Extended Practice
Jamie Pudsey
The creative challenge is to design and produce an identity for Hayley Lennon, who is a conceptually driven fashion communicator who is in her final year of study at Leeds College of Art. This is on-going brief which I will be working on until the end of the year and will hopefully will be used in the end of year show and beyond.
Nothing has been printed for this brief and no brand guidelines but these are lined up for next term.
Hayley Lennon
01/02
Extended Practice
Jamie Pudsey
Hopefully I will be designing her upcoming look-books, business cards, letterheads/invoices etc to launch her into the world of employment after June. More importantly I intend to design her portfolio website in the next term, this is the most vital platform for Hayley as it will have to show her work in the best light for possible employers.
Hayley has agreed to use the logo I have designed for her personal branding. It will hopefully be used in watermarks on her photography and work within film.
Hayley Lennon
02/02