Factors that Affecting the Target Market Segmentation
Market Market Segmentation Segmentation is is one one of of the the main main activities activities that that mainly mainly divide divide the the business business market market based based on on different different categories. categories. This This mainly mainly helps helps to to manage manage the the entire entire process process perfectly perfectly as as well well as as increase increase the the business business in in the the business business market. market.
Main Factors that Affecting Market Segmentation
Nature of Demand
Commodity having wide demand the extent and size of the market will be large and contrary to it the size and extent of the market will be Limited.
Durability
Perishable goods like vegetables, eggs, milk, bread, and butter have a limited market while durable goods namely T.V., radio, vehicles, gold, silver have a wide market. You can also complete the work with the help of our assignment writing service.
Banking & Financial System In a country where there is well developed organized money credit, banking and financial system are in existence the market is widened because payments are quickly finalized.
Piece of & Security of life and property If there is peace in the country and life and property are protected by the government the business activities will increase in the market is widened.
Sampling and Grading of Goods
Those goods which are bought and vended on the foundation of the samples and classifying the market will be wide while the properties not sold on the basis of samples and grading have a limited market.
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