the product book
NOVALASH
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Retail Products
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AftercareKIT FEATURES: • Each kit contains: o Lint-free conditioning, cleansing, makeup removing pads o Extension-friendly mascara o Disposable eyelash brush o Instruction card • Glycol and carbonate-free • Designed specifically for NovaLash Adhesives and Extensions • Lint-free conditioning, cleansing, and makeup removing pads • Pomegranate Seed Oil ADVANTAGES: • • • • • • •
All-encompassing kit to nourish clients’ natural eyelashes and their extensions Clients will see better results and longer lasting extensions from using the products in the Aftercare Kit The cleansing pads and mascara do not contain harmful chemicals Will not break down adhesive Will not damage lashes or the lash bond Designed for NovaLash extensions and adhesives Extremely nourishing and non-comedogenic oil cleans extensions and natural lashes, conditions and strengthens the adhesive bond, gently and effortlessly removes all makeup
BENEFITS: • • • • •
Mascara is useful between infill/touch up appointments. Also great on the bottom lashes Lash brush is needed for daily brushing to keep extensions straight and untangled Clients will experience longer retention, resulting in less infills and more customer satisfaction Lint-free fibers will not snag the extensions or damage them in any way Amazing for skin, doesn’t clog pores, increases retention rate
QUANTITY: • AftercareKIT sold individually o aftercareKIT Contains: o 1 cleanLASH by NovaLash-when used nightly lasts approximately two months o 1 mascara by NovaLash o 1 LASHwand by NovaLash
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Aftercare Instructions Card FEATURES: • Complete aftercare instructions • Simple and easy-to-read instructions BENEFITS: • Handy reminder for clients once they are home • Maximizes proper NovaLash Eyelash Extension aftercare & education • Reduces client claims of not knowing complete and proper care instructions QUANTITY: • Each pack contains 25 instruction cards
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LASHcloud
®
FEATURES: • Unique crescent shape • Made from a gentle, hypo-allergenic silk blend ADVANTAGES: • Prevents extensions from twisting and tangling unlike other pillows • The breathable fabric is good for hair and skin • Suitable for those with sensitive skin or allergies BENEFITS: • Clients can sleep on either side without worrying about damaging their lashes • Can be used and enjoyed by everyone QUANTITY: • Sold individually
Lash+doctor
®
FEATURES: • Made from natural plant extracts, plant peptides, multi-vitamins • 100% prostaglandin free • PH balanced ADVANTAGES: • • • • • •
Promotes the growth of eyelash and eyebrow follicles Suitable for contact lens wearers Can be used while wearing NovaLash extensions Hormone-free formula Suitable for sensitive eyes Helps to strengthen the natural lashes while wearing extensions
BENEFITS: • Clients can nurture and strengthen their natural lashes, which allows them to be able to support longer, more voluminous extensions • Anyone can use, whether they have extensions or not • Non-damaging, non-irritating formula • High quality science-backed formula • Excellent for keeping the natural lashes in prime condition QUANTITY: • 4ml (0.14 fl. oz.) • Sold individually
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cleanLASH™ FEATURES: • • • •
Pomegranate seed oil is the key ingredients Specially woven lint-free pads Glycol and carbonate free 3 in 1 product
ADVANTAGES: • • • •
Specifically formulated to use with NovaLash adhesives and services to enhance the quality and longevity of extensions Will not catch or snag on the extensions or lash line Ingredients will not compromise or breakdown the adhesive bond Saves time and money by using one product to cleanse, condition and remove makeup
BENEFITS: • • • • • •
Provides better retention and long-term results Improves lash health without the risk of damaging extensions Designed to reinforce the adhesive bond without running the risk of harsh chemicals around their eyes Cleansing the lash line is important for eye health and hygiene Conditioning the Platinum Bond adhesives is crucial for continued flexibility and retention Effortlessly remove makeup with cleanLASH without compromising retention
QUANTITY: • Approximately 50 pads
mascara by NovaLash FEATURES: • Carbonate-free, made with vitamins A, C and E ADVANTAGES: • Nourishes and conditions the lashes with healthy ingredients safe for contact on human skin BENEFITS: • Clients will be assured that the mascara will not damage their extensions, or the health of their natural lashes • Use of mascara in between infill appointments keeps lash line full and dark QUANTITY: • Sold individually
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JETliner ™
* Cardinal Sin
FEATURES: • Waterproof, sweat, and humidity resistant • High-quality, gentle formula • Two color options ADVANTAGES: • Formulated to stay once set and designed for eyelash extensions • Suitable for all skin types, including sensitive or delicate skin • Gives wearers lash friendly color options
* Oak
BENEFITS: • • • •
No need to worry about damaging extensions Liner won’t smudge or streak Universal product makes an easy upsell for artists Clients will be happier, lashes will look great longer, and will require fewer touch up appointments
QUANTITY: • Sold individually
LASHliner ™ FEATURES: • Micro-slim tip pencil • Made for thin or thick lashes ADVANTAGES: • The thin pencil can be used by anyone to create a wide variety of depth on the lash line, from natural and subtle to thick and dramatic • Can go longer without a fill by creating the appearance of a fuller lash line • Gives a bolder appearance even if the clients’ natural lashes are thin BENEFITS: • Access to even the smallest areas around the eye and lash line create an even darker and thicker appearance to any eye look • Buys clients’ time in between infills • Use the liner to achieve a full lash line without having to apply heavy extensions to thinner natural lashes QUANTITY: • Sold individually with our sharpener* also sold separately
