RACHEL KRUEGER R E A L T O R
Rachel Krueger Vice President, Sales 312.802.0082 rk@rachelkrueger.com jamesonsir.com With over 25 years of industry experience and over $400 million in sales, Rachel Krueger has become a household name among referring clients and brokers worldwide and leader in her trade. Prior to moving to Jameson Sotheby’s International Realty, Rachel was named the number one broker in the Coldwell Banker® Residential Brokerage Lincoln Park office. Her heartfelt care, tenacious negotiation and sincere enthusiasm are hallmarks that set her apart from other Real Estate Agents. She sells with heart and a personal hand in each and every detail. Every Krueger sale is as one of a kind as her clients’ needs and specialized attention. Rachel’s industry performance ranked amongst the best in her company and the Chicago Association of REALTORS®. In closed sales volume, Rachel is consistently in the elite 1% of brokers in the city of Chicago. Rachel was also awarded the prestigious designation of Coldwell Banker International President’s Premier. She has closed an impressive amount of real estate over the years and yet, she still answers her own phone, attends all meetings, inspections, showings and closings personally, treating clients as family. Krueger invests herself in each sale and prioritizes as though it were her own home and negotiation. What’s more, she believes that full-service real estate means serving as a resource long after the ink is dry on the closing papers. “Clients past and present call me to recommend a good painter or a great place to take the in-laws for sushi, and I’m delighted to share my suggestions!” she says with a laugh. Her beautifully restored Lincoln Park home and boundless enthusiasm for urban adventures speak to her appreciation of all Chicago offers. Mother to three girls, with a loving husband and tireless chocolate Labs, Rachel understands that “home is sanctuary… it’s the one place we can kick off our shoes and be ourselves. Aside from family and friends, nothing is more important. My joy in this work is when clients open the door to a property and their faces simply light up. It is an extraordinary moment, almost as sublime as knowing that I can make this a reality for them,” she adds. As a long-standing member of the Chicago community, and mother who chooses to raise her children in the city, she has a firsthand knowledge and specialty in understanding the needs of a downtown family. Rachel specializes in the following Chicago neighborhoods: Lincoln Park, Old Town, Gold Coast, Streeterville, River North, Bucktown, Wicker Park, Lakeview (Southport Corridor, Graceland West), Roscoe Village, Lincoln Square and the Near North Side. Her partnerships with suburban contacts are unparalleled and suit the desires of all buyers seeking her unique brand of service and thoughtful attention.
Only one real estate brand gives you that feeling. The feeling that you’re in the presence of the world’s best.The feeling that you’ve left the ordinary world and have arrived somewhere exceptional. Only one network of agents represents the longest-standing tastemaker in the world. Only Jameson Sotheby's International Realty delivers a signature standard of service, designed to elevate your property as one of its own. We have established a truly global presence, with innovative technology and unrivaled service. When a listing is marketed through the Sotheby’s International Realty® network it immediately begins a journey to worldwide exposure. For those who seek exceptional service and results, there is only Jameson Sotheby’s International Realty.
TOP REASONS TO WORK WITH US
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ICONIC BRAND
GLOBAL NETWORK
UNIQUE COLLABORATION
As real estate’s most trusted brand, our name alone opens the most prestigious of doors, creating opportunities and connecting affluent sellers and buyers worldwide. Building on the centuries-long reputation of the preeminent auction house, the Sotheby’s International Realty brand is recognized globally. Our legacy of quality service and expertise is unmatched.
When a home is represented by the Sotheby’s International Realty brand, it is presented to a highly–qualified global clientele through exclusive channels and relationships. Our proprietary network of residential brokerage companies is located in 71 countries and territories worldwide, making Sotheby’s International Realty a truly global real estate brand.
Our alliance with Sotheby’s is our unique difference. The properties represented by our network are exclusively featured in Sotheby’s Auction House marketing programs including high–profile client events, showcases in the signature publications, and in digital newsletters and on Sothebys.com.
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PROPERTY DISTRIBUTION
WE “OWN” PRINT MARKETING
Other companies rely on the MLS for listing syndication, which limits the number of photos and their size. Our listing syndication is powered by a proprietary system, which allows up to 50 high-resolution photos and feeds to the top real estate websites in the world. We also provide reports that show how much exposure your property receives.
Print advertising has evolved and can be effective, when placed strategically and designed to make an impact. IMAGINE is that evolution: it wins listings, creates awareness, and drives leads. This is a significant piece of the puzzle to differentiate how our agents are best equipped to gain the necessary exposure to get homes sold.
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MEDIA STRATEGY & PARTNERSHIPS
SOTHEBYSREALTY.COM
We partner with leading media powerhouses to deliver content to discerning audiences worldwide. Our partners' cutting-edge innovation, strategic positioning, and international impact enable the Sotheby’s International Realty brand to successfully connect with a global clientele.
We have the #1 luxury real estate website in the world, which hosts only our properties and generates over 31 million visits annually. Visitors spend an average of 12 minutes viewing our properties. Your property’s web page is also displayed on over 100 Sotheby’s International Realty affiliate websites around the world.
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TRAINED TEAM OF TALENT
UNIQUE MARKETING INITIATIVES
EXCEPTIONAL AGENTS
The technological and marketing resources we provide are unrivaled. Nowhere else – within real estate or outside of it – can a sales agent receive support like we provide. Our marketing team is filled with creative, daring, and innovative specialists who take our brand and our agents to a whole new level. We create semi-custom to fully custom marketing strategies for every single agent. Our technology interface allows us to implement marketing seamlessly; company-wide, resources are easily accessed online and are mobileoptimized. With the highest staff to agent ratio in our market, our team is available to all of our agents to facilitate the success of their business.
