ORGANISATION: THE KEY TO CONTENT MARKETING SUCCESS CONTENT MARKETING SHOW NOV 14
By James Perrin @Koozai_James
DID YOU KNOW?
74%
OF BRANDS INCREASED THEIR CONTENT MARKETING SPEND IN 2014
Source: Econsultancy Marketing Budgets
DID YOU KNOW?
36% OF CONTENT MARKETERS BELIEVE THEY ARE EFFECTIVE AT CONTENT MARKETING
Source: 2013 Benchmarks And Trends (CMI)
Barriers To Marketing Success
70
WHY?
62% 60
50
39% 35%
40
32% 27%
30
20
10
0 Lack of budget/time
Lack of strategic thinking
Lack ability to develop content
Lack insight into target audience
Lack clarity on goals and objectives Source: Marketing Sherpa
1. Planning 2. Scheduling 3. Creation 4. Daily Habits
1. PLANNING
Competitors
Influencers
Audience
Publications
Key themes
Best performing content
2. SCHEDULING
PROJECT MANAGEMENT
EDITORIAL CALENDAR What, CMI When & Where
Helps keep focus
Everyone on the same page
Source: CMI
Sticky Notes
Calendarise
Prioritise
3. CREATION
Coning
Time Blocking
3–6–5
Goal Setting
Outcome Metrics
THE BIG IDEA
THE BIG IDEA
4. DAILY HABITS
DID YOU KNOW?
40% OF ALL DECISIONS WE MAKE ARE DRIVEN BY DAILY HABITS
Source: Jeff Haden (Inc.com)
EMAILS
Respond to emails at set times
The 4 Ds (InboxZero)
InboxPause Unroll.me Mailstrom
Source: Chui et al Mckinsey.com
PHONE CALLS
DND or Voicemail
Batch or Schedule Calls
MEETINGS
Quick Phone Call
Group Skype or Conference Call
Set an Agenda
Source: Jayson DeMers Searchenginewatch.com
MAKE ADJUSTMENTS TO DAILY ROUTINES
Andy Williams
Hannah Norman
Rob Arkell
OTHERWISE YOU MAY FAIL
FINAL THOUGHT
Source: Dave Trott
LOADS MORE FREE TIPS AND ADVICE
FREE Whitepaper
http://kooz.ai/Content-Whitepaper
NEED HELP WITH YOUR DIGITAL MARKETING? @Koozai_James james.perrin@koozai.com
0845 485 1262 koozai.com
IMAGE CREDITS http://www.bigstockphoto.com/image-43334488/stock-photo-time-to-plan http://www.bigstockphoto.com/image-45923056/stock-photo-furious-businessman-throws-a-punch-into-thecomputer http://www.bigstockphoto.com/image-54325010/stock-photo-cute-toddler-painting-her-legs-carefully http://www.bigstockphoto.com/image-72995290/stock-photo-young-businessman-is-working-with-laptop-andworried http://www.bigstockphoto.com/image-72995263/stock-photo-young-businessman-working-with-laptop-andfeeling-confident http://www.bigstockphoto.com/image-44082544/stock-photo-blank-whiteboard http://www.bigstockphoto.com/image-47860547/stock-photo-daily-planner-concept http://www.bigstockphoto.com/image-42901888/stock-photo-baby-crawling-outside http://en.fotolia.com/id/59508691 http://en.fotolia.com/id/50087096 http://www.bigstockphoto.com/image-61184954/stock-photo-telephone http://www.bigstockphoto.com/image-64735957/stock-photo-multiethnic-people-with-startup-business-talkingin-a-cafe http://www.bigstockphoto.com/image-53274268/stock-photo-portrait-of-a-scrub-hare-%28lepus-saxatilis%29with-long-ears-and-large-eyes%2C-southern-africa http://www.bigstockphoto.com/image-67957021/stock-photo-giant-tortoise
REFERENCES http://www.inc.com/jeff-haden/change-any-habit-painlessly-6-tips.html http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_e conomy http://www.forbes.com/sites/jaysondemers/2014/01/08/7-productivity-hacksthat-successful-people-use-every-day/ http://searchenginewatch.com/article/2362590/30-Minutes-a-Day-ThePower-of-Daily-Habits-in-Successful-Content-Marketing-and-Life http://www.slideshare.net/fullscreen/CMI/b2b-content-marketing-2013benchmarks-budgets-and-trendsnorth-america-14855770/6 http://www.marketingsherpa.com/1news/chartofweek-09-27-11-lp.htm http://www.siliconbeachtraining.co.uk/blog/brightonseo-2012-dave-trottpredatory-thinking