CASE STUDY: CONVERTING WEBSITE ANALYTICS TO TRANSACTIONS INITIAL WEBSITE VISIT AS SEEN ON GOOGLE ANALYTICS KEYWORD REPORT:
ANALYTICS REVIEW: The server for this company was named for the company - a common practice. A regular review of analytics reports indicated both the server name (company name) and the search term used to find our website. NOTIFICATION: This information was sent to a sales professional for possible follow-up.
FOLLOW-UP: Sales professional researched company to determine most likely decision-maker and contacted him via email.
RESPONSE: Prospect replied to the broker’s email and arranged to discuss his requirement.
RESULT:
• Represented by CBRE in relocation to Class A office space • Represented by CBRE in multiple expansions, including a current negotiation • Approximately $40,000 gross commissions generated to-date
For more information, contact James McCarthy at (760) 609-4653 or email seo@jamesmccarthy.com