Our service is tailored through technology, making us the modern go-to for real estate professionals and consumers who expect the very best from the very best. With a global network of exceptional sales associates, access to cutting-edge technology, and dedicated, innovative marketing professionals, we offer unique opportunities that only Jameson Sotheby’s International Realty can provide. When a listing is marketed through the Sotheby’s International Realty network it immediately begins an interactive journey to worldwide exposure.
We maintain the absolute highest standards for affiliating with agents, and based on average sales price, Sotheby’s International Realty has 41 of the top 250 agents in the nation. The culture of the brand is defined by its people: a network of exceptional sales associates, who from Tokyo to Telluride, and Paris to Palm Beach, provide personalized service and local expertise that help clients achieve their dreams.
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OUR BRAND
Sotheby’s Auction House Established in 1744 in London, Sotheby’s Auction House was a pioneering business that continues to offer the world’s most discerning clientele the opportunity to sell or acquire the rarest, most exceptional treasures. In 1976, an exceptional real estate company was created from the same passion that guides the Auction House. With over 90 Sotheby’s Auction offices and nearly 1,000 Sotheby’s International Realty offices, the brand is one of the most interconnected, truly global networks in the world, providing unmatched, white-glove service.
An Iconic Brand The Sotheby’s brand brings 270+ years of trust, worldwide recognition, and respect. Building on the centuries-long reputation of the preeminent auction house, the Sotheby’s International Realty brand is recognized globally. Our legacy of quality service and expertise is unmatched. A brand conveys a perception and emotional appeal with consumers and tells them what they can expect from an organization. The brand marketing strategy is to develop and curate quality content, delivered across multiple platforms in order to create and maintain global brand recognition and drive more consumers to SothebysRealty.com.
Brand Heritage Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services.
4th Largest Lead Generator to Our Site Sotheby’s maintains Auction Houses throughout North America, Europe, Asia, and Australia. With annual sales in excess of $6 billion, it’s the largest art business in the world. In turn, Sotheby’s International Realty has many exclusive and unsurpassed opportunities to market the extraordinary residences represented by our network to Auction House clients through print and interactive advertising. Our exclusive event sponsorship opportunities also lead to superb listing exposure.
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OFFICES WORLDWIDE
COUNTRIES & TERRITORIES
$112
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$1.4
BILLION IN GLOBAL SALES VOLUME
ASSOCIATES WORLDWIDE
BILLION FROM 1,410 CLOSED REFERRALS
Our network is an exclusive association of elite residential brokerage companies throughout the world. A Global Referral System connects the Sotheby’s International Realty network creating thousands of referrals annually. By tapping into the network, you gain access to the highest-caliber of agent in every major city around the world. This network allows our agents to position themselves as Global Real Estate Advisors. When a home is represented by the Sotheby’s International Realty brand, it is presented to a highly–qualified global clientele through exclusive channels and relationships. Our proprietary network of residential brokerage companies is located in 71 countries worldwide, making Sotheby’s International Realty a truly global real estate brand.
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LOCAL PRESENCE
OUR COMPANY Leading residential brokerage firm Jameson Sotheby’s International Realty is the exclusive Chicagoland affiliate of the Sotheby’s International Realty global network. As real estate’s most celebrated luxury lifestyle brand, we offer unrivaled access to qualified people and distinctive properties around the world. Our commitment to excellence reflects the Sotheby’s experience and the outstanding level of service that has been the global benchmark for three centuries. With access to cutting edge technology, research and marketing, we are able to provide our clients a customized approach to real estate that is unsurpassed in the industry. Armed with the most sophisticated resources and the built-in integrity, exclusivity, and global reach of the Sotheby’s International Realty brand, we are dedicated to artfully uniting extraordinary properties with extraordinary lives.
OUR CULTURE Jameson Sotheby’s International Realty is recognized as where the exceptional aspire to be. Many of our agents have grown their business 20-150% in the past year and top agents that have joined us unilaterally say we have a platform and culture that just doesn’t exist elsewhere.
As tabulated internally 1.1.18 - 12.31.18, utilizing a standardized accounting system. The stated represents all transactions at all Jameson Real Estate LLC offices, and includes residential sales and leasing transactions. Broker Metrics: 1.1.18-12.31.18, Sold: List+Sell, All Property Types, All MRED, Top Brokerages Broker Metrics: 1.1.18-12.31.18, Sold: List, Detached/Attached, Chicago $2M+ Broker Metrics: 1.1.18-12.31.18, Sold: List, Detached/Attached, All MRED, $2M+ 16
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We are the undisputed Elite. Jameson Sotheby’s International Realty offers Extraordinary Marketing, Results, and an Elevated Level of Personal Service. Each member of our team is the best at what they do and it is apparent in every single aspect of our company. -CHRIS FEURER | CHIEF EXECUTIVE OFFICER
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UNIQUE COLLABORATION Our alliance with Sotheby’s International Realty is our unique difference. The properties represented by our network are exclusively featured in Sotheby’s auction house marketing programs including high–profile client events, showcases in the signature publications, and in digital newsletters and on Sothebys.com. Only one network of agents represents the longest standing taste-maker in the world. Only one company delivers a signature standard of service, designed to elevate your property as one of its own. Only one brand can pair 270 years of trust with a truly global presence, innovative technology and unrivaled service. The culture of Jameson Sotheby’s International Realty is defined by its people; collaborating with a network of exceptional sales associates, who from Tokyo to Telluride, and Paris to Palm Beach, provide personalized service and local expertise that help clients reach their goals. For those who seek exceptional service, quality and results, there is only Jameson Sotheby’s International Realty.
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OUR MARKETING
BRAND MARKETING High-quality, richly illustrated, and engaging content delivered across multiple platforms inspires our global clients. Because purveyors of fine art and possessions are equally passionate about their homes, we take pride in showcasing our properties in ultra high-definition video, virtual reality tours, and rich photography. These engaging formats are designed to inspire buyers and sellers in all phases of their journey.
