50 CONTENT MARKETING IDEAS Creation of engaging content is always a challenge for content marketers as content creation is a tough job. Producing unique content every time is not only a taxing job but you may also get short of new ideas. The list below gives ideas for creating more and more content using various mediums so that you never run short of content and always keep your audience engaged and remain in steady contact with your readers which is very essential in the current times. http://infostreamusa.com/
GUIDE TO CREATING GREAT CONTENT
Create content that tells the benefit of using specific products or service or lets the reader know the advantages of things related to your field
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Bring out the best things about your products or services
TELL PEOPLE ABOUT DO’S AND DON’TS OF ANY PRODUCT OR SERVICE YOU SPECIALIZE http://infostreamusa.com/
If you know things your readers should avoid in order to remain safe. then don’t keep it to yourself. This will definitely increase your authority on the subject.
PEOPLE DO LIKE TO KNOW ABOUT THE THINGS TO DO TO GET MAXIMUM OUT OF ANYTHING http://infostreamusa.com/
Be it marketing or cooking, people like to know the strategies that can bring out the best of their efforts. If you know anything that will add value to the effort, then bring it in front of people.
CREATE A KNOWLEDGEBASE
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Answering questions that people might have in their minds or would like to know the answers of clears doubts in the minds of people and they are more likely to trust you.
BRING OUT THE CURRENT STORIES RELATED TO YOUR FIELD http://infostreamusa.com/
News stories, events and trends related to the field are a great source of informative content and they can prove to be a great medium to keep your audience engaged.
DISCUSS FUTURE TRENDS WHICH MIGHT HAVE AN IMPACT
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Enrich the knowledge of your readers with the upcoming trends which might have an impact on the industry in future. This helps in keeping your audience informed an engaged.
PAMPER YOUR AUDIENCE WITH OFFERS AND PROMOTIONS
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The option to get something extra out of any product or service has always impacted buying decisions of the users. Use this as an asset for your sales efforts.
HELP YOUR READERS MAKE AN INFORMED DECISION
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Making your audience aware of the products and services and their merits and demerits helps in the process of making an informed decision. If you are giving out this information yourself then the chances of conversion increase considerably.
USE SNAP CHAT AS A TOOL TO CREATE CONTENT
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Visual content is more appealing to the audience and what better medium than snapchat to let your audience see the inside view of your business and regular activities.
GIVE VIEWERS AS CLOSER VIEW OF YOUR BUSINESS
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We are nosy by instinct and the curiosity to know how the things are actually made or produced has always fascinated people. Give your viewers a tour of the process to build their trust.
USE PICTURES TO CREATE YOUR STORIES ON INSTAGRAM
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Instagram has come out as a very strong medium to engage viewers. People spend a lot of time on Instagram and making your brand popular through visual appeal is easier there.
USE VARIOUS EVENTS, CONFERENCES, SEMINARS FOR CREATING RELEVANT CONTENT
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Everyone doesn’t have the time to attend every event personally but getting inside information of the events always helps and people closely follow the reviews of such events. This could help you in creating more content which is liked by readers.
OPINIONS MATTER TO PEOPLE AND HENCE SURVEYS ALWAYS HELP
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Doing online surveys has become easier these days and the participation of people is also usually very high. Get the juice out of the surveys and use the result for your content. This can help in getting great viewership.
BE IT MOVIES, HOT PLACES OR BOOKS, PEOPLE WANT TO KNOW ABOUT THE BEST
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Top 10, Top 20 or Top 50 whatever be the number but people are always interested to know about the best places to visit, best books to read or best movies to see. Creating such a list can get you more viewership easily.
BE A TWITTER BIRD
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There is no denying the fact that twitter is one of the highest followed site for the current news and trends. Create a twitter handle which gives out crisp content to engage your readership.
CASH ON THE POTENTIAL OF GUEST BLOGGING
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Guest blogging has many advantages and you can harness them to increase traffic to your website. You can invite guest bloggers from your industry to blog on your website and in this way you can get more exposure to a wider audience.
