PROPERT Y M A R K ETING STR ATEGY
5595 south oak street PRESENTED BY:
CHRIS PEQUET JAMESON SOTHEBY’S INTERNATIONAL REALTY
Property Marketing Strategy Overview DIGITAL MEDIA
Adwerx Desktop Display Ads Facebook & Instagram Sponsored Business Ads Crains Chicago Buisness
EMAIL MARKETING
Rezora eBlast Rezora Newsletter Featured Listing Drip Campaign
CUSTOM PRESENTATION ASSETS
Issuu Digital Brochure
PRINT ADVERTISING
IMAGINE
SOTHEBY’S INTERNATIONAL ADVERTISING*
Sotheby’s International Realty YouTube Channel Sotheby’s International Realty Facebook Page Sotheby’s International Realty Blog
PUBLIC RELATIONS*
JSIR Connect Access Chicago Agent Magazine JSIR Connect Crains Chicago Business Inman News Curbed Chicago Chicago Tribune “Dream Home” Architectural Digest PR Web
LIVE MODERN Contemporary flair meets the quintessential Chicago greystone in the heart of Lincoln Park. Contact Linda Levin for a private tour.
Adwerx Desktop Display Ads Explained
Adwerx
Digital Display Advertising Adwerx is a digital ad platform created specifically for real estate that targets prospective buyers by zip code and web browsing behaviors. The average real estate customer researches real-estate related items on the 180110
web, such as homes for sale, mortgage rates and moving companies, for about two weeks, before ever talking to a real estate agent. Adwerx uses these browsing behaviors to target and then “follow� prospects online with desktop display ads. 7,000 impressions a week guaranteed with a .03% click-through rate
Adwerx Facebook Mobile Ad
Jameson Sotheby’s International Realty Business Ad Social Media business ads promote custom ads and content while targeting a specific audience, with the end goal being client reach and high engagement within that reach. Social ads appear in your target audience’s Facebook news feed, right column and Instagram feed.
Instagram for Business
Jameson Sotheby’s International Realty’s”Property of the Day” People come to Instagram to be inspired and discover things they care about, and that includes content from brands and businesses. The social platform has more than 300 million daily active users and 500 million monthly users. Jameson Sotheby’s International Realty uses it vast industry reach to connect with real estate brokers from across the country as well as buyers world-wide.
Rezora
“Insight� Digital Newsletter Our in-house, multi-tiered email marketing software allows our brokers to efficiently launch tailored email-marketing campaigns. Rezora is regularly updated with on-brand, relevant content curated to expand digital marketing reach.
Issuu
Online Digital Brochure Issuu is a digital publishing platform that enables anyone — from independent creators to global brands — to distribute, measure and monetize digital content. With 100 Million+ unique visitors each month, uploaded publications become instantly available to active readers around the world who use Issuu’s site and mobile apps to discover and engage with what they love.
IMAGINE
Jameson Sotheby’s International Realty’s Premier Listing Publication With a circulation of up to 150,000 copies of each issue, IMAGINE is strategically positioned to reach serious real estate intenders. IMAGINE is distributed monthly in high-end magazines and newspapers throughout the Chicagoland area. In addition to distribution in top publications, IMAGINE will be mailed directly to a targeted list of thousands of potential clients who are most likely to buy or sell real estate with income to support. With its unique size, striking design and luxurious finish IMAGINE is sure to stand out in any magazine, newspaper, or mailbox.
Chicago Tribune EZ Target Insert
From its beginnings, the newspaper pledged to be a good citizen and an active participant in the life of Chicago. The Tribune was also a standard-bearer for innovative journalism. It established the first foreign news service staffed by Americans, and later became the first paper to maintain a reporting staff on Capitol Hill. The Tribune also revolutionized the look of papers--using three-and four-color printing, and publishing the first color photograph. The EZ Target Insert is a double-sided flyer included with the Chicago Tribune Newspaper mailed to to zip code of your choice.
