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eCommerce store is a living object,
product pages are its heart and soul!
The success of an ecommerce store depends on its ability to attract customers and sell products. But, many businessman ignore the product page and focus only on the home page.
If you already have an e-commerce website, you need to know the importance of your product pages.
Product Page Optimization Is Important When It Comes To Increasing The Reach
High-converting Product Page Should Have The Following Features
● Should psychologically trigger to convince potent buyers to add to cart. ● Should be able to explain the product while staying true to your brand image (after all, the product page is representing your brand as a whole too) ● Should have the potential to upsell, cross-sell and resell to/from other categories.
Ways to Optimize Your Product Page
Ways to Optimize Your Product Page High Quality Image High Quality Image Photo Gallery Photo Gallery Title-Description Title-Description User Authorization User Authorization HyperHyperpersonalization personalization Page Speed Page Speed Simple Cart Simple Cart Mobile Friendly Mobile Friendly
Ways to Optimize Your Product Page
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HighQuality QualityImages Images High
● Product photography is an important aspect of ecommerce. ● Many businessman either use stock photos or hostile images to display their products. ● They do not consider the product page itself, the images of the products will be shown throughout the web on social sites and also Google search.
Ways to Optimize Your Product Page PhotoGallery Gallery Photo
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● If your feature image is to drag the visitor’s attention, the product image gallery is to convert them into shoppers. ● Shoppers need to see all the angles of the displayed product in page. ● You can also use 360-degree shots or video tutorials, it can also engage users more. ● Remember one thing, always use compressed images to increase the page-load speed.
Ways to Optimize Your Product Page
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UniqueTitle-Description Title-Descriptionand andProduct ProductOverview Overview Unique ● The first thing that should be focused on, in order to optimize your product page, is creating an engaging title and product descriptions. ● Many online stores underestimate the value of quality writing for their product. Descriptions are mandatory. ● The title tag, Meta description, and product description should contain keywords related to the item while doing seo for ecommerce .
Ways to Optimize Your Product Page
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UserAuthorization Authorization User
● An powerful element of any product page is it’s shoppers’ reviews, ratings, and comments. ● Visitors read actual user ratings and reviews after they buy products. So need to build more trust with your audience. ● Reviews or Social Proof are great for dismissing potential customers fear. Ratings can be displayed on Google to attract a maximum number of visitors to your product.
Ways to Optimize Your Product Page
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ProductPage PageOptimization Optimizationwith withHyperHyperProduct personalization personalization
● Hyper-personalization incorporates numerous things. ● Proposing items as per the client's past buy or browsing history, recommending similar items, giving alternatives of what goes well with their looked through item. ● Online business stores which empower AI personalization, get the consideration and visitors remain on the website for more.
Ways to Optimize Your Product Page PageSpeed Speed Page
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● Page speed matters when it comes to websites. ● If it’s an ecommerce site or not, slow loading speed will drive users away. ● Having faster pages mean individuals will probably explore quicker through your store and find what they like.
Ways to Optimize Your Product Page SimpleCart Cart Simple
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â—? To expand your product page optimization, clients ought to have the option to get a review of their things in the cart from anyplace on the page. â—? A fast preview of the cart alerts the client about what has been added and lead them to the checkout in a snappy way.
Ways to Optimize Your Product Page MobileFriendly Friendly Mobile
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● Today, more than 60% of the total web traffic comes from mobile devices. ● Google recognizes it and it has introduces its MobileFirst Index update. ● Making your product pages mobile-friendly is of utmost important. ● Smartphones have become a powerful tool, even in online shopping. Optimize your product pages for mobile view to maximize your conversion.
Best eCommerce Product Page Examples
Best eCommerce Product Page Examples
Levi’s Hoodie Levi’s Hoodie M.A.C Lipstick M.A.C Lipstick iPhone Xs Xs iPhone Tesla CarCar Tesla BOSE Headphone BOSE Headphone
If you use all of these tips, you are guarantee to maximize your conversation rate.
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