CREATE CONTENT SHOWING STEP BY STEP DEMONSTRATION OF THE MAKING PROCESS
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People love to know how things are prepared. You can indulge your viewers by showing them step by step procedure of how things are done in your business so that they get an in-depth view of the advantages of your product.
GIVE YOUR AUDIENCE A GUIDED TOUR OF THE UNKNOWN FACTS OF YOUR BUSINESS
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There are many processes in any business which are inaccessible to the users which they would like to know. Post videos of such processes and it would increase your interaction with your audience.
EXPLAIN THE NITTY GRITTY DETAILS OF BUSINESSES
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Readers love to know hidden aspects of business which are usually kept under wraps. Give your readers some of these interesting details so that they remain interested.
WRITE PRODUCT REVIEWS
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Product reviews are the medium to tell about specific qualities of any product and encourages people to try them. Post product reviews of some of your products so that people can know about the hidden qualities in the product which usually get ignored.
USE PODCAST AS AN EFFECTIVE MEDIUM OF COMMUNICATION WITH YOUR CLIENTS
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Podcasting has emerged as a very powerful tool to establish regular communication with widespread audience. Utilize the power of Podcasting for creating a regular channel of communication.
USE PODCASTING FOR POSTING INTERVIEWS
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Interview based podcasts can attract your audience to listen to the things said by famous personalities or experts in any specific domain. You can use this medium to attract your audience.
YOU CAN USE PODCASTS FOR POSTING DAILY OR WEEKLY TIPS
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Podcasts can be used as a great medium for posting daily or weekly tips about any specific product or service. This will help in establishing you as an authority on the subject.
CONVERT YOUR BLOGS INTO PODCASTS
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Podcasts are easy to listen and less time consuming and hence the users can easily listen to them. You can use this medium to make your blogs more accessible to your audience.
USE PODCAST FOR ANSWERING QUESTIONS POSTED BY YOUR AUDIENCE
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Podcast can be an effective medium to clear out the doubts raised by your audience and you will gain more credibility in the eyes of your audience. A trusted business has a much higher rate of conversion.
TAKE ADVANTAGE OF POPULARITY THROUGH YOUTUBE VIDEOS USING YOUR PODCASTS
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Podcasts can easily be converted into engaging YouTube videos using some images and your podcast audio. This will give you much more exposure without putting a lot of extra effort.
YOUTUBE VIDEOS CAN EASILY BE CONVERTED INTO PODCASTS http://infostreamusa.com/
Creating content continuously is a very taxing work. But, converting your YouTube videos into podcast is very simple and yet it will give the same content exposure with a different medium and help you get more visibility.
CREATE MORE AWARENESS IN THE PUBLIC ABOUT YOUR PRODUCT OR SERVICES
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You as an industry insider may be knowing much more about specific products and services than your audience. Do not keep that knowledge to yourself. Instead make it known to public with your posts. This will not only give you more content material but also increase your exposure to public.
BUST COMMON MYTHS OR MISCONCEPTIONS
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Every industry has few things which are not fully known to people. People may have myths or misconceptions about few things and you can bust them with your posts. This will make also add to your credibility on the subject in the minds of your audience.
BRING OUT INDUSTRY SPECIFIC NEWS IN FRONT OF THE PUBLIC
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In this age of 24 x 7 news many a times important industry specific news is never able to get their prime spot and get shadowed. You can make your audience aware about such events and keep them in the loop.
PRESENT CASE STUDIES AND THEIR RESULTS
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Case studies are a very good way of understanding how a particular thing works in a practical environment. You can present your industry specific case studies to show the impact of any new development. This will give freshness to your content and establish your authority on the subject.
SHARE RELEVANT STORIES OF YOUR CLIENTS OR CUSTOMERS IN YOUR BLOGS
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Sharing the examples of your customers or clients in your blog not only gives your clients a good feeling but your audience is also to get a better understanding of the scenario as they can easily relate to it.
CREATE FACEBOOK POLLS
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Facebook is a highly popular social networking site which is used by most of the people. Creating industry related polls on Facebook can give you larger audience and following and you can even use the results as a blog post on your website which may even increase traffic to your website.
