Volume 6, Issue 2
IN THIS ISSUE: • Attack of the Killer Tomato Fest .. 1 • New Construction ........................... 1
Summer, 2013
The Attack Is Back! Every year we have a ton of fun playing off JCT.’s Attack of the Killer Tomato festival in this newsletter. See pages 4-5 for this year’s tomato spread.
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9 chefs, 14 mixologists, 1 killer festival: JCT.’s fifth annual Attack of the Killer Tomato festival rages back into town on Sunday, July 21st. We’ve talked to two of the chefs— old-timer Andrew Smith of Ormbsy’s and newcomer Delia Champion of Delia’s Chicken Sausage stand for an insider’s look at one of Atlanta’s craziest seasonal celebrations.
• THE BEEF: Art ................................................... 2 Home ............................................. 2 Specialty ....................................... 3 Food ............................................... 3 • Everything’s Coming Up (Killer) Tomatoes ........................................... 4-5 • Faces of WSPD (Summerland) .. 6 • Out of Pocket .................................. 6 • New Construction (Con’t) ........... 7
We’ve also invited our merchants to join the fun with a spread of killer tomato–themed products. Read all about it on pages 4-5.
• Atlanta Dish E-Newsletter .......... 7 • Directory ............................................ 8
Pop-Up Chef Beginning July 10th, WSPD makes it easy to find new flavors with a new chef popping up to serve you lunch each Wednesday at the 14th Street entrance.
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or the past couple of years, Midtown has been hosting a really great weekly pop-up chef event. We’re excited to announce that, this July, Pop-Up Chef will be moving to WSPD for the remainder of its 2013 season. Beginning July 10th, every Wednesday, a great local chef will “pop up” at our 14th Street entrance from 11am to 2pm
to serve a fresh, delicious local lunch. The event happens rain or shine, and it’s a great way to sample food from a different local chef each week. Visit facebook.com/PopUpChef to learn more, and to sign up for the weekly email announcement.
Saltworks A new pop-up gallery is coming to WSPD this summer with a stunning exhibition, Four Atlantans, on display through August 3rd.
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altworks Gallery celebrates Atlanta’s multicultural heritage with a new exhibit, Four Atlantans, featuring works by Atlanta residents with roots in Cuba, Chicago, West Virginia and South Korea. Four Atlantans will feature work by painter/sculptor Alejandro Aguilera, designer/sculptor Brian Dettmer, painter Craig Drennen and collage artist, “cartographer of culture,” Jhia Moon. The exhibit opens June 29th and runs through August 3rd. Saltworks Gallery has deep connections to the West Midtown neighborhood and specializes in building art collections with the work of innovative and compelling contemporary artists. Public viewing hours are Fridays and Saturdays from 12pm to 5pm. For more information, visit saltworksgallery.com.
Boya! From Environment We asked Environment Furniture if there were any new products they were especially excited about, and they immediately sent us information about the Boya lamp.
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nspired by beacon lights and marine buoys, this simple, beautiful Boya lamp from Environment Furniture is perfect for a bedside or a table. The lamp base is turned from solid reclaimed American oak or Natural Maple and the lamp shade is grey-tinted blown glass. The light is beautifully diffused to create a warm atmosphere in your favorite room. Designed by Outofstock—a design collective born out of a fortuitous meeting in Stockholm (hence the name Outofstock)—Gabriel Tan and Wendy Chua from Singapore, Gustavo Maggio from Argentina and Sebastián Alberdi from Spain met at Electrolux Design Lab 2005. They connected, kept in touch, and soon what began as a creative experiment grew into an integrated studio offering furniture, lighting, interior design and art direction. Learn more at environmentfurniture.com. 2
Preserving Place WSPD foodies are going to love Martha McMillin’s new shop and interactive teaching kitchen, Preserving Place, opening this August.
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o anyone who’s ever gone to the farmer’s market with big dreams of elaborate, locally-sourced dishes, only to find herself with more veggies, fruits and herbs than intended, we say, “Rejoice.” This August, Preserving Place, a new shop and interactive teaching kitchen, is opening with one mission: to be an inviting spot where people can gather and learn about preserving techniques. Says founder Martha McMillin, “I chose WSPD for my new retail adventure because it looked like home. My family had agrarian farm operations, so the industrial aesthetic and livestock history of WSPD feels familiar.” McMillin’s expansive new teaching kitchen will offer public classes in making baby food, cheese, jam, fermented foods, pickles and relish. Look for Preserving Place to open on the plaza under Abattoir at 1170 Howell Mill Road this August.
Jeni’s Splendid Ice Cream Double the deliciousness. With Yoforia on the south end and Jeni’s Splendid scoop shop coming soon to the north end, WSPD invites you to freeze your mouth off this summer (in a very good way, of course.)
