Volume 4, Issue 4
Winter 2012/2013
Midtown's Popping From food and fashion to home, services, events, initiatives and more, Midtown is popping this Winter.
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idtown has long since established itself as Atlanta's most walkable and accessible neighborhood. Investors like Jamestown (999 Peachtree) and Selig (12 & Midtown) have taken their time, attracting quality retailers like CB2 and top-notch restaurants like Empire State South to the neighborhood. Now, street-level shops and restaurants—vital for Midtown's continued development as a sustainable, walkable community— are popping up all over the neighborhood.
You'll find amazing art destinations, dynamic nightlife, delicious eateries and fun boutiques from the High Museum in North Midtown, through Crescent Avenue and down to the Fox Theatre and Publik Draft House near Ponce de Leon to the south. Because we can't feature everyone, this issue of the Beacon focuses on what's popping up in Midtown from Metropolis at 8th and Peachtree to 12th & Midtown at 12th and Peachtree. Learn more at midtownatl.com. 2
New Eats Coming Soon Read all about a few of the amazing new restaurants popping up soon in Midtown.
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rom Empire State South and STK to Cucina Asellina and South City Kitchen, the list of amazing Midtown eateries goes on and on. And soon, Midtowners will be able to get their nosh on at even more amazing restaurants. In early 2013, Midtown welcomes CafĂŠ Intermezzo to 12th & Midtown. This EuropĂĽische Kaffeehaus steps back into 19th-century Vienna with more than 100 different tortes, tarts, cakes and pies, as well as scores of coffee drinks, liqueurs and beverages of all kinds. Italian cucina La Tagliatella made its Atlanta debut this December at the Metropolis building. At La Tagliatella, you'll enjoy delicious dishes like Focacce Liguri, a duet of focaccia breads, and Insalata Torre di Pisa, a yummy layered salad with eggplant, mozzarella and tomato, pictured on page 9. Finally, in spring 2013, Tex-Mex sensation Taco Diner and a full-service Indian eatery, tentatively named Chutney, open at 12th & Midtown. Learn more at cafeintermezzo.com, latagliatella.es and mcrowd.com/tacodiner.shtm. 3
New In Town A first look at Tex-Mex sensation Mi Cocina, 12th & Midtown's newest eatery.
Mi Cocina Texas-based Mi Cocina opened its first, highly anticipated Atlanta restaurant on November 12, at the northwest corner of Peachtree and 11th in the 12th & Midtown development. A Texas favorite for 21 years, Mi Cocina introduces Atlanta to its Tex-Mex style of traditional Mexican cooking, using only the highest quality ingredients, made fresh daily. micocinarestaurants.com
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Midtown Fashion Republic of Couture is coming soon to 12th & Midtown, joining other great Peachtree St. boutiques like Clothing Warehouse.
Republic of Couture Coming soon to 12th & Midtown, you can look forward to great clothing brands like Hause of Howe, perfect for the Indie executives of Midtown. rocintheweb.com
Clothing Warehouse Annointed as a topten Southern "Bootique" by Southern Living, Clothing Warehouse carries a range of vintage boots from the '60's through the '80's.
theclothingwarehouse .com
Doc's Shoeshine Once, the shoeshine man was a fixture in every downtown square. Midtown keeps the tradition alive with Doc's Shoeshine, located at 999 Peachtree. Stop by and see Doc for a shine and a story. 5
Midtown Libations From brandy to brew, Midtown's watering holes have it all. Here are three you'll find between 8th & 12th on Peachtree.
RiRa Irish Pub The first Irish Coffee was served in Foynes, Ireland to American passengers who had endured an 18hour journey. The steamy brew has been perking up drinkers ever since! rira.com/atlanta.com
Taco Mac Enroll in Taco Mac's Brewniversity for an education where course credit is earned for every different type of beer you purchase! Rewards start after you consume your 13th unique beer! tacomac.com
Bar eleven Located in the heart of Midtown Atlanta, Bar eleven offers a vibrant atmosphere where guests can enjoy artfully crafted cocktails, premium wine and a diverse beer selection. loewshotels.com 6
Midtown Interiors From consignment to conversation pieces, you'll find great home accessories in Midtown.
