Jamie Neep Design Portfolio 2019 by Jamie Neep

INDUSTRIAL DESIGN PORTFOLIO JAMIE NEEP

Jamie Neep jamieaneep@gmail.com 07896 949157

About me I am a recent graduate from Northumbria University having studied for four years on the BA (Hons) Design For Industry course in NewcastleUpon-Tyne, including a 3 month industry placement at Sorcit Ltd; a product design consultancy located in Nottinghamshire. I am looking for employment opportunities starting immediately. Being a hard-working and sociable person I relish new challenges and opportunities to develop my design knowledge and understanding of the world around me.

Contact Information Phone number +44 7896 949157 Email jamieaneep@gmail.com LinkedIn Jamie Neep

Contents. FYND. Love Natural. Grow! Labels. Notts Wake Park. CAD & Rendering.

Experience.

Undergraduate Designer @ Sorcit Ltd - Part of a design placement of which I was awarded a mark of 100%. I graphically designed content for Skratkz scratchable bucket-list posters. Design For Industry @ Northumbria University - A 4 year course which saw me collaborate with brands such as Reckitt Benckiser, Lacoste and British Airways. I wrote a dissertation titled: The impact of material technology in the Speedo LZR Racer swimsuit: Exploring the ethics of using it in competition. I successfully graduated in 2017 with a high 2:1. Stylist @ Allsaints - I was employed as a stylist at one of the highest earning Allsaints stores in the country where I had to keep up-to-date with current trends and apply this to my day-to-day working. International Sales Account Executive @ Artcottage Ltd - This role, for a creative design company operating within the global home fashions industry, means I am primarily responsible for handling the accounts of the major UK, European and US customers. Alongside this I work closely with the Managing Director and Sales Director to assess and control relevant design direction of the UK design studio and freelance designers. I also manage the New York design studio located on 5th Avenue.

FYND. For my final year-long project at University I was required to research a specific area of a target market and design a solution to an issue found. I took the route of UX and UI design after discovering a number of key insights in relation to health and fitness among middle-aged males.

Watch the advert here:

Or visit: https://vimeo.com/216880695

71%

60%

10%

56%

of UK males aged 35-44 are considered overweight or obese.

of UK males aged 35-44 do not partake in regular exercise.

- the percentage increase of overweight/obesity in UK males aged 35-44 between 2016 - 2017.

have a waist circumference higher than the desirable dimension - (25% high, 31% very high).

I focused on this subject after interviewing a number of males within the age category and finding a recurring problem which I wanted to help overcome. Further research included: Visiting a working menâ&#x20AC;&#x2122;s club, video interviews, questionnaires & surveys and shadowing. From this I created a number of very different potential solutions, where I went back to my target audience and got their feedback to find the most suitable.

Branding. One of the key areas of FYND advertisement are the t-shirts given to new users. They are encouraged to use these and act as a key marketing and advertisement tool when pairs wear them together. There are also branded polo shirts given to personal trainers using the service as a â&#x20AC;&#x2DC;uniformâ&#x20AC;&#x2122;, which feature a QR code on the back for people to scan and download the app, or register for the activity taking place. FYND would also work with existing sportswear brands, integrating the company logo into existing packaging allowing sportswear wearers to download the app at the touch of a button.

Logo Design. The brand logo is simple yet recognisable. The runner suggests physical activity whilst the location pin indicates doing this in different whereabouts. The font was chosen as I imagine it to look like direction guides - like those on a digital map indicating the correct route to take.

View the full brand guidelines here:

Or visit: https://issuu.com/jamie.neep/docs/branding_booklet_issuu

App Design. The main feature of this project is the smartphone application itself. I set out to educate myself in UI design and went to Hedgehog Lab, a mobile app design and development company in Newcastle upon Tyne. There I learned the process in which to plan and execute a project like mine and allowed me to fully consider every aspect of the user whilst creating each page, using Adobe XD to link each action and make a working prototype. View the full smartphone application here:

Or visit: https://issuu.com/jamie.neep/docs/app_design_booklet_issuu

User Journey.

Service Design.

Discovery.

Initial use.

Main User.

Sports Coach/Personal Trainer.

New users start here!

Business. System.

See existing exercise partners training in FYND clothing.

Overall the brand is a service. It allows people wanting to exercise more the chance to meet other like-minded users, which in turn strengthens commitment and overall success. I had to consider all aspects and stakeholders within this system to ensure a successful service, as well as look toward future expansion so I created a User Journey Map indicating stakeholder input, and how the application and service work toward achieving success for the user.

Scan

Existing users start here.

See a FYND organised group session in progress.

Download It doesn’t cost a thing!

New users receive training top, helpin who have recently exercising and ma have suitable equ as well as serving point of advertisem

Open App

Buy an item from a brand in collaboration with FYND Verification Download

Trainers/Coaches can pay a small fee to become verified - Increasing their trust and making their sessions more noticeable on the ‘Discover’ page.

Advertisement at a FYND sponsored exercise event.

Activities.

Authentication

Including Facebook and Twitter connectivity can speed up the process by taking information from their existing social media profiles. It’s also used to advertise FYND to their contact list. Availability.

Goals.

N fi a a h

Receive an invite from a friend who is already a user of FYND.

Stakeholder Benefits.

Create profile

User.

