Alameda Beacon by Jamestown

IN THIS ISSUE:

Off the Grid, Summer Beats, South Shore Center Beach Rentals, Alameda Education Foundation VOLUME 2, ISSUE 2

SECOND QUARTER, 2012

Food Truck Phenomenon

Food trucks are one of the most popular phenomenons in dining these days, and now Off the Grid is bringing street food to Alameda South Shore Center

othing brings people together like food, and food trucks are a great way to experience new food. That’s why the crew at Off the Grid takes such pride in the weekly street food markets they’ve developed all over the Bay Area. Now, beginning June 2nd, Off the Grid and Jamestown will be bringing the food truck phenomenon to Alameda South Shore Center. 8-10 food trucks will gather each Saturday from 11am to 3pm in the parking lot in front of Petco. Each week will bring new faces and flavors to South Shore Center. “Street food markets are great for building community,” says Jamestown event specialist Shena Sabens. “I can’t tell you how many old friends I’ve seen and business connections I’ve made while wandering through our street food markets.” For more information about South Shore Center’s street food market, visit our facebook page at facebook.com/ SouthShoreCenter.

Summer Beats Is Back! The popular South Shore Center live music series is back with a fantastic lineup for 2012!

he Summer Beats concert series kicks off on Wednesday, July 4th with grammy-nominated bluesman John Lee Hooker, Jr. Then, every other Saturday from July 7th through September 1st, drop by the Center Court at South Shore Center from 5pm to 7pm for more family fun and great live music. July 7th, enjoy the Cajun stylings of Zydeco Flames. July 21st, Tito Garcia brings his Latin rhythms to South Shore. Surf-rockers will enjoy the breezy, summery harmonies of the California Beach Boys on August 4th. Then, August 18th, Edgardo & Candela shakes the stage with hip-swinging salsa. Motown favorite Pure Ecstasy wraps up our Summer Beats series on September 1. Each week features a different activity for kids like face painting, balloon animals and, at our July 4th kickoff event, a bounce house! Visit us at alamedasouthshorecenter.com for details as plans develop.

Alameda Beauty Center

Alameda Beauty Center, the island’s one-stop shop for hair care and beauty supplies since 1985, is still going strong in 2012

eter Schamoni and his father Eric Schamoni opened the Alameda Beauty Center 27 years ago. Eric had been in the cosmetology business for years, and Peter had a background in retail. Together, they created what was then a truly revolutionary retail concept: a specialty beauty store. No mere drugstore, they envisioned a one-stop shop for all hair care, skin care and nail care needs, including exclusive products that were impossible to find elsewhere on the island. Today, Alameda Beauty Center is more cutting edge than ever, with exclusive high-end product lines like Philosophy, Smashbox Cosmetics, Bare Minerals and Dermalogica Skin Care. Alameda Beauty Center also has stylists and an aesthetician on staff to provide a full range of beauty services. Why drive off the island for hair and beauty supplies when you can find miraculous anti-aging serums like Dermalogica’s AGE smartTM multivitamin power recover masque right down the road at South Shore Center? Peter and the rest of Alameda Beauty Center’s educated and helpful staff are always ready to match you with products that will pamper and protect your hair, skin and nails. Give them a call at (510) 522-6802.

What A Pearl!

New awnings and other façade and common area improvements are transforming a corner of Alameda South Shore Center

s reported in the last issue of the Alameda Beacon, facade and common area changes are underway at South Shore Center. Just look at the amazing transformations that have taken place so far, including eye-popping new soda fountain–style awnings at Pearl’s and a large community table perfect for taking a snack break between shopping trips!

The History of Bourbon

Man-about-town George Krauth dishes on the fashions, flavors, designs and décor he discovers as he travels the globe tracking trends in his capacity as Creative Manager for Jamestown. This quarter, George explores the history of Bourbon.

ourbon is very trendy these days. Normally, I sniff at trendy things. Happily, in the case of bourbon, “trendy” is also enduring.

