good morning!
the “over” campaign
we wanted to make a meaningful appearance in the Boston community
where people achieve mind over matter
at the Boston Marathon
MAILERS SENT TO ALL REGISTERED RUNNERS
STICKERS GIVEN OUT TO RUNNERS AS ENCOURAGEMENT
OFFICIAL COMPANY LAUNCH
MIND OVER MATTER POSTERS
MIND OVER MATTER POSTERS
GIVEAWAYS
GIVEAWAYS
at the same time, in the larger Boston community
we’re engaging the passer-by with compelling messages
AIRPORT AD
TRAIN STATION AD
UMBRELLA FLASH MOB
we’re also involving digital communities across borders
thank you!