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eni’s Splendid Ice Creams builds each flavor from the ground up. Each small-batch ice cream is handmade from cream that is shipped straight from grass-fed Southeast Ohio cows to Jeni’s Columbus, Ohio kitchen. Top shelf ingredients highlighted in their flavors include Ohio honey, Ndali Estate’s vanilla beans, Middle West Spirits whiskey, Askinosie’s bean-to-bar chocolate and Batdorf & Bronson coffee. Ice cream lovers at Jeni’s new WSPD shop will enjoy the delicious choices in cups, waffle cones and in Jeni’s famous Ice Cream Macaroon Sandwiches. There will also be pints and ice cream sandwiches available for takeaway. Of the new WSPD location, founder Jeni Britton Bauer says, “WSPD is a vibrant community center with customers who are passionate about great food. It’s exactly what we love in a neighborhood.” Look for Jeni’s to open in late August, 2013. Learn more at jenis.com. 3
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hen we called up Ormsby’s chef and four-time Attack of the Killer Tomato Festival participant Andrew Smith and asked him if he’d like to trash talk this year’s festival newbies, he demurred. “The Attack of the Killer Tomato Festival is all about community,” he said, “I love getting together with my fellow chefs.” Newcomer Delia Champion, owner of Delia’s Chicken Sausage Stand concurs, saying “I’m thrilled to participate, and thrilled to partner with Farmer Neil; we’ve worked together since the early 90s! You can bet I’ll be bringing my A-Game!” Festival promoter and PR guru Melissa Libby is equally enthusiastic. She says, “AKTF is one of my favorite local food events, no question. This year, we’re bringing in a dunking booth and giving folks green tomatoes to toss at the target and dunk high-profile chefs and honored guests. I plan to be the first in line.” When asked if she would be sitting in the booth as well as taking down her fellow foodies, Melissa threatened to throw a tomato at this reporter. So, moving on— Look for the return of The Spazmatics, who will rock the hizzy with hits from the ‘80s. This year, the festival is also teaming up with SafeRide to make sure all festival goers make it home alive. (Cue menacing horror music.) Learn more at killertomatofest.com.
ROOM & BOARD delivers the Pliney chair, perfect for a killer kick-back. roomandboard.com
G. GILBERT p red, satin back ggilbertatl.com
YOFORIA’s got a killer new low-calorie flavor: dark chocolate made with stevia. yoforia.com
ANN MASHBU Castañer espa annmashburn.
presents this saucy, tomato k crepe, Plein Sud dress! m
URN Forget red! These adrilles are tomato rojo! .com
BUNGALOW CLASSIC plucked these tomato vases right off the vine! bungalowclassic.com
SID MASHBURN‘s ultimate summer shorts in red-hot red canvas. sidmashburn.com
KAYCE HUGHES serves up tomato-red canvas totes, tops, shorts and hats. kaycehughes.com
CORE WESTSIDE tarts it up in a yummy red racerback tank. coreatl.com
Out and About
Anne Quatrano
Man-about-town George Krauth dishes on the fashions, flavors, designs and décor he discovers as he travels the globe tracking trends as VP of Creative and Marketing for Jamestown.
Anne Quatrano is the force behind Bacchanalia, Star Provisions, Abattoir, FloatAway Cafe and (in 2014) a new eatery at Ponce City Market. Her first cookbook, SUMMERLAND, is due out October 1.
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s summer settles in and my travel schedule heats up, I’m pleasantly reminded of how a bit of warm weather brings out the best in many American towns. With recent visits to creative communities such as San Luis Obispo, CA, a place that has quite impressively been deemed the happiest and friendliest city in the country, and Chattanooga, TN, Outside Magazine’s Best Town Ever, and home to where I learned to row, I’ve found energizing recreation at every turn. Even big cities are going back to nature. Ponce City Market in Atlanta, GA is creating organic rooftop gardens, outdoor amusements and serving as a link to dynamic neighborhoods with the new BeltLine, a network of public parks, multi-use trails and transit. When I’m not feeling like a rugged, outdoor excursion this summer (which, let’s face it, is often) I can only hope to be found in Charleston, SC, drink in hand, poolside at the new premier swim and social center, Mixson Bath & Racquet Club.
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or the better part of the past two years, photographer Brian Woodcock has followed Chef Anne Quatrano around—to her home, her farm, her restaurants and various private family settings—documenting as she prepared more than 100 recipes for her first cookbook. “SUMMERLAND is a very personal look into our culinary world,” said the chef, “a real collaboration between myself, my talented kitchen staff and the many creative forces that surround us.”
What’s my next adventure? I just signed up for sailing lessons to begin this fall on the Hudson River in NYC, near my home office at Jamestown’s Chelsea Market. For more information, visit JamestownLP.com.