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Global Media Partnerships We partner with leading media powerhouses to deliver content to discerning audiences worldwide. Our partners' cutting-edge innovation, strategic positioning and international impact enable the Sotheby’s International Realty brand to successfully connect with a global clientele.
Targeted Advertising With an emphasis on exclusivity, the Sotheby’s International Realty brand’s advertising plans are driven by a consumer-centric approach targeting all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly-qualified homebuyers. Our targeted advertising program features extraordinary properties from the network with a goal of reaching real estate intenders in the inspiration, exploration, selection, and conversion stages. These ads drive traffic to SothebysRealty.com where they can search our properties around the world. 23
Since 1851, The New York Times has provided exceptional depth of quality news and information surrounding the most important issues on a local, national and global level. Winning its tenth and nominated for eight News and Documentary Emmy® Awards (2017), in addition to having won 125 Pulitzer Prizes (more than any other paper), The New York Times has consistently set the bar among leading news brands. With over 4 million total paid subscriptions NYTimes.com has successfully applied the same expectations and meticulous standards to the digital world as with print in more than 200 countries and territories. The Sotheby’s International Realty brand blends exclusivity, dominance and new trail-blazing technology with a strategic focus on mobile to reach an ever-expanding global audience.
PAGE VIEWS/MONTH 1,174,000
UNIQUE MONTHLY VIEWS 89,844,000
AVERAGE # PAGES/VISITOR 3.4 PAGES
EXCLUSIVE Video Module - Exclusive The featured video module is built into the framework of the ‘Find a Home’ landing page of The New York Times real estate section. This module provides a rich level of exposure for the property videos that are featured. The Sotheby’s International Realty brand is the exclusive advertising partner for this section. This feature launched in 2016 and continues to be a highly engaged ad placement.
EXCLUSIVE Real Estate Slideshow - Exclusive Our ongoing exclusive sponsorship of the real estate section slideshows provides high-impact branding and lead generation for the featured properties. Designed to drive over 12 million media impressions worldwide, this 100% share of voice ad unit incorporates listings for sale throughout every slideshow, and also includes property videos.
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Custom Editorial Series - Exclusive In a full year program, The New York Times Brand Studio will collaborate with the Sotheby’s International Realty brand to showcase multiple properties through a custom editorial series that will explore the lifestyles and homes that inspire from around the globe through journalism, photography and video.
HelloSociety Social Influencers - Exclusive In a program called #CurateBySothebysRealty, HelloSociety Influencers who are trusted voices and thought leaders in the interior design space will create stunning social content showcasing the new augmented realty app, Curate by Sotheby’s International Realty. Through captivating imagery and authentic anecdotes, these brand selected influencers will embolden their prospective homebuying audience, truly allowing consumers to visualize their dream home before they purchase.
Newsroom Guides - Exclusive Leveraging the expertise of The New York Times journalists, Newsroom Guides provide newsroom solutions for everyday moments. They are modeled off some of New York Times’ most successful content and provide credible, accessible advice on topics that impact our target audience the most. Sotheby’s International Realty will own select Newsroom Guides with 100% SOV. We will program brand advertising within these guides to drive homeowners and potential homebuyers and sellers to Sotheby’s International Realty properties and content.
The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. Published by Dow Jones, which has nearly 2,000 journalists in more than 75 bureaus around the world, The Wall Street Journal engages readers across print, digital, mobile, social and video. Building on its heritage as the preeminent source of global business and financial news, The Wall Street Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports and health. It holds 36 Pulitzer Prizes for outstanding journalism.
PAGE VIEWS/MONTH 301,455,000
UNIQUE MONTHLY VIEWS 66,970,000
EXCLUSIVE Real Estate Friday Article Buyout - Exclusive Friday is “Real Estate” day for The Wall Street Journal – the anticipated day where new global real estate coverage appears in print and online. Sotheby’s International Realty will continue its 100% ownership of Fridays globally (US, Europe and Asia) with fixed brand ad units on WSJ.com real estate article pages within the real estate section for 52 Fridays in 2019.
AVERAGE # PAGES/VISITOR 4.5 PAGES
EXCLUSIVE News IQ NewsIQ is a unified audience platform that leverages the exclusive 1st party data, data science and social listening technology of the iconic News Corp brands. Through NewsIQ, Sotheby’s International Realty will engage this specific segment and those in-market to purchase homes by delivering custom content, property listings and premium video messaging to be targeted and shared at a broader scale.
Video Content Series - Exclusive Building on the 3-year success of the Houseguest and LIVE series, The Wall Street Journal will take the Sotheby’s International Realty video program to the next level in 2019 with a brand-new content series that will bring RESIDE® editorial to life. A fresh and brand new approach to video will also leverage the Sotheby’s International Realty property video library, showcasing the network’s stunning properties, destinations and lifestyles through a short form social video series. These new video series will be hosted and promoted across all SothebysRealty.com channels, in addition to the Dow Jones/Newscorp sites.
Launched in May 2015, Mansion Global is a luxury real estate destination connecting wealthy international buyers with exceptional properties. Mansion Global provides insightful market data, in-depth analysis and relevant news that empowers the affluent buyer to make intelligent purchase decisions.
PAGE VIEWS/MONTH 5,770,000
Homepage Hero Mansion Global’s hero carousel, a signature advertising position on the page, showcases the most exceptional properties on the site. The carousel is the first thing a user sees when entering the site and it has been one of our strongest single placements on the entire Sotheby's International Realty media plan. The Sotheby’s International Realty brand will continue to be a major contributor to the hero carousel, with double the properties of any other real estate company.
UNIQUE MONTHLY VIEWS 2,300,000
Featured Property Showcase The Featured Properties module on the Mansion Global homepage allows Sotheby’s International Realty to showcase their exceptional properties. Listings promoted in the featured properties module are twice as likely to be viewed than listings not promoted in that position. Select homes will also be promoted via Mansion Global’s Instagram, targeting over 47k socially engaged consumers.