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+ Sharpener
Dual Sided Brush FEATURES: • Two-sided brush with dense bristles and angled tips • One large brush and one small brush ADVANTAGES: • Specifically designed to work with crème shadows so that users can easily pick up, apply, and blend the shadows • Dual sides allow for customized looks • One size fits all design BENEFITS: • Holds product properly and applies the cream shadow smoothly and evenly • Specifically designed to work well with all crème-based makeup • Can be used on anyone, with any face shape QUANTITY: • Sold individually
LASHwand FEATURES: • Compact, portable • Hygienic design with removable cap and retractable wand ADVANTAGES: • Fits in any makeup bag or travel bag • Keeps bristles in perfect condition and keeps them safe from germs BENEFITS: • Clients can brush their lashes anytime • Prevents cross contamination QUANTITY: • Sold individually
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NovaLash Lyme T-Shirt FEATURES: • Support Lyme Disease Awareness! Join Team NovaLash to help create an impact and increase Lyme Disease awareness by purchasing a NovaLash Lyme T-shirt, now regular stock. For each super soft NovaLash Lyme T-shirt purchased, NovaLash will donate a portion of the proceeds to the Global Lyme Alliance and International Lyme and Associated Diseases Society (ILADS). BENEFITS: • Lightweight cotton SIZES: • S-XXL QUANTITY: • Sold individually
NovaLash Long Sleeve Gray Shirt FEATURES: • Ultra-soft, Stylish Limited Edition NovaLash V-Neck The NovaLash Long Sleeve Gray Shirt is ultra-soft and can be used during all seasons because of the quality, comfort, and rich gray color. You’ll enjoy wearing the v-neck design, stretchable fabric, and fitted silhouette that will hug your curves. Made for all-day comfort and lasting wear, this will be your new favorite shirt. BENEFITS: • Lightweight cotton SIZES: • S-XXL QUANTITY: • Sold individually
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LASHbed Cover FEATURES: • Stretchable fabric • Lash artist cutout • NovaLash Logo branded on both sides ADVANTAGES: • Made with 92% polyester and 8% spandex to increase durability • Stylists can easily sit at the end of the lash bed comfortably without fabric in front of the legs • Visually represent NovaLash brand rather than a blank bed cover BENEFITS: • Fits most massage beds easily without struggle • Stylists can work more comfortably and efficiently without having to worry about a physical barrier blocking them from working closely on their clients’ lashes • Clients will see the large NovaLash logo on both side of the lash bed cover, which provides strong marketing visuals QUANTITY: • Sold individually
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24hr Cream Shadows
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NovaLash 24 Hour Cream Shadow Triptych FEATURES: • Waterproof, sweat, and humidity resistant • Available in kits with complementary colors for the shadows and liners, along with application instructions for different looks ADVANTAGES: • Formulated to stay once set and designed for eyelash extensions • Gives wearers a variety of lash friendly, eye makeup looks BENEFITS: • No need to worry about damaging extensions • Eye shadows won’t smudge or streak • Clients will be happier, lashes will look great longer, and will require fewer touch up appointments LIST OF KITS AND SHADES: • Black Eyes of Paradise (Crystal White Grape, Gardens of Paradise, Houri + Cardinal Sin Liner) • Garden of Eden (Purity, Lust, Original Sin + Cardinal Sin Liner) • Earthly Delights (Milk& Honey, Earth Angel, Heaven & Hell + Oak Liner) • Forbidden Fruit (Chastity, Heavenly, Oxblood + Oak Liner) • Sugar Candy Mountain (Angel face, Dragon Tree, Gilded Wing + Cardinal Sin Liner)
Sugar Candy Mountain
QUANTITY: EACH KIT CONTAINS • 3 Eyeshadows • Dual Sided Applicator Brush • 1 JETliner (Long Wear Eyeliner) - Cardinal Sin and Oak * Now Available Separately
14 * Shadow Kit Display sold separately
Black Eyes of Paradise
Earthly Delights
Garden of Eden
Forbidden Fruit
NovaLash 24 Hour Cream Shadows (Available Separately) Sugar Candy Mountain
Black Eyes of Paradise
Earthly Delights
Garden of Eden
Forbidden Fruit
Gilded Wing
Houri
Heaven
Original Sin
Oxblood
Tree Dragon Tree
Ga Garden
Earth Angel
Lust
Heavenly
Crystal
Milk
Purity
Chastity
*Sparkle and Satin Finish
Angel Face
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Professional Products
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The Platinum Bond Series Professional Lash Adhesives & Adhesive Remover 19
Platinum Bond® FEATURES: • • • • • • • •
Oil Resistant Instantly Waterproof Formaldehyde Free and Latex Free Formula Passed EPA testing Packaged in an U.S. FDA inspected facility Physician-developed Rich dark black pigment Platinum Bond®
ADVANTAGES: • • • • • • • • • • • • • • •
Lifestyle Friendly Maximizes Retention Minimal aftercare instructions Maintains a healthy and conditioned natural lash and extension without becoming brittle and dull Swim, shower, sauna, and get a facial after your lash service is complete Healthy and Clean Lashes The safest and healthiest adhesive for lash artists and clients Great for sensitive clients Clients’ natural lashes will not be damaged, so customers will be retained and loyal Creates depth and dimension Blends seamlessly with extension and natural lash Thicker Viscosity Extra strength formula Humidity reactive Ideal for high humidity environments
BENEFITS: • • • • • • • • • • • • • •
Lash clients do not have to avoid oil-based products Encourages the use of oils on extensions (CleanLash) Convenient for stylist who offer spa services or work in the spa industry Encourages good hygiene Safe for clients who are allergic to latex Products backed by science Build your reputation as an educated lash artist by investing in the health and safety of your products Damage-free application No mascara needed Enhances lash line Natural lashes will thank you Great for beginners and experienced lash artists Formulated for the NovaLash classic technique Versatile with other NovaLash lashing techniques
KEY INGREDIENTS:
NET CONTENTS:
• Rubberizing agent for flexibility, durability, and longer wear time
• 5ml (0.169 fl. oz.)
