POU Water Purifiers Market: India Industry Analysis and Opportunity Assessment 2014 - 2020
Published By:
Future Market Insights
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Report Description Water purifiers help combat the spread of waterborne diseases arising as a result of drinking impure water. Environmental pollution and depleting groundwater resources have degraded the quality of drinking water in India, thereby pushing the demand for water purifiers. Apart from the acute shortage of fresh drinking water, the market for POU water purifiers is greatly supported by technological advances, rising per capita income, and the launch of numerous affordable products. Waterborne diseases cause over 100,000 deaths in India, the World Health Organization reported in 2010. Water contamination continues to plague the Indian healthcare system, leading authorities to spend millions of dollars on ensuring clean potable water supply to cities and rural areas alike. Moreover, environmental pollution continues to remain a problem that India is grappling with – this has rendered several groundwater reserves unfit for human consumption. Point of use (POU) water purifiers fill this gap that has long existed in the Indian market and continues to do so. Complete Report with TOC @ http://www.mrrse.com/india-pou-water-purifier-market .
Scope However, there are still a large number of factors that impede the growth of the POU water purifiers market in India. These include low penetration in many regions of the country, lack of awareness among rural consumers and lack of consciousness among the urban folk, weak government initiatives, presence of very few strong players, and hesitation of the consumer to ‘purchase’ a natural resource. According to Future Market Insights, a leading publisher based in the UK, the India POU water purifiers market will report a promising CAGR of 18.5% to 2020. By this year, the POU water purifiers market in India will stand at US$ 1.6 billion. In volume terms, by 2020, about 18 million units of POU water purifiers will comprise the market in India by 2020.
Key Players Judging from the dire need for water purification in India, it is no surprise that there are numerous players operating within this space. Companies such as Hindustan Unilever, Eureka Forbes Limited, Luminous Water Technologies, Panasonic Corporation, Ion Exchange, Kent RO System, Godrej Industries, Essel Nasaka, Whirpool, and Tata Chemical are vendors providing POU water purifiers to the Indian consumer. Request a Sample Copy of the Report @ http://www.mrrse.com/sample/129 .
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