AVERAGE # PAGES/VISITOR 2.1 PAGES
Friday Article Sponsorship Sotheby’s International Realty will continue to own Fridays on Mansion Global. Mansion Global is the perfect complement to the Friday ownership of the Wall Street Journal. Mansion Global delivers an audience that is 70% international and 30% US. This is a direct reversal of the 70% US and 30% international audience of the WSJ. It is a dedicated online environment for the property-loving real estate audience, proving a targeted opportunity to reach readers seeking aspirational and insightful real estate content. The sponsorship will cover 100% of all real estate articles every Friday in 2019.
Robb Report is the global voice in luxury. Widely regarded as the single most influential journal of living life to the fullest, Robb Report covers the newest in what matters most to its discerning and sophisticated audience. Fueling the lifestyle of the most active consumers, connecting luxury brands to a preeminent audience of worth and disturbing to remarkable consumers is at the forefront of Robb Report’s mission.
PAGE VIEWS/MONTH 3,000,000
UNIQUE MONTHLY VIEWS 550,000
AVERAGE # PAGES/VISITOR 3.58 PAGES
Property Distribution & Brand Advertising Properties are displayed with images, description, listing agent and office contact information through the new Robb Report Real Estate listing portal, showcasing the brand’s extraordinary property photography and video, as well as Sotheby’s International Realty brand banners that will run across robbreport.com.
Architectural Digest is the international authority in design and architecture. AD provides exclusive access to the world’s most beautiful homes and to the fascinating people who live in them, bringing its audience a wealth of information on architecture and interior design, art and antiques, travel destinations and extraordinary products. The AD100 list of top architects and designers is one of the industry’s most relied upon indexes of talent. Every day AD inspires millions of affluent readers to redesign and refresh their lives through a multi-platform presence that includes print and digital editions, social media, signature events and its website, architecturaldigest.com.
PAGE VIEWS/MONTH 13,800,000
UNIQUE MONTHLY VIEWS 5,618,000
AVERAGE # PAGES/VISITOR 3.2 PAGES
EXCLUSIVE Ownership of Real Estate Channel & Index Page Exclusive Real Estate is one of the strongest traffic drivers to architecturaldigest.com. In 2019, the Sotheby’s International Realty brand has continued its ownership of the most powerful placement on their website with a 4-month exclusive ownership of the real estate channel, and a full year buyout of the real estate index page.
Instagram Sponsorship The Featured Properties module on the Mansion Global homepage allows Sotheby’s International Realty to showcase their exceptional properties. Listings promoted in the featured properties module are twice as likely to be viewed than listings not promoted in that position. Select homes will also be promoted via Mansion Global’s Instagram, targeting over 47k socially engaged consumers.
Premium Targeted Portfolio Advertising Condé Nast Combining the scale and reach of the Condé Nast portfolio and AD’s site-wide rotation with precession targeting, Sotheby’s International Realty will be front and center with the most affluent audience and purchasers across multiple sites including, Vanity Fair, Vogue, GQ, The New Yorker, Condé Nast Traveler, Bon Appetit, Golf Digest, W and AD Mexico. Powerful and dynamic units containing images, animations, and/or video running across desktop, tablet and mobile.
Juwai.com is the No. 1 Chinese international property portal and is the exclusive international property partner of Tencent, China’s internet giant and operator of WeChat. Juwai.com has more than 2 million Chinese-speaking users and showcases 2.5 million listings from 89 countries. Juwai.com was named the top international real estate website in China by the country’s peak e-commerce body for two years running and is a winner of the prestigious Red Herring Global Top 100 Award for excellence in startups. To maintain reach in China, the Sotheby’s International Realty brand will continue its syndication and advertising partnership with Juwai.com in 2019. This ensures greater visibility to Chinese consumers searching for homes worldwide.
PAGE VIEWS/MONTH 3,100,000
UNIQUE MONTHLY VIEWS 2,200,000
AVERAGE # PAGES/VISITOR 4 PAGES
LUXE Channel Juwai will provide the Sotheby’s International Realty brand with the ability to feature 50 select properties on the Juwai LUXE platform for 12 months on a rotating schedule. This is the ultra-luxury channel on Juwai.com dedicated to homes $3 million USD and above. Listing Distribution & Brand Listing Page Juwai will provide 12 months of property syndication and promotion for all Sotheby’s International Realty brand properties during 2019. The brand’s Chinese translated company page on Juwai.com will also continue to be a staple in this year’s campaign. All properties provided in simplified Chinese will be featured automatically in that language. Properties provided in English will feature a button to click-to-translate to simplified Chinese.
The Sotheby’s International Realty brand continues its exclusive partnership with the Nikkei, the most influential news publication in Japan and one of the major media powerhouses in the world. This alliance enables the brand to generate Japanese buyer interest through Nikkei’s digital platform, which reaches over 29 million monthly readers. The Sotheby's International Realty brand is the first real estate brand to present property listings outside of Japan to readers of Nikkei, giving Japanese consumers access to residential real estate offerings in 72 countries and
PAGE VIEWS/MONTH 278,000,000
Brand Sponsorships Banner ad units will run across the Nikkei network of sites, including Nikkei Review, Nikkei Japan, Nikkei English, Nikkei Chinese and Nikkei Style. Sponsorship will also run in The Nikkei’s print newspaper which currently boasts the world’s largest circulation.
UNIQUE MONTHLY VIEWS 34,400,000
Property Listing Syndication Property listings will be translated and syndicated to the Nikkei luxury property listing site.
AVERAGE # PAGES/VISITOR 9.1 PAGES
Native Advertising Brand editorial content that is fully translated and promoted on the Nikkei property listing site.
The Economic Times is India’s premier business daily and the world’s second-most widely read English language business newspaper, with a readership of over 800,000. The Economic Times is published simultaneously from 12 cities—Mumbai, Bangalore, Delhi, Chennai, Kolkata, Lucknow, Hyderabad, Jaipur, Ahmedabad, Nagpur, Chandigarh and Pune. With a readership higher than that of the competition. combined and concentrated among the top echelons of business and government, The Economic Times is the publication of record for opinion leaders and decisionmakers in India.