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Platinum Bond High Speed™ *for Volume Lashing FEATURES: • • • • • • • •
Oil Resistant Instantly Waterproof Formaldehyde Free and Latex Free Formula Passed EPA testing Packaged in an U.S. FDA inspected facility Physician-developed Rich dark black pigment Platinum Bond® High Speed
ADVANTAGES: • • • • • • • • • • • • • • • •
Lifestyle Friendly Maximizes Retention Minimal aftercare instructions Maintains a healthy and conditioned natural lash and extension without becoming brittle and dull Swim, shower, sauna, and get a facial after your lash service is complete Healthy and Clean Lashes The safest and healthiest adhesive for lash artists and clients Great for sensitive clients Clients’ natural lashes will not be damaged, so customers will be retained and loyal Creates depth and dimension Blends seamlessly with extension and natural lash Medium Viscosity Humidity reactive Great for low humidity environments Speed Dry Low Fumes
BENEFITS: • • • • • • • • • • • • • • •
Lash clients do not have to avoid oil-based products Encourages the use of oils on extensions (CleanLash) Convenient for stylist who offer spa services or work in the spa industry Encourages good hygiene Safe for clients who are allergic to latex Products backed by science Build your reputation as an educated lash artist by investing in the health and safety of your products Damage-free application No mascara needed Enhances lash line Natural lashes will thank you Great for experienced lash artists Decreases application time Same great retention Lightweight formula for volume applications
KEY INGREDIENTS:
NET CONTENTS:
• Rubberizing agent for flexibility, long wear, and durability
• 5ml (0.169 fl. oz.)
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Sensitive Eyes FEATURES: • • • • • • • •
Oil Resistant Instantly Waterproof Formaldehyde Free and Latex Free Formula Passed EPA testing Packaged in an U.S. FDA inspected facility Physician-developed Rich dark black pigment Sensitive Adhesive
ADVANTAGES: • • • • • • • • • • • • • • • • • •
Lifestyle Friendly Maximizes Retention Minimal aftercare instructions Maintains a healthy and conditioned natural lash and extension without becoming brittle and dull Swim, shower, sauna, and get a facial after your lash service is complete Healthy and Clean Lashes The safest and healthiest adhesive for lash artists and clients Great for sensitive clients Clients’ natural lashes will not be damaged, so customers will be retained and loyal Creates depth and dimension Blends seamlessly with extension and natural lash Thin Viscosity Fume Free Formula Sensitive Formulation Bottom Lash Application Slower dry time Humidity reactive 2-3-week retention
BENEFITS: • • • • • • • • • • • • • • •
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Lash clients do not have to avoid oil-based products Encourages the use of oils on extensions (CleanLash) Convenient for stylist who offer spa services or work in the spa industry Encourages good hygiene Safe for clients who are allergic to latex Products backed by science Build your reputation as an educated lash artist by investing in the health and safety of your products Damage-free application No mascara needed Enhances lash line Natural lashes will thank you Multipurpose use Great for clients who are sensitive to adhesive fumes Great formula for beginner lash artists For sensitive clients
Royal Platinum Bond FEATURES: • • • • • • • •
Oil Resistant Instantly Waterproof Formaldehyde Free and Latex Free Formula Passed EPA testing Packaged in an U.S. FDA inspected facility Physician-developed Rich dark black pigment Royal Platinum Bond®
ADVANTAGES: • • • • • • • • • • • • • • • •
Lifestyle Friendly Maximizes Retention Minimal aftercare instructions Maintains a healthy and conditioned natural lash and extension without becoming brittle and dull Swim, shower, sauna, and get a facial after your lash service is complete Healthy and Clean Lashes The safest and healthiest adhesive for lash artists and clients Great for sensitive clients Clients’ natural lashes will not be damaged, so customers will be retained and loyal Creates depth and dimension Blends seamlessly with extension and natural lash Thin Viscosity Fast dry time Humidity reactive Ideal for low humidity environments Low Fumes
BENEFITS: • • • • • • • • • • • • • • • •
Lash clients do not have to avoid oil-based products Encourages the use of oils on extensions (CleanLash) Convenient for stylist who offer spa services or work in the spa industry Encourages good hygiene Safe for clients who are allergic to latex Products backed by science Build your reputation as an educated lash artist by investing in the health and safety of your products Damage-free application No mascara needed Enhances lash line Natural lashes will thank you Great for experienced lash artists Decreases application time Same great retention Formulated for the High-Volume Technique Will not close fans
KEY INGREDIENTS:
NET CONTENTS:
• Rubberizing agent for flexibility, long wear, and durability
• 5ml (0.169 fl. oz.)
