PROPERTY MARKETING STR ATEGY 1909 N. DAY TON STREET
Sotheby’s International Realty Network With over 22,500 sales associates and 990 offices worldwide in 72 countries and territories, we are a member of a truly global, interconnected network. In 2018, the Sotheby’s International Realty Network achieved the highest annual sales volume performance in the history of the brand with $112 billion in global sales volume. Through our exclusive global referral system, our network has closed over $1.4 billion from 1,564 closed referrals.
SothebysRealty.com We have the #1 luxury real estate website in the world*, which hosts only Sotheby’s International Realty properties and generates over 31 million visits annually. Your property’s web page is also displayed on over 100 Sotheby’s International Realty®affiliate websites around the world.
Our Unique Partnership with the Sotheby’s Auction House The Sotheby’s International Realty brand harnesses the global recognition and prestige of the Sotheby’s name. The alliance between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. In the global markets we serve, this relationship distinguishes our brand in a meaningful way.
Jameson Sotheby’s International Realty Leading residential brokerage firm Jameson Sotheby’s International Realty is the exclusive Chicagoland affiliate of the Sotheby’s International Realty global network. As real estate’s most celebrated luxury lifestyle brand, we offer unrivaled access to qualified people and distinctive properties around the world. Our commitment to excellence reflects the Sotheby’s experience and the outstanding level of service that has been the global benchmark for three centuries. With access to cutting-edge technology, and research and marketing, we are able to provide our clients a customized approach to real estate that is unsurpassed in the industry. Armed with the most sophisticated resources and the built-in integrity, exclusivity, and global reach of the Sotheby’s International Realty brand, we are dedicated to artfully uniting extraordinary properties with extraordinary lives.
Marketing Strategy Overview What We Offer Only Jameson Sotheby’s International Realty can deliver a strategically planned and executed approach as outlined below. Harnessing the local presence of the Jameson brand with the global reach of Sotheby’s International Realty allows for exclusive exposure and unique opportunities no other brand can offer. We place the highest emphasis on targeting the right prospective buyers through targeted communications and events. This focused strategy can make a difference in securing a buyer and successfully closing a sale.
Presentation Custom Signage Premium Photography Luxury Brochures Issuu Digital Brochures
Interactive NARRATE - Real Estate’s First Interactive Storytelling Platform Neighborhood Drone Video Matterport 3D Tour
Global Distribution Our global property marketing partners include the most authoritative news, lifestyle and financial voices, as well as real estate centric websites
Email ActivePipe Email Marketing INSIGHT E-Newsletter
Digital Marketing Adwerx Desktop & Facebook Targeted Ad Campaign
Social Media Facebook & Instagram Featured Property of the Day Sponsored Social Media Business Advertising
Advertising IMAGINE - Jameson Sotheby’s International Realty’s Premier Listing Publication
Public Relations Sotheby’s International Realty Love Nomination Local News Outlet Pitch & Circulation
Campaign Launch + Maintenance Targeted Audience Building Media Buying, Implementation, & Scheduling 30, 60, & 90 Day Analytic Reports
Presentation Custom Signage Signage represents the first point of contact for many of our customers; therefore, the design of your signage is essential. We provide a custom 4' x 5' sign concept and will arrange the installation and removal.
3259North North 1909 Dayton RacineStreet Avenue 3 Luxury New Condominiums Luxury New Construction Experienced Local Developer Thoughtfully Designed One 4 Bedroom Duplex | Two 2 Bed 2 Bath Simplexes Luxury Finishes Private Outdoor Spaces Garage Parking
Devise Development Group samjenkinsgroup.com 312.451.2411 | sj@samjenkinsgroup.com
Premium Photography High-quality photography is paramount for both digital and traditional marketing. Our brand has always placed a strong emphasis on premium, meaningful photography.
Presentation Luxury Brochures High-end papers, captivating imagery, and thoughtful design come together to make a perfect takeaway. We provide high-end multipage brochures for your agent to solidify a lasting impression after a showing, or to provide information on a property beforehand in a concise and appealing manner.
Digital Brochures Issuu enables our agents to distribute and measure digital information, such as a property brochure, to over 100 million+ unique visitors each month. Meaningful information and dynamic photography become instantly available to active readers around the world who use Issuu’s website and mobile apps to discover and engage with what they love.
1909 N. Dayton
Interactive Narrate Real Estate’s First Interactive Storytelling Platform Specifically attuned to our lifestyle-centric brokerage, we understand that today’s digitally savvy consumers demand a different marketing approach, one that ignites the imagination and fosters dreams. Now we can do far more than communicate the basics of a home—we can convey the full breadth of the property experience, including the intangible value and surrounding context. Through a proprietary blend of premium story-centric design, integrated technology, interactivity, and personalization, we will be delivering a powerful interactive brochure platform that will captivate your potential buyers.