CB2 Fine swine. This gilded piggy book prop hams it up in gleaming gold from upturned snout to curlicue tail. Find this and other great home accessories at 12th & Midtown's CB2. cb2.com
EcoDenizen This unique Artecnica pendant lamp, called "The Tangle," comes flat and can be assembled and shaped in numerous ways to enliven any space! Only $89 at EcoDenizen. EcoDenizen.net
En Paris From funky to fabulous, this Midtown boutique offers a wide range of gorgeous vintage and Frenchinspired fashions, accessories and home accents. facebook.com/ EnParisBoutique
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idtown brings the yum twenty-four hours a day, seven days a week, 365 days year. Here are some of our favorite flavors: 1. Hugh Acheson: Now, you can enjoy your Empire State South favorites at home. The chef/owner of ESS has published his first cookbook: A New Turn in the South. hughacheson.com 2. Cucina Asellina: The homemade black ink fettuccine with calamari, scallop and clams is to die for. facebook.com/CucinaAsellina 3. STK: Feast your eyes on the beef short rib with carrot butterscotch and cipollini onion. It's not your daddy's steakhouse! stkhouse. com 4. Piola: Midtown has excellent pizza, and Piola is one of the best. Pictured here is one of our favorite pies: the Como. piola.it 5. La Tagliatella: Coming soon to Metropolis, La Tagliatella serves up dishes like this Insalata Torre di Pisa, made from rounds of sautĂŠed eggplant, zucchini and tomato layered with mozzarella and dressed with black olive patĂŠ. latagliatella.es
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More Great Eats! Whether you're looking for a swanky sit-down dinner or good quick eats, you'll find all the nosh you need in Midtown.
RA Sushi Want Asian comfort food? Look no further than RA Sushi's Crispy Asian Tacos with spicy tuna, lobok, lettuce, crumbled wasabi rice crackers and guacomole in a rice paper shell. rasushi.com
Jimmy John's Have you tried Jimmy John's catering services? They'll bring your sandwich favorites right to your door, making your next office party or football Sunday a cinch. jimmyjohns.com
Cafe Agora Agora's authentic Mediterranean falafel salad is a huge favorite of Jamestown leasing Coordinator Mark Doster, who sneaks over to Agora from his office at 999 Peachtree as often as possible! cafeagora.com
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Even More Midtown Midtown is also a great destination for salons, spas, tanning solariums, fitness studios and more!
Exhale Gift and get wellbeing with Exhale. Gift cards make it so easy to share the gift of transformation with your friends, family or colleagues. exhalespa.com
James Madison Salon James Madison style is a cut (and color!) above the rest. The already warm and inviting space is undergoing an exciting renovation in 2013! jamesmadisonsalon.com
Solarium Enjoy amazing UV and UV-Free tanning and other beauty services, from teeth-whitening to photofacials and VacuStep cellulite reduction, at Solarium. solariumtan.com
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Notes and updates from Midtown Alliance | midtownal
Urban EcoDistrict Midtown Alliance announces the birth of an urban ecodistrict.
