SCHLAFLY BEER BREWED IN ST.LOUIS
BRAND GUIDELINES 2016
TABLE OF CONTENTS Logo...................................................... Page 1-2 Color...................................................... Page 3-4 Typography......................................... Page 5 Corporate Identity............................ Page 6 Print Designs...................................... Page 7-8 Web Designs....................................... Page 9-10 App Designs........................................ Page 11 Imagary................................................. Page 12
Logo Black
Color White 1
Schlafly represents St. Louis and also is the Largest Micro Brewery in St. Louis. So with out Logo we want to show our Hometown some love and put the back drop in it. The colors that are represented are yellow and blue because those are the colors of our sports team. But more importantly Blue represents trust which we want people to trust in our company and our beer. Then Yellow represents Joy and Happiness Which we want our customers to feel when they drink one of our beers. We Believe in our Beer and our customers and this shield is a way to represent that.
Logo Guidelines
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Primary Colors
These are our primary colors that are used in our logo and most of our print. You are to start with these colors but you can lower the opacity like seen on some of the pages in our book. But more then often use these colors to full effect.
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Secondary Colors
These are our secondary colors that are featured on some of our beer labels. These will give you more options when designing but please try to stick to the primarys as we want people to remember our colors. These are just hear for special times and holidays when it comes to designing.
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Type Fonts
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Business Card, Letterhead, Envelope
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Print Examples
Top left- Poster Example Top Right- Brochure Example Bottom- Billboard Example
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Beer and Clothing Print Examples
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Website
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Phone Website
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Phone App Our Phone App has many many Features which are Beers, On Tap, Events, and News. Beers tells you about the many different beers we offer. On Tap will tell you what is currently on Tap at the Tap House and Bottleworks locations. Events will show you a calender about the up coming events Schlafly is currently holding or a part of. Lastly, News will give you news on which has been happening at Schlafly and also will offer some coupons.
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Imagary
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Imagary
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Brand Guidelines 2016-17 Designed by James Rentchler