1909 N. Dayton
1909
N. Dayton Street
Property Lifestyle Video Professional Videography & Drone Footage Video has become the preferred way to showcase properties in their best light. With video, not only can you show off your property, but the lifestyle and neighborhood can come to life. Show potential buyers all that your property and neighborhood have to offer via drone footage of the surrounding area, including local restaurants and skyline views. We utilize the event to shoot footage of how the home is meant to be lived and entertained in. Paiting lighlights of the home with lifestyle events and neighborhood footage brings the property to life. The video will then be shared across all social platforms and provided to agents for potential buyers.
Matterport 3D Tours This technology allows viewers to look up, down, and spin 360 degrees as you virtually “walkthrough� the home from any connected device.
Digital Marketing Adwerx Desktop & Facebook Mobile Targeted Ad Campaign Adwerx is a digital ad platform created specifically for real estate. A curated list of top buyer brokers in the industry will be created and will be targeted with an ad of your property. Adwerx uses the browsing behaviors of each agent to target and then “follow” each agent online with desktop display ads. A guaranteed 7,000 impressions a week with a .07% click-through rate solidify that the appropriate agents are viewing your listing.
1909 N. Dayton Offered at $3,600,000
1909 N. Dayton Offered at $3,600,000
Global Distribution The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Additionally, once a home is showcased on SothebysRealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting tools, which enable sales associates and clients to define a marketing campaigns impact.
U.S. Partners
Global Partners
Zillow
New York Times
Zillow is a home and real estate marketplace dedicated
Receives over 30 million unique visitors each month.
to helping homeowners, home buyers, sellers, renters, real estate agents, mortgage professionals, landlords and
Wall Street Journal
property managers find and share vital information about
The WSJ digital network receives 40 million monthly
homes, real estate, mortgages and home improvement.
visitors to the US edition, 3.5 million monthly visitors to Europe and 2 million to Asia.
HomeFinder.com With over 3 million visits per month,
Nikkei
HomeFinder.com provides a full snapshot of the local
Most influential newspaper among principal decision
market to home buyers and sellers while delivering
makers throughout Japan. Nikkei’s digital platform
online advertising solutions to agents and brokers.
reaches over 29 million monthly readers.
Trulia
PropGOLuxury.com
Trulia is a residential real estate search engine that helps
PropGOLuxury.com was created to service the high demand
consumers search for homes for sale, trends and neighborhood
of affluent Chinese consumers requesting exclusive properties
insights and other real estate information directly from
from around the world. PropGOLuxury is the largest and fastest
hundreds of thousands of real estate broker websites.
growing property portal in the China and Asia-Pacific region.
RealEstate.com
Mansion Global
RealEstate.com is a home shopping brand, designed for first-
This standalone luxury real estate site presented by the WSJ and
time buyers and millennial home buyers. RealEstate.com
News Corp connect wealthy global buyers with extraordinary
offers easy to understand tools and expert advice
homes presenting insightful real estate content and market data.
at every stage in the home buying process.
(Only properties $1M USD and above).
Homes.com
Juwai.com
Search over 3 million homes for sale or rent on
One of China’s premier real estate portals. Juwai has over 2
Homes.com including new homes, apartments for rent,
million monthly visitors and more indexed pages that all other
homes for rent, condos, townhomes and more.
portals combined on Baidu – China’s largest search engine.
Financial Times
Homeadverts
With over 5 million registered users, FT.com reaches
Homeadverts is a multilingual home listing service
ultra-affluent internet users with an average
offering only the finest selection of real estate from
personal income of $227,000 which is unparalleled
around the world. Currently available in 8 different
by any other daily business editorial.
languages and on 24 unique social networks. Home adverts offers your global exposure in 160 countries.
JamesEdition JamesEdition is the world’s first marketplace to span
Country Life
product categories and offer high-end items from dealers
Countrylife.co.uk is the digital version of Country
across the world. The site reaches more than 600,000
Life magazine reaching an affluent global
potential buyers from 200 countries each month.
audience that is actively looking to purchase premium property around the world.
Real-Buzz Global Real Estate Real-Buzz.com is the world’s largest real estate database of
Z-Property
houses for sale from the MLS in each buyer’s preferred language.
Zaobao.com is the flagship Chinese website of Singapore Press Holdings (SPH). With international
House24
news, lifestyle, and entertainment content, it reaches an
Italy’s leading property magazine and specializes
audience of over 10 million monthly Chinese language
in the sale of exclusive villas, stately castles, great
visitors. Z-Property is Zaobao’s real estate channel
estates and luxury properties all across Italy.
with a focus on lifestyle, décor and high-end homes.
Luxury Estate LuxuryEstate.com provides access to the largest selection of world-class properties online. This Italianhosted site provides the easiest and most efficient way to search for properties around the world.
Email ActivePipe Email Marketing Our in-house, multi-tiered email marketing software allows your broker to efficiently launch customtailored email campaigns directly to catered lists of potential buyers. From above industrystandard multimedia capabilities to seamless listing syndication integration, ActivePipe is an indispensable tool for your agent to market your home in its best way.