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t’s been 15 years since Midtown Alliance spearheaded Blueprint Midtown, a community vision for future growth. The plan called for transforming Midtown from a place where more than 60 percent of the land was surface parking lots into a vibrant, walkable urban district. The Blueprint has been a resounding success, as evidenced by billions of dollars in new investment and the remarkable transformation of the Midtown core. This year, Midtown Alliance placed a "green lens" on the Blueprint. The result? The Southeast’s first urban ecodistrict. Ecodistricts up the ante on sustainability by setting ambitious goals, committing to implementation and tracking results. Through the Midtown EcoDistrict, Midtown Alliance will green up its programs and salute the efforts of its businesses, institutions and residents. “When we surveyed more than 600 people in Midtown, 86 percent agreed that pursuing sustainability is important to our continued success,” said Kevin Green, President and CEO of Midtown Alliance. “The EcoDistrict is
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lliance.org | midtownatl.com
SHARE THE VISION
one piece in the overall economic strategy around creating an exceptional urban experience.” In 2012, Midtown Alliance made great strides—expanding its bicycle network, implementing 12 miles of streetscape and sidewalk improvements, and adding to the more than 800 street trees that they had already planted. They installed 50 recycling cans on Midtown sidewalks and a 3,000-gallon cistern to collect rainwater for irrigation. They also expanded green space, adding a pop-up park at 18th Street and West Peachtree through a partnership with Jamestown and the John Marshall Law School. There is more to come in 2013, including continuing to grow Midtown's recycling program, retrofitting street lights, offering e-waste collection, and starting construction on what will arguably be Atlanta’s “greenest” street— Juniper Street—featuring new barrier-separated bike lanes. Stay tuned for more as Midtown goes greener, and visit midtownalliance.org to learn more.
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DIRECTORY
METROPOLIS & 999 PEACHTREE Doc’s Shoeshine & Leather Care 999 Peachtree, Lobby Level
MEDICAL/DENTAL SERVICES Dr. Herman Donatelli General & Prosthrodontics 404.874.9615
RESTAURANT / LOUNGE Aurum 404.815.9426 aurumlounge.com
Goodman & Goldstein Endodontics 404.885.1441
Empire State South 404.541.1105 empirestatesouth.com
Metro Atl. Cardiology Consultants Diagnostic, Interventional and Preventive Cardiology 404.874.1788
Jimmy John’s Sandwiches 404.853.3443 jimmyjohns.com
Midtown Oral & Facial Surgery Oral Surgery 404.892.2999
The Peachtree Club 404.817.0999 peachtreeclub.com
Midtown Smile Center General & Cosmetic Dentistry 404.537.5224
Taco Mac 678.904.7211 tacomac.com
Dr. Abe Shuster Periodontics 404.876.4867
RETAIL
The Clothing Warehouse Vintage fashion theclothingwarehouse.com
Dr. Jay Smith Prosthodontics 404.872.3140
EcoDenizen Eco-friendly gifts 678.705.9880 ecodenizen.net
Dr. Jeff Smith General & Cosmetic Dentistry 404.876.7979
En Paris A Pop-Up Boutique 404.856.0286
PERSONAL SERVICES
Cross Cuts Hair Salon Hairstylists 404.872.2226 999 Peachtree, Lobby Level crosscutshairsalon.com
The UPS Store Shipping professionals 933 Peachtree, The Metropolis 404.685.8280
James Madison Salon Hairstylists 404.266.8647 933 Peachtree, The Metropolis jamesmadisonsalon.com
The Midtown Beacon is published by TuckerMott Companies for Jamestown. ®All Rights Reserved. Visit us online at: 999peachtreestreet.com facebook.com/999PeachtreeStreet
Solarium Tanning Tanning salon 404.815.4955 933 Peachtree, The Metropolis solariumtan.com
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Streets Alive! Streets Alive Strikes Again May 19, 2013
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ell over 20,000 people took over Highland Avenue, Virginia Avenue and the brandspank’n new Atlanta BeltLine Eastside Trail to ride, walk and skate through some of the intown neighborhoods of Atlanta on October 7, 2012. On May 19th, 2013, it's Midtown's turn to take to the streets. Look for activities all along the route, including local acoustic musicians, marching bands, a capella groups and classes such as salsa dancing, yoga and zumba—not to mention thousands of people out riding their bikes and walking. Atlanta Streets Alive needs volunteers! Visit atlantastreetsalive.com to find out how you can help with this remarkable event.
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