How Do You Build An Inclusive Brand?

3/24/22, 11:30 AM

How Do You Build An Inclusive Brand? - James Kassouf | Leadership

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How Do You Build An Inclusive Brand? by James Kassouf | Mar 24, 2022 | Entrepreneurship, James Kassouf

Creating an inclusive brand is essential to connecting with today’s consumers. But what does it take to build an inclusive brand? In this blog post, we’ll give you some tips on creating an inclusive brand that resonates with your customers.

Diversify Your Circle of Advisors

It’s essential to have a diverse group of advisors when creating an inclusive brand. This will help you get input from various perspectives and ensure that your brand is representative of all your customers. These advisors can include people from different ethnic and racial backgrounds and those who identify as LGBTQ+. Having a diverse team will also help you identify any potential areas of improvement with your branding strategy.

Make Your Brand Voice Authentic https://jameskassouf.co/how-do-you-build-an-inclusive-brand/

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3/24/22, 11:30 AM

How Do You Build An Inclusive Brand? - James Kassouf | Leadership

When creating an inclusive brand, it’s essential to ensure your brand voice is authentic. This means using language that is respectful and free of bias. It also means knowing how people identify themselves and using the correct pronouns when referring to them. For example, if you’re referring to a customer who uses they/them pronouns, be sure to use those pronouns instead of he/she.

Avoid Making Assumptions

When creating an inclusive brand, it’s essential to avoid assumptions about your customers. This includes making assumptions about their background, interests, or needs. Instead, take the time to get to know your customers and what they’re looking for in a brand. This will help you to create a more authentic connection with them.

Be Willing to Evolve

Your brand should constantly be evolving to stay relevant to your customers. This includes being willing to change your approach to inclusivity if it’s not working. For example, if you’re using a term or phrase that is offensive to some customers, be willing to change it. The important thing is to be aware of your customer’s evolving needs and be ready to change with them.

Don’t Forget about Accessibility

When creating an inclusive brand, it’s important to remember that not everyone has the same abilities. This includes those who are visually or hearing impaired and those with cognitive disabilities. Be sure to consider how your brand can be accessible to all customers, regardless of their abilities. Inclusivity is essential to connect with today’s consumers. You can create an inclusive brand that resonates with your customers by following these tips.

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