COMPARE VARIOUS PRODUCTS AND SERVICES
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People like to understand the difference between various products in the same category and their specific qualities and advantages. Give them this knowledge and it will increase your readership.
INFOGRAPHICS HAVE A GREAT APPEAL
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Infographics are visually very appealing and engaging too. Make good infographics and post share them at various sharing sites to get backlinks to your website.
RESPOND TO VARIOUS BLOG POSTS AND ARTICLES
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Responding to various blog posts and articles also keeps you active in the scene and the chances of increasing your readership also increases.
CREATE TUTORIAL VIDEOS
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Videos are the best medium to interact with your audience. Use this medium to regularly post videos in short tutorial form to show people how specific products can be utilized at their maximum capacity or how to do things rightly.
GET ACTIVE ON POPULAR Q&A SITES
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Answering a specific industry related question can make you an authority on the subject and you may get more following. So, get active on popular Q&A websites so that you can get to know what people like to know
DO NOT LOSE HOLD ON THE TRENDING TOPICS
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Current trends are very important for attracting more and more people to your website. Always keep yourself informed of the current trends so that you can utilize it for creating more content which can attract people.
POST PDF GUIDES FOR MORE PRODUCT INFORMATION http://infostreamusa.com/
Create awareness about the correct usage of your product through PDF guides so that the users can utilize it better. This will create better response to your product.
USE STATISTICS AS A TOOL
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People love stats as they can easily understand the product through numbers and graphs. Utilize the power of statistics to highlight the current trends and usage. This is easily shareable and gives you good traffic.
ENCOURAGE YOUR CLIENTS OR CUSTOMERS TO SHARE THEIR PRODUCT EXPERIENCE
THROUGH VIDEOS http://infostreamusa.com/
This will make your product more reliable in the eyes of your prospective clients and customer. You can ask your customers to share their product experience through videos on your site.
WRITE INDUSTRY BEST PRACTICES http://infostreamusa.com/
Making your customers about the industry best practices and showing them that you are using them yourself to make your products makes you more trustworthy in their eyes. Use this medium to boost your products credibility.
UNDERSTAND THE REQUIREMENTS OF YOUR CUSTOMERS ON PUBLIC FORUMS
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Make your products more customer centric by asking them what do they exactly expect from your product. This is a proactive approach in achieving greater customer satisfaction and presenting yourself as a valued brand.
CREATE A BUYER’S GUIDE http://infostreamusa.com/
Many a times buyers are ignorant of the exact requirements a product is going to fulfill and they spend more than they should on a product or the product doesn’t get fully utilized by them. You can create a buyer’s guide training your customers about specific things to look for in the product. This will also increase your interaction with your audience and help in building trust.
TABULATE THE ESSENTIAL TOOLS OR PRODUCTS REQUIRED FOR SPECIFIC PURPOSES
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Giving out specific information to your audience is always helpful. You can create lists of tools or products required for using anything.
CREATE CHECKLISTS
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Checklists are very helpful for the users to understand that they have everything they require for utilizing something completely or have gathered all the things required for the process. Create checklists related to your products for your customers.
WRITE A BEGINNER’S GUIDE FOR YOUR NEW CUSTOMERS http://infostreamusa.com/
Everybody wants new users to try their product or services. But, if the users are new then they might not be very sure on how to use a specific product better. You can create a user’s guide to raise awareness about your product so that you can have more customer.
CREATE SLIDESHOWS
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Slideshows are easy to understand and follow. They are creative and engaging. You can create slideshows for your products or services and share them on various sites to attract new users.
EXPLAIN TECHNICAL TERMS RELATED TO YOUR BUSINESS http://infostreamusa.com/
Technical terms which are common for you may not be so obvious for your customers. You can use various forms to explain such terms to your customers on your website or blog. This will serve as a knowledgebase and keep your audience connected.
InfoStream Solutions is a full-service web design and Internet marketing company based in the Toledo, Ohio, area serving customers in Northwest Ohio, Southeast Michigan and beyond. InfoStream does more than build beautiful, functional websites. The company leverages the Internet to make business better.
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LEARN MORE AT INFOSTREAMUSA.COM OR BY CALLING 567.686.1040.