FYND is designed to make the entire process of finding a training/ex A study found that 95% of people who began a weight-loss progra of those who tackled it alone, as well as the group of friends being 4 users together in order to exercise with eachother they are able to e ing the likelihood of positive results and elevated fitness levels. User their area which they otherwise wouldn’t, saving them money whils new people - a key reason why some u

Extended use.

Dehumanisation of the matching process is key to the success of FYND. By blurring the users images a decision is made without any prejudice and solely focusses on exercise, as well as eliminating any potential ‘dating app’ confusion.

Commitment made! Don’t worry about a thing!

Behind the scenes

To deter users from backing out of exercise sessions that have been organised they are prompted to rate eachother on reliability and ease of organisation. 87% Reliability

By connecting wearable tech such as an Apple Watch or Fitbit, data such as calories burned, distance and heart rate are automatically and more accurately entered into the app, otherwise it is calculated more roughly through the iPhone GPS software or entered manually.

To avoid any confrontation between users, they can never see their own reliability rating.

Algorithms monitoring location, goals, fitness level and favoured activities puts most suitable users first.

They’ll never know! Organise exercise

Reliability

Exercise with Mate

Scanning the QR code via the smartphone app connects the two devices together. When 2 users meet for the first time they are both required to respond to a notification checking their safety. If they answer no, or do not respond for 30 minutes, a message containing details of their exercise partner, meeting place and last known location is sent to their designated emergency contact which is set up when creating a profile.

Mutually Accept

Find Mate

See their goals!

e a free ng people y started ay not uipment, g as a key ment.

Piece of cake.

Notification

Receive a notification when a mutual acceptance has been made between them and a new Mate.

Connect Work toward your goals

Compare Daily,Weekly and Monthly progress to introduce a healthy element of competition which will encourage users to try and beat eachother.

See how you’re doing!

FYND makes the process of instigating conversation much easier. By tapping the activity, when and how long for, FYND composes and sends the message for you to avoid any perceived awkwardness. Compare

Receive notifications as a friendly reminder of planned exercise sessions .

Who’s organised it?

Listing all offers and events in the users area means they can see activities and sessions that may otherwise not reach them, increasing potential custom for the business.

We’ll keep you motivated! Trainer

An automatic post on the users social media account increases the reach of advertisement to other potential users, with a heightened chance of success due to the perceived trust through someone they know having already downloaded it. Benefits for all.

Get your friends involved!

Discover Find Session

New users are offered a discounted price to sign up to their first fitness event. This encourages people to download the application and increases the volume of first-time participants at such events. It also ties the user into the service as they have a tangible long-term goal to reach and will use the other service aspects to prepare for it.

xercise partner a more simple and enjoyable procedure. am with a friend completed it, compared with only 76% 42% more likely to maintain their weight loss. By linking encourage and motivate eachother to progress, increasrs also benefit by being able to see events and offers in st also encouraging them to try new activities and meet users start in the first place.

Challenge yourself!

Join

Buy

Being able to purchase sports clothing and equipment through the application saves the user time and benefits users who are new to regular exercise and need informing about the products.

Event Display friends of user already attending to encourage partnerships being formed and increase the chance of participation.

Work toward your goals

After joining an event users are prompted to invite ‘Mates’ on the app to join them, as well as friends that are not on FYND, through Facebook and Twitter - this helps to increase new users downloading it as well as encouraging existing training partners to work towards a goal together.

Go on, treat yourself!

I bet you didn’t know that was happening near you!

Personal Trainers/Sports Coaches.

Personal Trainers (PT’s) and Sports coaches will use the service to advertise their classes and sessions to a wider audience that are specifically looking to get in to exercise. It allows PT’s to expand their customers and utilise natural space to host sessions (i.e a local park), whilst not having to worry about taking payment as it is all taken care of through the FYND app. FYND will take a small percentage of each PT fee for providing the service, and offers ‘Verification’ in which users events/ classes will be more noticeable on both the ‘map’ and ‘discover’ pages as well as having a small ‘tick’ next to their profile picture in order to increase customers.

Businesses.

FYND is the ideal platform for sports related businesses to advertise. All users that use it are doing so for the sole purpose of exercising more to become fitter and healthier which means offers and promotions are more likely to be redeemed. Events such as Tough Mudder and Park Run can offer discounted prices for new users in order to increase short term and long term customers, which FYND will take a small percentage of as payment for the service. Sponsorship of the service, or offering brand exclusivity (in the shop) from brands such as Asics or New Balance who’s technological presence is not currently very active, but who are popular with this demographic, will increase their brand image and reach, toward this specific market. In return, FYND will use their product packaging (I.e a shoebox) to advertise the service, which in turn will benefit the original business as the increased traffic on the app will mean more potential customers are able to see their products.

Love Natural. The 2016 RSA Student Design Awards presented me with over 15 different briefs that I could choose from, giving me freedom to go in almost any direction I wanted. The brief I decided to follow was based on food waste - more specifically, looking at ways to reduce the amount of food that is wasted each year. I decided to look at the start of the chain in farms and the many standards and guidelines fresh produce has to meet to be stocked in supermarkets. I created a campaign to change peoples perception of misshapen fruit and veg, accompanying a new product range aimed at Waitrose supermarket.

Social Media. Customer insight analysis.

Trend awareness.