PAGE VIEWS/MONTH 247,000,000
UNIQUE MONTHLY VIEWS 19,700,000
AVERAGE # PAGES/VISITOR 6.5 PAGES
Homepage Billboard The Sotheby’s International Realty brand will execute an impactful homepage take-over with banner ads and skins on specific targeted days throughout the year. Editorial Ad Units Branded content advertisements will run on the news, markets and industry pages on economictimes.com, making the brand top of mind among decision-makers in India.
The Financial Times (FT) is one of the world’s leading business news organizations, recognized internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 850,000. Mobile is an increasingly important channel for the FT, driving more than half of total traffic to the world’s most desirable audience, with the largest purchasing power and highest net worth. The Financial Times reaches those influencing the political and corporate world who are also highnet-worth consumers seeking out the best life has to offer. With over 6 million registered users, the FT reaches the world’s most influential budget-holders and opinion-formers.
PAGE VIEWS/MONTH 106,016,995
UNIQUE MONTHLY VIEWS 17,600,000
AVERAGE # PAGES/VISITOR 6 PAGES
EXCLUSIVE Property Listing & Lifestyle Search Sponsorship - Exclusive The Sotheby’s International Realty brand continues to stand out as the dominant luxury real estate company to the global elite readership of the Financial Times. The Sotheby’s International Realty brand will continue to promote property videos in 2019, and will remain as the exclusive lifestyle search partner on propertylisting.ft.com and in FT print advertisements.
Since 1989, Elle Decor has been delivering what you can’t live without—chic houses, fascinating people, elegant furnishings, cool objects, smart ideas, inspiring entertaining tips, and must-see destinations. Here to make your life better, richer and more dazzling, their viewpoint is fresh, their vision is international, and their philosophy is simple: to inspire their two million readers to make their world more beautiful, one room at a time. With an international point of view, Elle Decor has covered style-makers, trendsetting interiors and must-have home furnishings for 20 years.
PAGE VIEWS/MONTH 9,000,000
UNIQUE MONTHLY VIEWS 1,700,000
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Custom Content Collection & Photo Galleries - Exclusive Elle Decor and Sotheby’s International Realty will continue to help readers discover current luxury, building on the success of the Sotheby’s International Realty brand landing page for 2019. Hearst will once again create a destination that exclusively features photo collections of current Sotheby’s International Realty listings, curated by Elle Décor’s taste-making editorial team. This deeply customized content destination will feature Sotheby’s International Realty property photo galleries alongside ELLEvated Entertaining content pieces and inspirational real estate content, creating an engaging and robust experience for readers. The custom content will run on a monthly refresh throughout 2019.
ELLEvated Entertaining - Exclusive Building on the success of our 2018 partnership, Elle Decor will expand the Ellevated Entertaining series, creating a series of 4 custom co-branded articles, colored with beautifully composed images shot at Sotheby’s International Realty homes by the renowned Elle Decor production team. Designed to inspire the consumer, the program will marry entertaining with beautiful homes. Elle Decor editors will work with Sotheby’s International Realty to showcase every facet of luxury, design and décor on-site at open listings. This will bring readers closer than ever to Sotheby’s International Realty homes, effectively evolving how consumers interact with the brand in a unique and impactful way. This co-branded collaboration will populate elledecor.com and SothebysRealty.com for a powerful site-wide presence, in addition to crossplatform content promotion.
Hearst Luxury Group Promotion Exclusively for the Sotheby’s International Realty brand, Hearst will engage its influential and sophisticated global audience through international targeting that will promote Sotheby’s International Realty content to real estate lovers in the most affluent destinations around the world.
Super Hero Ad Unit Hearst’s proprietary cross-platform super hero ad unit is engaging, visually appealing and packs a big visual punch, with an impressive amount of high-quality real estate photography and video to showcase Sotheby’s International Realty luxury listings with the most prominent presence across platforms in areas of high engagement.
As the leading voice for modern design, architecture and interiors, Dwell.com reaches an affluent, sophisticated and design-savvy audience. Reaching over 1 million unique monthly visitors, Dwell has been a modern design icon for the past 18 years. Becoming a staple in the 2019 media plan, the Sotheby’s International Realty brand will leverage Dwell’s dedicated audience of highly affluent consumers to uniquely showcase the modern properties represented by our network.
PAGE VIEWS/MONTH 10,000,000
UNIQUE MONTHLY VIEWS 1,000,000
AVERAGE # PAGES/VISITOR 2.2 PAGES
EXCLUSIVE Homes & Real Estate Channel Sponsorship - Exclusive Our partnership positions the Sotheby’s International Realty brand in front of Dwell’s readership through impactful creative, featuring modern homes from around the globe. Run-of-site banners and brand content will be used to sponsor Dwell’s Homes and Real Estate channels throughout the year, in addition to scheduled ad placements on the dwell.com homepage and article pages.
Featured Homes Sotheby’s International Realty will receive a fixed placement to promote key homes in 2019. The fixed placement can be dynamically served allowing us to rotate in multiple homes at a time within the Dwell Homes Channel and Real Estate Section. Select properties will also be featured on Dwell’s homepage and in monthly e-newsletters.
Instagram & Facebook Photo of the Day Leveraging Dwell’s 1.3MM + engaged Instagram audience of home enthusiasts, Sotheby’s International Realty will highlight select featured properties for inclusion in Dwell’s Photo of the Day. This promotion will also feed to their Facebook audience, reaching an additional 890k + consumers.
