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WELCOME
Thank you for the opportunity to become your experienced, professional real estate agent to achieve your goal of selling your home. Our commitment is to provide you with the specialized real estate service you deserve. A home is not a home because of its room dimensions or the color of the walls. It is about how you feel when you walk through the front door and the way you can instantly envision your life unfolding there. Keller Williams Realty takes a different approach to real estate, one that is built on personal touches, win-win deals and positive results. More importantly, we listen and that means we find solutions that are tailored to you. Our philosophy is based upon the foundation of providing the highest level of customer service attainable!
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OUR COMMITMENT TO YOU
As your real estate agent, I am committed to assisting you throughout the entire home selling
process. From our first meeting to the final follow up after your home is sold, I am committed to making sure the process is smooth and efficient. In the following slides, you will see an overview of all that selling your home entails; from tips to statistics and everything in between, the process gets broken down into specific and manageable steps. My number one priority is that you are able to rest assured that every aspect is thoroughly covered and that your home is given today’s cutting edge marketing attention. I am also available to you at any time to answer any question or concern you may have. Selling your home can feel overwhelming at times, and your peace of mind is very important to me. Together we can make this exciting time as enjoyable and as stress free as possible! My commitment is efficient and effective service, with open availability to you, in order to sell your home with the best results! Selecting the right real estate agent can save you time, effort and money in selling your home quickly for top dollar.
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MY BIOGRAPHY As a member of the prestigious Institute for Luxury Home Marketing, James Zalewski understands
the unique opportunities and challenges in selling distinctive homes. The luxury residential market is ever-changing and competitive, requiring customized marketing approaches and exceptional service. James Zalewski provides home sellers with innovative strategies that are paired with high-end, professional services for outstanding results. From the best in digital photography and home staging, to publication in lifestyle magazines and top-ranked websites, your home receives targeted, expert marketing to reach the most qualified audience. Throughout the home selling process, James diligently monitors each phase and provides timely updates. His professional network of attorneys, lenders, homebuilders, craftsmen, and home service providers offer trustworthy resources for virtually any need. Affluent home buyers can trust James Zalewski to find the luxury home that best suits their needs and lifestyle. From equestrian estates, to gated communities and historic homes, James provides uncompromised service and attention to your home search. buyer agent, James will counsel you on current market trends, and guide you through contract negotiations and contingencies. James will protect your interests throughout the home buying process and keep you informed every step of the way.
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NEGOTIATING AND STRUCTURING THE DEAL Our promise to you as your real estate agent is to:
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Carefully review and present all offers for your consideration.
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Negotiate the strongest terms to create a solid transaction that will close on time without any surprises. Tap into our Nationwide Referral Network.
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Qualify prospective buyers and research their lending options to increase the likelihood that they can secure financing.
IN-DEPTH MARKET ANALYSIS
As a Keller Williams client, you will receive the following:
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We promise to be there to meet your expectations and serve your needs even after the closing.
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A thorough inspection and assessment of your property location, style and condition.
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A written Fair Market Evaluation of your property, including the optimal pricing strategy for your home.
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An estimate of expenses and costs to show you the net proceeds when your sale is complete!
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OUR TECHNOLOGIES •
In an area where technology is underutilized in the real estate space, Keller Williams stands out by implementing online and digital tools into their practices, resulting in a high tech and high quality real estate experience.
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Your home will be advertised not only on the Keller Williams website but on multiple websites, making sure potential buyers see your home and everything it offers.
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Our 14 Point Marketing Plan This plan will get maximum exposure for your home as quickly as possible. It uses proven techniques to leverage opportunities to showcase your home – to people who can either buy it, or help us find a buyer. To accomplish this, We will use the following: 1. PRICING: Price your home strategically to be competitive with current market trends. 2. STAGING: Stage your home to showcase its best features. 3. SIGNAGE: Place “For Sale” signage at your home, with flyers accessible to prospects. 4. IVR: Use an Interactive Voice Response (IVR) system that provides free information about your home to interested parties who call a toll-free number on the sign. These calls are monitored around the clock, every day. 5. JUST LISTED: Distribute “Just Listed” marketing materials to your neighbors, encouraging them to tell others about your home.
