Chattanooga, Tennessee
Summer 2012
In This Issue: • Chattanooga Fashion Week..................................1 • Nightfall..............................1 • All Work, All Play: WHR Office Space..............2-3 • London Calling................4-6 • Faces of WHR...................6 • Out of Pocket....................7
• Directory..........................7
1110 Market Street Chattanooga, TN 37402 423.267.1127
Chattanooga Fashion Week Chattanooga’s first-ever Fashion Week struts the catwalk August 22-25 at Warehouse Row.
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ashion Week events are an international staple in cities like New York, Paris and Milan. Now, thanks to Jaime Hatcher Hemsley, owner of Gage modeling agency in Knoxville, Chattanooga will be presenting its first-ever Fashion Week this August.
Chattanooga’s favorite outdoor concert series is back and better than ever. Visit nightfallchattanooga.com for full details!
Having already pulled off a wildly successful Fashion Week event in Knoxville, Hemsley is now looking to make modeling magic happen right here in Chattanooga. Fashion Week models will be selected at local model calls at Warehouse Row in July. The
event will feature a range of local design talent, including up-and-coming jewelry and accessory designer Alicia Marie and fashion photographer Brian Edwards. Fashion Week events will take place at Warehouse Row from 5pm to 9pm Wednesday August 22nd through Friday August 24th and from 10am to 10pm on Saturday August 25th. For a full schedule of events, to find out how to participate or to purchase tickets, please visit chattanoogafashionweek.com.
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All Work, All Play: How WHR Does Office Space A new breed of office tenant believes that trading time clocks for table tennis is the secret to employee productivity. They’re right at home at Warehouse Row.
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ohn Healy, managing director for Sperry Van Ness kicks back in his Warehouse Row office and says, “When I show clients space at Warehouse Row, I can tell within the first 15 minutes whether they ‘get it’ or not. Warehouse loft space, he says, appeals to clients who are trying to step out of the box—either by differentiating themselves from their competitors or by offering the kind of unconventional work environment that attracts creative types and new employees entering the workforce.
Warehouse Row, with it’s highceilinged atrium, exposed brick, glass and world-class common space design by Rodney Simmons of REVIVAL Uncommon Goods is the very definition of “unconventional.” Tenants like twoxfour, Access America, Nooga, Barry Bogo Co., Synterprise, Barge, Waggoner, Sumner and Canon and TVA report that Warehouse Row’s re-
purposed, high-design office space has exactly the kind of non-traditional feel they appreciate.. Read more about the kind of office environments being created at Warehouse Row on page 3, or contact John Healy at john.healy@svn. com to arrange a tour.
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ALL WORK In the bullpen at Access America (pictured left), employees occupy their own half-wall cubicles as they work hard brokering shipping solutions across North America. At twoxfour, graphics gurus hunker down along the length of a communal wooden table, creating the ultimate collaborative workspace. What these two (and other) Warehouse Row office tenants have in common is a belief that employees thrive in an environment where they can be themselves. As Andy Ellington of Access America puts it, “Happy employees are productive employees.” ALL PLAY To be happy, employees need to feel comfortable in their own skins. To that end, dress codes are relaxed for many Warehouse Row office tenants. Access America offers its employees access to a gym and a game center where they can lift weights or play air hockey, ping-pong or corn hole when they need to blow off steam. “There is nothing cooler than leaving the office at 8pm and seeing my crew still working,” says Andy Ellington, “The freedom I give them more than pays off in productivity.” Mark Jacobus agrees. He’s even installed a beer tap in in the twoxfour offices! IT’S HOW WAREHOUSE ROW DOES OFFICE SPACE Advertising firm twoxfour’s website describes their Warehouse Row like this: “It’s an awesome, eclectic building. So eclectic, in fact, you’ll be greeted by a horse standing on a table.” Warehouse Row’s common areas, designed by Rodney Simmons of REVIVAL Uncommon Goods, are eclectic indeed. They’re also an an example of world-class style design. The atmostphere Rodney has created is nothing short of inspiring. The proximity to amazing food and drink from Public House, The Social, Southern Burger Co. and Petunia’s is also pretty inspiring!
Show Us How You Like To ‘Row Post a photo of yourself at Warehouse Row on our Facebook page for a chance to win a gift card!
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arehouse Row Facebook fans: Take a photo of yourself at Warehouse Row and post it to our Facebook wall between July st 1 and August 31st for a chance to win a $100 gift card to your favorite Warehouse Row shop or restaurant! The photo that receives the most “likes” will win. Be creative! Strut your stuff in a pair of 4” heels from Embellish, let your chin drip with sauce as you dig into a barbecue sandwich from Petunia’s or glitter with jewels as you try on bracelets at Amanda Pinson. We can’t wait to see what you come up with! Post to: facebook.com/WarehouseRow. 3
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ll eyes are on London this summer as athletes gather to compete in the 2012 Olympic Games. In honor of the London Olympics, we asked our Warehouse Row merchants to showcase products and services made in, inspired by or connected to England. From noshes to knickers, you may be surprised at just how closely connected Warehouse Row remains to the motherland.
REVIVAL UNCOMMON GOODS Designed by Deborah Sears, renowned artist to the British royal family, the Country Estates collection from Juliska offers a traditional toile pattern in Juliska’s popular stoneware.
EMBELLISH
LINES ORCHIDS
Embellish carries a positively delicious line of shoes by London-based shoe designer Rupert Sanderson. Pictured here in orchid is the Dulsie, which retails for $615. Other designs include the Lintie and the Kibo.