Beautifully photographed and packed with stories of Quatrano’s life on her family farm, SUMMERLAND celebrates seasonality and community in cooking, showcasing Quatrano’s refined farm-to-table sensibilities. Pre-order now on Amazon and other outlets for an October 1 release, and visit starprovisions.com to learn more. 6
More Really Good Parking Coming Soon Beginning this summer, WSPD will be making improvements to the parking lots on the north end of the district
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Though we’ll adjust our plans as needed once construction is underway, we anticipate complementary valetonly parking in the north lots most evenings after 5pm, and we’ll have several parking attendants on duty from 10am to 5pm, directing traffic and ready to jump into valet mode if the lunch crowd demands it. Zach Wojohn of Executive Parking tells us he’ll be staffing his valet service with members of Georgia Tech’s track team to ensure that cars are hustled in and out of the valet lots with ultimate speed!
ou may have heard: We’re planning some new construction for the north end of Westside Provisions District. Here’s the scoop. Construction is expected to begin sometime this summer with four weeks of infrastructure work in the grass field opposite JCT. Kitchen. That work will be followed by approximately ten weeks of parking lot improvements. We’ll be grading and paving the gravel lots opposite JCT. Kitchen, ultimately adding about 100 new parking spaces. During construction, we plan to ensure adequate parking for clients by relocating employees to off-site lots and providing parking attendant and valet services in the remaining areas.
Parking on the south end of the district (the White Provision deck and surface lots) will be unaffected, and all businesses will be open as usual. If you have questions about parking improvements or future construction, please direct them to us at westsidepd@gmail.com.
Discover the Dish! Melissa Libby, public relations consultant and long-time fan of WSPD, has launched a new weekly email for Atlanta foodies.
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ant to be the first to know the happenings at West Midtown’s JCT. Kitchen & Bar, Ormsby’s, The Optimist and Attack of the Killer Tomato Festival? Check out the Atlanta Dish, a weekly newsletter of all things culinary in the Atlanta area from the restaurant and hospitality public relations gurus at Melissa Libby & Associates. From events to restaurant openings, you’ll find a delicious email in your inbox every Tuesday morning with nibbles, bites and scoops of what is happening in the “A.” Visit melissalibbypr.com to sign up! 7
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B. Perrine’s Wine Shop Wine & gifts 404.254.5077 perrineswine.com
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D. Preserving Place Coming soon!
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A. Saltworks Gallery saltworksgallery.com
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westsidepd.com facebook.com/westsidepd twitter.com/wspd FASHION I: Anthropologie 404.355.4889 anthropologie.com E: Ann Mashburn 404.350.7132 annmashburn.com D. Billy Reid 404.994.3144 billyreid.com D. Calypso St. Barth 404.685.8886 calypsostbarth.com D. Everything But Water 404.815-0929
everythingbutwater.com
D. Free People 404.817.8355 freepeople.com D. JACK SPADE 404. 815-1551 jackspade.com
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E. Sid Mashburn 404.350.7135 sidmashburn.com
I. Kolo Collection 404.355.1717 kolocollection.com
D. Steven Alan 404.857-1984 stevenalan.com
I. Peridot West 404.350.0330 simplyperidot.com
HOME I. Anthropologie (see fashion) I. Atlanta MADE 855.ATL-MADE atlantamade.us I. Bungalow 404.351.9120 bungalowclassic.com D. Environment 404.815.1488 environmentfurniture. com
D. Kayce Hughes 404.815.0111 kaycehughes.com
A. FLOR 404.685.1601 flor.com
E. G. Gilbert 404.355.3713 ggilbertatl.com
F. Jonathan Adler 404.367.0414 jonathanadler.com
B. Lululemon Athletica 404.898.0774 lululemon.com
D. Knoll 404.522.1835 knoll.com
I. Switch Modern 404.605.0196 switchmodern.com D. R HUGHES
404.277.8908 r-hughes.com D. Room & Board 404.682.5900 roomandboard.com
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E. Jeni’s Coming soon! D. Ormsby’s 404.968.2033 ormsbysatlanta.com H. Osteria del FIGO 404.351.3700 figopasta.com G. Taqueria del Sol 404.352.5811 taqueriadelsol.com A. West Egg Café 404.872.3973 westeggcafe.com B. Yeah! Burger 404.496.4393 yeahburger.com
FOOD D. Abattoir 404.892.3335 starprovisions.com
A. Yoforia 404.249.6700 yoforia.com
E. Bacchanalia Star Provisions Quinones 404.365.0410 starprovisions.com
SPECIALTY D. CORE Westside Pilates & Gyrotonic® 404.815.7117 www.coreatl.com
C. J. Crew Coming soon!
D: Dragonfly The Salon 404.815.6702 dragonflythesalon.com
E. JCT. Kitchen & Bar 404.355.2252 jctkitchen.com
A. Le Jardin Français lejardinfrancais.com
D. SimplyPut Cards and gifts 404.881.8660 simplyputbyashley woodman.com A. {poem88} 404.735.1000 poem88.net D. Seed Factory 404.355.2043 seedfactoryatlanta.com
OFFICE B. Encore 678.973.2021 encore-re.com D. Fried & Bonder 404.963.9443 friedbonder.com D. GACC 404.586.6800 gaccsouth.com D. MeadWestvaco 404.897.7103 meadwestvaco.com D. Waypoint Homes waypointhomes.com D. Westbridge Partners 404.815.1455 westbridgepartners.net