Bourbon was invented in the late 1700s by a Baptist preacher named Elijah Craig. Craig built his distillery in Fayette County, VA (later Kentucky, after Kentucky broke off from Virginia in 1792). Craig’s barrels were stamped with the county name, and his whiskey soon became synonymous with “Bourbon.” All bourbon is whiskey, but not all whiskey is bourbon. To qualify as a bourbon, a whiskey must be made from at least 51% corn grain. My favorite bourbon (currently) is an ultra-small batch, 14-year-old variety called Black Maple Hill. I like to sip it straight, preferably while conversing with fellow bourbon lovers like Ryan McLaughlin, bartender at Abattoir in Atlanta, GA and Harper McClure, chef de cuisine at The Federalist in Washington, D.C. Though I prefer my bourbon straight, it’s also fantastic in cocktails. Ryan from Abattoir recommends a drink he invented called “To All a Good Night,” which mixes bourbon with repasado tequila! Ask Harper McClune at The Federalist in D.C. to recommend his favorite bourbon!

Student Success

The Alameda Education Foundation introduces Summer Enrichment Camps for K-12 students.

lameda is known for its excellent schools, and the Alameda Education Foundation (AEF) is a major reason why. Since 1982, AEF has supported Alameda public schools by providing funds and resources to supplement the opportunities available for Alamedaâ&#x20AC;&#x2122;s more than 10,000 students. AEF runs a competitive, year-round sports program for middle school students. The Adopt-A-Classroom program provides $500 donations directly to classroom teachers. AEF raises thousands of dollars each year for music, art and drama. The after-school enrichment program offers a wide array of classes including arts, languages, science and much more for thousands of elementary and middle school students. This summer, AEF is launching Summer Enrichment Camps. Camps include carpentry, cooking, dance, drama, math, science and soccer, among many others, for K-12 students. AEF is particularly excited about two language immersion camps in Mandarin and Spanish. More information on AEF and Summer Camp registration is available at www.alamedaeducation.org.

Come shop at the beach: Summer at South Shore Center

MODERN MOUSE Introducing Modern Mouse’s popular Alameda Speed Limit and Island City designs, now printed on super soft and comfy tri-blend tank tops. Perfect for summer. Purchase any of these designs (also available in tees for men and women) and receive a free Modern Mouse shopping tote! One tote per customer. Offer expires 8/31/12. modernmousegifts.com DAPHNE’S Daphne’s California Greek is featuring a yummy chicken strawberry salad for only $8.29. Fresh, sliced strawberries, roasted chicken, candied walnuts, dried cranberries, feta cheese and balsamic hummus dressing form a sweet, savory flavor blend that is just perfect for summer. daphnes.biz.

FRUITS & CHOCOLATE Fruit and summer go together like peanut butter and jelly—even more so when the fuit is dipped in chocolate! Let the sun soak in this summer while Fruits & Chocolate takes care of you with an additional 10% off any party tray order.* fruitsandchocolate.com *Must present coupon to redeem. Can’t be combined with other offers. Expires 08/31/2012. Call 510.521.8868 to place your order.

PAGANO’S Everyone knows summer time is grill time. Trade in your rusted-out grill for any Weber barbecue and Paganos will not only deliver it for free, they’ll also assemble it for you and recycle your old model. This offer lasts all summer long (or at least until 08/31/12)! Visit paganoshardware.com to view barbecues and other great products.

BON VOYAGE The perfect summer outing requires the perfect bag. This versatile sport duffle includes a hideaway backpack option, side handles and a detachable shoulder strap. Mention this ad for $10 off while supplies last. For details, call 510.522.2500.

Life’s A Beach S

outh Shore Center’s the place to be this summer for shopping, dining and beach-side lounging. Drop by for breakfast at Starbucks or South Shore Café, then head over to the parking lot by Sushi House near Shoreline Drive to rent chairs, umbrellas and bikes for a day at the beach. Whether your family is visiting and you need to supplement your stock of beach equipment or you simply don’t feel like dragging your chairs and umbrellas out of storage, South Shore Center has you covered. And the best part is, if you run out of sunscreen, step on your shades, decide you’d like a snack or just need to restock the cooler, we’re right across the street when you need us! For pricing and more information on our beach rentals, visit us at alamedasouthshorecenter.com.

Show Us Your South Shore W

e see you guys getting up to all kinds of hijinks around South Shore Center, and we think your friends should get to see you too! Next time you’re hanging out at South Shore Center, snap a photo and post it on our wall at facebook.com/SouthShoreCenter. The person who posts the photo that gets the most “likes” will win a $100 gift certificate to his or her favorite South Shore Center shop or resaurant. So—get snapping, and get posting! The contest ends June 30, 2012.