Access
Sotheby’s Realty Intranet Through Access, our agents utilize the Global Referral System to facilitate exclusive connections with prestigious clientele while building relationships with our high-quality residential brokerage companies throughout the world.
JSIRConnect.com
Jameson Sotheby’s International Realty’s Intranet The Jameson Sotheby’s International Realty brand artfully unites tradition with innovation. Our agents utilize this private network as your personal workflow solution while directly collaborating with the Jameson Sotheby International Realty brokerage community.
Crain’s Chicago Business ChicagoBusiness.com
Crain’s web site, ChicagoBusiness.com, is the award-winning leading local business website and the go-to source for daily breaking news, real estate information and statistics about doing business in Chicago. With 1 million+ unique visitors per month and 30,000 paid digital subscribers, Crain’s rich media environment provides 24/7 digital coverage.
Inman News InmanNews.com
Inman News, created in 1983, is the leading independent real estate news provider. They offer daily news and technology advice as well as information-based products and services for real estate leaders, technology professionals, and consumers. ImanNews.com is the go-to place to read about the best in Chicago’s luxury real estate and brokers.
Curbed Chicago Curbed.Chicago.com
Curbed Chicago is a real estate blog featuring local Chicagoland properties and neighborhoods. Since 2004, Chicago.Curbed.com has been an integral part of the Chicago online housing industry, and by providing analysis, coverage, and insight, they apply an editorial lens to the onslaught of information. Curbed sees homes, architecture, interior design, cities, neighborhoods, and properties for sale as related points on a spectrum.
Contemporary Chicago Condo with Spa: $4.5M
Chicago Tribune Dream Homes ChicagoTribune.com/classified/realestate/dreamhomes
Chicago Tribune Dream Homes spotlights high-end, luxury homes for sale in the Chicagoland area. This five-day a week gallery is featured daily on the front page of ChicagoTribune.com, which maintains a large local audience as well as an increasing national exposure. Each week, 1 property is then chosen from the collection of online homes and is featured in the Sunday edition of the Chicago Tribune.
YouTube
Sotheby’s International Realty® Channel Sotheby’s International Realty® YouTube channel is a curator’s collection of the top filmmaking and most extraordinary property videos throughout our network. Explore the world’s most top luxury homes and properties for sale. Experience international lifestyles including waterfront, golf or ski luxury homes, properties and estates.
Sotheby’s International Realty® “Extraordinary Property of the Day” Sotheby’s International Realty® Social Media Network, connects our affiliates across the country. Social media has been widely adopted throughout as an effective means of marketing communication. Our social media initiatives focus on quality versus quantity, meaning that our online efforts are deemed successful not by how many/how much you post but by how meaningful the content is that we provide. In the luxury space, less really is more.
Extraordinary Living Blog
Sotheby’s International Realty® Extraordinary Living Blog Timely and relevant, the Sotheby’s International Realty® Extraordinary Living blog provides inside access to some of the world’s most unique homes and covers a myriad of topics including Art, Architecture, Lifestyle and Market Trends. Exposure opportunities offered in our blog include Home Tours, Market Spotlights, Ammenity Roundups and Guest Lifestyle Blogs.
SOTHEBY’S INTERNATIONAL REALTY AND THE SOTHEBY’S INTERNATIONAL REALTY LOGO ARE REGISTERED (OR UNREGISTERED) SERVICE MARKS USED WITH PERMISSION. SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC FULLY SUPPORTS THE PRINCIPLES OF THE FAIR HOUSING ACT AND THE EQUAL OPPORTUNITY ACT. EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED. IF YOUR PROPERTY IS LISTED WITH A REAL ESTATE BROKER, PLEASE DISREGARD. IT IS NOT OUR INTENTION TO SOLICIT THE OFFERINGS OF OTHER REAL ESTATE BROKERS. WE ARE HAPPY TO WORK WITH THEM AND COOPERATE FULLY. ALTHOUGH INFORMATION, INCLUDING MEASUREMENTS, HAS BEEN OBTAINED FROM SOURCES DEEMED RELIABLE, ACCURACY IS NOT GUARANTEED.