What Is Sustainable Entrepreneurship?

1/25/22, 12:26 PM

What is Sustainable Entrepreneurship? | James Kassouf | Leadership

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What is Sustainable Entrepreneurship? by James Kassouf | Jan 25, 2022 | Entrepreneurship, James Kassouf, Leadership

What Does Sustainable Entrepreneurship Mean?

Companies have historically operated with the basic goal of making a profit. However, in recent years, it has been growing apparent that more should be expected of entrepreneurs. While working to develop and run a financially successful company is certainly a good goal, many people believe that entrepreneurs should prioritize running a responsible and ethical company rather than a simply profitable one. The thought that businesses should focus on providing products that are genuinely valuable to consumers is also becoming more common. These beliefs led to the idea of sustainable entrepreneurship, or the process of running a business while ensuring a good future for the next generations.

What is the Goal of Sustainable Entrepreneurship?

Generally speaking, sustainable entrepreneurship aims to create responsible companies that focus on the long-term impact of their work more than their own short-term achievements. This requires entrepreneurs to make efforts to improve the social and environmental responsibility of https://jameskassouf.co/what-is-sustainable-entrepreneurship/

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1/25/22, 12:26 PM

What is Sustainable Entrepreneurship? | James Kassouf | Leadership

their businesses, as well as the well-being of their employees. For example, a business that acts as an example of or even worsens racial inequality is certainly not ideal, while one that makes efforts for positive social change would be considered more sustainable. Similarly, a company that protects the environment is much more sustainable than one that pollutes ecosystems and wastes natural resources. A successful sustainable entrepreneur will be able to manage a company in a way that supports both its employees and future generations.

Why is Sustainable Entrepreneurship Difficult to Accomplish?

Unfortunately, creating a business that is successful, socially responsible, and environmentally responsible is no easy task. Even entrepreneurs with ambitious goals of forming ethical businesses have failed at times, as it can be hard to juggle the challenges of supporting employees, running a company ethically, and making enough profit to stay afloat all at the same time. However, during an era of climate change and serious social inequality, sustainability is more important than ever, and businesses with harmful practices cannot be allowed to continue. With more pressure on entrepreneurs to take responsibility for the impact of their companies, especially when this pressure comes from consumers, changes will likely be made to create successful businesses that offer genuinely valuable products and make positive changes in the world.

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