Inspiring travelers around the globe, Emirates has a growing network of world-class service. Currently flying to more than 150 destinations in more than 80 countries, Emirates has 5 million captive and affluent passengers aboard their aircrafts every month. In 1992, Emirates was the first airline to offer TV screens in every seat. Emirates offers the best in-flight entertainment system to a global audience, featuring an abundance of content across a variety of categories including: Hollywood releases, drama, comedy, documentaries, Arabic content, Bollywood and now…Sotheby’s International Realty branded content. In-Flight Brand Video Advertisements Reaching a captive affluent international audience, video advertisements will run in front of 30% of all movies and 20% of short featured content (TV series, documentaries and sports). This means that a passenger will see the Sotheby’s International Realty brand’s video content 1-2 times on average. Emirates currently carries 5 million passengers per month, generating an average of 1.7 million views which will give the Sotheby’s International Realty brand 8.5 million views per month.
JamesEdition is the world’s first and largest luxury marketplace to span across product categories and offer high-end items from dealers across the world. The exquisite items curated by JamesEdition range from celebrity-owned luxury estates to rare supercars. Their cutting-edge technology lets consumers find and compare luxury real estate listings. The site reaches more than 600,000 potential buyers from 200 countries each month.
PAGE VIEWS/MONTH 5,922,965
UNIQUE MONTHLY VIEWS 376,092
AVERAGE # PAGES/VISITOR 8.36 PAGES
Property Distribution Sotheby's International Realty properties are displayed with up to 40 exceptionally high-quality (up to retina display quality) images, description, listing agent and office contact information on the JamesEdition Real Estate page. Unique to the Sotheby’s International Realty brand, each property has a direct link to view that property on SothebysRealty.com, providing thousands of interactions monthly. Each office is listed in the directory and presented in a dealer page format with profile and contact information, linked to all office properties. Video is integrated into the property’s platform for listings valued at $1 million USD or more.
As today’s business leaders turn to the Sotheby’s International Realty brand as the voice of luxury real estate, they also turn to Bloomberg for unparalleled global business news mixed with cultural pursuits to enrich their professional and personal lives. Bloomberg’s readership connects our brand to high-net-worth individuals with 40% of their audience coming from outside the United States. Bloomberg Media covers the business world like no other with more than 2,700 journalists and analysts around the globe, providing unrivaled business news coverage and deep engagement.
PAGE VIEWS/MONTH 374,000,000
UNIQUE MONTHLY VIEWS 25,000,000
Property Distribution - JamesEdition & Bloomberg Media Group Powered by JamesEdition, the world’s first and largest luxury marketplace, Bloomberg Properties will showcase exclusive and sought-after Sotheby’s International Realty listings to prospective homebuyers. Properties are displayed with up to 40 exceptionally high-quality (up to retina display quality) images, description, listing agent and office contact information on Bloomberg Property Listings page. Unique to the Sotheby’s International Realty brand, each property has a direct link to view that property on SothebysRealty.com providing thousands of interactions monthly. Each office is listed in the directory and presented in a dealer page format with profile and contact information, linked to all office properties. Video is integrated into the property’s platform for listings valued at $1 million USD or more. Banner Advertising With global business leaders frequently visiting Bloomberg.com to access the day’s most popular investment and business news, the Sotheby’s International Realty brand will align our custom brand banner ads with their most engaged content to drive traffic to SothebysRealty.com where all of the properties represented by our network are featured.
LuxuryEstate.com provides the largest selection of world-class $1 million-plus properties from 120 countries. The website and the mobile apps generate over 900,000 visits and 9 million page views each month, making LuxuryEstate.com a prominent portal in the international luxury real estate market. LuxuryEstate.com has a strong international audience with users coming from 132 countries around the world enabled by the 16 languages available on the portal including: English, French, German, Russian, Spanish, Portuguese, Italian, Dutch, Turkish, Greek, Hebrew, Japanese, Chinese, Polish, Arabic and Korean.
PAGE VIEWS/MONTH 10,000,000
UNIQUE MONTHLY VIEWS 1,000,000
AVERAGE # PAGES/VISITOR 11.5 PAGES
Property Showcase The showcase allows the Sotheby’s International Realty brand to promote a property on the Luxury Estate homepage every month. This showcase also includes run of site brand banners and custom editorial that will feature Sotheby’s International Realty branded content. Property Distribution LuxuryEstate.com will feature properties from the Sotheby’s International Realty brand along with a detailed property description and sales associate contact information. The property descriptions are translated into each language available on the website, 11 currencies and two units of measurement. Each sales associate’s contact details and logo are displayed with each published property. A dedicated quality assurance team, composed of 16 professionals from 16 different countries, verify each inquiry to ensure sales associates will only receive top-quality leads.
PropGOLuxury owns and operates a leading luxury real estate portal for English and Chinese readers. Through a series of extensive publishing partnerships, PropGOLuxury powers the real estate distribution and search platforms for leading publications including The New York Times China Edition, The Financial Times, South China Morning Post, Singapore Press Holdings Z-Property, Luxury Insider, Financial Times Chinese, Reuters and Nikkei.
PAGE VIEWS/MONTH 4,800,000
UNIQUE MONTHLY VIEWS 810,000
AVERAGE # PAGES/VISITOR 4 PAGES
Property Syndication & Promotion Sotheby’s International Realty brand properties will be syndicated across all PropGOLuxury partner sites, including property videos. Branded advertising units will also be displayed at the top of the search results to deliver up to three times more engagement. Custom Content Promotion Sotheby’s International Realty brand editorial content will be featured monthly in the PropGOLuxury news section, as well as via social media promotion and e-newsletters.
WE HAVE THE #1 LUXURY REAL ESTATE WEBSITE Reaching one billion potential buyers locally and from every major market around the world with one call to action - go to SothebysRealty.com.
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SOTHEBYSREALTY.COM LEADS THE COMPETITION WITH OVER 30 MILLION ANNUAL SITE VISITORS sothebysrealty.com engelvoelkers.com berkshirehathawayhs.com savills.com compass.com christierealestate.com elliman.com knightfrank.com luxuryportfolio.com luxuryrealestate.com leadingre.com Source: Similarweb.com January 2018 – December 2018. This report shows a comparison of sites that are considered competitive websites to sothebysrealty.com.
