Mind over Matter

Page 1

good morning!



the “over” campaign


we wanted to make a meaningful appearance in the Boston community


where people achieve mind over matter


at the Boston Marathon



MAILERS SENT TO ALL REGISTERED RUNNERS


STICKERS GIVEN OUT TO RUNNERS AS ENCOURAGEMENT


OFFICIAL COMPANY LAUNCH


MIND OVER MATTER POSTERS


MIND OVER MATTER POSTERS


GIVEAWAYS


GIVEAWAYS


at the same time, in the larger Boston community


we’re engaging the passer-by with compelling messages


AIRPORT AD


TRAIN STATION AD


UMBRELLA FLASH MOB


we’re also involving digital communities across borders










thank you!


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