Ashworth UK Ltd. Selected as the Official Apparel Sponsor of the Solheim Cup 2000. In March 2012 the faculty at the Arthur L. Carter Journalism Institute at New York University, together with an Honorary Committee of alumni, selected “the 100 Outstanding Journalists in the United States in the Last 100 Years.� Business Editors CARLSBAD, Calif.--(BUSINESS WIRE)--Aug. 23, 2000
Ashworth Inc. (NASDAQ: ASHW), Wednesday announced its wholly owned European subsidiary, Ashworth UK Ltd., has been selected as the official apparel brand of the European ladies team at this year's Solheim Cup in Loch Lomond Scotland and will use the event as a platform to launch their new 2001 ladies line in Europe.
The Solheim Cup will be played the 6th, 7th and 8th of October, 2000, and is one of the premier events in women's golf, which brings together the leading female golfers from both sides of the Atlantic. Ashworth's selection as the official apparel sponsor of the European women's team comes at a time when the brand continues to strengthen its position as premier brand in European golf.
Richard Palmer-Jones, Ashworth's European Marketing Manager stated, "Ashworth's position as a global golfwear brand places us in a unique position as the apparel sponsor of this prestigious event. All the outfits that the European ladies, caddies and the on-course staff will be wearing over the three-day event will be from the Ashworth Authentics line. Ashworth is the brand of choice and the event is the ideal vehicle to showcase our new ladies' wear collection. Our research indicates that ladies want golfwear that reflects the trends in mainstream fashion and we have made every effort to combine fashion with function by using performance and technical fabrics."
Tim Howland, Chief Executive of the Ladies European Tour, added, "We are delighted that the world's leading golfwear brand will be sponsoring the event. The initial feedback we have from the players on the new line has been excellent."
Ashworth, Inc. is a Southern California-based designer of men's and women's golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts and upscale specialty stores.
This press release contains forward-looking statements related to the company's market position, finances, marketing plans and strategies. These statements involve risks and uncertainties that could
cause actual results to differ materially from those projected. These risks include the timely development and acceptance of new products, the impact of competitive products and pricing, the success of the women's and corporate divisions, the preliminary nature of bookings information, the ongoing risk of excess or obsolete inventory, potential inadequacy of booked reserves and other risks described in Ashworth, Inc.'s SEC reports, including the report on Form 10-K for the year ended October 31, 1999.
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