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10M
15M
20M
25M
30M
35M
30M
18
40
12 min
53%
PEOPLE VISIT OUR SITE
DIFFERENT LANGUAGES
DIFFERENT CURRENCIES
AVERAGE VISIT
INTERNATIONAL VISITS
SothebysRealty.com The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on SothebysRealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, ultra high-definition videography, and high-resolution photography. This content rich experience is more effective in driving prospective buyers to SothebysRealty.com and engaging them once they arrive.
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JAMESONSIR.COM We are redefining how people search for real estate. Visit JamesonSIR.com for a fast, smart, user-friendly, and lifestyle-driven experience. Interactive Video
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· Modern Design · Intuitive Search · Speed, Efficiency, and Accuracy
TOP VISITORS TO JAMESONSIR.COM Chicago New York Washington, DC Los Angeles Atlanta
146K+
18
40
25%
15%
YEARLY VISITORS
DIFFERENT LANGUAGES
DIFFERENT CURRENCIES
SOCIAL MEDIA VISITORS
INTERNATIONAL VISITORS
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PROPERTY DISTRIBUTION The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Additionally, once a home is showcased on SothebysRealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting tools, which enable sales associates and clients to define a marketing campaign's impact.
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PROPERTY DISPLAY
Custom Brochures Premium materials, captivating imagery, and thoughtful design come together to make a perfect takeaway. We provide highend multi-page brochures for your agent to solidify a lasting impression after a showing, or to provide information on a property beforehand in a concise and appealing manner.
Digital Brochures Issuu enables our agents to distribute and measure digital information, such as a property brochure, to over 100 million+ unique visitors each month. Meaningful information and dynamic photography become instantly available to active readers around the world who use Issuu’s website and mobile apps to discover and engage with what they love.
Premium Photography High-quality photography is paramount for both digital and traditional marketing. Our brand has always placed a strong emphasis on premium, meaningful photography.
Signage Signage represents the first point of contact for many customers. Recognized worldwide, the prestige of the Sotheby’s International Realty brand is unparalleled—and the sight of the venerable blue instantly positions your home as an extremely well-represented property.
Email Marketing Our in-house, multi-tiered email marketing software allows your broker to efficiently launch custom-tailored email campaigns directly to catered lists of potential buyers. From above industry-standard multimedia capabilities to seamless listing syndication integration, Rezora is an indispensable tool for your agent to market your home in its best way.
E-Newsletter INSIGHT provides a high-touch marketing piece directed to a targeted audience. Featuring industry innovations, custom neighborhood market data, listings, and so much more, INSIGHT makes it seamless to share your property within a wellread newsletter with just the touch of a button.
SOCIAL MEDIA
Our Social Media Platforms We actively engage with online networks of people passionate about fine living. The Sotheby’s International Realty brand creates exclusive content on multiple social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, WeChat, our very own Extraordinary Living blog, and Facebook, the top referring source of traffic to SothebysRealty.com. Additionally, the Sotheby’s International Realty brand's YouTube channel has more subscribers and video views than any other real estate brand. Jameson Sotheby’s International Realty uses its vast industry reach to connect with real estate brokers from across the country as well as buyers worldwide. People come to Facebook and Instagram to be inspired and informed, and that includes content from brands and businesses. Our social platforms have more than 5,700 daily active users and 172,000 monthly users.
YOUTUBE BRAND CHANNEL COMPARISON 200,000
45,000,000
175,000
40,000,000
125,000 100,000 75,000
VIDEO VIEWS
SUBSCRIBERS
150,000
Sotheby's International Realty Coldwell Banker Engel & Völkers
35,000,000
Savills
30,000,000
Christie's International Realty
25,000,000 20,000,000 15,000,000
50,000
10,000,000
25,000
5,000,000
0
0
Knight Frank Compass Douglas Elliman Century 21 RE/MAX, LLC Keller Williams Zillow Trulia
Video Satisfies Many Needs for Homebuyers • 86% of homebuyers use video to find out more about a specific community • 73% of homeowners said they’re more likely to list with a realtor who offers to create a video for them • 70% use video to see what the inside of the home looked like. • Real estate listings that include a video receive 403% more inquiries than those without. • Videos are shared 1200% more than links and text combined Sources: Google, NAR, ARG
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THE VOICE OF LUXURY REAL ESTATE
PUBLIC RELATIONS SHARE OF VOICE When it comes to high-quality real estate, we drive the conversation. Our public relations team fosters relationships with leading media outlets who generate awareness of the Sotheby’s International Realty
PR Share of Voice brand and position our proprietary global network as the voice of luxury real estate.
PR Share of Voice REACH REACH
VOLUME VOLUME
PR Rankings Source: According to Meltwater News, Sotheby's International Realty has a dominant share of voice in the media compared to major competitors.
Source: Meltwater, January 2018 – June 2018 Source: Meltwater, January 2018 – June 2018
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WE "OWN" PRINT MARKETING With a circulation of up to 150,000 copies per issue, IMAGINE is strategically positioned to reach serious real estate intenders. IMAGINE is distributed six times a year in high-end magazines and newspapers throughout the Chicagoland area. In addition to distribution in top publications, IMAGINE is mailed directly to a curated list. With its unique size, striking design, high-end finish and placement, IMAGINE is sure to stand out in any magazine, newspaper, or mailbox. Print advertising has evolved and can be effective, when placed strategically and designed to make an impact. IMAGINE is that evolution; it creates awareness and drives leads.