In 1898 Oliver Lines, apprentice to British colonial secretary Joseph Chamberlain, began a life-long career devoted to growing orchids. The family orchid business he created still thrives today at Warehouse Row! 4
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GALLERY 1401
ELLIES FINE LINGERIE
Owner Sue Markley has ties to both England and the Olympics. Her English brother-in-law, Duncan Goodhew, is an Olympic gold medalist. His son, William Goldhew, has photography exhibited at Gallery 1401.
Feast your eyes on the Page, a retro halter-neck bikini in Union Jack red, white and blue. Created by UK company Panache, you’ll find the Page and other nifty Panache swimwear styles at Ellie’s Fine Lingerie.
THE COSMETIC MARKET
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Butter LONDON was founded in 2005 by British entrepreneur Sasha Muir. These gorgeous non-toxic nail lacquers can be found stateside at Warehouse Row’s The Cosmetic Market!
The British gent who invented the Pimm’s Cup owned an oyster bar in London. He mixed gin with quinine and herbs to create a drink that bartenders all over the world are still serving today. Get yours at The Social! 5
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eet Level 10 sales manager Nikki Sawyer. We asked her to tell us a bit about herself and her work at Level 10. Hands down, she says, Level 10’s clients are her favorite thing about working at the salon. She thinks the Level 10 staff are pretty cool too! Nikki is enthusiastic about Level 10’s products, which she calls “amazing.” She clued us in to the fact that Level 10 is Chattanooga’s only official carrier of the Clayton Shagal line of anti-aging skin care products. When asked if she had any insider secrets she could share, she recommended that clients maximize their time by scheduling spa services during their hair appointments. Level 10’s aesthetians will treat you to a mani/pedi, teeth whitening treatment or a facial, all while your hair color is processing. When she’s not working, Nikki is big fan of good food and wine. She recommends Easy Bistro, Alleia and, for cocktails, Chato Brasserie.
London Calling
(continued from pages 4-5)
KAYCE HUGHES
SHADOWBOX PAPERIE
PILATES CHATTANOOGA
Kayce Hughes loves this adorable patterned clasp-purse and red polka-dot scarf by Cambridgebased company Quintessential.
Infuse your Olympic viewing party with Union Jack red, white and blue customized cups, napkins and straws from Shadowbox Paperie.
Colleen Carboni of Pilates Chattanooga studied under British pilates master Alan Herman. He taught her this movement, called The Offering.
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DIRECTORY So. Foodways Alliance Man-about-town George Krauth dishes on the fashions, flavors, designs, and décor he discovers as he travels the globe tracking trends as Creative Manager for Jamestown.
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ne of the fantastic things about my job is that I frequently get to see my food heroes firsthand. I’ve worked with Chef Anne Quatrano, readying the annual James Beard Foundation Sunday Supper event in New York. I’ve run into Chef Hugh Acheson of Empire State South in the most random places on his book tour. And I’ve gotten to sit front row under moonlit skies and listen to John Edge, director of the Southern Foodways Alliance (SFA), spread the gospel of Southern food culture. SFA is a member-supported group that documents and maps culinary standard bearers in the South, primarily through oral history interviews. From producing a quarterly print newsletter to publishing interactive maps for finding the best BBQ, boudin, tamales and gumbo, SFA collects and preserves the stories of Southern food so that these culinary treasures are available to everyone. I first met my great friend Angie Mosier, who is an accomplished food stylist, writer and photographer, at an SFA event in Nashville. We’ve since roadtripped to other SFA events. Most recently, we watched whole hogs moving down Park Ave on forklifts in preparation for the Big Apple Block Party, where the SFA runs a “peep show” of film shorts throughout the weekend. I now relish working with SFA to bring documentaries such as Cud and The Rise of Southern Cheese to Jamestown developments through events like the Potlikker Film Festival. For more information about SFA, including details on how to become involved, visit their website at southernfoodways.org.
Amanda Pinson Jewelry 423.209.2828 amandapinsonjewelry.com The Cosmetic Market 423.779.1377 thecosmeticmarket.com Ellie’s Fine Lingerie 423.531.3054 ellieslingerie.com Embellish 423.752.shoe embellishshoes.com Homespun Parties + Events 423.596.8374 homespunparties.com Kayce Hughes 423.386.5225 kaycehughes.com Level 10 423.634.2042 level10salonchattanooga.com Lines Orchids 423.847.5651 linesorchids.com Petunia’s Silver Jalapeño 423.756.6010 petuniassilverjalapeno.com Pilates Chattanooga 423.493.0775 pilateschattanooga.com Public House 423.266.3366 publichousechattanooga.com
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Revival Uncommon Goods 423.265.2656 revivaluncommongoods.com Rhinoceros 423.634.8045 rhinocerosboutique.com Shadowbox Paperie 423.266.4877 shadowboxpaperie.com Southern Burger Company 423.413.1533 southernburgerco.com Yves Delorme 423.265.4005 yvesdelorme.com WAREHOUSE ROW Retail Leasing: Kelly Scott 423.558.0642 kelly.scott@ jamestownproperties.com Office Leasing: John Healy 423.266.5587 john.healy@svn.com SPACE: Jennifer Mingola 423.267.1127 jmingola@ jamestownproperties.com warehouserow.net facebook.com/WarehouseRow
Created by TuckerMott Companies for Jamestown Properties.速 warehouserow.net, facebook.com/warehouse row