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NovaLash Adhesive Remover FEATURES: • • • •
Light weight liquid and mess free formula Acetone and alcohol-free formula Extended shelf life Small usage amount
ADVANTAGES: • Stress-free and quick application • Less residue is left behind as opposed to other formulas that are a thick cream or gel-like substance which require a deeper clean to remove excess residue on the natural lashes • Gentle • Moisturizing and Conditioning • Great for sensitive clients • Unscented • No need to replace often, use to the last drop • Saves artists’ money vs other products that don’t last as long • A few drops of remover are all you’ll need for an easy removal BENEFITS: • • • • • • • •
More time to lash Easy clean up Lowers the risk of product staying on client’s natural lashes Safe to use on skin and lashes Healthy, safe, and damage free removal Non-irritating Shelf life up to 3 years means no waste and artists can use as needed A little goes a long way, the bottle lasts longer
NET CONTENTS: • 15ml
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Professional Lash Extensions
N-CURL (NATURAL)
B-CURL
C-CURL (CURLY CURL)
D-CURL
L-CURL
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Classic LASH Pots FEATURES: • Made of strong, synthetic fibers • Soft, tapered tip • Comes in a variety of curls, thickness, and lengths ADVANTAGES: • Extensions will not lose shape when showering, swimming or doing other activities in water • Client’s lashes will look natural and high quality • Can be used all customers and eye shapes BENEFITS: • Clients will experience a longer retention and wear time, which will lead to greater satisfaction • Clients will be happier with the natural beauty, which will result in referrals • There’s no limit to who can be lashed and artists can create a customized look that differentiates their individual style SIZES: • 93 different sized Classic LASH extensions.
.15 .20 .25
N-Curl
B-curl
C-curl
6, 8,10,12,14,16mm
6,7,8,9,10,11,12,14,16mm
8,10,12,14,16mm
8,10,12,14,16mm
6,7,8,9,10,11,12,14,16mm
8,10,12,14,16mm
8,10,12,14mm
8,10,12,14,16mm
6,7,8,9,10,11,12,14,16mm
8,10,12,14,16mm
8,10,12,14mm
QUANTITY: Each pot contains a single length of lash extensions. • .20mm pots contain approximately 4000 to 4500 extensions
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D-curl
NATURAL CURL
B CURL
CURLY CURL
D CURL
NATURAL-CURL FEATURES: • Long straight base and a slight curl at the very tip • Designed for downward growing, straight, and very straight natural lashes • Tapered tip • Made of synthetic nylon fibers • Non-allergenic • Dark black color BENEFITS: • Subtle, delicate curl • Pre-curled, removes the need for clients to use a lash curler • Durable • No more mascara needed • Provides a darker, lusher lash line
CURLY-CURL FEATURES: • Medium Straight base and a dramatic curl angle at the tip • Designed for slightly curly to quite curly natural eyelashes • Tapered tip • Made of synthetic nylon fibers • Non-allergenic BENEFITS: • Dramatic curl tip offers feminine, sophisticated, glamorous look • Durable & Pre-curled • Removes the need for your clients to use a lash curler on their natural lashes • No more mascara needed • Provides a darker, lusher lash line
B-CURL FEATURES: • Long straight base and a slight curl at the very tip • Designed for downward growing, straight, and very straight natural lashes • Tapered tip • Made of synthetic nylon fibers • Non-allergenic • Dark black color BENEFITS: • Comes in both odd and even sizes to accommodate the NovaLash Technique when creating shorter lash styles • Support of the Natural Curl with a bit more drama • Durable & Pre-curled • Removes the need for your clients to use a lash curler • Great fit for the Asian eye shapes and lashes • No more mascara needed • Provides a darker, lusher lash line
D-CURL FEATURES: • Very short base and a very tight curl angle • Designed for slightly curly to extremely curly natural eyelashes • Tapered tip • Made of synthetic nylon fibers • Non-allergenic BENEFITS: • Tightest, deepest NovaLash curl • Durable & Pre-curled • Great fit for the African American eyes and lashes • Removes the need for lash curler • No more mascara needed • Provides a darker, lusher lash line
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novaMINX™ mix FEATURES: • • • • •
Tapered tip with a rounded base Flexible Matte Black Finish Sanitary and Hygienic Multiple lengths
ADVANTAGES: • Will not rub or irritate the skin when applied properly • Comfortable wear • Less irritating • Less friction and will flesh to the natural lash seamlessly • Clients can enjoy the same activities without risking damaging their extensions • Maintains curl when wet • Closely resembles a natural lash • Pre-cut to use only what you need which reduces waste • Variety of lengths in one tray allows the artist to customize BENEFITS: • • • • • • •
Great for sensitive clients Lifestyle Friendly Less maintenance on infills Client Satisfaction Natural look Reduces Cross Contamination Greater client satisfaction
QUANTITY: • 4 sections in each row, each box containing 16 rows • 1 extra row of 8mm to each box AVAILABLE IN: 3 diameters – .15 .20 .25 Short: 6mm, 8mm, 10mm Medium: 6mm, 8mm, 10mm 12mm Long: 8mm, 10mm, 12mm, 14mm *Also Available In Odd Sizes
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novaMINX™ mix odds FEATURES: • • • • •
Tapered tip with a rounded base Flexible Matte Black Finish Sanitary and Hygienic Multiple lengths
ADVANTAGES: • Will not rub or irritate the skin when applied properly • Comfortable wear • Less irritating • Less friction and will flesh to the natural lash seamlessly • Clients can enjoy the same activities without risking damaging their extensions • Maintains curl when wet • Closely resembles a natural lash • Pre-cut to use only what you need which reduces waste • Variety of lengths in one tray allows the artist to customize BENEFITS: • • • • • • •
Great for sensitive clients Lifestyle Friendly Less maintenance on infills Client Satisfaction Natural look Reduces Cross Contamination Greater client satisfaction