28th Annual Park Street Art & Wine Faire

The Park Street Business Association is proud to present the 28th Annual Park Street Art & Wine Faire. Located along the gateway to South Shore Center, the street fair is a hometown tradition in Alameda and the San Francisco area. Weekend activities will include more than 250 art and craft vendors, live music on two stages, a special kids’ area with a petting zoo and bounce houses, a variety of festival food vendors and beer & wine sales. There is sure to be something for everyone! Held July 28 and July 29 from 10am to 6pm, the faire is free to the public. Most activities will be located on Park Street, between Encinal Ave. and Buena Vista Ave. For more info, call (510) 5231392 or visit ShopParkStreet.com.

Faces of Alameda

Meet Ally Krueger, project manager for Jamestown at Alameda South Shore Center

Q. So, when you’re not running around South Shore Center, what do you like to do? A. I like to hang out with my husband, 1-year-old son and our dog, Dexter, hiking & exploring the Bay Area as a family. Q. Are there any Alameda events you’re particularly excited about this summer? A. I’m really looking forward to celebrating the 4th of July in Alameda this year. There are so many fun events going on, starting with the Mayor’s parade, then followed by the Jumpin’ & Jivin’ Jubilee and John Lee Hooker Jr. at South Shore’s Summer Beats concert series. I’m bringing my family to Alameda this year, and I can’t wait to see my son in the bounce house we’ll have for the kids during the concert. Q. We’ve noticed that South Shore Center partners with a lot of different nonprofits. Are there any exciting charity partnerships in the works? A. We’re looking forward to working with some of our partners from last year: Alameda Education Foundation, Alameda Parks & Recreation, as well as others. I also just met with the new Alameda-based organization, Givegoods. Givegoods focuses on converting the members and donors of local charities into the customers of local businesses. I was impressed with their model to support both local charities and local businesses.

Calendar of Events

Here are some of our favorite upcoming events. See you there!

June 2, 2012 & Saturdays this Summer 11am - 3pm, Off the Grid Food Trucks in front of Petco Every Saturday beginning May 26th, Off the Grid will bring 8-10 food trucks to the parking lot in front of Petco. New faces & flavors each week!

July 7 - September 1 5pm - 7pm, every other Saturday: Summer Beats Concert Series Summer Beats kicks off Wednesday July 4th (see featured event below for details), then continues every other Saturday through September 1. See the article on page 4 for more information about Alameda’s favorite summer concert series, and visit alamedasouthshorecenter.com for details on this summer’s complete lineup.

July 1 - August 17, 2012 Rhythmix Summer Camps for Kids Your child will be excited to leave video games behind for a chance to attend a Rhythmix one-week summer camp session in circus arts, Taiko drumming, instrument building, mural arts, fashion sewing, theater and more! Visit rhythmix.org/camps.html for more information.

July 28 - 29, 2012 Park Street Art & Wine Faire Enjoy the summer sun along with 300 art, craft and food vendors, live music, kid’s activities and more at Alameda’s most popular annual event. Find details at shopparkstreet.com/artwine.html

FEATURED EVENT JULY 4 5pm-7pm

SUMMER BEATS KICKOFF The 2012 Summer Beats concert series kicks off July 4th with a parade and a musical performance by legendary bluesman John Lee Hooker Jr., We’ll also have a bounce house for the kids! Visit alamedasouthshorecenter.com for full details.

Alameda Art Association (510) 523-4475 alamedaartassociation.com

Bright Now! Dental Coming soon! brightnow.com

Alameda Beauty Center (510) 522-6802

Chase Bank (510) 864-3325 https:chase.com

Alameda Centre Physicians (510) 769-1118 acphysicians.com Alameda Credit Union (510) 523-1514 alamedacu.org

Check Into Cash (510) 263-0267 checkintocash.com The Children’s Place (510) 337-1335 childrensplace.com

Alameda Pediatric Dentistry (510) 521-5437 (KIDS) alamedapediatricdentistry.com

China Gourmet (510) 521-6337 alamedachinagourmet.com

ATC Public Safety (510) 864-0779

Chipotle (510) 337-1592 chipotle.com

Anna’s Linens (510) 865-6692 annaslinens.com Antidote Salon (510) 523-4262 antidotesalon.com Applebee’s (510) 522-7071 applebees.com Avenue (510) 521-0330 avenue.com Bank of Alameda (510) 748-8000 bankofalameda.com Bed Bath & Beyond (510) 522-0577 bedbathandbeyond.com Beverly’s Fabric & Craft (510) 864-4222 beverlys.com/alameda-store Big 5 Sporting Goods (510) 865-6486 big5sportinggoods.com Blockbuster Video (510) 865-9865 blockbuster.com Bon Voyage Luggage (510) 522-2500 eluggage.net