1909 N. DAYTON
INSIGHT E-Newsletter INSIGHT provides you with a high-touch marketing piece to your sphere. Featuring company updates, industry innovations, custom neighborhood market data, listings, and so much more. INSIGHT makes it seamless to share you property within a well read newsletter with just the touch of a button.
1909 N. Dayton Oered at $3,600,000
Social Media Facebook & Instagram Featured Property of the Day Jameson Sotheby’s International Realty uses its vast industry reach to connect with real estate brokers from across the country as well as buyers worldwide. People come to Facebook and Instagram to be inspired and informed, and that includes content from brands and businesses. Our social platforms have more than 5,700 daily active users and 172,000 monthly users.
Sponsored Social Media Business Advertising Social Media business ads promote custom ads and content while targeting a specific audience, with the end goal being client reach and high engagement within that reach. Social ads appear in our target audience’s Facebook news feed right column and Instagram feed for optimal impressions.
1909 N. Dayton
IMAGINE Jameson Sotheby’s International Realty’s Premier Listing Publication With a circulation of up to 200,000 impressions per issue, IMAGINE is strategically positioned to reach serious real estate intenders. IMAGINE is distributed through a highly curated digital audience both locally and worldwide. Additionally, IMAGINE is targeted directly to a tailored list, which will receive digital exposure through IP address targeting. With its unique size, striking design, high-end finish and placement, IMAGINE is sure to stand out in any computer or mobile screen. Digital advertising has evolved and can be effective, when placed strategically and designed to make an impact in digital format. IMAGINE is that evolution; it creates awareness and drives leads. We are proud to partner with Chicagoland’s premier publications and leading real estate technology platforms to align our elite properties with affluent clientele.
1909 N. Dayton Street $3,600,000 Sam Jenkins
8 I SSU ES / 4 D IGITAL / 4 PRIN T
DI G I TA L M E D I A PL AN
800,000
total impressions
MANSION GLOBAL HIG H IMPACT DISPLAY ADS
CRAIN’S CHICAGO BUSINESS HO MEPAG E LEADERBOARD ADS
ROCKWATE R IP
JA N UA RY A PR IL AUGUST NOVEMBER
TARG ETED IP ADDRESS ADS
ADWERX FACEBO O K MO B ILE & DISPLAY ADS
GOOGLE RE MARKE TING RETARG ETIN G DISPLAY ADS
PR I N T SC H E DU LE
500,000
total circulation
M A RC H M AY J U NE SE PT E M B E R
MO DERN LUXU RY CS MAGAZINE MIC HIGAN AVENU E MAGAZINE NO RTH S HO RE WEEKEND PIO NEER PRESS / 22ND C ENTURY DAILY HERALD / THE HINS DALEAN DIRECT MAIL
Public Relations Love Nomination Sotheby’s International Realty When it comes to luxury real estate, we drive the conversation. Our public relations team has fostered relationships with leading media outlets that generate awareness of the Sotheby’s International Realty brand and position our proprietary global network as the voice of luxury real estate. When your listing is activated on the Sotheby’s International Realty network our team nominates the property for “Listing Love” qualifying it to be featured through any of the following media outlets: Social Media, YouTube Channel (videos only), SothebysRealty.com homepage (videos only), Brand Ad Banners, Media Campaign Opportunities, Editorial (magazine opportunities).
Media Campaign
Brand Ad Banner
SothebysRealty.com Homepage
For Sale
Rentals
Developments
Public Relations Opportunities Jameson Sotheby’s International Realty’s agents have an array of exclusive complimentary exposure opportunities available for the properties they represent. By submitting high quality imagery, fascinating property details and differentiating details, your property will be considered for submission to the following local real estate news outlets:
Crain’s Chicago Business “Before it Hits the Market” News Column Story Crain’s website, ChicagoBusiness.com, is the award-winning leading local business website and the goto source for daily breaking news, real estate information and statistics about doing business in Chicago. “Before it Hits the Market” is a weekly column written by reporter Dennis Rodkin and featured in the Tuesday edition of the Residential Real Estate Report e-Newsletter. With 1 million+ unique visitors per month and 30,000 paid digital subscribers, Crain’s rich media environment provides 24/7 digital coverage of the Chicagoland housing market.
Chicago Tribune Dream Home Featured Article Chicago Tribune Dream Homes spotlights high-end, luxury homes for sale in the Chicagoland area. This five-day a week gallery is featured daily on the front page of ChicagoTribune.com, which maintains a large local audience as well as increasing national exposure. Each week, 1 property is then chosen from the collection of online homes and is featured in the Sunday edition of the Chicago Tribune.
RIS Media Featured Article RISMedia delivers the latest real estate news and trends, best practices, events, social media and technology for agents, brokers and their clients and prospects. RISMedia.com is constantly looking for striking properties to feature in articles throughout the year.
Sotheby’s International Realty® and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. * Source: similarweb.com *post March 2018 Algorithm Update Coverage not guaranteed.