==== ==== EXPOSED: The Precious Resource the World is Clamouring for and How YOU Can Cash in BIG TIME! http://www.informationgod.net/ ==== ====
Many business owners think that it's difficult or expensive to create their own Information Products, or they only think of written products. They also don't always understand that Information Products can be used as a very effective marketing tool. Here are just a few examples: Audio You can make use of audio on your web site to help explain more effectively what you do. For example, you could be interviewed and record that, or you could simply talk about what you do. I personally think that being interviewed adds a little more credibility and helps establish you more as an expert. As well as putting this on your web site for people to listen to, you can also create a CD to give away to prospects or at networking events. This doesn't have to be expensive and can be a much more effective marketing tool than simply handing out a business card or brochure. This way you get to explain a lot more about what you do. You can also use audio to record any presentations that you do or workshops that you give. These can be sold on your web site or turned into CDs to either be sold, bringing you more revenue, or as valuable give-aways to your best clients or prospects. When you give a presentation or teach a workshop it can be helpful to have products, such as CDs for sale at the back of the room. Again, it gives you more credibility and can bring you more revenue. Sometimes it can be difficult to get people to attend a live presentation or workshop because of time restraints or travel difficulties. When you do a tele-seminar or webinar you don't have any of those issues and you are not restricted to inviting people who are in your geographical area or who are willing to travel to you. People can participate from anywhere in the world. You can also record the tele-seminar/webinar, which gives people the opportunity to listen again later and can also give you a product to sell on an ongoing basis. Video It's definitely worth video taping any presentation or workshop that you do. Then you can turn it into a DVD for sale on your web site or to sell in the back of the room when you speak. There is a little more involved in creating this kind of Information Product, since you'll need someone to operate the video camera for you, and to edit it for you afterward, but it may not be as expensive as you think. Written
There are definitely many kinds of written Information Products that you can easily create, and most people are aware of these. From free reports that you offer in exchange for someone's name and e-mail address to build your list, to e-books, newsletters/e-zines, and articles, this is perhaps the easiest way to get started with Information Products. Some, such as a newsletter or free report or articles can help you market your business. Others, such as e-books and workbooks can be sold to generate more revenue. You may have to pay someone to edit or even write them for you, but this can be very affordable. These days you can't afford not to consider using Information Products in your business. Consider what you can create now, and include them in your planning going forward. If you can only start with written Information Products right now, then start there, but be sure to include at least audio products further down the road, if not video. Information Products can help you market your business much more effectively, build better relationships with your clients and prospects, establish you as the expert in your industry and generate more income. What new Information Products could you be creating right now?
L J Binns helps authors, speakers, consultants, experts and small business owners create and effectively use their own audio information products to promote themselves and generate more income. You could have your own audio Information Product within one week. Learn how at http://www.FastStartInformationProducts.com
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==== ==== EXPOSED: The Precious Resource the World is Clamouring for and How YOU Can Cash in BIG TIME! http://www.informationgod.net/ ==== ====