Organisation: The Key To Content Marketing Success Content marketing show Nov 14
By James Perrin @Koozai _James
Did you Know?
74%
Of brands increased their content marketing spend in 2014
Source: Econsultancy Marketing
t? h g i r s w e n d o Go
us f o l l a r o f t o n But
Did you Know?
36%
Of content marketers believe they are effective at content marketing
Source: 2013 Benchmarks And Trends (CMI)
Barriers To Marketing Success
Why?
70 62
60
50 39
40
35 32 27
30
20
10
0
Lack of budget/time
Lack ability to develop content
Lack clarity on goals and objectives
Source: Marketing Sherpa
1. Planning 2. Scheduling 3. Creation 4. Daily Habits
1. Planning
e v i t c e f f e s i n o ati c i n u m m o c l a e rn t n i r u o y e r u s En
on t o p s n o i t a c i n u m m o c l a n r e t Get your ex
Competitors
Influencers
Audience
Publications
Key themes
Best performing content
y l h g u o r o h t n a ig p m a c d n a t n e cli r u o y h c r a e s Re
e s i g e t a r t s o t ch r a e s e r r u o y e Us
er? t e k r a M t n e t n Co r e t t e b e h t s i Who
! e s r u o c f o e s i The torto
2. Scheduling
Project management
Editorial Calendar What, CMI When & Where
Helps keep focus
Everyone on the same page
l a c r o t i d e / i a . z oo k / / : p t t h : r a d n a le C l a i r o t i d E e e Fr Source: CMI
Sticky Notes
Calendarise
n a l p y l i a d a e v Ha
Prioritise
3. creation
Coning
Time Blocking
3–6–5
ive t a e r c e b o t e Tim
Goal Setting
Outcome Metrics
ize r p e h t n o s e y re u o y p e e k s y a Alw
The Big Idea
Innovate
The Big Idea
Don’t imitate
4. Daily habits
Did you Know?
40%
Of all decisions we make are driven by daily habits
Source: Jeff Haden (Inc.com)
emails
Respond to emails at set times
The 4 Ds (InboxZero)
InboxPause Unroll.me Mailstrom
day! ’s r e k r o w e g a e aver h t f o % 8 2 p u Email takes Source: Chui et al Mckinsey.com
Phone calls
DND or Voicemail
Batch or Schedule Calls
ction a r t is d r jo a m be a n a c s ll a c e n o Ph
meetings
Quick Phone Call
Group Skype or Conference Call
Set an Agenda
utes in m 5 4 s t s la eting e m e g a r e v a e Th Source: Jayson DeMers
Make adjustments to daily routines
Andy Williams 1 hour 18 mins
Hannah Norman 1 hour 22 mins
Rob Arkell 59 mins
Otherwise you may fail
1 hour 33
mins
Final Thought
uctive d o r p ’t n is y s Bu Source: Dave Trott
Loads more free tips and advice
FREE Whitepaper
http://kooz.ai/ContentWhitepaper
Need Help with your digital marketing? @Koozai_James james.perrin@koozai.co m 0845 485 1262 koozai.com
Image credits
http://www.bigstockphoto.com/image-43334488/stock-photo-time-to-plan http ://www.bigstockphoto.com/image-45923056/stock-photo-furious-businessman-throws-a-punch-into-the-computer http://www.bigstockphoto.com/image-54325010/stock-photo-cute-toddler-painting-her-legs-carefully http://www.bigstockphoto.com/image-72995290/stock-photo-young-businessman-is-working-with-laptop-and-wor http://www.bigstockphoto.com/image-72995263/stock-photo-young-businessman-working-with-laptop-and-feeling http://www.bigstockphoto.com/image-44082544/stock-photo-blank-whiteboard http://www.bigstockphoto.com/image-47860547/stock-photo-daily-planner-concept http://www.bigstockphoto.com/image-42901888/stock-photo-baby-crawling-outside http://en.fotolia.com/id/59508691 http://en.fotolia.com/id/50087096 http://www.bigstockphoto.com/image-61184954/stock-photo-telephone http:// www.bigstockphoto.com/image-64735957/stock-photo-multiethnic-people-with-startup-business-talking-in-a-cafe http://www.bigstockphoto.com/image-53274268/stock-photo-portrait-of-a-scrub-hare-% 28lepus-saxatilis%29-with-long-ears-and-large-eyes%2C-southern-africa http://www.bigstockphoto.com/image-67957021/stock-photo-giant-tortoise
references
http://www.inc.com/jeff-haden/change-any-habit-painlessly-6-tips.html http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_eco http://www.forbes.com/sites/jaysondemers/2014/01/08/7-productivity-hacks-tha http://searchenginewatch.com/article/2362590/30-Minutes-a-Day-The-Power-o http://www.slideshare.net/fullscreen/CMI/b2b-content-marketing-2013-benchm http://www.marketingsherpa.com/1news/chartofweek-09-27-11-lp.htm http://www.siliconbeachtraining.co.uk/blog/brightonseo-2012-dave-trott-predato