AVAILABLE IN: 2 Diameters – .15 .20 4 Lengths: 7mm, 9mm, 11mm, 13mm
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novaMINX™ mix just 8s & just 10s FEATURES: • • • • • •
Tapered tip with a rounded base Flexible Matte Black Finish Sanitary and Hygienic Multiple lengths Tray of 8mm and 10mm
ADVANTAGES: • • • • • • • • • •
Will not rub or irritate the skin when applied properly Comfortable wear Less irritating Less friction and will flesh to the natural lash seamlessly Clients can enjoy the same activities without risking damaging their extensions Maintains curl when wet Closely resembles a natural lash Pre-cut to use only what you need which reduces waste Variety of lengths in one tray allows the artist to customize You have a full tray of foundation lashes of either 8 or 10mm based on the client’s natural lash length
BENEFITS: • • • • • • • •
Great for sensitive clients Lifestyle Friendly Less maintenance on infills Client Satisfaction Natural look Reduces Cross Contamination Greater client satisfaction When your customer’s lashes grow out, it will grow out beautifully and naturally which will reduce infills and improve customer satisfaction • As they’re growing out and retaining their beauty, you will get more customer referrals QUANTITY: • 4 sections in each row, each box containing 16 rows • 1 extra row of 8mm to each box
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InLINE L-Curl FEATURES: • The L-curl is shaped to create an upward, striking lash line • Soft, round base • Soft, tapered tip ADVANTAGES: • Designed to give people who have straight, downward facing lashes the D-Curl look without the noticeable separation you would get with an actual D-Curl • The round base doesn’t poke or prod the client’s lid • Client’s lashes will look natural and higher quality BENEFITS: • Gives an extra pop and eye-opening look which is perfect for straight and downward facing lashes • The lashes feel more natural and comfortable • Clients will be happier with the natural beauty, which will result in referrals QUANTITY: • 12 rows in each box Available in 3 diameters – .15 .20 .25 8mm, 10mm, 12mm
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American Volume™ FEATURES: • Soft, lightweight, and dark • Flexible • Four different curl types: • N-Curl • B-Curl • C-Curl • D-Curl • Three different diameters: • .05mm • .07mm • .10mm ADVANTAGES: • NovaLash’s American Volume has a smaller diameter than classic extensions • The extension maintains its shape when wet; it bends and flexes but doesn’t lose its curl • Gives artists the ability to create unique fans with a large selection of curls, diameters, and lengths BENEFITS: • Smaller diameters feel less bulky and are designed not to poke or irritate the skin • Flexible extensions increase retention, therefore increasing customer satisfaction and loyalty to the artist • A variety of extensions allows stylists to create custom looks for each client’s face shape and preferences QUANTITY: • 12 rows in each box
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London Volume .03 FEATURES: • • • •
Incredibly thin and lightweight extensions Easy pull-off design Designed with safety in mind Flexible and retains its shape
ADVANTAGES: • Allows the artist to create larger fans that will not damage the natural lashes • Extensions come off effortlessly without residue, creasing, or folding • NovaLash focuses on health and safety • Clients can continue their active lifestyle without ruining their curl BENEFITS: • Stylists can make larger, longer, fluffier fans which will still be weightless on the natural lashes while creating a darker and fuller look • Fans will stay intact as you remove fans from strip. Less pressure means fans won’t come apart • Lightweight and delicate extensions were made for even the most sensitive eyes • Hypoallergenic synthetic fiber that will not lose its shape during wear QUANTITY: • 12 rows in each box
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London Volume autoFAN AN mix camellia FEATURES: • Soft, lightweight, and dark extensions • Long-lasting and flexible • Pre-made fan ADVANTAGES: • NovaLash’s AutoFAN Mix Camelia has a smaller diameter than classic extensions, allowing for clients to have voluminous fans without damaging their natural lashes • NovaLash’s AutoFAN Mix Camelia will retain its shape when wet in comparison to other autofan extensions • Saves the artists’ time during appointments • Clients can get more extensions during their appointment BENEFITS: • The small diameters are designed to be lightweight and non-irritating • Clients will experience longer retention, resulting in less infills and more customer satisfaction • Stylists save time by not having to create fans • Shorter appointment times mean more clients, and more free time for the artist QUANTITY: • 12 rows in each box • 4 rows 7mm 8mm 9mm • 4 rows 9mm 10mm 11mm • 4 rows 10mm 11mm 12mm Available in 3 diameters – .03, .05 and .07
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LASHCandy FEATURES: • Hand-dipped, freeze-dried and crystallized • 10 different colors available and one pre-made box of 6 colors ADVANTAGES: • Lasts longer than other sparkling lashes due to the use of adhesive to secure the crystals BENEFITS: • Clients’ lashes will stay sparkly longer • Clients will be delighted by the wide array of colors to choose from, which adds an extra bit of sparkle to their lashes making them stand out from the rest • An easy upsell for artists, especially around the holidays QUANTITY: • Approximately 100 lashes per pot • Colors sold individually
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Candied Lashes FEATURES: • Hand-dipped, freeze-dried and crystallized • 10 different colors available and one pre-made box of 6 colors ADVANTAGES: • Lasts longer than other sparkling lashes due to the use of adhesive to secure the crystals BENEFITS: • Clients’ lashes will stay sparkly longer • Clients will be delighted by the wide array of colors to choose from, which adds an extra bit of sparkle to their lashes making them stand out from the rest • An easy upsell for artists, especially around the holidays QUANTITY: • 6-pack of Approximately 100 lashes per pot • No flavor (color) substitutions
