as Alibaba with their recent IPO. A detailed analysis of the dynamics of each OTT market is provided, including the key players, competition levels and IDATE’s perspectives and outlook. Geographic coverage Europe France Germany Italy Spain Russia Switzerland Turkey United Kingdom
Indicators by country Access indicators Internet subscribers (millions) Annual growth rate Internet density Fixed Internet users (millions) Annual growth rate Fixed Internet penetration Mobile subscribers (millions) Annual growth rate Online advertising revenues (million EUR) Annual growth rate Display revenues (million EUR) Of which RTB revenues (million EUR) Annual growth rate (%) Search revenues (million EUR) Other online advertising revenues (million EUR)
Indicators by country Social Networks Total social networks revenues (million EUR) Annual growth rate Social networks paid revenues (million EUR) Mobile Total mobile revenues (million EUR) Annual growth rate Paid mobile application revenues (million EUR) Annual growth rate
OTT video Total OTT video revenues (million EUR) Annual growth rate OTT video paid revenues (million EUR) Annual growth rate OTT video advertising revenues (million EUR) Annual growth rate
Indicators by country OTT communication OTT communication revenues (million EUR) Annual growth rate Cloud Cloud revenues (million EUR) Annual growth rate E-commerce E-commerce revenues (million EUR) Annual growth rate Online gaming Online gaming revenues (million EUR) Population
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Table Of Content 1. Executive summary 2. Methodology 3. Key Internet players 4. Online search 5. Cloud 6. Communication 7. E-commerce 8. Social networks 9. OTT video 10. Paid mobile applications 11. Online advertising 12. RTB
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