Color Me Mine (510) 521-8893 colormemine.com Daphne’s Greek Cafe (510) 769-1483 daphnesgreekcafe.com Daiso Japan (510) 794-0828 daiso-sangyo.co.jp/english/ DB Shoes coming soon! dbshoes.net Dress Barn (510) 521-2783 dressbarn.com European Wax Center (510) 865-4929 waxcenter.com Executive Martinizing (510) 523-6033 Fit-Lite 510-523-2450 24hourfitness.com Fruits & Chocolate (510) 521-8868 fruitsandchocolate.com GNC Live Well (510) 523-5006 gnc.com The Gold Spot Jewelers (510) 522-GOLD (4653) thegoldspotjewelers.com

Great Clips (510) 522-7587 greatclips.com Handle with Care Packaging (510) 522-8003 hwcpackagingstore.com Happy Nails (510) 522-1305 happynails.com Instant Shoe Care (510) 521-7089 Jamba Juice 510-521-1112 jambajuice.com Kohl’s (510) 263-0308 kohls.com Launderland (510) 337-0769 LensCrafters (510) 521-2734 lenscrafters.com Loard’s Ice Cream (510) 521-0873 loards.com Massage Envy (510)865-3689 massageenvy.com Merle Norman Cosmetics (510) 523-8442 merlenorman.com Modern Mouse (510) 814-8830 modernmousegifts.com Office Max (510) 749-7500 officemax.com Old Navy (510) 864-0175 oldnavy.com Pagano’s Hardware Store (510) 522-1345 paganoshardware.com Panera Bread (510) 749-9810 panerabread.com Payless ShoeSource (510) 521-1275 payless.com

Pearl’s Deluxe Burgers (510) 864-1015 pearlsdeluxe.com Petco (510) 864-1844 petco.com Radio Shack (510) 521-4383 radioshack.com Ross Dress For Less (510) 865-1478 rossstores.com Safeway (510) 863-9000 safeway.com See’s Candies (510) 523-1611 sees.com Soccer Post (510) 523-5700 soccerpost.com Sophistry Custom Skin Care (510) 748-0491 sophistryskincare.com South Shore Café (510) 523-3663 South Shore Car Wash (510) 523-7866 South Shore Liquors (510) 521-7254 Sprint (510) 863-8139 sprint.com Starbucks (510) 749-9595 starbucks.com Subway (510) 523-5225 subway.com Sushi House (510) 865-0999 e-sushihouse.com TJ Maxx (510) 749-8201 tjmaxx.com Towne Cleaners and Alterations (510) 865-6119 Trader Joe’s (510) 769-5450 traderjoes.com Walgreen’s (510) 523-7043 walgreens.com

WHERE’S SOUTH SHORE CENTER? FROM SAN FRANCISCO: Take I-80 toward Oakland. Right onto I-880. See below, “from I-880.” FROM WALNUT CREEK: Take CA-24 toward Oakland. Take ramp onto I-880 toward San Jose. See below, “from I-880.” FROM BERKELEY: Take I-80 toward Oakland. Merge onto I-580 (I-80). Right on ramp toward I-980. Take ramp toward I-880. See below, “from I-880.” FROM I-880: Exit right ramp to 23rd Ave/Alameda. Bear right (southwest) onto 29th Ave. Continue on Park St. to Otis Dr. FROM HAYWARD: Take I-880 toward Oakland. Right ramp toward 98th Ave/Oakland Airport. Left onto 98th Ave. Left onto Airport Access Road. Right onto SR-61 (Doolittle Dr.). Bear right onto Otis Dr. Continue to Park St. AC TRANSIT BUS ROUTES: Oakland transfers from the BART Civic Center Station take bus #20; BART Fruitvale Station take bus #21. For more detailed trip planning visit actransit.org or transit.511.org.

ALAMEDASOUTHSHORECENTER.COM Come shop at the beach