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Tools and Supplies 41
miniMr.™ The miniMr. releases a soft, super-fine mist to cure the Platinum Bond Adhesive, which cuts drying time in half. It is small enough for travel and easy to handle. Simply spray lashes at the end of the service. Then follow up with a mini-fan to dry and complete the service. FEATURES: • Compact and portable • Auto shut-off feature • 3 ultra-fine misting settings ADVANTAGES: • Easy to travel with and to take on mobile appoint- ments • Will not run continuously and waste battery life • Artists can customize the speed of the mist according to the client’s needs BENEFITS: • Saves lash artists space in their tool kit and makes traveling easier • Lash artists get more uses out of it and don’t have to remember to shut it off • Saves water by dispensing the precise amount of water needed to cure lashes QUANTITY: • Sold individually
the Aura FEATURES: • Small compact display shows the humidity and temperature (Fahrenheit/Celsius) • Provides 24-hour average readings ADVANTAGES: • Stylists have more control of the drying time of the adhesive • With this feature, stylists can see what the air in their workspace is doing after hours and can discover trends during the day to anticipate changes BENEFITS: • Gives artists the knowledge they need to tailor their surroundings to their specific needs • It takes the guesswork out of monitoring their work environment and simplifies their experience with controlling adhesives QUANTITY: • Sold individually
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™ FEATURES: • Large mirror design • Suitable for right or left-handed artists • NovaLash logo is printed on the side vertically and on the back ADVANTAGES: • Allows artists to see under the lash line and how the set is developing • A versatile product that can be used by anyone • Regardless of which hand is holding the tool, the logo will be visible from all angles BENEFITS: • Ensures that the client’s eyes are fully shut to avoid any irritation, and that the client will have a full lash set without any gaps • Artists can trust that the Reflector will work the same way in either hand • Artists can gain brand recognition on social media with the world’s most awarded lash brand QUANTITY: • Sold individually
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Diamond Volume Forceps FEATURES: • Highly intricate precision tips are coated with crushed diamond powder • Electron Microscopy Instrument • Made of Inox stainless steel ADVANTAGES: • Provides excellent grip and control • Highest quality medical grade tool • Durable and manufactured to last 50 years BENEFITS: • Artists can grab extensions and create fans quickly and efficiently • Enhances the overall quality and speed of service • Will not rust or deteriorate QUANTITY: • Sold individually
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STARlite Forceps FEATURES: • • • •
Unique inner texture Longer touch point Highly intricate precision tips Light weight forceps with a low pressure point for use
ADVANTAGES: • • • •
The texturized inner tip will hold extensions better and secure fans stronger Hold bigger fans in the tip of the forceps Highly intricate precision tips Easier on the hand and wrist muscles
BENEFITS: • Artists can lash easier with more control • Artists can grab extensions and create fans quickly and efficiently • Artists experience less pain while lashing QUANTITY: • Sold individually
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Dumont Forceps – Curved and Straight FEATURES: • • • •
Made of Inox stainless steel Light weight forceps with a low pressure point for use Electron Microscopy Instrument (straight forcep) 45-degree curved tip (curved forcep)
ADVANTAGES: • • • •
Durable and manufactured to last 50 years Easier on the hand and wrist muscles Highly intricate precise tip Fine tip can access even the tightest spaces for separation and is excellent for isolating even the smallest natural lashes
BENEFITS: • • • •
Will not rust or deteriorate Artists experience less pain while lashing Speeds up application time Separation and isolation are a breeze which speeds up application time
QUANTITY: • Sold inividually or as a pair • When purchased as a pair, a free forceps case is included
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NovaLash Basic Forceps – Straight & Curved FEATURES: • • • •
Fine point and tips Economy price with quality performance 100% stainless steel Straight and curved design
ADVANTAGES: • • • •
Designed to access hard to reach parts of the lash line with ease Good for beginners or those who tend to drop their forceps Able to withstand any method of sterilization With two different shapes, artists have more mobility and can reach places they ordinarily couldn’t
BENEFITS: • • • •
Artists can separate and isolate easily due to the configuration of the forceps Perfect choice for mid-range lashing forceps Forceps will not rust Curved tip can easily reach over the brow and allows easy access to the lash line
QUANTITY: • Sold inividually
Forceps Case FEATURES: • Specific place to insert forceps for maximized protection • Tight closure BENEFITS: • Protects forceps from being bent or dulled • Portable QUANTITY: • Sold individually or free with purchase of Dumont Forceps set
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AirNova® by NovaLash FEATURES: • All-in-one, high-speed, curing and drying machine • Hands-free on/off operation with foot pedal • Water attachment is built into the machine ADVANTAGES: • No other lash brand can offer a freshing breeze of air with a water attachment that reduces the drying/ curing time to only 60 seconds • Artists can save time by simultaneously curing and working on their client’s lashes • Conveniently designed to give artists all the components necessary to dry the adhesive • Provides the opportunity to customize the humidity levels in your lash room BENEFITS: • • • •