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Our 14 Point Marketing Plan 6. MLS AND KWLS: Promote your home on the Internet using the local Multiple Listing Service (MLS) and the Keller Williams Listing Service (KWLS), linked to an extensive and growing list of real estate web sites. 7. IMAGES: Create a 360-degree virtual tour of your home, with digital photographs, that show your home’s interior and exterior to buyers. 8. INFORMATION BOOK: Create a home information book that showcases your property to visitors. 9. TARGET MARKETING – AGENTS: Use targeted marketing to attract the attention of real estate agents who specialize in your neighborhood. 10. TARGET MARKETING – BUYERS: Use targeted marketing to attract buyers and investors in my contact database who are interested in homes in your price range and area. 11. AGENT TOURS: Include your home in tours for our office and the local MLS agents to gain additional exposure. 12. ADVERTISING: Advertise your home in select print media. 13. OPEN HOUSE: Implement an open house schedule that promotes your home, coordinated with your needs. 14. UPDATES FOR YOU: Provide you with weekly updates on the marketing program, and feedback from buyers who have visited your property.
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OUR MARKETING PLAN
Our primary focus as your real estate agent is to enhance your property and maximize the value of your home. PROPERTY ENHANCEMENT
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A written Home Enhancement Checklist.
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Access to a list of the most reliable and dependable home improvement workers in the marketplace.
Recommendations for minor repairs and improvements to help sell your property for the highest price possible.
OUR MARKETING PLAN • •
Competitively price your home and optimize its viewing.
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Network with the best agents in the area to create maximum exposure for your property.
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Tap into our Nationwide Referral Network.
Prepare and submit accurate information to the Multiple Listing Service (MLS), as well as promote your property to my database.
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OUR MARKETING PLAN
CLEAR AND OPEN COMMUNICATION
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You’ll receive a copy of the MLS printout, virtual tour and flyers to review for accuracy.
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We’ll contact you weekly to report your showing activity and check on flyers.
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We’ll meet periodically to review market conditions and adjust our strategy accordingly to achieve your real estate goals.
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PROFESSIONAL PHOTOGRAPHY
Our commitment to selling your home and using the best marketing strategies is our number one goal. We know that since photographs are such a great selling point for your home, we want to deliver the best. We realize that as an agent, our experience is not in photography, which is why we have our own professional photographer and stager. We have seen their work and know that they will bring out the highlights and best qualities of your home. This service is first hand what sets us apart from the competition and will ensure that your home gets the marketing it deserves.
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INTERNET MARKETING
www.JamesRealEstateGroup.com JamesRealEstateGroup.com provides everything you need to know about the Chicagoland area from the people who know it best. Our site will reach out to the local demographic giving you great publicity in our area.
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INTERNET MARKETING
Zillow.com is an online real estate service dedicated to helping you get an edge in the market by providing you with valuable tools and information. Buyers search the site frequently during their online home search, so it’s important that your home is represented there.
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INTERNET MARKETING
Trulia is a residential real estate search engine that helps consumers search for homes that are for sale, trends, neighborhood insights, and other real estate information directly from real estate agent and broker websites.
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INTERNET MARKETING
Your property will be featured on REALTOR.com to include additional photos, descriptive ad copy and scrolling text. This is an upgraded REALTOR.com feature that we subscribe to that helps ensure your home maximum exposure.
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INTERNET MARKETING
Your property will be featured on our secondary website. Users will be able to view your full listing, photos and price as it appears in the MLS!
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INTERNET MARKETING
Your Property will also be featured on the Keller Williams National Website. www.KW.com
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ADDITIONAL MARKETING
• Broker Open Houses • Multiple Listing Service • Property Videos • Print Marketing
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ADDITIONAL MARKETING
Your listing information will be syndicated to appear on over 100 property websites.
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THE VALUE OF YOUR HOME
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FACTORS THAT AFFECT THE VALUE
The real estate market is filled with variables that affect the value of your home. Over time, the following four factors have proven to be the most consistent reason a home is sold.
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Location
Competition
Timing and Pricing
Location
CRITICAL WEEKS WHEN LISTED
The first five weeks set the pace for the sale. We use our experience and our knowledge to ensure that your house is listed at the correct price for a quick turnaround.
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ASKING PRICE VS. SELLING PRICE
Strategically pricing your home is the best way to get it sold for the most money in the least amount of time.
This is where our experience comes into play.If you price too low, you lose the value. If you price too high, you lose the buyers.
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PRICING VS. POTENTIAL BUYERS
Through our experience we are able to correctly price your home, which helps you strike a deal when there is more competition for your home.
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IMPORTANCE OF PRICING
We will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time.
Over time a home that has not been sold may attract offers below market value so it is important to price correctly in the early stages of your sale.
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We Look Forward to Getting Your Home Sold!
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