Further Design Development
LOGO DESIGN IDEA: ‘NAUTICAL STAR’ DESIGN Advantages: -Simplistic colour scheme with a lighter and darker blue -Represents a nautical theme very well -Alternative take on an ordinary compass make the design memorable -Font of a text is in a classical style-enhancing the nautical theme Disadvantages: -The text doesn’t seem to fit well and looks somewhat out of place, being placed below the image -The alternative take on a compass demotes the primary compass points of North, South, East and West as they are smaller than the secondary points, as well as behind them
Hand drawn version
Version produced through Illustrator: -(The contrast between the lighter and darker colours have been emphasised to create a three dimensional effect -The primary compass points have been brought to the front to make it more relevant to a maritime theme.)
IMPROVED DESIGN 1 - The three dimensional effect has been enhanced further with the removal of the image’s strokeadditionally improving the overall standard of the design. - To improve the composition in the means of where the text was placed, I have positioned it in the middle of the logo, where it appears more suited than prior.
IMPROVED DESIGN 2 - With the text positioned in the central point of the logo, it is not particularly clear due to the font. I have changed the font to one in which I have altered in order to make unique to my company. The use of all capital letters further improves the clarity of the text-an important aspect for a logo design.
LOGO DESIGN IDEA: ‘GALILEO THERMOMETRE’ DESIGN Advantages: -Unique shape design makes it very memorable -Refers to products sold being in the shape of a thermometer -Design of font is original and is an a Greek style-referring to Poseidon, God of the Sea -Composition of the thermometers and text works well in relationship Disadvantages: -Bulbs in design appear somewhat out of place and make an overcrowded composition
Hand drawn version
Version produced through Illustrator: - (A radial gradient has been incorporated within the colour of the bulbs to give a more glass-like effect.)
IMPROVED DESIGN 1 - The removal of the bulbs from the design has created a more professional and alternative approach to the logo of the company. Furthermore, it does not appear overcrowded and nothing appears out of place. - A disadvantage created however, is that the design appears to be lacking an element and is perhaps somewhat bare.
IMPROVED DESIGN 2 - The inclusion of the additional elements to the design resolve the issue of the design appearing bare. - The low opacity of the added shapes develop the colour scheme of the design-with the addition of a lighter colour the design resembles a glasslike effect in which help in the representation of the Galileo thermometer.
LOGO DESIGN IDEA: ‘COMPASS’ DESIGN Advantages: -Clearly shows the logo is representing a compass -Represents a nautical theme very well -Single colour colour scheme -Relationship between the image and text collaborate effectively unto creating the four compass points -Design of font is original and is an a Greek style-referring to Poseidon, God of the Sea Disadvantages: -The use of a compass for a logo is used often and therefore may not be very easy to remember -Perhaps rather tall for a logo, and therefore may be difficult in some situations to use
Hand drawn version
Version produced through Illustrator
IMPROVED DESIGN - To differentiate the compass design from similar designs of other companies, using the influence of the nautical star, I have added further detail to the north and south compass points. I feel this works well as it adds a three dimensional asset to the design additionally.
Nautical Star ďƒ¨