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Jameson Sotheby’s International Realty’s Premier Listing Publication
Annual Distribution: Print .........................750,000 copies distributed locally
Direct Mail ................12,000 targeted list of real estate intenders
Facebook Ads ........... 20,500 views on social media
Email ........................501,600 views through email
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UNIQUE MARKETING INITITATIVES
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Augmented Reality Built on Google's ArCore Platform, Curate by Sotheby's International Realty puts the power of virtual staging in the palms of your hands. Download in the iOS App Store and Google Play Store today. Search: "Curate by Sotheby's International Realty".
Virtual Reality The 3D and VR Tours are produced by strategically placing specialized cameras throughout a home to create a result that transforms the traditional way people view homes online.
SIR Mobile The Sotheby’s International Realty mobile app is the only luxury real estate app that serves properties in 72 countries and territories. Experience homes on your mobile device like never before with immersive 3D property tours and our new augmented reality "shop the room" functionality. Customize the app to your local currency, unit of measure, and one of the available 18 languages.
Agent X - Amazon Voice Assistant Agent X is a voice assistant for our sales associates that is tied to the Amazon Alexa platform. It is built to provide our agents with access to productivity tools and basic market intelligence without the need for time consuming research. • Our agents can get a personalized daily briefing of listing activity (open houses and expiring listings), upcoming appointments (Google Calendar or Outlook integrated) and top real estate headlines via real estate news outlets. • Our agents can access their listings by specific status (new, active, pending, expiring) and get basic property details by voice search (address or MLS ID). • Our agents can create a Google calendar appointment via speech or ask Agent X to look up their daily schedule.
Social Ad Engine The Sotheby’s International Realty Social Ad Engine is a robust platform for local social ads. We can launch a campaign to target the potential buyers you want but haven’t been able to reach. It’s that fast, simple, and effective. Campaigns are based on the goals we set. We can drive traffic to your listing webpage and generate leads directly from Facebook and Instagram.
Apple TV The only real estate app on Apple TV with expertly curated high-resolution photography and high-definition videography, the app ensures an impeccable visual experience while exploring the world’s most extraordinary properties. Download the app on the Apple TV app store. Search: “Sotheby’s Realty”.
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OUR COMPANY
OUR VISION FOR THE FUTURE
2022 Vision Jameson Sotheby’s International Realty has been able to assemble the most high-performing team in real estate today. Focusing and measuring direct results from our resources and marketing has created a massive advantage, because it simply wins our agents more business. Developing an organization that attracts and retains talented agents and staff required investment in the technological, training and marketing resources that allow team members to be effective in their roles. Because our approach was comprehensive – including staffing / training / marketing / experience / execution / leadership facets – we were able to create a platform that could not be duplicated by competitors. Our commitment to excellence, to living our tagline Extraordinary Marketing, Results, and an Elevated Level of Personal Service, inspired us to re-envision real estate and create our future.
Exceptional Agents We maintain the absolute highest standards for affiliating with agents, and based on average sales price we have 41 of the top 250 agents in the nation. The culture of Sotheby’s International Realty brand is defined by its people; a network of exceptional sales associates, who from Tokyo to Telluride, and Paris to Palm Beach, provide personalized service and local expertise that help clients achieve their dreams.
OUR EXCLUSIVE DEVELOPMENTS
In over 30 years we have sold 345 projects, with more than 11,500 units. The potential purchasers for these projects are leveraged to create more showings for your home.
345 11,529
DEVELOPMENTS BROUGHT SUCCESSFULLY TO MARKET TOTAL UNITS CLOSED
JAMESON REAL ESTATE'S COMMERCIAL DIVISION
The Place Investors go to get "Off-Market & First-to-Market" Deals The expertise you will find at Jameson Real Estate’s Commercial Division applies to all types of transactions, from purchases to sales to leases. We have specialists in multi-family, retail, office, land, industrial, and business real estate - the right fit for your commercial real estate needs. Our Jameson Commercial professionals offer a wealth of experience and knowledge. Because of our day-in and day-out presence in the marketplace, we have an extensive database of clients and properties. Our commercial real estate professionals are familiar with the marketplace and have marketed a wide variety of property types using an array of sales methods. This experience ensures that your goals will be optimized.
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JAMESON CHARITABLE FOUNDATION At Jameson Sotheby’s International Realty we see the importance of home ownership in our clients' lives every day, and we believe everyone should have that security and sense of peace. That is why the Jameson Charitable Foundation is proud to partner with NEW STORY, an innovative non-profit organization transforming dangerous living environments into communities of safe, sustainable homes, for $6,000 a home. Since 2015, New Story has built over 1,100 homes in Haiti, El Salvador, and Bolivia. And now, with our support and the support of our donors, they will begin construction on a new community of over 200 homes in Aguascalientes, Mexico. We hope you will join our efforts by supporting the Jameson Charitable Foundation and help us build homes, communities, and a safe environment for those in need. 62
Improving the lives of those in need by providing housing opportunities and assistance with a global reach and a local lens.
About New Story NEW STORY homes and communities provide families with shelter, access to clean water, sanitation, and power. When basic needs are met, families transition out of survival mode and can begin focusing on their new story. By training local labor and buying locally sourced construction materials, NEW STORY not only builds homes and communities, they stimulate local economies and teach skills in the process.
How it Works 100% of all donations raised through the Jameson Charitable Foundation will be directly applied by New Story to hiring local workers and buying local materials for the construction of homes in Aguascalientes, Mexico. New Story’s operational costs are covered separately by a group of private donors called, The Builders, so all donations go straight to the field. New Story works with local partners in-country to help identify families who have the greatest need. Once families move in, New Story surveys the community over time to measure the exact impact a safe home has on the families’ lives. As a donor, you will receive updates on the home being built and see the family on move in day so you know the impact you’re having.
Sotheby’s International Realty® and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty Affiliates LLC and used with permission.Jameson Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated.Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with or related to Sotheby’s International Realty Affiliates LLC nor any of its affiliated companies. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Although information, including measurements, has been obtained from sources deemed reliable, accuracy is not guaranteed. January 10, 2020 4:21 PM
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