Enhances the artists’ and the clients’ drying and adhesive curing experience Artists’ can make more money by squeezing in one more appointment with the time that the AirNova saves With the detachable water tank, there is no need to reach for other products for the misting and curing of the adhesive Stylists can use the water tank to raise the humidity levels in their workspace, which gives them control over how long their adhesive takes to dry
Dry Heat Sterilizer FEATURES: • Sturdy design with solid materials • Temperature reaches over 450 degrees Fahrenheit • 15 seconds to sterilize ADVANTAGES: • Withstands repeated use without over-heating or breaking down • The only medical grade device that effectively sterilizes instruments • Effectively removes all microorganisms in 15 seconds vs other sanitizers that take longer and only reduce microorganisms BENEFITS: • • • •
The dry heat sterilizer is designed to last for years Artists will be able to provide the highest level of sterilization Reduces the possibility of cross contamination from one client to another With the fast sterilization rate, artists save time, which can be utilized for appointments or longer breaks
QUANTITY: • Sold individually
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miniFAN FEATURES: • Slim, light-weight design • Flexible plastic blades • Faster fan speed ADVANTAGES: • Will not tire the hand after extended use vs other products • Artists never have to worry about injuring clients • Provide a quicker drying experience as opposed to an old-fashioned plastic bulb or puffer BENEFITS: • Provides less strain on the hand and wrist, making the artist more comfortable and efficient • Designed with safety in mind, will not damage or cut the skin if accidental contact is made • Saves lash artists’ time which means they can see more clients, take a lunch break, or spend more time with family
Vinyl Pad by NovaLash FEATURES: • Texture allows for easy individual lash extension pick up • Light color BENEFITS: • Increases visibility of extensions • Aids in organization, selection, and arrangement of lash extensions QUANTITY: • Sold individually
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NovaLash Microbrushes FEATURES: • Super-slim, fine tipped brush BENEFITS: • Increases precision in removal QUANTITY: • Pack of 20
Gel Patches FEATURES: • • • • • • •
Lint-free Silicone Based Large white surface Dense pad Gentle and pliable Gel-like adhesion Contains natural active ingredients
ADVANTAGES: • • • • • • •
Non-fibrous product Provides a more comfortable feeling on skin Better visibility of the natural lashes and extensions Safer to use with pointed forceps Can be trimmed to fit around all eye shapes without damaging the product Gel pads will not slide or move around once placed No Mastisol
BENEFITS: • • • • • • •
Product will not fray or crinkle Clients leave feeling refreshed, hydrated, and beautiful The clear visibility allows for a faster application Will not puncture as easily allowing for faster applica- tion time Secures all lower lashes so top lashes don’t stick to the bottom Saves time during the service when adjustments are not needed due to movement Can be used on clients with tape allergies
QUANTITY: • 10 pairs in a pack
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NovaLash Parafilm FEATURES: • Pliable • Waterproof • Disposable ADVANTAGES: • Sits perfectly on the back of the glove with double sided tape • Designed with a moisture barrier to hold the adhesive shape, prevent air bubbles and drying • Hygienic, prevents cross-contamination from client-to-client BENEFITS: • Using the Parafilm as the as the base for the adhesive on the back of the glove reduces application time • Adhesive retains moisture allowing the artist to use every last drop of the adhesive (reduces waste) • It reduces clean up, saves time, and helps keep clients safe and germ-free QUANTITY: • 24 squares per order
Under Eye Stickers FEATURES: • NovaLash Logo • Large white surface • Mastisol-free ADVANTAGES: • Instant branding and brand recognition • Better visibility of the natural lashes and extensions • Reduces the risk of allergies or adverse reactions BENEFITS: • Post-worthy pictures to advertise your work and your products • The clear visibility allows for a faster application • There are no active ingredients QUANTITY: • Pack of 5 sheets (1 sheet has 7 sets of Under Eye Stickers by NovaLash)
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Mascara Brushes FEATURES: • Fine bristled lash brush • Disposable BENEFITS: • • • • •
Does not snag or catch extensions as a metal or plastic comb may Helps fluff and maintain the NovaLash Look Economical for use with each service Increased salon revenues when retailed to clients Hygienic
QUANTITY: • 25 per pack
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Double-Sided Tape FEATURES: • Easy to use; peel-and-apply • Very cost effective product • Keeps parafilm, adhesive, and lash extensins in place BENEFITS: • Lash faster and smarter by using the NovaLash Glove Method • Works in conjunction with the Platinum Bond series of adhesives • Inexpensive product that will reduce the application time of the infills or full sets QUANTITY: • Sold individually
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Mascara Brushes FEATURES: • Fine bristled lash brush • Disposable BENEFITS: • • • • •
Does not snag or catch extensions as a metal or plastic comb may Helps fluff and maintain the NovaLash Look Economical for use with each service Increased salon revenues when retailed to clients Hygienic
QUANTITY: • 25 per pack
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Business in a Box
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Business in a Box FEATURES: • Includes NovaLash Platinum Bond Adhesive, Sensitive Eyes Fume-Free, & Adhesive Remover • Each pot of lashes contains at least 2000 extensions BENEFIT: • Kit contains enough product to apply approximately 200 full sets of NovaLash Eyelash Extensions QUANTITY: • 1 Box *Available for purchase by NovaLash Certified Lash Stylists or when professionals register in an upcoming training seminar with NovaLash
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Business in a Box KIT INCLUDES: • Eyelash Extension Adhesive o 5 ml bottle of Platinum Bond (Qty. 2) o 5 ml Bottle of Sensitive Eyes Fume-Free Adhesive (Qty. 2) o 15 cc bottle of Moisturizing Adhesive Remover • Natural Curl and Curly Curl NovaLash Eyelash Extensions o 8 mm length x .15 mm thickness natural curl o 10 mm length x .15 mm thickness natural curl o 12 mm length x .15 mm thickness natural curl o 8 mm length x .20 mm thickness curly curl o 10 mm length x .20 mm thickness curly curl o 12 mm length x .20 mm thickness curly curl o 14 mm length x .20 mm thickness curly curl o 10 mm length x .25 mm thickness curly curl o 12 mm length x .25 mm thickness curly curl • Supplies & Tools o Gel patches (Qty. 1 pack) o Micro brushes (Qty. 1 pack) o Mascara brushes (Qty. 1 pack) o Basic Straight & Curved forceps (Qty. 1 set) o Swiss-made Straight & Curved forceps (Qty. 1 set) o Forceps case (Qty. 1) o Vinyl Pad (Qty. 1) o NovaLash Under Eye Stickers (Qty. 8 sheets) o Parafilm (Qty. 4 sheets) o Mini Fan (Qty. 1) • Marketing and Education o NovaLash Anaeli Marketing brochures (Qty. pack of 25) o NovaLash Anaeli Postcards (Qty. pack of 25) o NovaLash Aftercare cards (Qty. pack of 25) o NovaLash Window Cling • LASHcare o AftercareKIT • cleanLASH by NovaLash (Qty. 1) • LASHwand by NovaLash (Qty. 1) • Mascara by NovaLash (Qty. 1) • Instruction & information card (Qty. 1)
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Marketing Materials
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Platinum Bond Adhesive Challenge Table Top Display FEATURES: • Foam core backing • Built-in support on back of display BENEFITS: • Compelling evidence of the benefits of using NovaLash over other brands of adhesive SIZE: • 8 ½” x 11”
AftercareKit Products Table Top Display FEATURES: • Foam core backing • Built-in Support on back of display BENEFITS: • Explains the importance of using proper aftercare products • Promotes additional salon/spa revenues through sales of aftercare products SIZE: • 8 ½” x 11”
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Anaeli Before & After Table Top Display FEATURES: • Foam core backing • Built-in Support on back of display BENEFITS: • Great as a reception desk or station display • Clearly explains the story of NovaLash Eyelash Extensions • Great way to brand yourself as NovaLash certified by using iconic image • Creates awareness of the service in your salon SIZE: • 8 ½” x 11”
Lash+Doctor Table Top Display FEATURES: • Foam core backing • Built-in Support on back of display BENEFITS: • Educates your clients on the benefits of using an eyelash/eyebrow fortifier to enhance their natural lashes • Promotes additional salon/spa revenues through sales of NovaLash compatible products SIZE: • 8 ½” x 11”
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LASHliner Table Top Display FEATURES: • Foam core backing • Built-in Support on back of display BENEFITS: • Highlights the unique benefits of the micro-thin pencil point depositing rich, creamy black color • Promotes additional salon/spa revenues through sales of NovaLash compatible products SIZE: • 8 ½” x 11”
Anaeli Candied Lashes Table Top Display FEATURES: • Foam core backing • Built-in Support on back of display BENEFITS: • Promotes additional salon/spa revenues through up-sell of Lash Extension options SIZE: • 8 ½” x 11”
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Kelly Candied Lashes Table Top Display FEATURES: • Foam core backing • Built-in Support on back of display BENEFITS: • Promotes additional salon/spa revenues through up-sell of Lash Extension options SIZE: • 8 ½” x 11”
Cream Shadow Table Top Displays FEATURES: • Foam core backing • Built-in Support on back of display BENEFITS: • Promotes additional salon/spa revenues through up-sell of Cream Shadow options SIZE: • 8 ½” x 11” OPTIONS: • Available in different Seasons
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Anaeli Marketing Brochure FEATURES: • Promotional brochure • Space provided for attaching your salon/spa’s business card for customization • Features dramatic before & after photo of NovaLash’s iconic image BENEFITS: • Increases awareness of the NovaLash brand and service in your salon/spa • Promotes additional salon/spa revenues through up-sell of Lash Extension options • Gives concise, accurate information to clients • Use for events, gift bags, takeaways, promotions SIZE: • 3 ½” x 8”
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Lash+Doctor Brochure FEATURES: • Promotional brochure • Educate your clients on eyelash/eyebrow growth serums • Features specific ingredients & their respective benefits BENEFITS: • Increases awareness of NovaLash compatible products in your salon/spa • Promotes additional salon/spa revenues through sales of additional NovaLash product options • Gives concise, accurate information to clients SIZE: • 3 ½” x 8”
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Marketing Materials Banners
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Candied Lashes Banner FEATURES: • Eye-catching graphics • Sturdy construction • Easy setup BENEFITS: • Promotes NovaLash Eyelash Extension services • Great for up-selling during the holidays or for special events SIZE: • Approximately 5 1/2’ (high) by 3’ (wide)
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Anaeli Banner FEATURES: • Eye-catching graphics • Sturdy construction • Easy setup BENEFITS: • Promotes NovaLash Eyelash Extension services • Eye-catching dramatic before & after photo of NovaLash’s iconic image SIZE: • Approximately 5 1/2’ (high) by 3’ (wide)
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CONTACT US, WE ARE WAITING FOR YOU! US: 713-520-5848 CANADA: 866-430-1261 info@novalash.com
6116 Skyline Drive #201 | Houston, TX | 77057 | 713.520.5848 www.novalash.com | Follow Us!